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Who’s Waging the Wearables Wars? Part III: Google

AR Insider

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. After examining Amazon and Microsoft , it’s time to zero in on Google. For Google that of course means search.

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Data Dive: How is AR Boosting eCommerce?

AR Insider

Visual search, a la Google Lens , meanwhile lets users identify items with their smartphone camera as a shopping launchpad. Of course, all of the above speaks on conceptual levels in terms of AR’s value. Now it’s time to revisit this exercise with the latest data. Google Swirl is a good example of both.

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AR’s ‘Location Wars’ Get Started

AR Insider

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from these examples, Google will have a key stake in this “ Internet of Places.” That forms the basis for its storefront recognition in Google Lens and urban navigation in Live View. Google isn’t alone.

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2021 Predictions: AR Glasses Evolutionary, Not Revolutionary

AR Insider

Notably, when kicking off this thought exercise, we realized that several of the topics look similar to last year. Smart glasses are of course the AR modality that will unlock the technology’s true potential. AR glasses have already arrived if you consider deployment in enterprise settings.

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Google’s ‘Internet-of-Places’ Inches Forward

AR Insider

Where does Google fit in all of this? Besides financial incentive to future-proof its core search business with next-generation visual interfaces — per our ongoing “ follow the money ” exerciseGoogle’s actual moves triangulate an IoP play. That includes its “search what you see” Google Lens , and Live View 3D navigation.

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The Best Apps and Games to Get Seniors Into VR

ARPost

The app uses content from Wikipedia and Google Earth to create interactive and educational self-guided tours of just about anywhere. The experience is built around realistic physics and virtual recreations of real golf courses. That’s true literally – the game recently released a course based on the fantasy film Labyrinth.

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Data Dive: ARCore Joins the 3-Comma Club

AR Insider

A fter launching in 2017, Google’s ARCore has been relatively quiet. Google reports this week that ARCore has surpassed one billion installs. This refers to the Google Play Services for AR app in Google’s Play Store. That’s just a thought exercise of course. Play with the formula.

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