Mon.Jan 08, 2024

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What’s AR’s Share of Global Ad Spend?

AR Insider

AR ad spend was projected to reach $3.5 billion last year. It has good momentum and brand adoption but it's still a tiny portion of overall ad spend. What does that look like today and how will it gain share? This post appeared first on AR Insider.

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Wi-Fi 7 Launches Promising “near-zero” Latency for Wireless VR

Road to VR

The Wi-Fi Alliance announced today that Wi-Fi 7 Certified products are ready to hit the market. The latest version of the Wi-Fi standard promises the possibility of “near-zero” latency for real-time applications like wireless VR streaming. The Wi-Fi Alliance (the organization that maintains and develops the Wi-Fi standard) announced today that applicable products can officially be “Wi-Fi 7 Certified” and be sold as such.

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Apple Vision Pro Launches In The US On February 2, Preorders Begin Next Friday

Upload VR

Apple Vision Pro will launch in the US on February 2, and preorders will open next Friday. The headset will be exclusively available from Apple's US website and physical US Apple Stores. Preorders open at exactly 5am PT on January 19, next Friday. Apple previously said Vision Pro will come to other countries "later" in 2024, but hasn't yet confirmed which countries this will include.

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Sony Reveals Standalone MR Headset with “4K” OLED Displays and Unique Controllers

Road to VR

Today at CES Sony revealed a new standalone MR headset equipped with “4K” OLED displays. The headset is yet-unnamed, but the company says it’s aimed at creatives building 3D content and will launch this year. Sony’s unnamed standalone MR headset is based on Qualcomm’s XR2+ Gen 2 processor and is said to include 1.3-inch “4K” OLED microdisplays.

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The Future of eLearning in 2022: A Sensitive Eye for Authentic Translation and Localization

Speaker: Chris Paxton McMillin, President of D3 Training Solutions

To avoid awkward and sometimes disastrous learning content, instructional designers must use authentic translation in the right context to get optimal results. For example, even a simple phrase like “got milk” translates to “are you lactating” in Mexico. Can you imagine what a straight translation might do to your course? With over 317 million people in the US and over 6.7 billion potential customers in the world, personalizing training seems logical.

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Sony Plans XR2+ Gen 2 Headset For 'Spatial Content Creation' In 2024

Upload VR

Sony is Qualcomm's 5th partner building a headset based on the XR2+ Gen 2 chipset. There's no mention of gaming, PlayStation 5 or the PlayStation VR2 brand in connection with the upcoming device, which is slated to release in 2024. The new device features 4K OLED microdisplays and is on the way from Sony Corporation rather than Sony Interactive Entertainment.

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CES 2024: Intel Briefly Shows Lunar Lake Chip; Next-Gen Mobile CPU Uses On-Package Memory

Anand Tech

As part of the final segment of Intel’s "Intel Client Open House Keynote" at CES this afternoon, Intel EVP and GM of the Client Computing Group, Michelle Johnston Holthaus, also offered a brief update on Intel’s client chips in the work for the second half of the year. While no demos were run during the relatively short 45 minute keynote, Holthaus did reiterate that both Arrow Lake for desktops and Lunar Lake for mobile were making good progress and were expected to launch la

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Apple Announces Vision Pro Release & Pre-order Dates

Road to VR

Apple has announced an earlier-than-expected Vision Pro release date, right at the start of CES. As we talked about in our 2023 retrospective, Apple Vision Pro was certainly the most talked about story of the year. And now we’ve learned that Apple is sticking true to its word of the headsets release in “early 2024.” Apple today announced the Vision Pro release date will be February 2nd, and affirmed the eye-popping price of $3,500.

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AMD Unveils Ryzen 8000G Series Processors: Zen 4 APUs For Desktop with Ryzen AI

Anand Tech

While it's been touted for many months that AMD will release APUs for desktops based on Zen 4, rumors and wishes have finally come to fruition during AMD's presentation at CES 2024 with the announcement of the Rzen 8000G family. The latest line-up of APUs with Zen 4 cores and upgraded Radeon integrated graphics consists of four new SKUs, with the Ryzen 7 8700G leading the charge with 8 CPU cores and AMD's RDNA3-based Radeon 780M graphics.

