XR Today - Augmented Reality tag

OCTOBER 14, 2024

At the heart of our platform strategy is developing common global core capabilities that are built once and deployed across Walmart U.S., Walmart is now using its Immersive Commerce APIs for alpha testing with Unity and it will leverage the APIs to launch a new experience with ZEPETO. Sam’s Club and Walmart International. “As

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Immersion AR Retail Mexico 125

ARPost

AUGUST 17, 2022

The NVIDIA Omniverse platform’s latest version will have upgraded core technologies and connections to commonly used metaverse building tools like Unity, Autodesk, Blender, SimScale, Siemens JT, and many others. strategies. NVIDIA Omniverse Extensions. NVIDIA Omniverse: Pushing the Metaverse Boundaries to New Heights.

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Simulation Tools Conference Virtual World 396

The Ghost Howls

JULY 18, 2022

I think this is a very smart pricing strategy, because it more or less replicates the one of HoloLens 2, while undercutting it by $200 in its lowest tier. Nano-tech wants to be the Nanite of Unity. Of course, this is good news for all the VR gaming ecosystem. See Unity running on Quest. Some news on content. Learn more.

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AR Insider

NOVEMBER 13, 2019

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. Of course, there are more AR business models such as hardware sales (AR glasses). This democratizes advanced AR capabilities like graphics creation and includes tools like Unity , Amazon Sumerian and 8th Wall.

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XR Today - Virtual Reality

MARCH 20, 2023

What’s more, new programs, learning institutions, and courses are constantly emerging to help professionals refine their skills. In 2021, Red Bull even announced their commitment to helping develop Swiss Mixed Reality talent , so they could begin their adventure into the impending metaverse.

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How To Virtual Reality Software Unreal 246

The Ghost Howls

JULY 4, 2022

Of course for some ad-based tech companies, the current economic situation is not the only problem, but there is another big one which is Apple and its new privacy features embedded into iOS. The same luck has not happened to employees at Niantic at Unity. This is of course the base technology needed for foveated rendering.

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Machine Learning Eye Tracking Unity Hardware 430

The Ghost Howls

AUGUST 2, 2024

App Lab has been a step forward from the previous publication strategy by Meta, which was about having only a hyper-curated official store. I did this procedure with “The Unity Cube” , my most famous application. like Gorilla Tag did) or you were already famous somehow (like Roblox did).

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How To Unity Gaming Data 425

UploadVR Between Realities podcast

NOVEMBER 1, 2016

Unity closed out its Unite 2016 Keynote in Los Angeles today with a huge focus on VR. Ushering in that segment was the announcement that the company had hired Tony Parisi as its Head of AR/VR Strategy. “We want you to make all your VR and AR with Unity,” he said, promising renewed investment in the industry.

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Unity Los Angeles San Francisco Unreal 100

The Ghost Howls

MARCH 20, 2024

It was pretty cool using it inside a discotheque The tools we had were very limited: the Vive Focus had just a Snapdragon 835 processor, the image was black and white and low-resolution, we had to do everything at the Unity software level, and we had no environment understanding. So, how we empower the developers without hurting the user?

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Leap Motion Data Tools Unity 446

The Ghost Howls

APRIL 15, 2025

It is an application that starts with the Made with Unity logo. LOL Stilt , the first-person platformer where you bounce your way through various challenges, is now 90% off on the Meta Horizon Store Placid Plastic Duck VR is ducks, ducks, ducks, and even more ducks!

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Apple Google Entertainment Samsung 321

The Ghost Howls

DECEMBER 29, 2021

Prior to co-founding holoride, I was working in various fields such as product marketing, development, and strategy at the German car manufacturer Audi. But the interest in the industry is high and we will share more and exciting details in the course of next year! A while ago you announced a partnership with Pico and Unity.

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Entertainment Technology Unity Immersion 458

Peter Graham

NOVEMBER 13, 2019

While it might seem daunting, Oculus and Unity want to make that process a little easier. So they’ve teamed up to create a course to help anyone out there who’s interested in learning about all aspects of VR creation. Now you can’t just go in cold having never even looked at Unity (a game engine by the way).

