The Ghost Howls

JUNE 26, 2023

Top news of the week (Image by Meta) Quest 3 launch is approaching Meta is following a strategy for the launch of the Quest 3 that is very different from the one that it used for the previous headsets. I just think that Meta is trying a new strategy to keep the hype high until September.

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Road to VR

JUNE 12, 2023

Whether or not to include controllers to support legacy VR titles. Do I understand the strategy to strike a different cord as an XR business owner? Apple could have embraced a dual launch strategy with a rich and proven catalog of best selling VR games, perfectly tuned to onboard a completely new audience to XR. Absolutely.

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Apple AR Gaming Hand tracking 353

XR Today - Mixed Reality tag

DECEMBER 20, 2024

Already, the company is partnering not just with Samsung and Qualcomm but with countless heavyweights like Sony, Magic Leap, and Unity. Users can interact with applications using voice and gestures rather than physical controllers. This strategy has already paid dividends for Google so far.

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The Ghost Howls

JULY 18, 2022

I think this is a very smart pricing strategy, because it more or less replicates the one of HoloLens 2, while undercutting it by $200 in its lowest tier. Cambria is going to launch with controllers. It will launch with VR controllers, and will be expensive because it contains a lot of new technology. See Unity running on Quest.

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Magic Leap Apple Unity Machine Learning 459

ARPost

FEBRUARY 23, 2021

They released a Unity SDK a few months later, but still no market release date. With the initial success we’ve seen with our carrier partners, we’re scaling this strategy and are excited to get Nreal Light into the hands of American consumers by Ashpril of this year,” company founder and CEO, Chi Xu, said in a release shared with ARPost.

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China Augmented Reality Strategy Germany 331

XR Today - Virtual Reality

OCTOBER 26, 2022

The G1 device comes with a rich software development kit (SDK), enabling clients to integrate the HaptX brand of realistic feedback into custom immersive applications using Unreal Engine and Unity. The HaptX SDK contains tools to control G1’s feedback and input while a user is within an immersive application.

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AR Insider

APRIL 12, 2021

Apple believes this lawsuit is Epic’s “project liberty” media strategy, despite Epic’s claim regarding the App Store raising prices due to Apple’s share of profit. The Unity Cube is an experiment from developer Tony “SkarredGhost” Vitillo to test the limits of what Oculus will allow into the App Lab program.

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Apple Haptic Eye Tracking California 270

Road to VR

APRIL 20, 2020

Hubs developer Greg Fodor reasons in a recently published post that a global metaverse is most likely to succeed if it’s a genuine part of the Web; it’s that principle which has been guiding the strategy and development of Hubs. SEE ALSO Mozilla Updates the Unity WebXR Exporter to Run VR Apps in the Browser.

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Government Tools Unity Strategy 363

Road to VR

JULY 29, 2019

Each company, even if a supporter of OpenXR, still has control over where their content is made available and which platforms support which headsets. Simply put, OpenXR is a technical foundation for interoperability, but business decisions still dictate content, device, and platform strategy. OpenXR 1.0 is now available on GitHub.

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Microsoft Oculus Groups Magic Leap 279

VRScout

AUGUST 31, 2017

AR Museum, which was built with the Unity 5.5 I spoke with Philip Pascuzzo, an artist who has designed multiple book covers—his most famous work is the Twitter logo —about the idea of giving up control of an image he created. game engine and using Vuforia 6.2.6 “Adding the interactive element to that experience would be amazing.”

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AR Augmented Reality Unity Strategy 317

Upload VR

DECEMBER 12, 2024

You can pull up a location in Maps and pinch your way in and out of locales, almost exactly as Google Earth VR offered from 2016 on PCs with Steam and the Vive controllers. A VR headset like this travels well in a shoulder bag, and it would be great for such a bag to include a couple zippered pockets for controllers, battery packs and cords.

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Samsung Eye Tracking Google Hand tracking 145

The Ghost Howls

AUGUST 24, 2020

Facebook already had full control of my Oculus and Facebook accounts, so it had already my XR data. That’s why Avi Bar-Zeev in a tweet on this topic talked about “the illusion of control” of our data : actually, Facebook already had it all. Zuckerberg wrote in a letter some years ago that he wants full control of the XR platform.

