AR Insider

NOVEMBER 17, 2020

To continue the narrative and “show rather than tell,” part II of that report features case studies that map to various stages of the consumer purchase funnel. Always see chart date for context, and refer to newer data if applicable. We’ll pause there and circle back in the next installment with another case study.

Case Study 399

Case Study Study AR Education 399

AR Insider

SEPTEMBER 22, 2022

Our latest case study dives in. Toyota's Accessory Augmented Reality (TAAR) program lets consumers visualize car accessories – maximizing customer lifetime value and tapping into the $46 billion auto accessories market. This post appeared first on AR Insider.

Case Study 397

Case Study Study AR Augmented Reality 397

AR Insider

MARCH 7, 2022

AR's ability to boost consumer purchases (lower-funnel) gets the most attention in marketing case studies. But what about its ability to reach massive audiences (upper-funnel)? We examine the latest evidence. This post appeared first on AR Insider.

Data 404

Data Case Study AR Study 404

AR Insider

JULY 20, 2021

Our research arm ARtillery Intelligence tackled these questions in its report: Enterprise AR: Best Practices & Case Studies , which we’ve excerpted below, featuring Medtronic’s AR deployment. Enterprise AR: Best Practices & Case Studies, Volume One. High-Stakes Outcomes. That’s what XR technology offers.”

Case Study 370

Case Study Study Training AR 370

AR Insider

NOVEMBER 10, 2020

To continue the narrative and “show rather than tell,” part II of that report features case studies that map to various stages of the consumer purchase funnel. Always see chart date for context, and refer to newer data if applicable. We’ll pause there and circle back in the next installment with another case study.

Case Study 386

Case Study Study AR Video 386

ARVR

OCTOBER 31, 2022

Our research arm ARtillery Intelligence tackled these questions in its report: Enterprise AR: Best Practices & Case Studies, Vol 2. Culture & Comfort Many case studies we’ve examined in this series focus on AR’s ability to offer line-of-site guidance. We’ve excerpted it below, featuring Peterbilt’s AR deployment.

Case Study 351

Case Study Study AR Industry 351

AR Insider

MARCH 22, 2021

Support for this memory-retention comes from a study by Zappar and Mindshare UK. So we’re rolling them out, all at once for this week’s Data Dive. Diving right in, here’s our collection of data points that speak to VR’s effectiveness in enterprise training across a variety of use cases. Proof Points.

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Training Data Study Retail 334

AR Insider

NOVEMBER 24, 2020

To continue the narrative and “show rather than tell,” part II of that report features case studies that map to various stages of the consumer purchase funnel. Always see chart date for context, and refer to newer data if applicable. After a few case studies that focused on upper-funnel AR ad campaigns, we now move to the mid-funnel.

Case Study 387

Case Study Study AR Strategy 387

AR Insider

JULY 6, 2021

Our research arm ARtillery Intelligence tackled these questions in its report: Enterprise AR: Best Practices & Case Studies , which we’ve excerpted below, featuring Toyota’s AR deployment.*. Enterprise AR: Best Practices & Case Studies, Volume One. Driving Continuous Improvement. More from AR Insider….

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Case Study Study AR Machine Learning 370

AR Insider

AUGUST 23, 2021

To back that up, web AR specialist and innovator 8th Wall recently sent us data that indicate that the emerging AR modality continues to ratchet up in market traction. Web AR: Best Practices & Case Studies. The post Data Dive: Web AR Ratchets Up appeared first on AR Insider. Proof Points. More from AR Insider….

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Data AR Case Study Russia 369

AR Insider

JULY 13, 2021

Our research arm ARtillery Intelligence tackled these questions in its report: Enterprise AR: Best Practices & Case Studies , which we’ve excerpted below, featuring KPN’s AR deployment. Enterprise AR: Best Practices & Case Studies, Volume One. Operational Scale. KPN is the leading telecom provider in the Netherlands.

Case Study 361

Case Study Study AR Netherlands 361

AR Insider

JULY 1, 2020

— Integrates the field and distributed control systems to enable real-time data capture (versus processing paper-based forms afterward). More from AR Insider… The post Case Study: ABB Transforms Field Operations appeared first on AR Insider.

