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AR brand marketing works across a range products, and we can add oat milk to the list. How did Silk boost sales with an interactive campaign? We examine in the latest AR marketing case study. This post appeared first on AR Insider.
Cloud-based XR streaming is a big story to come out of NVIDIA GTC 2024. To empower workers with Omniverse digital twin creation and immersive collaboration, NVIDIA is introducing CloudXR APIs and Graphics Delivery Network (GDN) frameworks to democratise XR content creation for use cases such as warehouse and automotive design and notably allowing headsets such as the Apple Vision Pro to run the service.
VRAL Games, the publisher behind the SBK superbike mobile franchise, announced it’s publishing its first VR motorcycle racing game, coming to Quest and SteamVR headsets later this year. Called VRIDER, the multiplayer game is set to be the official title of the Superbike World Championship , bringing 12 licensed circuits, 23 official riders, and five official superbikes model: Ducati Panigale V4 R, BMW S100RR, Kawasaki Ninja ZX 10RR, Honda CBR1000RR, and Yamaha YZF R1.
Increasingly, the earth’s population is occupying immersive and virtual spaces. Ever since the mid-20th century debut of video games, generations of gamers have immersed themselves in exciting digital spaces. Now, in 2024, with the rise of XR and spatial computing technology, new types of end-users are leveraging digital spaces for emerging use cases outside of the gaming sector.
Speaker: Chris Paxton McMillin, President of D3 Training Solutions
To avoid awkward and sometimes disastrous learning content, instructional designers must use authentic translation in the right context to get optimal results. For example, even a simple phrase like “got milk” translates to “are you lactating” in Mexico. Can you imagine what a straight translation might do to your course? With over 317 million people in the US and over 6.7 billion potential customers in the world, personalizing training seems logical.
Cyan Worlds announced that RIVEN (1997) , the sequel to iconic adventure game MYST (1993), is also getting VR support when its bespoke remake launches later this year. The studio today revealed it’s releasing both flatscreen and VR modes sometime in 2024 when the game releases, having just updated its store page on Steam (also available on GOG ) to include mention of VR headset support.
SK Hynix said that it had started volume production of its HBM3E memory and would supply it to a customer in late March. The South Korean company will be the second DRAM producer to announce mass production of HBM3E, so the market of ultra-high-performance memory will have some competition, which is good for companies that plan to use HBM3E. According to specifications, SK Hynix's HBM3E known good stack dies (KGSDs) feature a 9.2 GT/s data transfer rate, a 1024-bit interface, and a bandwidth
SK Hynix said that it had started volume production of its HBM3E memory and would supply it to a customer in late March. The South Korean company will be the second DRAM producer to announce mass production of HBM3E, so the market of ultra-high-performance memory will have some competition, which is good for companies that plan to use HBM3E. According to specifications, SK Hynix's HBM3E known good stack dies (KGSDs) feature a 9.2 GT/s data transfer rate, a 1024-bit interface, and a bandwidth
Meta released a new mixed reality showcase for Unreal Engine developers that ought to help kickstart some Quest projects that use your room in fresh and interesting ways. Phanto for Unreal, an open source port of the previously released Phanto project for Unity , was recently launched for Unreal Engine 5.3. In Phanto , players combat ghostly foes invading their surroundings with various weapons.
Today, Noctua announced the launch of its NH-D12L chromax.black CPU cooler, an all-black version of the existing NH-D12L. The cooler sports not only a coat of mattte black paint, but also a relatively short height of 145mm, which Noctua says makes the NH-D12L suitable for slimmer cases and 4U server racks. Having launched in 2022, the NH-D12L is essentially a shorter version of the NH-U12A, which stands at 158mm tall.
Industry Direct by Rein Zobel, Creative Director & Co-founder at Maru VR Productions Industry Direct is our program for sponsors who want to speak directly to the Road to VR newsletter audience. Industry Direct posts are written by sponsors with no involvement from the Road to VR editorial team. Links to these posts appear only in our newsletter and do not intermix with our on-site editorial feed.
