Remove Course Remove Samsung Remove Strategy
article thumbnail

Microsoft’s Meandering XR Strategy Could Lead to Another Zune Moment

Road to VR

It had a compelling reason to exist, which is why Microsoft directly competed against iPod Touch over the course of three device generations before eventually giving up the goat in 2011 and discontinuing the third-gen Zune. Zune wasn’t terrible, and it came at a time when full-color screens in MP3 players were just becoming a thing.

Strategy 361
article thumbnail

CES 2020: Samsung Teases Prototype AR Glasses

VRScout

Samsung is kicked-off the first day of CES 2020 with a bang this morning, offering attendees an in-depth look at a variety of cutting-edge products straight out of a science fiction novel, including a BB8-style robot assistant, as well as new improvements to their proprietary voice assistant, Bixby. Feature Image Credit: Samsung.

Samsung 204
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is Virtual Reality The Next Big Break For B2B?

ARPost

Especially with a host of low-cost VR devices such as the Google Cardboard and Samsung Gear headset, it’s already speculated that marketers will take advantage of this new messaging channel. Moreover, this tool offers a long-term return-on-investment with the right strategy, exceeding the initial cost. Product Demonstrators.

article thumbnail

The XR Week Peek (2025.04.15): Tariffs may be lifted on XR headsets, Vision Pro 2 may be in production, and more!

The Ghost Howls

But according to a report from The Korea Economic Daily, Samsung and Google ditched the previous plans and now they are not working anymore on a clone of the Ray-Ban Meta, but directly on glasses featuring a display and cameras, coupled with some AI elements baked in. Another device they are working on together is XR glasses.

Apple 326
article thumbnail

What is Android XR? Google’s Revolutionary XR Ecosystem

XR Today - Mixed Reality tag

With Android XR, Google wants to power a broad range of proprietary and third-party experiences, spanning all the way from the upcoming Samsung XR headset , to smart glasses, and extended reality applications infused with artificial intelligence. This strategy has already paid dividends for Google so far.

Google 124
article thumbnail

VFX Master Phil Tippett Brings His Grotesque Creations to HoloLens in ‘HoloGrid: Monster Battle’

Road to VR

First appearing on Samsung Gear VR, the tactical strategy game combines elements of chess, board games, and collectible card games—of course with the grotesque HoloChess-style monsters spawned from the mind behind visual effects of the original Star Wars trilogy, Jurassic Park (1993) , and RoboCop (1987).

Samsung 271
article thumbnail

The XR Week Peek (2025.05.05): Meta Quest’s disappointing sales, passthrough apps now on the Horizon Store, and more!

The Ghost Howls

AI did (of course), and smartglasses fit very well with this technology. Of course, the privacy concerns remain. These results are impressive, and Im sure they will make Meta double down on the investment of its resources on smartglasses, and slightly less on VR. A Creator Platform for next-gen to Socialize.

Ukraine 331