AR Insider

FEBRUARY 1, 2021

This week, we look at tech stocks, Quest 2’s continued rise, Google’s VR sunsetting, and horsing around with Snapchat See the full roundup below. What is up with Google and XR? Of course, for long term success, there has to be a source of recurring revenue, which leads us to this next story.

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The Ghost Howls

DECEMBER 9, 2019

Image by Magic Leap). Magic Leap may be in trouble, but its CEO remains confident. Some weeks ago, I’ve reported of rumors about Magic Leap being in big trouble and having assigned all its patents as collateral to bank JP Morgan, probably because it is looking for a loan or to raise a round E.

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The Ghost Howls

AUGUST 28, 2023

First of all, Google has to keep the work on the headset very secret also internally , because Samsung is afraid that Google will steal its expertise to build a competing product. Google is working in parallel to build the Android XR operating system for this headset and a Micro XR operating system for AR glasses.

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The Ghost Howls

JUNE 29, 2020

Google is going to buy North. A report says tha t Alphabet, the company behind Google, is in the last stages of the acquisition of North, the Canadian startup that makes the Focals smartglasses. Google adds depth APIs to ARCore. Take your course on Unity now! (Image by North). Apple adds spatial audio to AirPods.

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Tech Trends VR

AUGUST 8, 2018

Magic Leap finally materializes into a product some of us can actually buy, yet the real test will be whether developers take the bait. There’s only so much “we know something you don’t know” you can take before it starts to become annoying, but Magic Leap simply would not take a hint.

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The Ghost Howls

OCTOBER 15, 2018

Magic Leap has just organized its first developers’ event, dubbed “L.E.A.P.” It is the first event of this kind organized by Magic Leap: we can say that LEAP Con is like the Oculus Connect of Magic Leap and will probably become always more important, year after year, exactly as it has happened to Oculus.

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ARPost

JULY 31, 2019

There is now a growing market including Magic Leap , Epson, Nreal , ThirdEye , and now Norm. Magic Leap has some entertainment experiences, but the price and size make them more of a tool. Shortly after that, Google stopped their Google Glass,” said Sun. “We So, where do Norm AR glasses fit in?

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ARPost

FEBRUARY 27, 2023

Day Two Day two only has one proper keynote scheduled, this time with Magic Leap. Last year, the company’s Head of Product Management, Jade Meskill, took the stage to talk about the Magic Leap 2 and “augmented enterprise.” Of course, that’s only a sliver of the total exhibitors.

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The Ghost Howls

MAY 6, 2024

But this should surprise no one: all the previous expensive AR/MR headsets that have been initially targeted at consumers, like Magic Leap or HoloLens, ended up being used mostly in enterprise sectors. So the fact that Apple is targeting the B2B market makes absolutely sense because $3500 is a price that is too high for average people.

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Road to VR

JUNE 22, 2023

It had a compelling reason to exist, which is why Microsoft directly competed against iPod Touch over the course of three device generations before eventually giving up the goat in 2011 and discontinuing the third-gen Zune. Azure Cloud Platform competes alongside AWS and Google Cloud. Breaking the Zune Curse?

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Strategy Microsoft Magic Leap Apple 345

Road to VR

FEBRUARY 10, 2022

Making an AR headset accessible enough for consumers is a vastly different challenge to producing higher cost enterprise headsets— just ask Magic Leap. If true, it would represent a significant change of course for the HoloLens product line. Alex Kipman wearing HoloLens 2, Image courtesy Microsoft.

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AR Insider

DECEMBER 9, 2019

— Magic Leap, the top-funded company, raised $280 million compared to $1.25 — There were some high-profile flameouts in 2019, including Meta, ODG and Daqri, while others exited below previous funding totals (a veritable down-round), including Leap Motion. 1 — Magic Leap ($280 Million & counting).

