Pico Reportedly Cancels Quest Competitor to Instead Take on Apple Vision Pro
Road to VR
DECEMBER 13, 2023
According to a report from The Information , ByteDance subsidiary Pico Interactive is pulling the release of its next consumer-focused standalone headset in effort to no longer compete directly with Meta Quest, instead positioning its next device to compete with Apple’s $3,500 Vision Pro mixed reality headset. Citing people familiar with the situation, the report maintains that TikTok parent ByteDance is canceling Pico’s next VR headset, or what is being referred to as ‘Pico 5&
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