SK hynix is set to unveil their first Gen5 consumer NVMe SSD lineup shortly, based on the products at display in their GTC 2024 booth. The Platinum P51 M.2 2280 NVMe SSD will take over flagship duties from the Platinum P41 that has been serving the market for more than a year. Similar to the Gold P31 and the Platinum P41, the Platinum P51 also uses an in-house SSD controller.
With a rapidly changing economy, Avangrid Renewables looked to virtual reality to develop a standardized form of immersive training in order to onboard and upskill technicians faster than ever before.
Cyan Worlds is following up its outstanding VR-first Myst remake with Riven for release in 2024. Rebuilt in Unreal Engine 5, Riven is 1997's sequel to the atmospheric puzzle game Myst. Regarded as one of the 20th century's most iconic and highest selling video games, the 1993 title helped herald the CD-ROM format in that decade. Confirmation of the sequel's imminent arrival this year for VR and flatscreen platforms is sure to make some long-time fans of the series consider making a leap to tryin
Watch on YouTube. XR Today’s Rory Greener is joined by a group of experts in this episode of Big XR News. In this episode, we’re joined by: Amy Peck, CEO of EndeavourXR Jay Latta, Speaker and Founder of The Fusionists Kevin O’Donovan, Co-Chair VRARA Industrial Metaverse & Digital Twin Committee, VRARA Jennifer Wolf, Executive Officer, Learning Technology Standards Committee at the IEEE In this discussion, they go over the year ahead, including upcoming industry events, hardware r
“Empowering Gabon’s Future: EON Reality’s XR and AI Initiative Reshapes Education and Industry.” IRVINE, CA – March 19, 2024 – EON Reality, a global leader in Virtual Reality (VR) and Augmented Reality (AR) knowledge transfer for industries and education, proudly announces its ground-breaking entry into Gabon. This initiative includes the launch of Gabon’s very first Spatial AI Center, set to revolutionize both the educational sector and various industries ac
Alex Westner is the CEO and co-founder of Xander, a company at the forefront of using augmented reality (AR) technology to create innovative solutions for individuals with hearing loss. Xander's product, live captioning AR smart glasses, allows users to engage in conversations with real-time transcriptions displayed directly in their field of vision.
Remote meetings are here to stay - and many are BORING. If you are trying to engage your learners (or any audience), compelling content is critical. But trying to create stimulating content with the same tools you’ve always had is hard, right? Thankfully, wrong! Terrific tools in PowerPoint along with visual assets help you create the kind of dynamic content you need to capture your remote audience’s attention, with functions that allow for interactive sequences and navigation.
Innovative Medical Academy in Georgia Becomes a Beacon of Technological Transformation in Healthcare Education IRVINE, CA – March 18, 2024 – EON Reality, a global leader in spatial artificial intelligence and immersive learning solutions , today announces that the prestigious Petre Shotadze Tbilisi Medical Academy (TMA) has adopted its advanced EON-XR and EON-AI platforms to revolutionize the future of medical training and education.
Back to Blog Page The Space Systems Command (SSC) of the U.S. Space Force has solidified its collaboration with Microsoft Corporation to forge ahead with the development of an Integrated, Immersive, Intelligent Environment (I3E). This collaboration represents a quantum leap in leveraging cutting-edge technology to augment the capabilities of the Space Force and revolutionize the landscape of space exploration.
Empowering Greece’s Future: EON Reality Unveils Revolutionary XR & AI Educational Hub Irvine, CA – March, 19 2024 – EON Reality, a pioneer in VR (Virtual Reality) and AR (Augmented Reality) educational solutions globally, proudly announces its groundbreaking entry into Greece. This strategic move inaugurates Greece’s first-ever Spatial AI Center, poised to revolutionize education and professional training nationwide with a focus on Spatial AI, XR, and immersive technologies
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