Tue.Jan 09, 2024

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AR Marketing Platform Profiles, Part III: TikTok

AR Insider

What companies make up the AR marketing competitive landscape? Our new series profiles the top providers and what differentiates them, continuing here in Part III with TikTok. This post appeared first on AR Insider.

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Vive XR Elite Gets Face-tracking Add-on with Eye & Mouth Sensing

Road to VR

HTC today announced the launch of a new Full Face Tracker accessory for Vive XR Elite. The device attaches to headset to capture eye and mouth movements which developers can use for a variety of purposes. HTC says the Face-tracking add-on for Vive XR Elite is available staring today, priced at $200. The device attaches magnetically to the XR Elite and connects via USB-C.

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HTC Vive XR Elite 'Full Face Tracker' Addon With Eye Tracking Is Out Now

Upload VR

The HTC Vive XR Elite 'Full Face Tracker' addon is now available, priced at $200. The addon magnetically attaches underneath the facial interface of Vive XR Elite, connecting to the secondary USB-C port next to the headset's right lens, likely placed there specifically for this accessory. 0:00 / 0:11 1× It features two 120Hz eye tracking cameras and one 60Hz lower face tracking camera.

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Apple’s First Vision Pro Ad Turns to Pop-culture to Make Goggles Cool

Road to VR

Apple is turning on the hype machine for Vision Pro, its first mixed reality headset which is set to release early next month for $3,500. Apple’s marketing department is undeniably one of the world’s strongest, but it’s attempting one of the most difficult feats with the headset’s first real advert: to make wearing goggles cool.

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The Future of eLearning in 2022: A Sensitive Eye for Authentic Translation and Localization

Speaker: Chris Paxton McMillin, President of D3 Training Solutions

To avoid awkward and sometimes disastrous learning content, instructional designers must use authentic translation in the right context to get optimal results. For example, even a simple phrase like “got milk” translates to “are you lactating” in Mexico. Can you imagine what a straight translation might do to your course? With over 317 million people in the US and over 6.7 billion potential customers in the world, personalizing training seems logical.

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Apple Won't Let Vision Pro Developers Call Their Apps VR, AR, MR, Or XR

Upload VR

Apple is imposing strict requirements on how developers describe their Vision Pro apps. In a new summary for developers of how to submit their app to the App Store for Vision Pro, Apple makes clear that acronyms like AR, VR, MR, and XR are not to be used. Instead, apps should be referred to as "spatial": • Spatial computing: Refer to your app as a spatial computing app.

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Apple's First Vision Pro Ad Tells The World To 'Get Ready' To Put On A Headset

Upload VR

Apple released a teaser ad for Vision Pro cleverly telling viewers to "get ready" to put on a headset. The teaser, titled Get Ready, features a series of clips from popular movies where characters don goggles, helmets, eye masks, and visors. It ends, of course, with a model putting on Apple Vision Pro, revealing the visionOS home screen in passthrough.

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Intel Unveils First SDV SoC Family For The Automotive Market at CES 2024

Anand Tech

Further to Intel's AI-related announcements surrounding their Meteor Lake SoC and its integrated NPU, the automotive market is another market where Intel expects that AI can make a big difference. Intel has just expanded its attention to the automotive AI market by acquiring Silicon Mobility SAS, a company specializing in EV energy management and AI-enhanced software driving the digital cockpit.

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Sony Teases XR Headset and ‘Spatial Content Creation System’

XR Today - Mixed Reality tag

Sony has revealed the development of an XR headset as part of an “immersive spatial content creation system”. Revealed at CES, the Japanese conglomerate said the system includes an “XR head-mounted display equipped with high-quality 4K OLED Microdisplays and video see-through function, and a pair of controllers optimised for intuitive interaction with 3D objects and precise pointing”.

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Samsung Readies 990 EVO SSD: Energy-Efficiency with Dual-Mode PCIe Gen4 x4 and Gen5 x2

Anand Tech

Samsung's launch of the 990 EVO M.2 2280 SSD appears to be imminent, as official product pages with specifications went live in certain regions a few days back before getting pulled down. The most interesting aspect the 990 EVO is not the claimed speeds, but the fact that it can operate in either Gen 4 or Gen 5 modes with different number of lanes.

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How to Train Employees 65% Faster With Virtual Reality

With a rapidly changing economy, Avangrid Renewables looked to virtual reality to develop a standardized form of immersive training in order to onboard and upskill technicians faster than ever before.

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Meta Reality Labs Faces Potential Shutdown Over Health and Safety Citation

XR Today - Augmented Reality tag

Hurdles may be present in Meta’s long-standing XR innovation journey. Last month, the Seattle Department of Labor & Industries issued a citation against Meta’s Reality Labs’ division to highlight health and safety hazards at its Matrix testing facility, potentially closing the space until Meta meets its working standards or if the Menlo Park-based firm can combat the decision.

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The Intel CES 2024 Pat Gelsinger Keynote Live Blog (Starts at 5pm PT/01:00 UTC)

Anand Tech

This evening is the biggest PC-related keynote of CES 2024, Intel's "prime" keynote with CEO Pat Gelsinger. Part of Intel's "AI everywhere starts with Intel" campaign for the show, Gelsinger is expected to talk about the role AI will play in the future of consumer technology, along with the economic implications. So come join us at 5pm Pacific/8pm Eastern for a look at the latest from Intel!

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Advancing Accessible Digital Twins and AR Visualization in Building Product Manufacturing

Trenzi VR

A significant technological transformation is underway in the world of Building Product Manufacturing driven by advancements like Augmented Reality (AR) and the innovative concept of digital twins. These technologies are reshaping the ways in which products are designed, presented, and experienced in the BPM industry. AR, in particular, is bringing products to life in their intended environments, enhancing client engagement and understanding.

