Road to VR

MARCH 22, 2018

Magic Leap is hosting a sponsored session today at GDC 2018 which promises a “deep dive” on developing for augmented reality. Having released their SDK earlier this week, we’re hoping to hear the company talk more specifically about what it’s like to develop for the Magic Leap One headset. Description.

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Road to VR

AUGUST 31, 2018

Back in 2016, Magic Leap released a video clip of a breaching augmented reality whale as a backdrop to their freshly redesigned website, something meant to grab the attention of prospective investors, developers, and consumers alike. Here’s a quick refresher in case you don’t remember (Woooah!).

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VRScout

FEBRUARY 13, 2021

By merging the work being done at Luxexcel and WaveOptics, the two companies are promising an AR headset that is more streamlined than existing solutions such as Nreal or Magic Leap. As a bonus, the headset will be dustproof and waterproof in case you get caught in the rain; something you definitely don’t want to do with a HoloLens 2.

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VRScout

NOVEMBER 21, 2019

In order to access many of the best experiences, however, you must usually wear an awkward-looking headset, such as the HoloLens 2 or the Magic Leap One. The HoloLens 2 starts at $3000 , followed by the Magic Leap One at $2200. But the high price was a definite barrier; even fashion played a role in that change.

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Tech Trends VR

AUGUST 8, 2018

Magic Leap finally materializes into a product some of us can actually buy, yet the real test will be whether developers take the bait. There’s only so much “we know something you don’t know” you can take before it starts to become annoying, but Magic Leap simply would not take a hint.

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Tech Trends VR

FEBRUARY 24, 2019

In spite of the fact we’re joking around and playing Angry Birds on Magic Leap, the whole thing feels very grown up, in the sense that these guys are in this for the long haul, and so, they reckon, is the business of making Mixed Reality. We’ve been saying all along we want more players, more competition.

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The Ghost Howls

OCTOBER 31, 2018

He has joined Rony Abovitz at Magic Leap and now he’s there, trying to build the MagicVerse as the SVP of Creative Strategy of the Florida company. It’s definitely a choice. And what you are doing at Magic Leap to create these experiences for people? ( Magic Leap glasses.

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The Ghost Howls

JULY 23, 2019

But it is very interesting , because it will touch a lot of hot topics, like: Data visualization in XR; Magic Leap; Being a woman working in XR; How is XR in Asia. Today the interview will cover the first two topics: dataviz in VR thanks to BadVR solution and Magic Leap. and many other interesting stuff!

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VRScout

FEBRUARY 1, 2019

We don’t know too many of the details around the device as of yet, but one thing is for sure, Microsoft’s next iteration of AR headset technology is definitely on the way. One of the biggest issues users had was with the devices size. Image Credit: The United States Patent and Trademark Office.

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ARPost

AUGUST 13, 2020

Their current list of clients and partners include names such as AT&T, Magic Leap, Intel, Epic Games, Nickelodeon, and Ogilvy. There is no definite date known at the present. “We Virtual Reality Training – an Effective Solution for This Period . Dark Slope is a firm believer in teaching through direct, immersive experiences.

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Road to VR

JULY 12, 2019

If you can believe the news, it likely signifies a suspension of Apple’s AR headset ambitions for the near-term; it’s clear they definitely haven’t shelved AR R&D altogether. Apple continuously advertises a number of job positions dealing with AR software and hardware.

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ARPost

JANUARY 13, 2020

Magic Leap 1. The only real competition for the Microsoft’s HoloLens is the Magic Leap 1. More casual than the HoloLens, the Magic Leap 1 comes in almost $1,000 cheaper with packages starting at $2,300. At $500, Nreal is a bit more expensive but definitely still in the same market. Varjo XR-1.

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Road to VR

JULY 23, 2021

With a device like Quest 2 loaded full of cameras, it’s definitely worth thinking about privacy, especially now that third-party apps can make use of AR capabilities. Custom Geometry: You can render Passthrough images to a custom mesh instead of relying on the default style mesh—for example, to project Passthrough on a planar surface.

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XR Today - Augmented Reality tag

JANUARY 18, 2024

Last week, at CES 2024, Ross Rosenberg, the CEO of Magic Leap, and Daniel Diez, the firm’s CTO , spoke to VentureBeat on the current state of Magic Leap’s roadmap following a busy 2023, which saw the firm undergo a major leadership shake-up. ” The firm is ready to leverage a new market.

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ARPost

JULY 21, 2023

The real pioneers of this are definitely Magic Leap and their waveguide lens is the future that I was expecting Apple to actually achieve some kind of breakthrough on,” said Almeida. That’s one of the points where they’re definitely innovating,” said Almeida. “If

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AR Insider

AUGUST 9, 2021

Co-host Rick Santelli threw Cramer a life preserver by reading Zuck’s now-famous definition (“a fully embodied internet you look out at from the inside”), but Cramer was on a roll, declaring Zuck “didn’t explain enough.” Brain Technologies Announces $50 Million in Funding, Reimagines Computer Interfaces with “Natural” AI.

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ARPost

JUNE 4, 2020

Brands like Bosch, Nreal, 0glasses, and Am Glass by Pacific Future joined Magic Leap, Vuzix, Microsoft HoloLens, and Epson Moverio this year, delivering a new way to experience 2D and 3D content and features. Handhelds will not disappear, but now we’ll definitely have new devices competing for the same space – smartglasses.

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Road to VR

SEPTEMBER 18, 2019

While Luxottica has been criticized for monopolistic practices, it’s clear the brand understands both luxury marketing and design, something Facebook’s first-generation AR (or smartglasses) will definitely need as it makes a critical bid to appeal to consumers.

