AR Insider
JANUARY 17, 2024
What companies make up the AR marketing competitive landscape? Our new series profiles the top providers and what differentiates them, continuing here in Part IV with Web AR. This post appeared first on AR Insider.
Road to VR
JANUARY 17, 2024
We’ve had a chance to go hands-on with Apple Vision Pro when the company unveiled it at WWDC last summer. Now it seems Apple has let a few outlets in for another go, as new previews have dropped ahead of the device’s Friday pre-order event. The Verge and Engadget were among those with fresh Apple-sanctioned previews of Vision Pro, which featured a pre-demo scanning session so users would have the right sized strap for their heads.
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Upload VR
JANUARY 17, 2024
Apple Vision Pro will have access to over 150 3D movies at launch. One of the key use cases Apple is pitching Vision Pro for is watching traditional media like movies and TV shows on a giant virtual screen, with a choice of background between your real room (optionally darkened), a fully virtual environment, or a blend of both. Apple confirmed this week that both the Apple TV app and "several streaming apps" including Disney+ will offer 3D versions of movies at no additional cost if you're alrea
Road to VR
JANUARY 17, 2024
As Apple Vision Pro pre-orders approach, the company is offering up new details on its headset. Vision Pro will include ‘Guest’ and ‘Travel’ modes, and users will have access to more than 150 3D movies across services. Vision Pro pre-orders open this week on January 19th with the headset launching on February 2nd. Apple is taking the moment to sharpen its marketing message, and that message is clear: Vision Pro is being pitched hardest for passive media consumption.
Speaker: Chris Paxton McMillin, President of D3 Training Solutions
To avoid awkward and sometimes disastrous learning content, instructional designers must use authentic translation in the right context to get optimal results. For example, even a simple phrase like “got milk” translates to “are you lactating” in Mexico. Can you imagine what a straight translation might do to your course? With over 317 million people in the US and over 6.7 billion potential customers in the world, personalizing training seems logical.
Upload VR
JANUARY 17, 2024
Almost every first generation Apple product has a major shortcoming, and Vision Pro's seems to be its comfort. Apple hasn't officially publicly disclosed Vision Pro's actual weight, though The Verge previously reported it weighs "a little less than a pound". We noticed Vision Pro's weight as a potential problem in our brief hands-on time at WWDC in June, but didn't have enough time with the headset to determine whether or not this was just a fitting problem.
Virtual Reality Pulse brings together the best content for VR professionals from the widest variety of industry thought leaders.
Upload VR
JANUARY 17, 2024
The Apple Immersive Video format sounds like it will deliver 180-degree video with high quality. 180-degree (and 360-degree) video content was a major focus for Facebook in the early Samsung Gear VR and Oculus Go era of modern consumer VR, being particularly suited to those headsets because they lacked positional tracking and positionally tracked controllers.
XR Today - Mixed Reality tag
JANUARY 17, 2024
This week, amidst rumours stemming from CES 2024, multi-national hardware provider LG is slated to enter the XR device marketplace following a tested period of developing components for immersive industry giants, including Meta and Apple. According to LG CEO Cho Joo-wan , the firm’s television division is working on the unnamed product to ensure a fast-paced development process to “launch an XR device as early as next year,” Joo-wan remarked.
Upload VR
JANUARY 17, 2024
VR multiplayer team shooter Vail enters full release next month on Quest and Steam. Released last year in early access by developer AEXLAB, Vail VR is a competitive 5v5 tactical shooter that supports cross-platform multiplayer. Set on a desolate Earth, Vail showcases a fight between the Colonists and REYAB Corporation across twelve maps and multiple game modes.
XR Today - Mixed Reality tag
JANUARY 17, 2024
Meta is the news again this week, with the firm facing an unforeseen leak showcasing some of its upcoming mixed reality features for the Quest 3. Meanwhile, an ongoing Texas court case requires CEO Mark Zuckerberg to go before a judge, which appears to be a recurring theme for the leading XR figure. Firstly, the leaks come from a technical filmmaker who posted two videos showcasing marketing material for upcoming Quest 3 MR features weeks from the Vision Pro debut.
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With a rapidly changing economy, Avangrid Renewables looked to virtual reality to develop a standardized form of immersive training in order to onboard and upskill technicians faster than ever before.
Anand Tech
JANUARY 17, 2024
In response to the launch of NVIDIA's new GeForce RTX 40 Super video cards, AMD has announced that they are instituting new promotional pricing on a handful of their high-end video cards in order to keep pace with NVIDIA's new pricing. Kicking off what AMD is terming a special "promotional pricing" program for the quarter, AMD has been working with its retail partners to bring down the price of the Radeon RX 7900 XT to $749 (or lower), roughly $50 below its street price at the st
Oculus
JANUARY 17, 2024
Meta Horizon Worlds v145 is here! We made some updates to our Horizon and user menus, as well as addressed an issue related to when.
XR Today - Mixed Reality tag
JANUARY 17, 2024
Fresh from the buzz of CES, David Whelan, CEO of Engage, is enthusiastic about the potential unlocked when generative AI’s power merges with XR technology, as seen in Lenovo’s ThinkReality VRX. This synergy marks a significant leap in technological innovation, particularly in creative and educational applications. Engage , one of the key ISVs working with Lenovo ThinkReality, is democratizing XR development, making it accessible to anyone with a vision extending beyond traditional 2D inter
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