VRScout

MARCH 3, 2019

After four years of waiting, does Microsoft’s new holographic computer live up to the hype? Possible HoloLens 2 use-case / Image Credit: Microsoft. Microsoft reports that the field-of-view (FOV) is twice the size of the old HoloLens, although some have since challenged those claims. HoloLens 2 / Image Credit: Microsoft.

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Tech Trends VR

MARCH 17, 2019

Microsoft’s new piece of kit doesn’t disappoint, but the real excitement of its MWC announcement goes well beyond the hardware. Microsoft is in this for the long haul and will continue cashing in just fine without even touching the consumer market Click To Tweet. I won’t go over the basic specs here.

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AR Insider

MARCH 30, 2021

Beyond consumer demand, tech giants are embracing wearables as they align with road maps and growth strategies. Wearables also represent a long-term strategy to future-proof Apple’s multi-device ecosystem approach, consisting of Watch, AirPods, and (soon) smart glasses.

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Road to VR

APRIL 18, 2017

Windows Holographic, a set of APIs integrated into Microsoft’s Windows 10 operating system, was first touted by the computing giant during the company’s surprise reveal of their augmented reality headset, the HoloLens.

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Road to VR

OCTOBER 30, 2020

Responding to a question during Facebook’s most recent quarterly earnings call this week, CEO Mark Zuckerberg addressed the intersection of Facebook’s cloud gaming and VR initiatives: “Over the longer term, I think the VR piece will obviously come into [our gaming strategy] as well.

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Tech Trends VR

APRIL 26, 2018

We’re jetting off from Heathrow to the US West Coas, stopping by Seattle to cover Microsoft Build before heading to the Bay Area for Google’s flagship developer conference in Mountain View Click To Tweet. It will be interesting to contrast the latest strategy from Microsoft and Google, specially around Immersive Tech Click To Tweet.

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VRScout

NOVEMBER 10, 2019

For larger companies looking to connect their entire team with HoloLens 2 headsets, Microsoft is offering a package that includes Dynamic 365 Remote Assist on each MR headset at the cost of $125 per user – per month. If you’re a developer working on your own, Microsoft offers the HoloLens 2 Development Edition.

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ARPost

AUGUST 8, 2022

No one ever gets tired of board games, especially those that involve a strategy and collaboration between teams to win. Your opponents can thwart your stone, putting it on the wrong course or even sending it out of the table. Plus, they bridge generations, allowing grandparents, parents, and children to enjoy themselves together.

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Tech Trends VR

JUNE 5, 2020

While we have early devices that give us a taste, like Microsoft HoloLens, these big and expensive devices haven’t yet made their way onto consumers’ faces. Robert Scoble is the Chief Strategy Officer (CSO) of Infinite Retina and a bestselling author. The book also introduces what this all means culturally, both pro and con.

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The Ghost Howls

NOVEMBER 24, 2023

I also have to say that when reading the various docs, many things I read reminded me of the times I developed an experience on the HoloLens 1 : I think that Apple took some inspiration from the work that Microsoft did when designing its SDK. I found a mention of it in one of the various paragraphs of the current documentation.

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AR Insider

MARCH 11, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. After examining Amazon and Microsoft , it’s time to zero in on Google. For Google that of course means search.

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VRScout

JUNE 17, 2019

Also launching tomorrow is Mini Mech Mayhem , an adorable, pint-sized strategy game from developer Futurlab in which teams of four work together to plan and execute different strategies on a tabletop battlefield. MINI MECH MAYHEM from Futurlab. PROJECT LUX from Spicy Tails.

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XR Today - Mixed Reality tag

AUGUST 19, 2022

Partnering with the Dubai International Finance Centre (DIFC) Fintech Hive and US tech giant Microsoft , the programme aims to back Dubai’s Metaverse Strategy, which includes reaching the top ten metaverse hubs worldwide and support for roughly 40,000 virtual and tech jobs by 2030.

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AR Insider

JUNE 4, 2020

This is by design says VP of BD and Strategy, Jacob Lowenstein. It’s the fruits of lots of rigor, and the design principles of Spatial’s founding team including Jinha Lee (MIT, Microsoft, Samsung) and Anand Agarawala. With that UX as a foundation, the question becomes feature refinement and go-to-market strategy.

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Strategy AR Google Oculus 361

The Ghost Howls

APRIL 15, 2025

The studio built 700 physical models that have then been translated into characters of the game Train Sim World VR balances the realism that the core simulation fans want with simplifications that make the experience more enjoyable in VR for the uninitiated to the genre Crystal Commander brings strategy games to mixed reality.

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Road to VR

NOVEMBER 24, 2020

They wouldn’t be ‘native’ to VR of course, but it’s easy to understand how much more value users would see from the headset if they could load up, say, the Disney Plus app on a big virtual screen or run their favorite web browser on the headset instead of being stuck with the default.

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AR Insider

APRIL 8, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. After examining Amazon , Microsoft , and Google , it’s time to zero in on Bose. Head Start. Next up: Apple.

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Tech Trends VR

AUGUST 13, 2018

When I tried Microsoft Remote Assist with the HoloLens back in May at Microsoft Build I was able to “repair” a complex electrical panel in a matter of minutes. Of course it was a staged demo scenario, but the principle stands. Much of this growth is expected to be driven by B2B segments including distribution and manufacturing.

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Road to VR

OCTOBER 30, 2017

SEE ALSO How Google's Latest VR Moves Are a Major Blow to Oculus' Mobile Strategy. New Foes – Microsoft & Co. image courtesy Microsoft. In one fell swoop, Microsoft has brought major brand power into the VR arena and set a strong foundation for scaling VR to a larger audience. A New Platform for New Foes.