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The Ghost Howls

DECEMBER 29, 2021

Prior to co-founding holoride, I was working in various fields such as product marketing, development, and strategy at the German car manufacturer Audi. ESC = Electronic Stability Control , GNSS = Global Navigation Satellite System , A/N]. A while ago you announced a partnership with Pico and Unity.

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Entertainment Technology Unity Immersion 458

Road to VR

JUNE 21, 2018

” It does this by offering separate control of rendering space, views count, and the anti-aliasing mode. These changes will be immediately available to native VR app developers on Mojave, and are likely to eventually see support in development tools like Unity and Unreal Engine.

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Apple Unreal Architecture Unity 279

XR Today - Virtual Reality

NOVEMBER 14, 2022

Companies can use engines from companies like Unity to recreate digital “twins” of products, buildings, and other items, combined with information from various data sources. Using clunky controllers often detracts from the immersive interaction, and can make learning how to use a new technology more complex.

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Eye Tracking Training Hand tracking Strategy 246

ARPost

DECEMBER 23, 2021

The session, co-hosted by Dude Perfect Chief Strategy Officer Jordan Harbbertson, concluded with the opening of the auction for the first Dude Perfect NFT minted with Seek with proceeds to benefit the VR/AR Association. AI is then digitally embodied through Unreal Engine , Unity , Metahuman , or Ready Player Me.

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The Ghost Howls

NOVEMBER 2, 2020

These advanced haptics make us dream of PSVR 2 controllers with best-in-class immersive haptics … but we have to still wait various months before discovering if this is the truth. More info (New features of OpenXR) More info (OpenXR in Unity) More info (OpenXR in Microsoft products). All the reviewers are amazed.

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Sony Oculus Haptic Controllers 449

ARPost

FEBRUARY 22, 2021

They released a Unity SDK a few months later, but still no market release date. With the initial success we’ve seen with our carrier partners, we’re scaling this strategy and are excited to get Nreal Light into the hands of American consumers by Ashpril of this year,” company founder and CEO, Chi Xu, said in a release shared with ARPost.

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China Augmented Reality Strategy Germany 195

The Ghost Howls

SEPTEMBER 9, 2024

Experience with 3D content creation is a plus, and you’ll have the opportunity to learn and work with AR design. Senior Unity Developer Join our Unity team and be at the forefront of innovation in the global mobile-AR industry.

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Asia Europe Samsung Unity 391

The Ghost Howls

MARCH 20, 2024

It was pretty cool using it inside a discotheque The tools we had were very limited: the Vive Focus had just a Snapdragon 835 processor, the image was black and white and low-resolution, we had to do everything at the Unity software level, and we had no environment understanding. in the toilet).

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Leap Motion Data Tools Unity 446

XR Today - Mixed Reality tag

MARCH 27, 2025

Meta Debuts Developer Passthrough Access This month saw the debut of Meta Quest developer passthrough access, which gives more control over the platform’s creator community. This update makes OpenXR the recommended framework for creating immersive experiences across Unity, Unreal, and Godot.

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Strategy Tools AR Unity 102

The Ghost Howls

MARCH 16, 2020

And while this is anyway a good result for a startup (developing an AR headsets means spending billions in R&D), targeting the consumer market has been a suicide move , that let Microsoft get full control of the profitable enterprise market. A bizarre strategy, that doesn’t surprise me anymore, though.

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The Ghost Howls

OCTOBER 2, 2023

The new controller, the Touch Plus, seems also to track very well, and has the interesting feature that they have better tracking performances than Quest 2 ones around the torso of the player. I think Meta hopes to reinvigorate the sales with the new headset… let’s see if this strategy is going to pay off.

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Las Vegas Amazon Controllers Gaming 435

Road to VR

SEPTEMBER 11, 2023

Lateral Thinking with ‘Withered’ Technology Much of Nintendo’s market strategy can be attributed to Gunpei Yokoi, the prolific Nintendo designer best known for pioneering the company’s handheld segment. That’s basically been the case from Game & Watch all the way to Switch and Switch Lite.