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Unity How To Oculus Gaming 74

The Ghost Howls

MAY 11, 2023

Fast-forward to today, all the world is excited and scared at the same time about artificial intelligence, and GitHub Copilot is offered as a complete solution that is also compatible with C# (hence Unity). There is a personal and a business version , and since we are a company the choice to take was of course the second one.

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Machine Learning Architecture Data Unity 455

VRScout

DECEMBER 23, 2018

Employees worked hard to put together a great list of gift suggestions that you could give your loved ones – and of course there are suggestions of gifts you could give yourself. When building the AR piece of the gift guide, Huge used Unity and Apple’s ARKit for each individual experience.

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AR Retail Augmented Reality New York 284

XR Today - Augmented Reality tag

MAY 29, 2024

An augmented reality workshop is a fast-paced course that introduces individuals to various aspects of the AR landscape. The prerequisites for these workshops will vary depending on the purpose of the course. You’ll learn about the basics of tools like Google Poly and Unity and explore popular use cases for AR.

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Augmented Reality Education AR Unity 115

ARPost

JUNE 11, 2021

Also on the panel were Unity Enterprise Solutions Executive Elizabeth Baron, Holo-Light CMO and co-founder Luis Bollinger, XR Strategist Catherine Henry of MediaMonks, and 8th Wall founder and CEO Erik Murphy-Chutorian. Of course, XR markets and technologies didn’t arrive during the pandemic – they were already here.

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Asia Hardware AR Technology 243

AR Insider

DECEMBER 3, 2019

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. Unity so far is the leader in this emerging area. Of course, this means the opportunity is limited to recipients opening these emails on their smartphones, as opposed to desktop, but mobile email engagement continues to grow.

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ARPost

FEBRUARY 27, 2023

Following that is a “Fireside Chat” with Unity CEO John Riccitiello. Of course, that’s only a sliver of the total exhibitors. Last year, the company’s Head of Product Management, Jade Meskill, took the stage to talk about the Magic Leap 2 and “augmented enterprise.” Mytaverse , OVR Technology , VRdirect , and Zappar.

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XR Today - Mixed Reality tag

MAY 9, 2023

Though bootcamps and courses are emerging to provide users with the skills they need to create immersive experiences, there’s still a growing need for simpler, more streamlined platforms for content creation. Fortunately, some of the biggest innovators in the digital landscape are already exploring new ways to empower modern brands.

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Unity Tools Education Unreal 124

Mashable VR

MARCH 6, 2022

This 10-course bundle from Zenva Academy, one of the leading platforms in the e-learning marketplace, is built to guide you through the fundamentals of Godot, Unreal, and Unity. If you work through every course and project, you’ll even have a portfolio of games you built to show off your new skills. Credit: ZENVA.

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Course Training Gaming Unity 60

AR Insider

MARCH 24, 2020

Of course, there are use cases in industrial settings, such as automation and visualization. This category also includes developer tools such as Unity and AR democratization tools such as Amazon Sumerian or Adobe Aero. But “enterprise” is a much broader market segment. This is the same way we think of enterprise AR.

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AR Industry Retail Data 211

The Ghost Howls

JANUARY 28, 2023

While still in Italy, I verified that Microsoft Teams, Unity, and Github were accessible from China. And I have to say that this strategy is paying off. The first days I was thinking about putting the desk with the computer in the toilet, just to convey the idea Think about problems and plan Bs.

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China Government Italy Google 476

The Ghost Howls

JANUARY 22, 2021

Of course, Microsoft and Amazon are observing the situation: in my opinion, Microsoft will wait a bit , considering its focus on AR enterprise with HoloLens, while Amazon could improve its already existing offering of glasses connected with Alexa. There are vaiours solutions to also export Unity XR projects to the web (Image by Mozilla).

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Augmented Reality Magic Leap AR Apple 542

The Ghost Howls

OCTOBER 2, 2023

Top news of the week (Image by Meta) Meta launched Quest 3 The main piece of news of the week is of course the launch of the Meta Quest 3 at the Meta Connect. The last big feature is of course mixed reality: Zuckerberg defined the Quest 3 as the first consumer mixed reality headset.

