Road to VR

JUNE 28, 2023

Google has reportedly shelved a multi-year project that sought to commercialize an AR headset, known as Project Iris. Provided the report is true, it appears Google will now need to rely on Samsung to compete with Meta and Apple in XR. And Google’s ambitions were, let’s say, very big.

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Upload VR

DECEMBER 12, 2024

Samsung's first standalone headset is coming in 2025, running Google's new Android XR operating system and powered by Qualcomm's Snapdragon XR2+ Gen 2 chipset. I went hands-on with an early headset developer kit showcasing Google's software and Samsung's hardware. Beyond this, Samsung isn't yet sharing specifications.

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XR Today - Mixed Reality tag

DECEMBER 20, 2024

Google is diving head-first back into the world of extended reality and this time, the company is going big. While it might not be ready to show off any physical products just yet, Google has officially laid out its vision for a brand-new unified Android XR ecosystem. Nor is the company simply investing in a new mixed reality headset.

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AR Insider

NOVEMBER 19, 2020

Beyond consumer demand, tech giants are embracing wearables as they align with road maps and growth strategies. Wearables also represent a long-term strategy to future-proof Apple’s multi-device ecosystem approach , consisting of Watch, AirPods and (soon) smart glasses. Trojan Horse.

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AR Insider

MARCH 30, 2021

Beyond consumer demand, tech giants are embracing wearables as they align with road maps and growth strategies. Wearables also represent a long-term strategy to future-proof Apple’s multi-device ecosystem approach, consisting of Watch, AirPods, and (soon) smart glasses. Who’s Waging the Wearables Wars? Part V: Apple.

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VRScout

OCTOBER 10, 2020

With an unrivalled price point, the ZapBox kit includes controllers, two phone camera adaptors, world anchors, a content library of both pre-released and original experiences, and a Unity plugin for developers.

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Unity AR Strategy Samsung 383

Road to VR

AUGUST 17, 2017

Arizona Sunshine developer Vertigo Games announced today that Skyworld , a top-down strategy game built for VR is coming to the Vive, Rift, and Windows VR headsets. It was an intriguing look at how a strategy game could be developed for a VR system with motion controllers.

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Road to VR

JUNE 12, 2023

Whether or not to include controllers to support legacy VR titles. Do I understand the strategy to strike a different cord as an XR business owner? Apple could have embraced a dual launch strategy with a rich and proven catalog of best selling VR games, perfectly tuned to onboard a completely new audience to XR. Absolutely.

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UploadVR Between Realities podcast

OCTOBER 3, 2016

Before Oculus can have its three days of fun later this week, Google will be getting its time in the spotlight at its own Made By Google press conference in San Francisco tomorrow. Namely, it’s time to learn a lot more about Google Daydream. What Hardware Is Google Making For Daydream? What Will Be The Killer App?

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Road to VR

MARCH 19, 2020

Valve, on the other hand, has created a platform which serves to enable VR more than control it, by not acting as a gatekeeper to content or hardware that operates on the platform. After being acquired by Facebook, the Oculus playbook has been all about building and maintaining control of a closed VR ecosystem.

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XR Today - Augmented Reality tag

DECEMBER 25, 2024

Weve been eagerly awaiting some genuine news about Samsungs impending XR headset for months now ever since the company announced its partnership with Google and Qualcomm. Plus, we now know that the system is going to be powered by Googles brand-new Android XR platform in fact, its the first MR headset designed with Android XR.

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Road to VR

NOVEMBER 13, 2017

Earlier this year the device was teased to be heading to Western markets as part of Google’s Daydream platform in 2017, but now HTC confirms they’ve canceled those plans. The Vive Focus headset was actually first announced for the Western market back at Google I/O 2017 in Q2. billion earlier this year.

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Road to VR

APRIL 25, 2024

A: In some ways, the strategy [allowing Horizon OS to run on third-party headsets] de-emphasizes the specifics of the hardware and instead focuses on how the hardware amplifies the content. Q: Do you think this will have any impact on your forward-looking business strategy? I will make games and port them if the need arises.

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AR Insider

JUNE 4, 2020

Specifically, there’s a standard set of onboarding steps that are common to many immersive social or collaboration apps, including avatar setup, orienting controls, finding the right room/group, and generally getting a comfortable sense of agency. This is by design says VP of BD and Strategy, Jacob Lowenstein. Faster Horses.

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Strategy AR Google Oculus 361

Road to VR

MAY 25, 2017

The move comes just a week after the company announced a mobile standalone Vive headset in partnership with Google. The HTC Link headset is powered by its U11 smartphone and uses an external camera to track markers on the headset and controllers for positional tracking | Photo courtesy HTC.

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XR Today - Augmented Reality tag

NOVEMBER 27, 2024

Earlier this year, Qualcomm laid the groundwork for the Samsung XR headset by announcing its XR2+ Gen 2 Platform, with Samsung and Google as partners, making this integration logical. Samsung is thrilled to collaborate with Qualcomm Technologies and Google in revolutionizing the mobile industry once more.

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Road to VR

JULY 2, 2018

The company took measures recently by combining it’s ailing smartphone business with its VR division , coming shortly after the company sold off much of its smartphone team to Google in a $1.1 billion deal, which saw half of HTC’s smartphone R&D division transferred to Google. controllers. controllers.

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Road to VR

NOVEMBER 24, 2020

For one, it could simply allow access to the Google Play store on the headset, allowing users to download apps they already own through the store, and then project those apps onto a flat screen inside the headset.

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AR Insider

MAY 28, 2021

Like Google’s Cloud Anchors and Microsoft’s Spatial Anchors — these let multiple users experience positionally-tracked lenses together from different vantage points. In other words, insights from lens-based try-ons can inform brand marketing strategies or decisions about product pipelines and logistics. Not Hot Dog .

