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Swisscom wanted to promote the launch of its new “blue” line of consumer services, such as mobile data plans. So it turned to AR. What were the results and strategic takeaways for AR marketing best practices? This post appeared first on AR Insider.
Meta dropped a major announcement yesterday, saying it plans to allow select partners to build third-party headsets that will run Horizon OS (formerly Quest OS). The news is prompting significant discussion within the XR industry, including from Oculus founder Palmer Luckey. Here’s a quick primer for those of you who are newer to XR industry. What eventually became the ‘Quest’ headset and ‘Horizon OS’ platform from Meta started when the company bought a VR startup c
John Carmack just gave his take on Meta's new strategy of providing its headset OS to third-party hardware companies. If you somehow missed the news yesterday, Horizon OS is the new name for the Quest system software, which Meta will also make available to third-party headset makers, starting with ASUS, Lenovo, and potentially LG too. But former Oculus CTO John Carmack, who architected much of the Oculus Mobile system software that eventually became the Quest system software, and soon Horizon OS
This week, Meta opened its Meta Horizon OS [the operating system powering the Quest product portfolio] to third-party developers, allowing a more comprehensive range of developers to create applications for the firm’s portfolio of XR products. Meta’s open approach comes as Apple establishes a walled garden ecosystem to support its spatial computing vision.
Speaker: Chris Paxton McMillin, President of D3 Training Solutions
To avoid awkward and sometimes disastrous learning content, instructional designers must use authentic translation in the right context to get optimal results. For example, even a simple phrase like “got milk” translates to “are you lactating” in Mexico. Can you imagine what a straight translation might do to your course? With over 317 million people in the US and over 6.7 billion potential customers in the world, personalizing training seems logical.
Ray-Ban Meta Glasses now have a third style option, first-person view sharing in WhatsApp & Messenger calls, and look-and-ask visual AI in the US & Canada. The Ray-Ban Meta smart glasses launched at Connect 2023. They're first-person camera glasses that let you capture hands-free first-person photos and videos, take phone calls, listen to music, or livestream your view to Instagram.
Today, workplace professionals are leveraging haptic glove devices to suit necessary use cases such as training, virtual prototyping, marketing, and entertainment. What haptic gloves provide is an evolution from a traditional XR controller input with a joystick. The technology elevates the overall user experience and adds value via realistic simulated feelings of pressure, weight, texture, and heat.
Today, workplace professionals are leveraging haptic glove devices to suit necessary use cases such as training, virtual prototyping, marketing, and entertainment. What haptic gloves provide is an evolution from a traditional XR controller input with a joystick. The technology elevates the overall user experience and adds value via realistic simulated feelings of pressure, weight, texture, and heat.
Meta is developing on a new "spatial app framework" for Horizon OS. The company says that with this upcoming framework "developers will be able to use the tools they’re already familiar with to bring their mobile apps to Meta Horizon OS or to create entirely new mixed reality apps". Meta Horizon OS Will Run On Headsets From ASUS & Lenovo Meta is rebranding its Quest software platform to Meta Horizon OS and opening it up to third-party headset makers, including ASUS and Lenovo.
MR headsets are facing increased interest this year. The Apple Vision Pro brought expected eyes to the technology, and late last year, Meta launched its Quest 3, which introduced its brand of MR at an affordable price following its Quest Pro launch. Moreover, MR headset vendors are focusing on productivity usage – from frontline assistive reality tools to immersive desktop tools – and that could profoundly impact the future of work, as some believe MR headsets will become commonplace
DIG VR feels like PowerWash Simulator for digging, and it's coming to Quest soon. Developed by Just Add Water ( Sniper Elite VR ), DIG VR joins an increasing range of sims on Quest like PowerWash Simulator VR and Lawn Mowing Simulator VR. Revealed during Wired Direct ‘24 by publisher Wired Productions ( Arcade Paradise VR ), you're tasked with excavating different locations across Diglington, starting with a mini-digger and various attachments before unlocking more.
As Seagate ramps up shipments of its new heat assisted magnetic recording (HAMR)-based Mozaic 3+ hard drive platform , the company is both in the enviable position of shipping the first major new hard drive technology in a decade, and the much less enviable position of proving the reliability of the first major new hard drive technology in a decade.
With a rapidly changing economy, Avangrid Renewables looked to virtual reality to develop a standardized form of immersive training in order to onboard and upskill technicians faster than ever before.
Brazen Blaze, a melee-focused 3v3 VR multiplayer game, starts a new open beta later this week on Quest & Steam. Following February's previous open beta tests , MyDearest announced that the second open beta for Brazen Blaze with cross-platform multiplayer support begins on April 25 at 6pm PDT. Community rewards are promised for participants, which are detailed alongside sign-up information on the official Discord server.