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Las Vegas Amazon Controllers Gaming 435

AR Insider

MAY 6, 2020

The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Unity has one of the world’s largest mobile ad serving businesses and at the end of last year they partnered with Fossil to pilot this new ad format in mobile games. The Evolution of Brand Activations.

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The Ghost Howls

AUGUST 1, 2020

But of course, the technology is still not there: the Oculus Quest is still uncomfortable, we can’t read texts in it, and so on. As John Riccitiello (CEO of Unity) said some years ago , the VR market won’t be interesting enough until it will reach the 10 million users mark. 2022 could be the key year for XR.

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Apple Oculus China Magic Leap 545

The Ghost Howls

DECEMBER 19, 2018

Of course, the desired speed of execution is crucial to decide the proper algorithm: if you want to do some objects removal post-processing in a video, you can use a very heavy and efficient algorithm, but if you are in a headset running at 90Hz, you have to sacrifice performances for speed. And black things disappear!

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Augmented Reality Virtual Reality Video Virtual World 400

The Ghost Howls

MARCH 2, 2020

More info (Vive Cosmos Elite launch) More info (New offerings of Vive Pro Eye) More info (Ben Lang’s editorial on HTC’s strategy) More info (Vive Sync launch). Of course I’m talking about a potential AR glass, the iGlass , that could so exploit the computational power of the phone without needing a cable to be connected to it.

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Hand tracking AR Oculus HTC 299

VRScout

NOVEMBER 10, 2019

This option gives you a headset plus $500 credit for Microsoft Azure , a three-month free trial of Unity Pro , and the PiXYZ plugin — giving you all the necessary tools to test, create, and launch enterprise apps for the HoloLens 2. Of course, Microsoft didn’t get rid of voice command with the HoloLens 2.

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XR Today - Mixed Reality tag

JULY 19, 2024

Now, however, countless companies and developers are beginning to embrace this model, including Varjo (with Varjo Teleport ), Unity, and Unreal. There are plenty of great things that set Gaussian splatting apart from other rasterization strategies in XR, from its ultra-high rendering speed to the fact that it doesn’t rely on neural networks.

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Machine Learning Unreal Training Unity 122

Mashable VR

MARCH 10, 2022

This 10-course bundle from Zenva Academy, one of the leading platforms in the e-learning marketplace, is built to guide you through the fundamentals of Godot, Unreal, and Unity. If you work through every course and project, you’ll even have a portfolio of games you built to show off your new skills. Credit: ZENVA.

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Gaming Unity Strategy Unreal 64

UploadVR Between Realities podcast

DECEMBER 29, 2016

Key to HTC and Valve’s strategy was handing out Pre kits for free: I still remember the cheers when Valve told everyone at the Vision Summit a few months later that they would be getting a free Vive, and I still see people using the Pre today. Surviving on Steam. In an ideal world, every developer releases their game with ease.

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HTC China Asia Oculus 224

The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). Of course, Mister President Alvin Graylin will be there, too (Image from VRTUOLUO) Why should people attend this event?

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China Industry Government Hardware 390

Upload VR

OCTOBER 24, 2022

Developers don’t need to implement (or even understand) the mathematics behind IK, as game engines like Unity & Unreal have IK built-in, and packages like the popular Final IK offer fully fleshed-out implementations for less than $100. But of course we can put legs on other people, that you can see, and it doesn’t bother you at all.

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Machine Learning Eye Tracking Unreal Latency 130

XR Today - Augmented Reality tag

OCTOBER 27, 2023

The incoming CEO is a veteran professional in operations, strategy, and marketing, and has a long track record of executing “transformational growth strategies in enterprise and industrial technologies,” Magic Leap noted.

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AR Insider

OCTOBER 4, 2019

With a solid tenure in interface design, she now leads XR research for Unity — a seemingly perfect gig for the UX maven. But of course, there’s a lot more to creating these intuitive interactions. What are the new interactions the technology affords, and how should they be built?

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AR Head Mounted Display Hardware Data 179

ARVR

JULY 8, 2020

Light, shadows, objects, and even your device’s position will vary over the course of a play session. Whether you are developing a turn-based strategy game, a fast-paced shooter, or even a collaborative work tool?—?it Unity plugin. I can name three of the most complicated tests: 1. Analysing user environments.

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Augmented Reality AR Technology Unity 130