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Apple Reveals Alternate Headstrap That Will Ship With Vision Pro

Road to VR

Alongside the release date announcement of Vision Pro, Apple revealed a new headstrap that will ship with Vision Pro, alongside the originally revealed one. Apple today revealed a new headstrap for Vision Pro which it’s calling the ‘Dual Loop’ Compared to the wide and cozy-looking headstrap that was originally shown with the headset, the Dual Loop looks more like a traditional VR headset strap, including a top strap.

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How to Train Employees 65% Faster With Virtual Reality

With a rapidly changing economy, Avangrid Renewables looked to virtual reality to develop a standardized form of immersive training in order to onboard and upskill technicians faster than ever before.

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AMD Announces New Desktop Zen 3 Chips With 2 New APUs and the Ryzen 7 5700X3D

Anand Tech

One of AMD's most innovative desktop processor designs in recent years has to be the X3D series, with their 3D V-Cache packaging technology. Since AMD launched their Zen 3-based RYzen 7 5800X3D back in April of 2022, the sky has been the limit for AMD's L3 cache-stacked chips, which have had significant benefits in gaming, especially in titles that can leverage larger amounts of L3 cache.

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Apple Reveals Alternative Vision Pro Head Strap That Will Be Included In The Box

Upload VR

Apple revealed an alternative head strap for Vision Pro that will be included in the box. When Vision Pro was announced at WWDC back in June the only strap seen was the one Apple calls the Solo Knit Band, except for one marketing shot where a side-to-side top strap was also present alongside it. Alongside announcing the preorder and launch dates for Vision Pro today, Apple revealed that the headset will come with two straps: the Solo Knit Band and another called the Dual Loop Band.

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Intel Announces non-K 14th Gen Core Desktop Processors: Raptor Lake in 65 W to 35 W Flavors

Anand Tech

We typically see the flagship K-series chips first whenever Intel launches a new family of desktop processors. These show the maximum potential for improvement in generational performance, such as IPC and core clock speeds, and show off the latest family to the best possible effect. Usually, a few months later, Intel launches their non-K-series SKUs, which have lower TDPs, with minor drops in core clock speeds, but offer the same level of core configurations for a usually lower price.

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Top AR Smart Glasses Providers for 2024

XR Today - Mixed Reality tag

The demand for smart glasses in the AR space is accelerating at an incredible pace. As companies continue to discover new methods for producing lightweight, wearable devices, the number of immersive tools in this landscape is growing. Today, the market for smart glasses is growing at a CAGR of 10.3%, expected to reach a value of around $12.76 billion by 2030.

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Are You Still Watching? How to Create Engaging Presentations for Virtual Learning

Speaker: Richard Goring, Director at BrightCarbon

Remote meetings are here to stay - and many are BORING. If you are trying to engage your learners (or any audience), compelling content is critical. But trying to create stimulating content with the same tools you’ve always had is hard, right? Thankfully, wrong! Terrific tools in PowerPoint along with visual assets help you create the kind of dynamic content you need to capture your remote audience’s attention, with functions that allow for interactive sequences and navigation.

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Intel Unveils 14th Gen Core HX Series Processors: Raptor Lake Mobile Refresh with Thunderbolt 5

Anand Tech

During CES 2024, Intel unveiled their latest 14th Generation Core HX series processors for mobile. Consisting of five new SKUs, the Intel 14th Gen Core HX family is a refreshed variant of the previous 13th Gen Core HX series, much akin to the desktop processors such as the Core i9-14900K to the Core i9-13900K; Raptor Lake is again refreshed, this time for mobile.

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Apple Vision Pro Debuts for US Customers on Feb 2nd

XR Today - Mixed Reality tag

So it begins, after years of intrigue and a busy 2023, which saw XR audiences far and wide hype Apple’s MR headset, the firm finally confirmed the release window for the much talked about Vision Pro, an MR headset for productivity, entertainment, and social use cases. On its website, Apple confirmed that the device would debut next month, February 2, with the firm also opening pre-orders on January 19.