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ARPost

FEBRUARY 27, 2023

But, the company is definitely going places. Day Two Day two only has one proper keynote scheduled, this time with Magic Leap. Last year, the company’s Head of Product Management, Jade Meskill, took the stage to talk about the Magic Leap 2 and “augmented enterprise.”

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XR Today - Virtual Reality

NOVEMBER 29, 2022

Magic Leap and H&M. With help from Magic Leap , H&M was able to create digital twins of its clothing designs for people to interact with through a headset. The solution helped consumers to visualise the kind of peace and relaxation they could achieve with MUJI’s product, while helping to differentiate the brand.

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ARPost

JULY 7, 2021

From Magic Leap to Microsoft and Facebook, many stakeholders are interested in the future of augmented reality broadcasts and live presentations. While there’s definitely amazing work being done in the industry, we’re going to talk about a couple of smaller companies that are making live AR possible.

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VRScout

AUGUST 1, 2019

Pop music sensation Lil Miquela on Instagram, Mica from Magic Leap, and even Fable’s own Lucy are all great examples of an ever-growing industry of digital humanoid entities. While we may only be in the infancy of the Virtual Being industry, the first wave of digital personalities has most definitely arrived.

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AR Insider

FEBRUARY 1, 2021

Seems like they’re zeroing in on Maps as the sweet spot for XR and tossing everything else, like their Daydream headset, their investment in Magic Leap, Poly, and finally Tilt Brush, overboard. Perhaps a developer will release a more sophisticated, multi-user version, which would definitely get me to buy it again.

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AllThingsVR

NOVEMBER 3, 2016

Inside Magic Leap, The Secretive $4.5 The high-definition television hanging on the wall seems perfectly normal. All these wonders are illusions, conjured into being through the lenses of a “mixed reality” headset–the arcane invention of the startup called Magic Leap. Inside, it’s a whole different story.

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Slashgear

MARCH 30, 2018

For as revolutionary as the Magic Leap One headset claims to be, we definitely don’t know enough about it. Even though Magic Leap has given us a few morsels of information about the headset and what it can do, Magic Leap One is still shrouded behind a veil of mystery.

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ARPost

AUGUST 2, 2023

Just on the main floor, we had Vuzix promoting their Ultralite turnkey AR solution, Sightful with a screenless Spacetop AR laptop , XREAL presenting XREAL Air glasses , and Magic Leap returning with Magic Leap 2. Right next to those was C-Real with their unique light field display and Tilt Five.

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XR Today - Virtual Reality

SEPTEMBER 20, 2022

VIVE’s technology combines incredible high-definition visuals and audio with ease of use and a flexible ecosystem for software programs. Magic Leap. Magic Leap is quickly making a name for itself as one of the biggest leaders in the AR headset space.

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Tech Trends VR

JUNE 7, 2018

That’s definitely what we are building today with HoloLens” , says Satya Nadella, CEO of Microsoft. The advent of technology like Magic Leap – a game changing mixed reality headset – will trigger a new way of looking at space and content, because we are designing the spaces with which you think: spatial computers.

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Road to VR

FEBRUARY 27, 2019

In contrast to HoloLens 2 or Magic Leap One, PinMR doesn’t use waveguides, which the company says cuts down manufacturing complexity and cost. At this point, LetinAR is in talks with manufactures to supply engineering samples, which consist of a PinMR lens and a microdisplay from external partners.

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Road to VR

SEPTEMBER 10, 2019

Vality wants to rewrite the definition of ‘comfort’ when it comes to VR headsets by drastically reducing size and weight while delivering ultra-high resolution. Germany-based startup Vality is developing a VR headset that aims to offer near-retina resolution in a compact form-factor.

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Tech Trends VR

AUGUST 13, 2018

The focus on industry applications has seen the somewhat incongruous integration of Mixed Reality Smart Glasses with gear such as hard hats Click To Tweet.

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XR Today - Augmented Reality tag

JUNE 21, 2024

Based on what we’ve seen in the last few months, from new partnerships to potential leaks at Google I/O, there’s definitely potential. According to Demis Hassabis, who oversees AI research at Google, smart glasses definitely seem like the “perfect hardware” for accessing a hands-free AI assistant. Amazon has its Echo Frames.

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The Ghost Howls

SEPTEMBER 4, 2019

Gartner has been very kind with me and has also provided a very long statement about the AR Cloud, extracted from its paper: Definition: The augmented reality (AR) cloud is the underlying, persistent, digital content layer mapped to objects and locations in the physical world. Considering that companies like 6d.ai

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VRScout

NOVEMBER 10, 2019

The moment I turned my hand over or closed my fist, the little blue bird would flutter away and move around the room; similar to the Undersea MR experience offered by the Magic Leap One Creator Edition, in which a 3D fish cuddles in the hand of the user.

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Road to VR

JUNE 30, 2016

Pokémon Go might be a decent game (I can’t say for sure; a week in the closed beta ‘Field Test’ didn’t give me much feel for it), but if it wants to be judged as an “augmented reality” game then it’s either a terrible augmented reality game, or it’s playing fast and loose with the definition.

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XR Today - Virtual Reality

NOVEMBER 17, 2022

The permit will cover definitions of term, territory, and royalty rates, including the license scope. Some firms like Magic Leap accused Nreal of stealing technology by Magic Leap in a now thrown-out case.

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ARPost

MARCH 17, 2020

Other platforms, particularly Magic Leap have historically been very good about helping their developers make cross-platform content. Seeing them revisit it is definitely exciting. “OpenXR will help reduce overhead for VR/AR developers and hopefully provide consumers with more choice,” said the post. We’ll Keep You Posted.

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