AR Insider

DECEMBER 8, 2020

Smart glasses are of course the AR modality that will unlock the technology’s true potential. As shown in the Google Glass era, cultural receptivity and comfort levels for face-worn hardware (with a camera, no less) will be a years-long uphill climb. AR glasses have already arrived if you consider deployment in enterprise settings.

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AR Wearables Apple Strategy 543

The Ghost Howls

APRIL 15, 2025

This week, we had quite a lot of interesting news about all the major players: Apple, Meta, Google, and Valve. I think this decision may make a lot of sense: Meta is allegedly going to release glasses with a display at the end of this year, so launching something with fewer features may not have made much sense for Google.

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AR Insider

NOVEMBER 19, 2020

Beyond consumer demand, tech giants are embracing wearables as they align with road maps and growth strategies. Wearables also represent a long-term strategy to future-proof Apple’s multi-device ecosystem approach , consisting of Watch, AirPods and (soon) smart glasses. Trojan Horse.

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AR Insider

FEBRUARY 25, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from these examples, Google will have a key stake in this “ Internet of Places.” That forms the basis for its storefront recognition in Google Lens and urban navigation in Live View. Google isn’t alone.

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Real Estate Google AR Exercises 412

ARPost

AUGUST 25, 2020

Especially with a host of low-cost VR devices such as the Google Cardboard and Samsung Gear headset, it’s already speculated that marketers will take advantage of this new messaging channel. Moreover, this tool offers a long-term return-on-investment with the right strategy, exceeding the initial cost. Product Demonstrators.

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XR Today - Mixed Reality tag

DECEMBER 20, 2024

Google is diving head-first back into the world of extended reality and this time, the company is going big. While it might not be ready to show off any physical products just yet, Google has officially laid out its vision for a brand-new unified Android XR ecosystem. Nor is the company simply investing in a new mixed reality headset.

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AR Insider

MARCH 30, 2021

Beyond consumer demand, tech giants are embracing wearables as they align with road maps and growth strategies. Wearables also represent a long-term strategy to future-proof Apple’s multi-device ecosystem approach, consisting of Watch, AirPods, and (soon) smart glasses. Who’s Waging the Wearables Wars? Part V: Apple.

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Wearables AR Strategy Apple 366

AR Insider

MAY 18, 2021

They’re each building wearables strategies that support or future-proof their core businesses, where tens of billions in annual revenues are at stake. After covering Apple last week, what moves is Google making in wearables? And like Apple, Google’s motivations for wearables are to protect and future-proof its core business.

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Wearables Google AR Apple 381

Road to VR

OCTOBER 30, 2020

Responding to a question during Facebook’s most recent quarterly earnings call this week, CEO Mark Zuckerberg addressed the intersection of Facebook’s cloud gaming and VR initiatives: “Over the longer term, I think the VR piece will obviously come into [our gaming strategy] as well.

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AR Insider

DECEMBER 21, 2020

A fter launching in 2017, Google’s ARCore has been relatively quiet. Google reports this week that ARCore has surpassed one billion installs. This refers to the Google Play Services for AR app in Google’s Play Store. That’s just a thought exercise of course. Google lives on the web after all.

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Data Google AR Exercises 304

Tech Trends VR

APRIL 26, 2018

We’ll be dropping by Silicon Valley next month for Google I/O to check out the latest scoop from the Big G. It will be interesting to contrast the latest strategy from Microsoft and Google, specially around Immersive Tech Click To Tweet. They pioneered some interesting stuff with Google Expeditions but where do they go next?

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AR Insider

APRIL 6, 2021

We’re talking of course about AR glasses. As seen in the Google Glass era, cultural acceptance and comfort levels for face-worn hardware (with a camera, no less) is an uphill climb. But the question is what’s Apple’s strategy and what will its prospective glasses be and do? Spatial Computing: 2020 Lessons, 2021 Outlook.