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Intel Intros Core (Series 1) U-Series Mobile Chips: Raptor Lake Refreshed for Thin & Light

Anand Tech

Alongside Intel’s bevvy of 14 th Generation Core product announcements for desktop and mobile today, the company is also releasing a collection of new SKUs under their new Core (Series 1) branding, aligning with Intel’s recently launched Meteor Lake architecture Core Ultra chips. Based on Intel’s existing Raptor Lake silicon, which was first introduced last year, the new Core U-series chips are aimed at the low-power thin & light notebook segment, and will fill out the Core

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Apple’s Vision Pro “Works Like Your Mind” Says Tim Cook, CEO

XR Today - Mixed Reality tag

In a conversation with the BBC, Tim Cook, the CEO of Apple , highlighted some of the productivity gains and accessibility considerations of the firm’s upcoming MR headset, the Vision Pro. During the conversation, Cook explained a use case for the Vision Pro spatial computing device by noting: [With the Vision Pro], you can be sitting here in your living room, and you can have your virtual world overlying your physical world.

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AR/VR Simulations for Sustainable, Regenerative, Circular Cities

Speaker: Nik Gowing, Brenda Laurel, Sheridan Tatsuno, Archie Kasnet, and Bruce Armstrong Taylor

With 191 country signatories to the Paris Climate Agreement now hard at work in the race to zero carbon by 2050, much of the heavy lifting in ecosystem sustainability falls on the shoulders of the world's densely populated urban centers. This conversation considers how today's AI-enabled simulation media, such as AR/VR, can be effectively applied to accelerate learning, understanding, training, and solutions-modeling to sustainability planning and design.

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AMD Adds Radeon RX 7600 XT To Product Stack, 1080p Gaming Card Gets 16GB For $329

Anand Tech

Kicking things off for the GPU space at this year’s CES, AMD is at the show to announce that they’re bringing an additional Radeon RX 7000 series card to their lineup: the Radeon RX 7600XT. Intended as a premium version of their existing 1080p-focused RX 7600, the RX 7600 XT bumps things up with roughly 10% higher clockspeeds, as well as a doubling the total amount of VRAM to 16GB of GDDR6.

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The Technology Trends That Defined 2023: A Re-Evaluation Of Predictions

Bernard Marr

As 2023 draws to a close, it’s an opportune moment to reflect on the most important tech trends in 2023. In my piece, The Top 10 Tech Trends In 2023 Everyone Must Be Ready For , published in Nov 2022, I made predictions about the year ahead. Did these trends materialize as anticipated? Let’s delve into a retrospective analysis of my predictions and their real-world implications.

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Sabrent's Rocket 5 SSD Rockets to 14,169 MB/s, Available Soon

Anand Tech

Sabrent on Friday announced the latest addition to its Rocket family of high-performance SSDs, the Rocket 5. Rated for sequential read speeds of over 14,000 MB/s and up to 1.4 million of random read/write IOPS, the drive is slated to be the fastest Phison-powered PCIe 5.0 drive released thus far. The Rocket 5 will work with regular coolers provided by motherboards, but will also come bundled with a sizable cooling system featuring a heat pipe and a fan.

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The Intel CES 2024 Client Computing Keynote Live Blog (Starts at 3:30pm PT/23:30 UTC)

Anand Tech

With CES's media day nearing its completion, Intel is hosting the first live, on-site PC-related keynote of the day. Intel Client Computing Group head Michelle Johnston Holthaus is hosting what Intel is calling their "Intel Client Open House Keynote", which will be covering the many Intel CPU announcements of the day, as well as showcasing the equally numerous laptops and other devices that partners will be releasing over the coming days and weeks.

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Who C.A.R.E.S.!? How Learning Got Its Bad Rap & What We Can Do About It

Speaker: Treion Muller, Chief Strategy Officer at ELB Learning

Since when has learning and development (L&D) become such a negative experience with its intended learners? Could it be because learners have been conditioned by very poor learning experiences over the past two decades, combined with the kinks of technological innovation? Or is it because learning has typically been designed as a one-size-fits-all solution, despite the fact that humans are not clones?