Samsung Electronics has started mass production of its 9th generation of V-NAND memory. The first dies based on their latest NAND tech come in a 1 Tb capacity using a triple-level cell (TLC) architecture, with data transfer rates as high as 3.2 GT/s. The new 3D TLC NAND memory will initially be used to build high-capacity and high-performance SSDs, which will help to solidify Samsung's position in the storage market.
SOUL COVENANT offers an intriguing action RPG premise with poor melee combat and a repetitive campaign. Read on for our full review. RPGs have been one of my favorite genres for decades, long before modern VR emerged. They can be time-consuming, and my free time isn't what it used to be, yet the rich storytelling often found within continues drawing me in.
Remote meetings are here to stay - and many are BORING. If you are trying to engage your learners (or any audience), compelling content is critical. But trying to create stimulating content with the same tools you’ve always had is hard, right? Thankfully, wrong! Terrific tools in PowerPoint along with visual assets help you create the kind of dynamic content you need to capture your remote audience’s attention, with functions that allow for interactive sequences and navigation.
Lexar has a long history of serving the flash-based consumer storage market in the form of SSDs, memory cards, and USB flash drives. After having started out as a Micron brand, the company was acquired by Longsys which has diversified its product lineup with regular introduction of new products. Recently, the company announced a number of portable SSDs targeting different market segments.
Watch on YouTube. In this episode of the Big XR News show, Rory Greener, Tech Journalist, XR Today , welcomes some of XR’s top analysts to talk about the latest news from across the industry. Our guests include: Kevin ‘O Donovan, Co-Chair, Industrial Metaverse & Digital Twin Committee, VRARA Jay Latta, Founder and Speaker, The Fusionists Amy Peck, Founder and CEO, EndeavorXR Letitia Bochud, Director, Virtual Switzerland and Chair of the Board of Directors, XR4Europe Jennifer Rogers, Ex
EON Reality Initiates First AI Learning Center in Kiribati with Tailored, Future-Ready Courses. IRVINE, CA, APRIL 23 — EON Reality, a leader in augmented and virtual reality educational technologies, unveils a groundbreaking initiative in Kiribati. This pioneering project includes the establishment of Kiribati’s inaugural Spatial AI Center and the introduction of 10,000 bespoke educational courses tailored to the nation’s unique developmental needs and occupational landscapes.
Speaker: Nik Gowing, Brenda Laurel, Sheridan Tatsuno, Archie Kasnet, and Bruce Armstrong Taylor
With 191 country signatories to the Paris Climate Agreement now hard at work in the race to zero carbon by 2050, much of the heavy lifting in ecosystem sustainability falls on the shoulders of the world's densely populated urban centers. This conversation considers how today's AI-enabled simulation media, such as AR/VR, can be effectively applied to accelerate learning, understanding, training, and solutions-modeling to sustainability planning and design.
Get ready for a VR revolution! Meta just made a game-changing move, throwing open the doors to its once-closed ecosystem. Here's why it's a win for everyone: From Walled Garden to Open Playground: Imagine a world where VR headsets aren't locked into one platform. That's the future Meta is building! They're letting other companies use their Meta Horizon OS, the brains behind the Quest headsets.
If you live in Northern Europe outside of the Eurozone, or in New Zealand, Meta says recurring subscriptions will soon be priced in local currency and not in U.S. dollars. One of the Quest platform’s biggest subscription plans right now is its Meta Quest+ game service , which lets you play a revolving catalogue of Quest games by either paying $8 USD per month, or $60 USD a year.
The latest release of Ray-Ban Meta smart glasses, a result of the successful partnership between Ray-Ban and EssilorLuxottica, has taken the market by storm. With unprecedented demand, these cutting-edge glasses are selling out faster than they can be produced. Just in time for the summer sunglasses season, Ray-Ban is expanding the Meta smart glasses collection, introducing new styles that cater to a wider range of face shapes, ensuring every consumer can find their perfect fit.
Speaker: Treion Muller, Chief Strategy Officer at ELB Learning
Since when has learning and development (L&D) become such a negative experience with its intended learners? Could it be because learners have been conditioned by very poor learning experiences over the past two decades, combined with the kinks of technological innovation? Or is it because learning has typically been designed as a one-size-fits-all solution, despite the fact that humans are not clones?
“Revolutionizing Iraqi Education: Empowering Futures with Spatial AI and Immersive Learning” IRVINE, CA – April 23, 2024 – EON Reality, a world leader in immersive technology and VR/AR educational platforms, is proud to announce an ambitious educational endeavor set to fundamentally transform the learning landscape and professional training throughout Iraq.
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