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Tech Trends VR

AUGUST 8, 2018

There are plenty of players like Microsoft HoloLens and DAQRI which consistently deliver not only cool demos, but real use-cases for holographic Mixed Reality Click To Tweet. Considering how much flack Microsoft gets for its FOV, it seems unfair to cut Magic Leap any slack on that.

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The Ghost Howls

JANUARY 22, 2021

Didn’t work (Image by Microsoft). Of course, Microsoft and Amazon are observing the situation: in my opinion, Microsoft will wait a bit , considering its focus on AR enterprise with HoloLens, while Amazon could improve its already existing offering of glasses connected with Alexa. Sounded good.

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The Ghost Howls

AUGUST 1, 2020

He has a very interesting working story, having worked for great companies like Microsoft and Fast Company. But of course, the technology is still not there: the Oculus Quest is still uncomfortable, we can’t read texts in it, and so on. VR technology is still not ready today to fulfill this need. USA vs China.

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Road to VR

JULY 21, 2017

Game studio HappyGiant and Tippett Studio , the production firm founded by stop-motion guru Phil Tippett, has launched HoloGrid: Monster Battle (2017) on Microsoft’s HoloLens platform.

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AR Insider

NOVEMBER 14, 2019

Amazon and Microsoft launched wearables lines in the past quarter and smaller players like Bose and Snap are planting seeds for a wearables-heavy future. The situation is similar with Microsoft. Of course, the trend stretches beyond the big five ( let’s not forget Facebook ). Follow the Money .

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Tech Trends VR

SEPTEMBER 14, 2018

Whereas technicians previously relied on paper instruction or computer 3D models viewed through a screen, they can now overlay data and schematics directly onto the relevant environment using the Microsoft HoloLens. Giving technicians the tools to readily access information as and when they need it has resulted in extremely positive ROI.

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The Ghost Howls

APRIL 13, 2020

On the other side, this is massive for Apple, that mixing the data of Apple Maps together with all these point clouds detected by the rear cameras when in use, will be able to create an AR Cloud ecosystem probably even before Facebook, Microsoft, and Google. The other explanation is that it is there just for decoration, of course.

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The Ghost Howls

JUNE 26, 2023

Top news of the week (Image by Meta) Quest 3 launch is approaching Meta is following a strategy for the launch of the Quest 3 that is very different from the one that it used for the previous headsets. I just think that Meta is trying a new strategy to keep the hype high until September.

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The Ghost Howls

OCTOBER 2, 2023

Top news of the week (Image by Meta) Meta launched Quest 3 The main piece of news of the week is of course the launch of the Meta Quest 3 at the Meta Connect. The last big feature is of course mixed reality: Zuckerberg defined the Quest 3 as the first consumer mixed reality headset.

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XR Today - Mixed Reality tag

MARCH 12, 2025

Our research found that companies struggle with initial expenses and onboarding strategies, but in the long term, they benefit from quicker, more effective, and less costly training initiatives. A lot of corporate skill development happens through online classes and courses meaning team members miss out on valuable feedback.

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UploadVR Between Realities podcast

JUNE 14, 2017

Right at the front entrance to the South Hall of the Los Angeles Convention Center — front and center in the Xbox booth from Microsoft — Super Lucky’s Tale is one of the first games greeting the many gamers swarming the event. I hope Super Lucky’s Tale plays a part in that strategy going forward.

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XR Today - Mixed Reality tag

MARCH 11, 2025

Companies can accelerate development strategies by offering employees tailored, interactive, and experiential learning experiences, enhance knowledge retention, and even increase employee engagement. These technologies dont just transform VR immersive learning, they can impact AR and MR strategies too. What is Immersive Learning?

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XR Today - Mixed Reality tag

NOVEMBER 29, 2023

is currently working in a deep partnership with HP’s xRServices sector to provide the famed computing firm with an XR application stack, allowing HP to design bespoke immersive services and deliver those services to its list of enterprise end-users via the Microsoft Hololens 2. frontline.io frontline.io frontline.io

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Road to VR

JULY 9, 2020

SEE ALSO Pressure Mounts for Xbox's Missing VR Strategy as PSVR Revenue Exceeds $2 Billion. Frostbite now powers many EA-published game franchises like Mass Effect, Madden NFL, FIFA, Need for Speed , and, of course, Battlefield. What It Could Mean for VR. Image courtesy PlayStation.

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Hypergrid Business

FEBRUARY 23, 2023

The most famous use of this large language model is in OpenAI’s ChatGPT , but the technology has also been licensed to many other vendors, and Microsoft has already begun adding it to Bing and announced plans to embed it in Office and other Microsoft applications.

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The Ghost Howls

JULY 18, 2022

I think this is a very smart pricing strategy, because it more or less replicates the one of HoloLens 2, while undercutting it by $200 in its lowest tier. Microsoft Mixed Reality department is currently in a confused moment and it is not clear when, how, and if will ever reply to this device. Some news on content.

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AR Insider

APRIL 15, 2020

And of course, Apple’s AR/VR strategy is both, and. These patents give Apple a strong IP defense against Microsoft as well as the MPEG consortium members. AR and VR are best understood not as opposites, but as alternate consumption modalities that rely on the same set of underlying technologies. Still … $100m? Seems steep.

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AR Insider

FEBRUARY 21, 2020

And for Microsoft , it’s enterprise productivity. Starting with Apple, it has several AR balls in the air and is cultivating near and long-term strategies. That long term play of course means AR glasses. Last but definitely not least is Microsoft. For Facebook , it’s ad-supported social interaction.

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