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Ubiquiti Networks Introduces U7 Pro: First UniFi Wi-Fi 7 Access Point Scores on Affordability

Anand Tech

The market launch of Ubiquiti's first Wi-Fi 7 product in their UniFi lineup has been hotly anticipated since its FCC filings became public late last year. Unlike traditional consumer gear, Ubiquiti's UniFi lineup of software-defined networking products targets prosumers, businesses, and enterprises by splitting the functionality of a traditional home Wi-Fi router into separate gateways, switches, and access points.

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Are You Still Watching? How to Create Engaging Presentations for Virtual Learning

Speaker: Richard Goring, Director at BrightCarbon

Remote meetings are here to stay - and many are BORING. If you are trying to engage your learners (or any audience), compelling content is critical. But trying to create stimulating content with the same tools you’ve always had is hard, right? Thankfully, wrong! Terrific tools in PowerPoint along with visual assets help you create the kind of dynamic content you need to capture your remote audience’s attention, with functions that allow for interactive sequences and navigation.

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Advancing Accessible Digital Twins and AR Visualization in Building Product Manufacturing

Trenzi VR

A significant technological transformation is underway in the world of Building Product Manufacturing driven by advancements like Augmented Reality (AR) and the innovative concept of digital twins. These technologies are reshaping the ways in which products are designed, presented, and experienced in the BPM industry. AR, in particular, is bringing products to life in their intended environments, enhancing client engagement and understanding.

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Phison Details U21 USB4 PSSD and E31T Mainstream Gen 5 SSD Controllers

Anand Tech

Phison's lineup of SSD and portable SSD controllers is keeping pace with the general industry trends, as evidenced by their products on display at the 2024 CES. Portable SSDs in all forms and sizes (including the popular thumb drive as a SSD-in-a-stick) have gained a lot of market and mind-share in recent years, thanks to rising capacity and performance.

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Sony Unveils Mixed Reality Headset at CES-2024

XROM

Sony Corporation announced development of an immersive spatial content creation system, which includes an XR head-mounted display equipped with high-quality 4K OLED Microdisplays*2 and video see-through function, and a pair of controllers optimized for intuitive interaction with 3D objects and precise pointing. The system is aimed at supporting creators in sophisticated 3D content creation.

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NVIDIA Launches RTX 5880 ProViz Card: Compliant with Sanctions, Available Globally

Anand Tech

NVIDIA has quietly launched its RTX 5880 Ada Generation graphics card that is designed for professional graphics applications. The product is designed to be compliant with the latest U.S. export regulations for China and can be shipped to the People's Republic without restrictions. Meanwhile, it is set to be available globally and sit between the expensive flagship RTX 6000 Ada Generation and considerably less capable RTX 5000 Ada Generation.

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AR/VR Simulations for Sustainable, Regenerative, Circular Cities

Speaker: Nik Gowing, Brenda Laurel, Sheridan Tatsuno, Archie Kasnet, and Bruce Armstrong Taylor

With 191 country signatories to the Paris Climate Agreement now hard at work in the race to zero carbon by 2050, much of the heavy lifting in ecosystem sustainability falls on the shoulders of the world's densely populated urban centers. This conversation considers how today's AI-enabled simulation media, such as AR/VR, can be effectively applied to accelerate learning, understanding, training, and solutions-modeling to sustainability planning and design.

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Doja Cat Joins the Music Valley Lineup in Meta Horizon Worlds

Oculus

I said what I said: The one and only Doja Cat is about to make her VR premier. Filmed at the sold-out Detroit stop of.

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RealWear Begins Shipping ‘World’s Most Advanced’ Smart Glasses

XR Today - Augmented Reality tag

RealWear has started shipping its Navigator Z1 smart glasses, which it describes as the ‘world’s most advanced’, intrinsically safe (IS) head-mounted wearable. The RealWear Navigator Z1 runs on an Android 12 OS, allowing it to run a number of integrated workplace applications, including seamless access to immersive collaboration apps. It has received ATEX and IECEx IS certification, which demonstrates its ability to be used in hazardous zones.

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Meta Horizon Worlds v144 Release Notes

Oculus

Meta Horizon Worlds v144 is here! We’re easing into 2024 with a fairly lightweight update this week, including some quality of life improvements and bug.

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São Rafael Art Gallery Mixed Reality Exhibition

CraneMorley

Back to Blog Page The art world is abuzz with excitement as São Rafael Galleries, a trailblazing name in the realm of luxury and innovation, brings its highly anticipated exhibition to the prestigious Saatchi Gallery in London. Masters of Contemporaneity, curated by São Rafael Galleries, promises to be a groundbreaking mixed reality experience that merges technology and art in a way that has never been seen before.

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Who C.A.R.E.S.!? How Learning Got Its Bad Rap & What We Can Do About It

Speaker: Treion Muller, Chief Strategy Officer at ELB Learning

Since when has learning and development (L&D) become such a negative experience with its intended learners? Could it be because learners have been conditioned by very poor learning experiences over the past two decades, combined with the kinks of technological innovation? Or is it because learning has typically been designed as a one-size-fits-all solution, despite the fact that humans are not clones?

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The XR Week Peek (2024.1.9): Apple Vision Pro launches on 2/2, Qualcomm announces new chipset for Samsung headset, and more!

The Ghost Howls

The holidays are just over, and the fun for us has already started with the CES, where a lot of pieces of tech news have already been announced. I’m not there (I’ve still never been to CES…), but as usual I will follow the news and report it on this blog, so stay tuned! Top news of the week (Image by Apple) Apple announces the release date of the Apple Vision Pro During the last few days, the rumors about possible release dates for the Apple Vision Pro have intensified , and someone talked about

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