Road to VR

JULY 29, 2019

Each company, even if a supporter of OpenXR, still has control over where their content is made available and which platforms support which headsets. Simply put, OpenXR is a technical foundation for interoperability, but business decisions still dictate content, device, and platform strategy. OpenXR 1.0 is now available on GitHub.

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VRScout

JANUARY 31, 2018

A Microsoft-endorsed hard hat solution lets construction workers use holograms on site. Industrial collaboration tools are one of the fastest-developing areas for the Microsoft HoloLens, with many companies such as Object Theory looking for ways to diversify and broaden the market for Mixed Reality.

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AR Insider

NOVEMBER 19, 2020

Beyond consumer demand, tech giants are embracing wearables as they align with road maps and growth strategies. Wearables also represent a long-term strategy to future-proof Apple’s multi-device ecosystem approach , consisting of Watch, AirPods and (soon) smart glasses. Trojan Horse.

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VRScout

NOVEMBER 2, 2016

The Microsoft HoloLens could be heading to the battlefield soon. Microsoft has already shown their “mixed reality” headset’s applications in medicine, architecture, space , and now, soldiers in the Ukrainian military may begin wearing the device. It debuted on Oct. Image Credit: Limpid Armor.

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AR Insider

MARCH 30, 2021

Beyond consumer demand, tech giants are embracing wearables as they align with road maps and growth strategies. Wearables also represent a long-term strategy to future-proof Apple’s multi-device ecosystem approach, consisting of Watch, AirPods, and (soon) smart glasses. Who’s Waging the Wearables Wars? Part V: Apple.

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Tech Trends VR

FEBRUARY 18, 2019

They will enter a workforce where job functions, roles and even categories will be significantly altered, and will face social and global challenges beyond what we can imagine today,” says Steve Liffick, General Manager of Education Strategy and Platforms at Microsoft.

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ARPost

AUGUST 8, 2022

No one ever gets tired of board games, especially those that involve a strategy and collaboration between teams to win. Developed for Meta Quest, Chess Club supports both hand tracking and Touch controllers. The game is available on Meta Quest and Steam , and supports Touch controllers and hand tracking. Checkers VR.

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Road to VR

SEPTEMBER 1, 2023

Brand new units, including the headset’s hip-worn compute unit and single controller, were being liquidated for the barn burner deal of $550 via Amazon subsidiary Woot. It’s uncertain how many developers and enterprise users will be affected by the shutdown, however they do have a little over a year to figure out a replacement strategy.

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XR Today - Virtual Reality

APRIL 22, 2025

So, why are XR digital twins better for workplaces than traditional 3D workflow management strategies? For instance, TotalEnergies uses RealWear headsets and digital twins, combined with Microsoft Teams, to allow staff members to collaborate on complex maintenance strategies. Are XR Digital Twins Better for Workplaces?

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Road to VR

MAY 11, 2017

Microsoft is taking a holistic approach with Windows Mixed Reality being baked into Windows 10, meaning that developers can create a single application that can run on the HoloLens, on one of their partner VR headsets, on a Surface tablet, or as a desktop app. LISTEN TO THE VOICES OF VR PODCAST.

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Road to VR

OCTOBER 30, 2017

While both Oculus’ Rift and HTC’s Vive hit the market right around the same time in 2016, the Vive was the first system with motion controllers and room-scale. It wouldn’t be until December of 2016 that Oculus got their Touch controllers out the door, adding much more immersive input to the system.

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The Ghost Howls

AUGUST 24, 2020

Facebook already had full control of my Oculus and Facebook accounts, so it had already my XR data. That’s why Avi Bar-Zeev in a tweet on this topic talked about “the illusion of control” of our data : actually, Facebook already had it all. Zuckerberg wrote in a letter some years ago that he wants full control of the XR platform.

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Tech Trends VR

JUNE 5, 2020

While we have early devices that give us a taste, like Microsoft HoloLens, these big and expensive devices haven’t yet made their way onto consumers’ faces. Instead of seeing computing on flat screens on laptops or phones, computing will literally be on everything and will be controllable with our hands, eyes, and voice.

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The Ghost Howls

MARCH 4, 2019

Frontal view of the device (Image by Microsoft). The biggest news of the MWC for what concerns XR has been for sure the announcement of the HoloLens 2 by Microsoft. Image by Microsoft). Together with the HoloLens 2, Microsoft has also announced a new version of the Kinect, called Kinect Azure. HoloLens 2. Azure Kinect.

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Tech Trends VR

FEBRUARY 24, 2019

It was really interesting to see Microsoft pivot towards enterprise with the HoloLens and I think it was absolutely the right move for them to make Click To Tweet. For starters, they’re based in Oregon as opposed to Silicon Valley.

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Anand Tech

MAY 27, 2021

Today Marvell is announcing the first NVMe SSD controllers to support PCIe 5.0, and a new branding strategy for Marvell's storage controllers. The new SSD controllers are the first under the umbrella of Marvell's Bravera brand, which will also encompass HDD controllers and other storage accelerator products.

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The Ghost Howls

FEBRUARY 7, 2022

Some magazines reported this news as a sign of the failure of Meta’s strategy about the metaverse. Zuck noticed that it is slowly losing control of the current technology platform and it is trying to switch to the new one, to dominate it even more. A report from Insider states that Microsoft may have canceled its plans for HoloLens 3.

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The Ghost Howls

JUNE 26, 2023

Top news of the week (Image by Meta) Quest 3 launch is approaching Meta is following a strategy for the launch of the Quest 3 that is very different from the one that it used for the previous headsets. I just think that Meta is trying a new strategy to keep the hype high until September.