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The Ghost Howls

JANUARY 22, 2021

As a long-time AR enthusiast, and one of the first to have tried Google Glass in Italy, I have to admit that I will consider AR mainstream only when it will be on glasses that we will wear all day , when we’ll live in a completely shared mixed reality world (the AR Cloud). Magic Leap will meet its fate.

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ARPost

JUNE 4, 2020

Brands like Bosch, Nreal, 0glasses, and Am Glass by Pacific Future joined Magic Leap, Vuzix, Microsoft HoloLens, and Epson Moverio this year, delivering a new way to experience 2D and 3D content and features. But of course, this seamless digital commerce experience comes with new issues for e-commerce managers to work out.

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ARPost

MAY 12, 2022

Of course, companies don’t need to have a keynote to say something interesting. Magic Leap. Of course, we don’t know yet exactly what the announcement will be, but later the same day Pearlman and Sherman are joined by Ferhan Ozkan of XR Bootcamp to talk about “How to Build Strategic XR Talent Pipelines,” so we can guess.

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Unity Groups Magic Leap AR 388

XR Today - Virtual Reality

MAY 29, 2023

Companies such as Varjo, Magic Leap, Meta, Pico, and HTC VIVE rely on AI to assist in foveated rendering. Conclusion Concluding, companies like Microsoft, Google, Meta, and many others have integrated ChatGPT 3.5 Doing so allows instructors to create agile, adaptive courses for learners with key analytics.

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The Ghost Howls

JULY 23, 2019

But it is very interesting , because it will touch a lot of hot topics, like: Data visualization in XR; Magic Leap; Being a woman working in XR; How is XR in Asia. Today the interview will cover the first two topics: dataviz in VR thanks to BadVR solution and Magic Leap. and many other interesting stuff!

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Road to VR

JUNE 7, 2022

By comparison similar devices like HoloLens 2 and Magic Leap tend to have hazy color inconsistency which often shows a faint rainbow haze from one side of the view to the other. You can of course offload the compute and battery into a tethered ‘puck’ design, but this significantly reduces the consumer appeal.

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The Ghost Howls

MAY 30, 2022

Of course, this option is hidden from all of us, so probably the secret user is a beta-tester of this functionality that leaked it. Image by Magic Leap). Magic Leap has sold units of its first device for $550. Google Imagen is an impressive AI system able to create images just from text descriptions.

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AR Insider

OCTOBER 31, 2019

It’s been called the AR Cloud by many, the Magicverse by Magic Leap, the Mirrorworld by Wired, the Cyberverse by Huawei, Planet-scale AR by Niantic and Spatial Computing by academics. Both Azure Spatial Anchors and Google Cloud Anchors are leveraging existing strengths in mapping towards the AR Cloud. Who Will Own the Metaverse?

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Magic Leap AR Microsoft Apple 157

The Ghost Howls

FEBRUARY 7, 2023

I’m sorry about that, but it’s still a miracle I’ve managed to write it… Top news of the week (Leaked image from Samsung video) Samsung is back to XR with Google and Qualcomm The big news of the week is that Samsung is back to XR. What is even more interesting is that this device will be built in partnership with Google and Qualcomm.

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The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. Google and Samsung Prototype of the Samsung XR headset. At least in the first year.

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Apple Samsung Eye Tracking Google 398

Road to VR

FEBRUARY 19, 2018

Image courtesy Google. Google Glass. The hope of course is that AR Headsets will eventually shrink enough to be rightfully called AR glasses, but in the meantime, don’t let anyone try to sell you “AR glasses” which are really just smartglasses. Magic Leap One. What Are Smartglasses? Intel Vaunt.

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The Ghost Howls

OCTOBER 7, 2024

As a tech guy, of course, I’m all in for retro compatibility, and I would still love to sometimes attach my Oculus DK2 to my laptop and remember the good old times playing Tuscany. I know that I’m saying something unpopular, but I understand Microsoft’s decision. I cross my fingers, but I don’t have high hopes.