Case Study 404

Case Study Study Unity Augmented Reality 404

AR Insider

FEBRUARY 9, 2021

To continue the narrative and “show rather than tell,” part II of that report features case studies that map to various stages of the consumer purchase funnel. Always see chart date for context, and refer to newer data if applicable. After case studies that focused on upper and mid-funnel, we now continue to the lower funnel.

Case Study 318

Case Study Study AR Industry 318

AR Insider

JANUARY 26, 2021

To continue the narrative and “show rather than tell,” part II of that report features case studies that map to various stages of the consumer purchase funnel. Always see chart date for context, and refer to newer data if applicable. After case studies that focused on upper and mid-funnel, we now continue to the lower funnel.

Case Study 342

Case Study Study AR Industry 342

AR Insider

NOVEMBER 3, 2020

To continue the narrative and “show rather than tell,” part II of that report features case studies that map to various stages of the consumer purchase funnel. Always see chart date for context, and refer to newer data if applicable. We’ll pause there and circle back in the next installment with another case study.

Case Study 330

Case Study Study AR Video 330

Road to VR

NOVEMBER 2, 2020

Using a pool of 511 participants, their system is said to be capable of identifying 95% of users correctly “when trained on less than 5 min of tracking data per person.” “With the rise of virtual reality, body tracking data has never been more accurate and more plentiful.

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Data Machine Learning Eye Tracking Wearables 364

AR Insider

JANUARY 19, 2021

To continue the narrative and “show rather than tell,” part II of that report features case studies that map to various stages of the consumer purchase funnel. Always see chart date for context, and refer to newer data if applicable. After case studies that focused on upper-funnel AR ad campaigns, we now continue to the mid-funnel.

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Case Study Study AR Google 307

AR Insider

MARCH 25, 2021

New Study Reveals 29 Percent of U.S. New data from Thrive Analytics and ARtillery Intelligence uncovers who’s using mobile AR apps, how often, and in what categories. Deeper access to the base data and additional strategic analysis can be obtained from Thrive Analytics. Adults Have Used Augmented Reality.

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AR Survey Augmented Reality Virtual Reality 532

AR Insider

APRIL 15, 2021

This is the topic of ARtillery Intelligence’s recent report on enterprise AR case studies. Enterprise AR: Best Practices & Case Studies, Volume One. One example from this batch of case studies is Medtronic. All of the above just scratches the surface and you can see more case studies in the full report.

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Case Study Study AR Strategy 281

Road to VR

MARCH 30, 2021

The hand tracking data provided by the Oculus Quest still can have a bit of jitter to it, even when tracking confidence is high. Smoothing the tracking data can go a long way to produce more stable looking grabs, but needs to be done in moderation since too much smoothing will result in a “laggy” feeling to the hands.

Hand tracking 362

Hand tracking Case Study Study Tips 362

AR Insider

MAY 14, 2020

AR Insider Case Studies examine learnings from industrial AR deployments. This post extracts a case study from ARtillery Intelligence’s recent report, Industrial AR: Benefits & Barriers. and data security pushback is lower with mobile devices, given their tenure and trustworthiness in the enterprise.

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Case Study Study Industry AR 267

AR Insider

JULY 29, 2020

One example is NTT Data. NTT DATA is focused on helping our clients use digital technology to transform their business and deliver improved user experience,” said Cris Kibbee, chief delivery officer, NTT DATA Services. But equally important is the end-user: ServiceNow customers.

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Case Study Study AR Data 301

XR Today - Virtual Reality

OCTOBER 22, 2024

The Next Step in Marketing XR Advertising Case Study in Focus: VIVE and Rinnai America The award-winning immersive experience company, Disguise, is working to streamline productions and reduce costs and license requirements for filmmakers, live events experts, broadcaster, and more. “We Disguise has been given £1.2

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Case Study Tools America Technology 298

AR Insider

APRIL 3, 2025

ARtillery Intelligence released a new report that projects mobile AR annual revenue to grow to $15.6 billion by 2029. How will it get there and what subsectors will fuel it? We break down the findings. This post appeared first on AR Insider.

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AR Study Data Trends 391

AR Insider

APRIL 17, 2025

ARtillery Intelligence today released a new report that calculates global investments in private XR companies in 2024 at $16.5 billion a 4.5 percent year-over-year decrease. What are top drivers, dynamics, and strategic takeaways? This post appeared first on AR Insider.

