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When is the time to talk about consumer-facing AR apps in enterprise?

EnterpriseWear

The release of Magic Leap One was supposed to be the “magic moment” for consumer AR, the development that finally got consumers excited about augmented reality glasses. I can see Magic Leap finding a niche in B2C use cases, which would increase consumer exposure to wearable AR beyond in-store retail apps and social media.

AR 45
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Put the Car of Your Dreams in Your Living Room, with ZeroLight’s Barry Hoffman

XR for Business Podcast

We worked towards the next Dallas event that… I’m trying to think, what is it? HTC did something with Batman; that Game of Thrones thing; some of the demos that Magic Leap had really. The whole training aspect, doing it with Hololens or with Magic Leap — great, I love it. BrainXchange? Alan: Yeah?

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article thumbnail

Put the Car of Your Dreams in Your Living Room, with ZeroLight’s Barry Hoffman

XR for Business Podcast

We worked towards the next Dallas event that… I’m trying to think, what is it? HTC did something with Batman; that Game of Thrones thing; some of the demos that Magic Leap had really. The whole training aspect, doing it with Hololens or with Magic Leap — great, I love it. BrainXchange? Alan: Yeah?

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Getting the ROI out of XR, with Sector 5 Digital's Cameron Ayres

XR for Business Podcast

I feel like some products, such as Google Cardboard, and some of the lower-end pieces of hardware, have actually done more harm than good to the reputation of virtual reality. People get in it, and they see, "this as a medium-to-low-quality image or video that I'm sitting in," and there's not much interaction if it's a Google Cardboard.

article thumbnail

Getting the ROI out of XR, with Sector 5 Digital's Cameron Ayres

XR for Business Podcast

I feel like some products, such as Google Cardboard, and some of the lower-end pieces of hardware, have actually done more harm than good to the reputation of virtual reality. People get in it, and they see, "this as a medium-to-low-quality image or video that I'm sitting in," and there's not much interaction if it's a Google Cardboard.

article thumbnail

Getting the ROI out of XR, with Sector 5 Digital's Cameron Ayres

XR for Business Podcast

I feel like some products, such as Google Cardboard, and some of the lower-end pieces of hardware, have actually done more harm than good to the reputation of virtual reality. People get in it, and they see, "this as a medium-to-low-quality image or video that I'm sitting in," and there's not much interaction if it's a Google Cardboard.

article thumbnail

Getting the ROI out of XR, with Sector 5 Digital's Cameron Ayres

XR for Business Podcast

I feel like some products, such as Google Cardboard, and some of the lower-end pieces of hardware, have actually done more harm than good to the reputation of virtual reality. People get in it, and they see, "this as a medium-to-low-quality image or video that I'm sitting in," and there's not much interaction if it's a Google Cardboard.