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XR Today - Mixed Reality tag

JANUARY 23, 2024

SPIE achieves this via a series of seminars, technical conferences, an exhibition floor, and a series of courses the event holders run alongside the primary conference date. Many XR industry giants, such as Google, Magic Leap, and Meta Reality Labs, are poised to appear at the event.

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Upload VR

SEPTEMBER 27, 2024

Thomas Van Bouwel, the creator of the upcoming game Laser Dance , took video on my phone of the entire experience, though of course you can’t see what I see. Once I got to the home menu of Orion I immediately thought of Magic Leap and HoloLens and XREAL and Tilt Five rather than Meta Quest or even the Apple Vision Pro.

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The Ghost Howls

MAY 9, 2019

I got immediately hyped about this: we are all dreaming about AR glasses like Magic Leap or HoloLens 2 , but what if the future was made of AR contact lenses? Me doing a duck face with a pair of Magic Leap on. Of course, you can look through. What is the current status of the project?

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Road to VR

MARCH 19, 2017

Samsung confirmed at CES in January that its Oculus engineered Samsung Gear VR headset had passed an install base figure of 5 Million and more recently Google affirmed that it had shipped over 10 Million Cardboard viewers. SEE ALSO What VR Headset Makers (not analysts) Have Actually Said About Sales Expectations. billion in 2021.

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The Ghost Howls

MARCH 26, 2018

And once you decide to sell a premium product, of course, the price becomes super-high and unaffordable for all normal people. Of course, indies won’t be super-happy of this decision, but unluckily this is how business works. Magic Leap releases its SDK. Oculus Go showcased. The Oculus Go (Image by Oculus).

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Upload VR

APRIL 26, 2024

LCoS isn't a new technology, it has been used in movie projectors since the 90s as well as in AR products like HoloLens 1 and Magic Leap 2. Of course, it's possible this plan has changed in the months since the report. Ma reported that the goal is to ship this AR glasses product around 2027.

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The Ghost Howls

SEPTEMBER 7, 2020

This sounds like black magic and it is really fascinating: using eye tracking and other hints, the system may understand what is that you want to hear, and filter out all the rest. This of course will lead to even more confusion in a company that is still looking for a clear identity. Image by Magic Leap).

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The Ghost Howls

OCTOBER 12, 2020

At the same time, Facebook could have an approach similar to the one that Google has with Android: theoretically you can use an Android phone without a Google account, but good luck in doing it : since my phone is Chinese, I don’t have Google services and I can assure you that it is a true pain in the a**. Image by Google).

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Upload VR

JUNE 9, 2023

Google chickened out , Microsoft got distracted , and it's totally understandable if you lost interest in VR when they did. Yes, Google might still be resurgent with Android, powered by Owlchemy's insights and Samsung's hardware , and other companies might surprise with a novel strategy too.

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TechCrunch VR

MAY 31, 2023

Here the applications began to once again focus on simulation for the workplace — the “workplace” in this instance being, of course, space. Google revealed Glass the same year the first Oculus prototype hit the scene. The following year, Google introduced Cardboard, a super cheap and extremely clever smartphone accessory.

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The Ghost Howls

JULY 10, 2023

Top news of the week (Image by Google) Samsung XR headset may have been delayed The new rumor in town is that Samsung has delayed its upcoming headset that it is building in partnership with Google and Qualcomm. It’s been another interesting week in immersive realities, so let’s see what happened in our field in the past few days!

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Upload VR

JANUARY 18, 2024

Apple's passthrough magic might help explain why the industry is making such big shifts before this $3,500 spatial computer even ships. Saudi Arabia-owned Magic Leap took $500+ million more from the "sovereign" investment arm of the state to continue developing its technologies for transparent optical AR.

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The Ghost Howls

DECEMBER 28, 2018

One great way to do it is giving speeches about how to use AR and VR in e-commerce : e-commerce is of course very important for our customers at Intradeco and AR and VR are my passion and are very relevant for the future of e-commerce. Duck Face, Magic Leap One on and I’m ready to make lots of girls to fall in love with me.

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