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Study AR Data Trends 351

AR Insider

FEBRUARY 2, 2021

To continue the narrative and “show rather than tell,” part II of that report features case studies that map to various stages of the consumer purchase funnel. Always see chart date for context, and refer to newer data if applicable. After case studies that focused on upper and mid-funnel, we now continue to the lower funnel.

Case Study 242

Case Study Study AR Data 242

AR Insider

APRIL 22, 2021

New Study Reveals 23 Percent of U.S. New data from Thrive Analytics & ARtillery Intelligence reveals who’s using VR, how often, and with what hardware. Highlights include the fact that 23 percent of consumers have used VR, up from 19 percent in last year’s study. Adults Have Tried Virtual Reality.

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Survey Virtual Reality Data Study 441

AR Insider

SEPTEMBER 24, 2020

This is the topic of the latest report from ARtillery Intelligence, continuing in Part II of the series with twelve in-depth case studies that build on the principles in Part I. Always see chart date for context, and refer to newer data if applicable. What’s driving it? And who’s doing what? Spanning the Funnel. Naming Names.

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Case Study Study AR Examples 283

ARPost

APRIL 2, 2020

We also look at how they compare to similar recent studies in the AR and VR world. First, while this study is being released in what is (hopefully) the height of the COVID-19 panic, the results were collected before the outbreak. Data Security. Here, we look at some of the major trends in the survey. Disruption in Healthcare.

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Survey Industry AR Healthcare 406

AR Insider

APRIL 23, 2020

AR Insider Case Studies examine learnings from industrial AR deployments. This post extracts a case study from ARtillery Intelligence’s recent report, Industrial AR: Benefits & Barriers. Early stages of industrial AR have given us plenty of glowing case studies from pilot projects. See more or subscribe here.

Case Study 252

Case Study Study Industry AR 252

AR Insider

MARCH 17, 2023

Though others still view them as novelties, campaign data and case studies data validate a real business case. 3D and AR continue to surface to the top of marketers’ wish lists. How is that playing out today? Guest author Katherine McInnes examines 8 ways. This post appeared first on AR Insider.

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Case Study AR Study Data 377

XR Today - Virtual Reality

JANUARY 14, 2025

Studies have shown that virtual reality can help to foster concentration and focus particularly in open office settings – allowing users to immerse themselves in tasks more effectively. Studies have also shown that VR learners develop skills faster, retain more information, and are more engaged in learning experiences.

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Immersion Virtual Reality Training Study 278

AR Insider

SEPTEMBER 23, 2020

Toyota often turns to technology to deliver these improvements, which is why the automaker was an early adopter of 3D data for digital engineering and later embraced real-time 3D technology. Its virtual pipeline starts by importing vehicle data into Unity using Pixyz.

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Case Study Study Machine Learning Automotive 243

AR Insider

MAY 25, 2022

One of AR's strengths as a marketing medium is to make static packaging come to life. Discovery wines took this to heart to enliven its physical labels. What were the tactics & takeaways? We break it down in the latest Campaign Tracker. This post appeared first on AR Insider.

Case Study 366

Case Study Study AR Data 366

ARPost

SEPTEMBER 2, 2020

With data at their fingertips and the possibility to join their colleagues in a virtual environment, work does not have to stop, even though office buildings are closed. After running a pilot plan in 2018, the NHS has implemented an AR solution across several hospitals to track both inventories and patient data.

AR 531

AR Trends Case Study Data 531

AR Insider

JUNE 22, 2020

Data Dive is AR Insider’s weekly dive into the latest spatial computing figures. Running Mondays, it includes data points, narrative insights and takeaways. For an indexed collection of data and reports, subscribe to ARtillery Pro. This similarly oft-cited AR advantage has data points that are likewise scattered.

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AR Data Exercises Case Study 428

ARVR

OCTOBER 7, 2022

Our research arm ARtillery Intelligence tackled these questions in its report: Enterprise AR: Best Practices & Case Studies, Vol 2. BMW does this by accessing digital elements from its cloud data management system through Microsoft HoloLens. But how is this materializing today and who’s realizing enterprise AR benefits?

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Case Study Study AR Automotive 195