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When you think of corporate brand engagement in VR, Meta is typically the prime suspect. In the past, they’ve brokered exclusive deals with Wendy’s for a Horizon Worlds social experience, and KFC for its finger-lickin’ weird escape room. Now, McDonald’s Japan has opened its own little slice of brand engagement heaven in VRChat, underlining just how big the social VR platform has become in Japan.
When Threedium introduced its 3D and AR shopping to luxury brands, many struggled to see the value. Fast forward to today, and 3D shopping has become table stakes for many brands. Threedium breaks it down in the latest video interview. This post appeared first on AR Insider.
HOOP-O Studios, a new indie creating mixed reality games, announced its remote-controlled dogfighting game Alex and the Jets iscoming to Quest 3 next month. As a casual arcade flying game, Alex and the Jets lets you take control ofAlex the Squirrel and their tiny fixed-wing propeller plane. Aerial enemies from ‘The Jets’ gang pop in through portals in your walls, forcing you to gun them down while racing through the eye of donut-shaped goals, which feature weapon powerups and health
Meta says it funded over 100 VR & mixed reality titles that shipped in 2024, as well as over 200 currently in "active production". These figures were revealed today at GDC 2025 by Meta's Director of Games Chris Pruett, during a talk where he also revealed that over $2 billion has been spent on Quest content to date, and monthly headset usage increased 30% in 2024.
Speaker: Chris Paxton McMillin, President of D3 Training Solutions
To avoid awkward and sometimes disastrous learning content, instructional designers must use authentic translation in the right context to get optimal results. For example, even a simple phrase like “got milk” translates to “are you lactating” in Mexico. Can you imagine what a straight translation might do to your course? With over 317 million people in the US and over 6.7 billion potential customers in the world, personalizing training seems logical.
Onward (2020) , the mil-sim shooter from Meta-owned Downpour Interactive, announced its big 2.0 update is coming next week, promising to be its “biggest update ever” since the game’s early access launch in 2016. Coming March 25th on all supported platforms, Onward’s 2.0 update is slated to includea “remastered fan favorite map”, a brand new map, over a dozen new weapons, and the ability to select and customize an Operator before going into a match, the studio
Meta says over $2 billion has been spent on Quest content to date, and monthly headset usage increased 30% in 2024. The figures were revealed today at a GDC 2025 talk by Meta's Director of Games Chris Pruett. Meta Reality Labs, the company's hardware and metaverse division, has brought in a total of $9 billion since Quest 2 launched, suggesting that over 80% of its revenue has come from hardware and other services, with less than 20% coming from content revenue.
Meta says over $2 billion has been spent on Quest content to date, and monthly headset usage increased 30% in 2024. The figures were revealed today at a GDC 2025 talk by Meta's Director of Games Chris Pruett. Meta Reality Labs, the company's hardware and metaverse division, has brought in a total of $9 billion since Quest 2 launched, suggesting that over 80% of its revenue has come from hardware and other services, with less than 20% coming from content revenue.
IRVINE, CA – March 19, 2025 – EON Reality, the world leader in AI-assisted Virtual Reality and Augmented Reality-based knowledge transfer for industry and education, proudly announces the renewal and expansion of its collaborative partnership with the Portalegre Polytechnic University , a university located in Portalegre, Portugal. This ongoing alliance emphasizes the drive to revolutionize educational frameworks by integrating cutting-edge XR solutions, thereby equipping students an
Meta's CTO says he "loved and hoped to keep" the Oculus brand. "I hope that story gets told someday but suffice to say it isn't what everyone thinks and it isn't something I'm free to talk about just yet", Andrew Bosworth said in a reply on X to discourse around Meta's recent move to use "MR" to describe both MR and VR. This is very different than Oculus, a name I definitely loved and hoped to keep.
The future of immersive tech isn’t just about cool experiences and straight-up scifi hardware; it’s about who controls the data, how we shape digital worlds, and what kind of future we’re building. XR isn’t just play…it’s power. And to quote the great Stan Lee, “ with great power comes with great responsibility.” This month’s newsletter is packed with big moves in XR ethics, ways to get involved, and why you should care.
LG has ceased its XR product commercialization efforts, it confirmed, though will still continue long-term R&D. The news of LG ending its XR product plans was first reported by South Korean news outlet The Bell , citing an industry source. In a statement given to the outlet, LG confirmed the claim but clarified that it will still continue long-term XR research and development.
With a rapidly changing economy, Avangrid Renewables looked to virtual reality to develop a standardized form of immersive training in order to onboard and upskill technicians faster than ever before.
IRVINE, CA – March 19, 2025 – EON Reality, the world leader in AI-assisted Virtual Reality and Augmented Reality-based knowledge transfer for industry and education, today announced the release of its groundbreaking white paper, “ Learn, Train, Perform for Future Skills, Jobs, and Income.” The document outlines a revolutionary approach that addresses critical global challenges such as workforce displacement due to automation, educational skill gaps, and economic inequalit
Viper Vice is an upcoming Quest game that wants to fill the hole left by Grand Theft Auto: San Andreas VR. Grand Theft Auto: San Andreas VR was announced by Mark Zuckerberg in late 2021 as coming to Quest 2, and then never heard of again, until finally last year Meta confirmed that the project was "on hold indefinitely". Upon hearing this news, VR developer Sky Yurt immediately started building Viper Vice.
IRVINE, CA March 19, 2025 EON Reality, the world leader in AI-assisted Virtual Reality and Augmented Reality-based knowledge transfer for industry and education, today announced the release of a comprehensive white paper titled “ EON Reality XR Platform: Transforming Experiential Learning.” The 11-chapter document provides an in-depth analysis of how EON Reality’s platform is fundamentally reimagining educational technology through immersive, AI-driven experiences that dramat
Electrician Simulator VR brings a realistic sparkly simulator to Quest, PS VR2 and Steam soon. Developed by Take IT Studio!, Electrician Simulator VR aims to teach players the ropes of the electrical trade, sending them on a series of serious and silly commissions. Through the levels, you'll learn to run diagnostics, verify voltage and tinker with tools to resolve the client's issue with jobs in Electrician Simulator VR ranging in difficulty from light fittings to heavy-duty installations. 0:00
Remote meetings are here to stay - and many are BORING. If you are trying to engage your learners (or any audience), compelling content is critical. But trying to create stimulating content with the same tools you’ve always had is hard, right? Thankfully, wrong! Terrific tools in PowerPoint along with visual assets help you create the kind of dynamic content you need to capture your remote audience’s attention, with functions that allow for interactive sequences and navigation.
Balls to the Wall merges match 3 puzzle mechanics with a mixed reality shooter, and it's out now on Quest. Created by Cat City Games, the studio describes Balls To The Wall as a mix between Candy Crush and Duck Hunt. Featuring 20 different levels with three difficulty settings, you can face these levels in a solo campaign or compete against friends in competitive online multiplayer.
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