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The XR Week Peek (2022.07.18): Magic Leap 2 price revealed, new rumors about Apple, and more!

The Ghost Howls

Magic Leap reveals prices and availability of ML 2. Finally, Magic Leap has revealed information about the price and availability of Magic Leap 2. These are all right considerations, but it is also true that Magic Leap has much better visuals. Top news of the week.

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New Magic Leap Studios ‘Undersea’ Experience Turns Your Living Room into a Coral Reef

Road to VR

Magic Leap Studios plans to debut a new experience for the Magic Leap AR headset at SIGGRAPH next week. Magic Leap Studios, the company’s internal development studio, will fully reveal Undersea next week at SIGGRAPH. ” Image courtesy Magic Leap Studios.

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Apple Vision Pro Could Take On Magic Leap, HoloLens, and Varjo In Enterprise AR

Upload VR

Competition For Magic Leap, Microsoft, And Varjo? Targeting enterprise customers and applications will put Vision Pro in direct competition with the existing trifecta of enterprise AR headsets: Magic Leap 2 , Microsoft's HoloLens 2 , and Varjo's XR-3 series.

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AWE USA 2023 Day Two: More Keynotes, More Panels, and the Open Expo Floor

ARPost

AWE Day Two Keynotes Day One kickstarted the keynotes, but AWE Day Two saw exciting presentations and announcements from Magic Leap and Niantic. “The small team at Magic Leap has made something that many larger companies are still struggling to achieve.” Of course, Snap has hardware too.

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Time for Enterprise to Enter the Magicverse, with Magic Leap's Brian Kane

XR for Business Podcast

Until recently, Brian Kane has been highlighting more experiential demos - like one that puts a porthole to the ocean in your living room - to highlight the power of the Magic Leap, and of spatial computing in general. Magic Leap is one of these Magic Leap devices, you put it on, and your whole world is spatial computing.

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Magic Leap’s LEAP Con 2018 round-up: all the major announcements in only one place

The Ghost Howls

Magic Leap has just organized its first developers’ event, dubbed “L.E.A.P.” It is the first event of this kind organized by Magic Leap: we can say that LEAP Con is like the Oculus Connect of Magic Leap and will probably become always more important, year after year, exactly as it has happened to Oculus.

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The XR Week Peek (2024.05.07): Apple Vision Pro is used by Fortune 100 companies, its cheaper version may come in 2025, and more!

The Ghost Howls

But this should surprise no one: all the previous expensive AR/MR headsets that have been initially targeted at consumers, like Magic Leap or HoloLens, ended up being used mostly in enterprise sectors. So the fact that Apple is targeting the B2B market makes absolutely sense because $3500 is a price that is too high for average people.

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