Course Google Microsoft 
VRScout
SEPTEMBER 16, 2021
New job listings recently posted by Google point towards potential VR streaming for the cloud gaming service. It’s been a rough year or so for Google Stadia. Despite these setbacks, however, Google has expressed zero interest in shuttering its cloud gaming platform. Image Credit: Google. Image Credit: Google.
Road to VR
FEBRUARY 10, 2022
Microsoft’s enterprise-focused HoloLens 3 may be dead in the water, as a recent report maintains that internal divisions have hobbled the company’s efforts to release its next AR headset as planned. Alex Kipman wearing HoloLens 2, Image courtesy Microsoft. Microsoft Responds.
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AR Insider
JUNE 10, 2021
That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” continuing here with Microsoft. What’s Microsoft’s XR Play? ” But it’s not alone.
The Ghost Howls
MARCH 8, 2021
Microsoft announces Mesh, an XR collaboration platform. Alex Kipman promised us a Microsoft Ignite conference with an amazing level of immersion , and he kept his word. But since Microsoft owns one of those studios (and using it costs around $100K/day if I remember well!), You are all fantastic! Here you are my flower for you!
The Ghost Howls
MARCH 20, 2023
Many magazines wrote that Meta is abandoning the “metaverse”, but actually, the famed M-word appeared two times in the statement that Mark provided his employees about the new course of the company. Google is discontinuing Google Glass, even in its Enterprise Edition which found some fields of application in the B2B sector (e.g.
AR Insider
MARCH 11, 2020
After examining Amazon and Microsoft , it’s time to zero in on Google. For Google that of course means search. Several Google moves over the past decade had that same underlying goal. Meanwhile, Google’s AR play is visual search , which similarly traces back to the goal of driving search volume.
XR Today - Augmented Reality tag
MAY 23, 2024
Snapchat has introduced ‘Snapchat Camera for Chrome’ that enable users to add AR Lenses to their webcams using a Google Chrome extension. Microsoft is involved in AR in a big way too. Last month, for example, Microsoft added frontline AR tools for iOS and Android , following the success of the technology on the HoloLens 2.
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