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AR Insider

NOVEMBER 26, 2019

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. The most common format of course is AR lenses, such as branded overlays seen in social contexts like Facebook and Snapchat. Visual search will follow, led by Google , Pinterest and Amazon.

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AR Google Case Study Examples 352

AR Insider

JUNE 4, 2020

This is by design says VP of BD and Strategy, Jacob Lowenstein. Its head of design also helped develop Material Design at Google. With that UX as a foundation, the question becomes feature refinement and go-to-market strategy. With that UX as a foundation, the question becomes feature refinement and go-to-market strategy.

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Strategy AR Google Oculus 361

AR Insider

APRIL 21, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” According to Dao, Much of Snap’s location strategy orbits the Snap Map, which geo-tags users and their Snaps on a map interface.

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AR Google Real Estate Machine Learning 373

Road to VR

NOVEMBER 24, 2020

They wouldn’t be ‘native’ to VR of course, but it’s easy to understand how much more value users would see from the headset if they could load up, say, the Disney Plus app on a big virtual screen or run their favorite web browser on the headset instead of being stuck with the default.

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UploadVR Between Realities podcast

OCTOBER 3, 2016

Before Oculus can have its three days of fun later this week, Google will be getting its time in the spotlight at its own Made By Google press conference in San Francisco tomorrow. Namely, it’s time to learn a lot more about Google Daydream. What Hardware Is Google Making For Daydream? What Will Be The Killer App?

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Google San Francisco Conference Samsung 166

The Ghost Howls

OCTOBER 18, 2018

Of course the other ones are pretty cool and pretty inherent to AR and VR, too (for instance all the talks about graphics can be useful also for the graphics of XR applications, of course). And of course, my will is to report you all that I’ve learned there and also to give you awesome interviews. More details.

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XR Today - Augmented Reality tag

OCTOBER 14, 2024

At the heart of our platform strategy is developing common global core capabilities that are built once and deployed across Walmart U.S., Walmart has unveiled its proprietary artificial intelligence, augmented reality, and immersive commerce platforms, which it says will improve shopping experiences. Sam’s Club and Walmart International. “As

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AR Insider

APRIL 8, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. After examining Amazon , Microsoft , and Google , it’s time to zero in on Bose. Head Start. Next up: Apple.

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Wearables Exercises Hardware AR 360

ARVR

APRIL 13, 2022

are on a collision course. Point your phone at a jacket a friend is wearing using Google Lens or Snap Scan , then buy it right on the spot. This is the theme of our AR and Shopping Collide series, continuing here with Google. This is what Google has begun to do with its multi-dimensional AR play.

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Google AR Real Estate Trends 130

XR Today - Augmented Reality tag

DECEMBER 25, 2024

Weve been eagerly awaiting some genuine news about Samsungs impending XR headset for months now ever since the company announced its partnership with Google and Qualcomm. Plus, we now know that the system is going to be powered by Googles brand-new Android XR platform in fact, its the first MR headset designed with Android XR.

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Road to VR

MAY 29, 2020

” Here’s Abovitz’s statement in full: As we’ve shared over the last several weeks, in order to set Magic Leap on a course for success, we have pivoted to focus on delivering a spatial computing platform for enterprise.

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The Ghost Howls

MAY 2, 2024

Quest 3S launch date and strategy When will the Quest 3S be launched? Then Boz said they announced the Quest 3 in June because it allowed Meta to do better marketing than if they launched after the summer, so I guess they are going to repeat the same strategy. Of course, take this suggestion with a grain of salt.

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The Ghost Howls

JANUARY 22, 2021

As a long-time AR enthusiast, and one of the first to have tried Google Glass in Italy, I have to admit that I will consider AR mainstream only when it will be on glasses that we will wear all day , when we’ll live in a completely shared mixed reality world (the AR Cloud). Or is it just a talk about glasses?

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Augmented Reality Magic Leap AR Apple 542

The Ghost Howls

JANUARY 28, 2023

There is not only the problem of the timezone but also the unknown of the internet connection and the inability of reaching Western websites like Google. VPN (Image from Know Your Meme) In China, most of the Western websites we use the most, like Google and Facebook, are blocked behind the Great Firewall.