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Virtual Reality Hardware Technology Gaming 327

XR Today - Mixed Reality tag

JANUARY 28, 2025

Meta makes it easy to create VR experiences with existing platforms like Unity and Unreal. The Meta Quest for Business subscription plan comes with various tools companies can use to implement privacy protocols, use access controls, and even remotely wipe devices. Training retail staff is another valuable application.

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Training Retail Eye Tracking Tools 109

XR Today - Mixed Reality tag

OCTOBER 1, 2024

XR security solutions, from devices built with privacy and safety in mind, to intelligent systems for identity access management and endpoint control help mitigate risks. Step 1: Examine your XR Data and Strategy The first step in comparing XR data security and privacy solutions, is understanding your threat landscape.

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Data How To Strategy Government 124

XR Today - Mixed Reality tag

SEPTEMBER 1, 2022

Companies also need to think about their privacy and security strategies in an environment powered by a constant flow of data. Step 1: Create your XR Strategy. Any innovative strategy for digital transformation starts with a comprehensive strategy. What kind of controls can you put in place for extra safety?

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AR Insider

MAY 6, 2020

The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Unity has one of the world’s largest mobile ad serving businesses and at the end of last year they partnered with Fossil to pilot this new ad format in mobile games. The Evolution of Brand Activations.

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Tech Trends VR

FEBRUARY 24, 2019

A key enabler for Object Theory’s success has been Microsoft’s strategy for marketing, supporting, and developing Mixed Reality content for the HoloLens, which is why Zachary and Hoffman are enthusiastic in their praise for the company, and in particular of the leadership of CEO Satya Nadella. pic.twitter.com/UMhQbxgH1g.

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Magic Leap Microsoft San Francisco Trends 282

XR Today - Mixed Reality tag

JANUARY 28, 2025

This makes it easier for companies to deploy and configure devices, and implement strong security strategies. Options like Meta Quest for Business , and the PICO Business device manager are excellent for maintaining control over your technology. Next, consider your options for enterprise device management.

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HTC Software Training Tools 90

XR Today - Mixed Reality tag

JUNE 7, 2022

Tony Parisi, a world-renowned investor, inventor, businessman, and author , will serve as an advisor for the fund’s strategy as it backs firms in the creative industry amid the rise of the Metaverse.

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XR Today - Mixed Reality tag

APRIL 26, 2023

Googles solutions allow developers to quickly optimize their augmented reality experiences for android devices, with a convenient Software Development Kit (SDK). Unity Software company, Unity, provides developers and innovators in the creative world with tools capable of building a wide variety of different ads and marketing campaigns.

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The Ghost Howls

JANUARY 22, 2021

Some will also feature tracked controllers. There are vaiours solutions to also export Unity XR projects to the web (Image by Mozilla). Besides them, there are also other frameworks that can help WebXR developers: some WebXR exporters for Unity projects and also Amazon Sumerian. Nu Eyes AR glasses.

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Augmented Reality Magic Leap AR Apple 542

The Ghost Howls

AUGUST 1, 2020

As John Riccitiello (CEO of Unity) said some years ago , the VR market won’t be interesting enough until it will reach the 10 million users mark. They control all their ecosystem : software, hardware, chips. . “The farm has been plowed, the farm is now ready for seeds” , he adds. 2022 could be the key year for XR.

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XR Today - Mixed Reality tag

FEBRUARY 28, 2023

Step 2: A Guide to RT3D Use Cases Once a company understands the potential of RT3D engines, the next step is developing a strategy based on specific goals and use cases. Unity, one of the market leaders in RT3D technology, has a comprehensive kit intended to assist businesses and developers in this optimization process.

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Unity Tools Training Unreal 132

The Ghost Howls

MARCH 2, 2020

The coronavirus is also impacting the production of all the major VR headsets : we’re at the point that Valve’s customer service has no more left controllers to give to people for RMA. More info (Vive Cosmos Elite launch) More info (New offerings of Vive Pro Eye) More info (Ben Lang’s editorial on HTC’s strategy) More info (Vive Sync launch).

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Hand tracking AR Oculus HTC 299

UploadVR Between Realities podcast

DECEMBER 29, 2016

What we got was the reveal of Vive Pre, a near-final version of the headset with a hugely refined form factor including updated controllers and a much sleeker design. We wouldn’t see the final device for a few months yet, but this was almost identical to it. In an ideal world, every developer releases their game with ease.

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