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XR Today - Mixed Reality tag

JANUARY 28, 2025

It also features the same controllers and a similar design. The Quest 3S even supports Microsoft office apps. Meta Quest for Business , introduced during the Connect conference in 2023, is a subscription service designed to help organizations scale their XR strategy, manage devices more effectively, and improve security.

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AR Insider

JUNE 4, 2020

Specifically, there’s a standard set of onboarding steps that are common to many immersive social or collaboration apps, including avatar setup, orienting controls, finding the right room/group, and generally getting a comfortable sense of agency. This is by design says VP of BD and Strategy, Jacob Lowenstein. Faster Horses.

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XR Today - Mixed Reality tag

OCTOBER 11, 2022

Meta Platforms has launched a strategic partnership to integrate Microsoft Teams on the company’s latest device, the Meta Quest Pro, it was revealed at the Meta Connect 2022 event on Tuesday. Soon, Workrooms will be cross compatible with other Meta products like Portal, and we expect to enable Microsoft Teams for Workrooms.

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The Ghost Howls

APRIL 13, 2020

On the other side, this is massive for Apple, that mixing the data of Apple Maps together with all these point clouds detected by the rear cameras when in use, will be able to create an AR Cloud ecosystem probably even before Facebook, Microsoft, and Google. Microsoft releases Azure Remote Rendering. supports VR. 3D artists rejoice!

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XR Today - Virtual Reality

DECEMBER 29, 2023

This offering could be the key to helping the tech giant preserve its market share, as innovators like Apple , Microsoft, and Magic Leap all increase their focus in the business world. The primary focus of the solution is to give businesses comprehensive user, device, and custom app management controls. What is Meta Quest for Business?

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Road to VR

NOVEMBER 24, 2020

Although the Quest home environment looks nothing like the home screen of your Android phone, the headset actually runs the Android operating system underneath it all.

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Road to VR

MAY 4, 2021

Gio Corsi, Sony’s senior director of developer relations, responded saying that he liked the ideas, but the company wasn’t convinced that cross-play was a prudent business strategy. With no motion controls or positional tracking—and VR locomotion hardly worked out at the time—this was primarily a visual demo.

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ARPost

FEBRUARY 8, 2023

That’s the direction we’re going in right now and companies are laying their cards on the table in a bid to be the dominant force driving us forward through their own varying strategies. With the PSVR2 and Apple VR, both are moving away from controller-oriented inputs which could bring a layer of accessibility to VR.

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Upload VR

DECEMBER 12, 2024

You can pull up a location in Maps and pinch your way in and out of locales, almost exactly as Google Earth VR offered from 2016 on PCs with Steam and the Vive controllers. A VR headset like this travels well in a shoulder bag, and it would be great for such a bag to include a couple zippered pockets for controllers, battery packs and cords.

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UploadVR Between Realities podcast

APRIL 28, 2017

One of Microsoft’s newest leaders in mixed reality, Mark Bolas, took the stage for a few minutes at Acer’s press conference this week and put into human terms the company’s goals with the technology. Now he is helping define the company’s strategy and vision moving forward into the new medium.

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Tech Trends VR

AUGUST 8, 2018

There are plenty of players like Microsoft HoloLens and DAQRI which consistently deliver not only cool demos, but real use-cases for holographic Mixed Reality Click To Tweet. Considering how much flack Microsoft gets for its FOV, it seems unfair to cut Magic Leap any slack on that.

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XR Today - Mixed Reality tag

JANUARY 28, 2025

However, you can also access apps like Zoom, and Microsoft Teams for immersive meetings. Meta even recently updated its partnership with Microsoft , to introduce new, simpler ways for enterprise users to access office apps on their Quest 3 or Quest 3S headset.

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The Ghost Howls

OCTOBER 2, 2023

The new controller, the Touch Plus, seems also to track very well, and has the interesting feature that they have better tracking performances than Quest 2 ones around the torso of the player. I think Meta hopes to reinvigorate the sales with the new headset… let’s see if this strategy is going to pay off.

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The Ghost Howls

AUGUST 1, 2020

He has a very interesting working story, having worked for great companies like Microsoft and Fast Company. And Robert says that even Facebook’s goal is making wearable glasses : he has seen its strategy plans, and inside there it is written that its goal is not building a VR headset, but a slim AR glass that people can wear every day.

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The Ghost Howls

JULY 18, 2022

I think this is a very smart pricing strategy, because it more or less replicates the one of HoloLens 2, while undercutting it by $200 in its lowest tier. Microsoft Mixed Reality department is currently in a confused moment and it is not clear when, how, and if will ever reply to this device.

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AR Insider

MAY 28, 2021

Like Google’s Cloud Anchors and Microsoft’s Spatial Anchors — these let multiple users experience positionally-tracked lenses together from different vantage points. In other words, insights from lens-based try-ons can inform brand marketing strategies or decisions about product pipelines and logistics.

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AR Google Tools Retail 364

XR Today - Virtual Reality

APRIL 14, 2025

Some digital twins solutions, like the NVIDIA Omniverse system or Microsoft Azures digital twins, make it easy to scale with cloud-based resources. You may also introduce anonymization and encryption strategies for highly sensitive data. Keep gathering insights, so you can adjust workflows and strategies based on your discoveries.

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Road to VR

APRIL 13, 2017

The report also offers disruptive trends to watch in 2017, such as: New VR headsets powered by Microsoft’s Windows 10 operating system will spark demand by enterprise firms for VR-related hardware, software and services. This represents a distinct market opportunity for VR content studios and hardware vendors.”.

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UploadVR Between Realities podcast

OCTOBER 26, 2016

Microsoft’s play for command of next generation personal computing can be seen today with the announcement of a series of Windows-powered VR headsets starting at $300. This is not the case with the headsets on the way from Microsoft’s partners. “The strategy has become clear.

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