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AR Insider

DECEMBER 24, 2019

This strategy will be critical in 2020. One example is Ubiquity6’s strategy to condition users to scanning spaces by giving them a free tool to capture and share 3D models. This includes most notably visual search ( Google Lens ) and navigation ( Google Live View ). Meanwhile, we see compelling wild cards like Tilt Five.

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Training AR Wearables Strategy 195

The Ghost Howls

APRIL 13, 2020

On the other side, this is massive for Apple, that mixing the data of Apple Maps together with all these point clouds detected by the rear cameras when in use, will be able to create an AR Cloud ecosystem probably even before Facebook, Microsoft, and Google. Let’s see if Facebook will be a worthier opponent than Google. Image by Acer).

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AR Insider

NOVEMBER 14, 2019

Google meanwhile acquired Fitbit to buttress its wearables play. Google meanwhile acquired Fitbit to accelerate its lingering WearOS platform with some hardware in the game. When Amazon failed to market the Fire Phone , it lost a consumer touchpoint, thus ceding years of pole position to Google and Apple. Its motivation?

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Road to VR

JANUARY 3, 2024

If you recall, Zuckerberg specifically got Meta into XR because he wanted to free his company from the grip of Apple and Google (the prevailing gatekeepers of the smartphone era). But not more than two and a half years later the company is reportedly laying off hundreds of its staff as it pivots its strategy.

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Apple Sony HTC Hardware 359

Road to VR

OCTOBER 31, 2018

While the earnings call didn’t reveal specifically how their VR locations have performed over the course of the last two years, its ‘New Business’ sector, which includes its VR investments, posted less than half the sales numbers in 2018 in comparison to 2017. We’re keenly focused on the core business.

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New York Strategy Virtual Reality Entertainment 234

AR Insider

JULY 28, 2021

We also partnered with Bumble and Viber to bring Lenses to their respective mobile apps, and are working with Google to bring our Lenses directly to the new JioPhone in India with a native camera integration. The success of the Lens ultimately encouraged Smile Direct Club to include AR Lenses as part of their long-term business strategy.

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Tech Trends VR

FEBRUARY 26, 2019

But there is, of course, the minor snag of fitting a decent-size field of view – and the processing power necessary to make all these wonderful functionalities work smoothly – in a normal-sized pair of glasses. But what if your product naturally gives you a lot more room to play with? Click To Tweet. VRScout (@VRScout) February 4, 2019.

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The Ghost Howls

AUGUST 2, 2024

App Lab has been a step forward from the previous publication strategy by Meta, which was about having only a hyper-curated official store. I guess the competition imposed by Apple and Google forced Meta to speed up the process to ensure to have a richer ecosystem in which its developers are happy (and so do not migrate to other platforms).

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XR Today - Augmented Reality tag

JULY 21, 2023

After months of tinkering and testing, Project Iris, Google’s latest AR innovation, appears to be another “Google Glass Failure.” For years, Google has been toying with the idea of becoming a real competitor in the extended reality market. But for all its innovation and resources, Google’s AR ideas never really seem to pan out.

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ARPost

JULY 27, 2023

Attendees can look forward to hearing from over 60 speakers in over 60 sessions including keynotes, talks, and panels over the course of the two-day conference. See Also: Niantic and 8th Wall Explore New Monetization Strategies Another tough decision follows. Let’s take a look at some of the most exciting sessions.

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Asia Case Study Singapore Augmented Reality 296

UploadVR Between Realities podcast

FEBRUARY 21, 2017

But nothing on Vive or Google’s Daydream yet. In its port over to PSVR, Darknet is also receiving some minor upgrades, such as full audio support for the PS4’s DualShock 4 controller, visual enhancements, and of course trophies to earn while playing.

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Gaming Strategy Sony Oculus 174