Tue.Apr 16, 2024

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Case Study: Selling Craft Beer with AR

AR Insider

Craft brewery Golden Road Brewing wanted to gain awareness so it turned to AR marketing in partnership with the LA Dodgers. What were the results and takeaways. We break it down in the latest case study. This post appeared first on AR Insider.

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‘COLD VR’ Takes Smash-hit ‘SUPERHOT VR’ Time-freeze Mechanic & Completely Inverts It

Road to VR

Superhot VR hasn’t spawned nearly as many games as we thought it might, considering the ‘move to unfreeze time’ mechanic works so well in VR. Now, an upcoming game called COLD VR is looking to invert Superhot’s iconic gameplay and spin it for some fast-paced action. In Superhot you’re encouraged to stop and execute precise moves in order to unpause time, however Cold VR is the exact opposite: stay still and the game speeds up, meaning you’ll always need to be

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Will these High-End VR Headsets Shift the Market?

XR Today - Virtual Reality

Late last week, at its 2024 Frontier event online showcase, Pimax debuted two VR headsets that continue its legacy of creating ultra-high spec specialist XR devices. As of its announcement, the firm unveiled two headsets that will soon debut as the Crystal Super and Crystal Light. The headsets come packed with incredibly competitive specs but at a higher point.

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The Secret to ‘Beat Saber’s’ Fun Isn’t What You Think – Inside XR Design

Road to VR

Our series Inside XR Design highlights and unpacks examples of great XR design. Today we’re looking at Beat Saber (2019) and why its most essential design element can be used to make great VR games that have nothing to do with music or rhythm. You can find the complete video below, or continue reading for an adapted text version. More Than Music Welcome back to another episode of Inside XR Design.

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The Future of eLearning in 2022: A Sensitive Eye for Authentic Translation and Localization

Speaker: Chris Paxton McMillin, President of D3 Training Solutions

To avoid awkward and sometimes disastrous learning content, instructional designers must use authentic translation in the right context to get optimal results. For example, even a simple phrase like “got milk” translates to “are you lactating” in Mexico. Can you imagine what a straight translation might do to your course? With over 317 million people in the US and over 6.7 billion potential customers in the world, personalizing training seems logical.

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Virtual curating frees artist

Hypergrid Business

A virtual art gallery built to scale with imported artwork. (Image courtesy Lawrence Pierce.) One of my interests is the relationship between the real world and the virtual. If the virtual can inspire or inform the real, it then transcends its technical isolation. Curating an art exhibition is just such an opportunity. In the physical realm, curating is labor intensive, so decisions on placement carry considerable overhead.

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NVIDIA Intros RTX A1000 and A400: Entry-Level ProViz Cards Get Ray Tracing

Anand Tech

With NVIDIA’s Turing architecture turning six years old this year, the company has been retiring many of the remaining Turing products from its video card lineup. And today that spirit of spring cleaning is coming to the entry-level segment of NVIDIA’s professional visualization lineup, where NVIDIA is introducing a pair of new desktop cards based on their low-end Ampere hardware.

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Micro Machines VR & Battle Bows Find A New Home With Beyond Frames

Upload VR

Micro Machines VR and Battle Bows have been transferred to new management following the studio's closure. You may recall in January when the Austin-based WIMO Games closed two weeks after launching Micro Machines: Mini Challenge Mayhem , an official VR adaptation of Hasbro's brand that lets you race cars across a campaign mode. Three months later, CEO Dave Rosen announced that Micro Machines and Battle Bows will now be managed by Beyond Frames Entertainment ( Toy Monsters , Ghosts of Tabor ) and

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New Meta Quest for Education Product Due this Year

XR Today - Mixed Reality tag

This week, Meta announced a new product release due later this year, ready-to-scale XR headset usage in classrooms and educational spaces. Meta will soon release a Meta Quest product range that the firm dedicates to education sectors to improve onboarding and understanding of XR across educational professionals. In a promotional video , Meta’s President of Global Affairs, Nick Clegg , stated: We are going to be shipping a new education product for Quest in a few month’s time, whi

Education 101
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Building a More Inclusive Future: Real-World Stories From Our Diverse Community

Oculus

We are building Reality Labs products to be something that billions can benefit from, and equity and inclusion are at the core of that work. “Consider Everyone” is one of our Responsible Innovation Principles, and it requires that we build products that work for a diverse, global community.

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How to Train Employees 65% Faster With Virtual Reality

With a rapidly changing economy, Avangrid Renewables looked to virtual reality to develop a standardized form of immersive training in order to onboard and upskill technicians faster than ever before.

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Samsung To Receive $6.4 Billion Under CHIPS Act to Build $40 Billion Fab in Texas

Anand Tech

Samsung Electronics this week was awarded up to $6.4 billion from the U.S. government under the CHIPS and Science Act to build its new fab complex in Taylor, Texas. This is the third major award under the act in the last month, with all three leading-edge fabs – Intel , TSMC , and now Samsung – receiving multi-billion dollar funding packages under the domestic chip production program.

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Meta Horizon Worlds v158 Release Notes

Oculus

Meta Horizon Worlds v158 is here! This week, we’re rolling out a few quality of life improvements, including enabling captions in Worlds and testing out.

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EON Reality Launches Pioneering Spatial AI and XR Educational Initiative in the Democratic Republic of the Congo

EON Reality

“Empowering Congo’s Future: AI-infused education redefines learning, transforming students into global leaders.” IRVINE, CA, April 16, 2024 — EON Reality, a pioneer in immersive learning technology, is proud to announce a significant educational breakthrough in the Democratic Republic of the Congo. This new venture inaugurates the nation’s first-ever Spatial AI Center, set to redefine education for both students and professionals across the country.

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VR Space Travel: More Mysterious, More Gorgeous, Full Business, Full Immersion

Steki Amusement

Starting from the design concept of “space flight”, VR Space Travel focuses on refining and strengthening the flight scene, and carries out a series of extensions to create a highly impactful product visual effect, capture the attention of consumers, and create a cross-time and space subversion of imagination. The adventure is about to begin!

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Are You Still Watching? How to Create Engaging Presentations for Virtual Learning

Speaker: Richard Goring, Director at BrightCarbon

Remote meetings are here to stay - and many are BORING. If you are trying to engage your learners (or any audience), compelling content is critical. But trying to create stimulating content with the same tools you’ve always had is hard, right? Thankfully, wrong! Terrific tools in PowerPoint along with visual assets help you create the kind of dynamic content you need to capture your remote audience’s attention, with functions that allow for interactive sequences and navigation.