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The Ghost Howls

APRIL 13, 2020

On the other side, this is massive for Apple, that mixing the data of Apple Maps together with all these point clouds detected by the rear cameras when in use, will be able to create an AR Cloud ecosystem probably even before Facebook, Microsoft, and Google. Let’s see if Facebook will be a worthier opponent than Google. Image by Acer).

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Road to VR

SEPTEMBER 1, 2017

Lenovo Mirage AR headset is now available for pre-order at BestBuy.com for $200, which includes a Lightsaber controller, base station, and the star of the show: a collection of mini-games called Star Wars: Jedi Challenges. But will it be enough to attract would-be Jedi to the augmented reality side of the Force and keep them there?

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XR Today - Augmented Reality tag

NOVEMBER 29, 2024

Later, in November, another leak emerged suggesting Samsung will use its partnership with Google and Qualcomm to release a pair of AI smart glasses similar to the Meta Ray-Ban glasses. In September 2024 , Qualcomm announced it was working on a pair of smart glasses with Google and Samsung. So, what does all of this mean?

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The Ghost Howls

AUGUST 24, 2020

Facebook already had full control of my Oculus and Facebook accounts, so it had already my XR data. That’s why Avi Bar-Zeev in a tweet on this topic talked about “the illusion of control” of our data : actually, Facebook already had it all. Zuckerberg wrote in a letter some years ago that he wants full control of the XR platform.

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UploadVR Between Realities podcast

NOVEMBER 17, 2016

Yesterday, Google shook up the virtual reality scene by both announcing and releasing a brand new immersive experience: Google Earth VR. ” This message appears even for the very developers that have managed to obtain a pair of Oculus Touch controllers, which don’t release to consumers until next month. Stay tuned!”

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Tech Trends VR

MAY 8, 2018

360° video emerged as a unique medium that allows audiences to take control and discover more compared to standard video or still imagery Click To Tweet. We believe that CIC should invest in user-controlled content because it adds value to consumers and brands alike. It’s already being used successfully by brands and agencies.

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The Ghost Howls

JANUARY 22, 2021

As a long-time AR enthusiast, and one of the first to have tried Google Glass in Italy, I have to admit that I will consider AR mainstream only when it will be on glasses that we will wear all day , when we’ll live in a completely shared mixed reality world (the AR Cloud). Some will also feature tracked controllers.

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Road to VR

OCTOBER 30, 2017

While both Oculus’ Rift and HTC’s Vive hit the market right around the same time in 2016, the Vive was the first system with motion controllers and room-scale. It wouldn’t be until December of 2016 that Oculus got their Touch controllers out the door, adding much more immersive input to the system.

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Tech Trends VR

FEBRUARY 26, 2019

The HUD can be controlled and retracted easily via voice command, integrating with services like Alexa, Siri and Google Assistant so that riders can use voice activation to control the cameras, make calls, play music, etc. This new AR helmet, which weighs around 1700g was designed in Germany and is made from pure carbon fiber.

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ARPost

MAY 3, 2021

If you want to emulate the likes of Google, Amazon, and Facebook, or more correctly, avoid being kicked out of business by them, it is imperative you at least consider the use cases of AR that fit into and can improve your business model. Manufacturing and quality control.

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ARPost

OCTOBER 26, 2020

Many of the speakers came from familiar companies within the space, including Deutsche Telekom, Google, Lenovo, PTC, PwC, and Qualcomm. This is the flashiest technology out there, but for enterprise XR applications it’s also important for users to have their hands free of controllers and their persons untethered from computers.

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XR Today - Augmented Reality tag

JANUARY 11, 2024

This week, reports revealed that Google is laying off a significant portion of its 1P AR hardware team, casting doubts upon its in-house XR product portfolio. In a statement, Google announced: A few hundred roles are being eliminated in DSPA, with the majority of impacts on the 1P AR Hardware team.

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The Ghost Howls

MAY 2, 2024

Oculus Quest 2 and controllers (Image by Meta) So the Zuck and the Boz launched already the year after the Oculus Quest 2 (It’s so good to write “Oculus” again), which was much more powerful thanks to its Snapdragon XR2, more lightweight, more everything, but it cost less than its predecessor: $299.

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UploadVR Between Realities podcast

FEBRUARY 23, 2017

Anyone that has used mobile VR knows that controllers are nice, but unless you can ‘see’ your hands and interact with your surroundings with your hands, the immersion is lost. Ultimately, hands free VR is the holy grail and I think that Qualcomm has brought us one step closer to that reality.

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Tech Trends VR

SEPTEMBER 25, 2018

Their first MR project used Google Tango and the Microsoft HoloLens to bring a rare digital tank from their game to a real-life exhibit at the Tank Museum at Bovington , UK. Apple ARKit, Google ARCore and Facebook Camera Effects could deliver more than 900 million installed base by the end of this year, jumping to nearly 3.5

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Road to VR

JULY 31, 2023

Gaming in XR is considerably enhanced by fully immersive experiences and motion controllers, and Apple will probably start feeling the pressure of that demand from gamers and developers alike when it kicks off a consumer headset sometime down the road, causing them to relent (if only just).

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The Ghost Howls

MAY 13, 2024

This is a period with many tech announcements: we had Meta telling about its Horizon OS, yesterday OpenAI unveiled the new GPT-4o, and today Google will hopefully unveil its Android XR operating system. What a time to be alive! For example, while holding a physical prop, such as a welding torch, the hand tracking remains robust.

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Tech Trends VR

MAY 8, 2018

With customers in control, privacy is preserved Click To Tweet. Its intelligent cloud and intelligent edge strategy is a much more compelling proposition for developers which will continue to define its corporate strategy for the next several years.”. Kinect gets a Second Life.

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