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Magic Leap Founder Rony Abovitz to Step Down as CEO

Road to VR

Magic Leap pivoted to the enterprise space recently after an extended lukewarm reception by consumers for its $2,300 AR headset. Abovitz released a statement on the Magic Leap blog explaining the move, saying that a change in his role was “a natural next step” to bringing about the next phase of the company.

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The XR Week Peek (2022.07.18): Magic Leap 2 price revealed, new rumors about Apple, and more!

The Ghost Howls

Magic Leap reveals prices and availability of ML 2. Finally, Magic Leap has revealed information about the price and availability of Magic Leap 2. I think this is a very smart pricing strategy, because it more or less replicates the one of HoloLens 2, while undercutting it by $200 in its lowest tier.

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Microsoft’s Meandering XR Strategy Could Lead to Another Zune Moment

Road to VR

It had a compelling reason to exist, which is why Microsoft directly competed against iPod Touch over the course of three device generations before eventually giving up the goat in 2011 and discontinuing the third-gen Zune. Three years later it released HoloLens 2, which directly competes today against Magic Leap Two.

Strategy 361
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Luxexcel & WaveOptics Partner To Bring AR-Powered Prescription Lenses To The Masses

VRScout

By merging the work being done at Luxexcel and WaveOptics, the two companies are promising an AR headset that is more streamlined than existing solutions such as Nreal or Magic Leap. Of course, this technology isn’t just for individuals who require prescription glasses in order to see properly.

AR 520
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Shower thoughts on the Magic Leap One

The Ghost Howls

We are in the days of the Magic Leap hype : developers that have bought it are posting videos everywhere and every one of us is trying to understand if the device is valuable or not. So, here you are my editorial regarding Magic Leap. So, here you are my editorial regarding Magic Leap.

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Leaping Into the AR Magicverse?

Tech Trends VR

Magic Leap finally materializes into a product some of us can actually buy, yet the real test will be whether developers take the bait. There’s only so much “we know something you don’t know” you can take before it starts to become annoying, but Magic Leap simply would not take a hint.

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VIEW Conference 2018 will host amazing XR talks and workshops

The Ghost Howls

Of course the other ones are pretty cool and pretty inherent to AR and VR, too (for instance all the talks about graphics can be useful also for the graphics of XR applications, of course). And of course, my will is to report you all that I’ve learned there and also to give you awesome interviews. More details.