AR Insider
JULY 5, 2022
AR marketing is one segment of the broader AR space that's gaining considerable traction and revenue generation. How is Google – king of the online ad world – cultivating AR marketing? We dive in. This post appeared first on AR Insider.
The Ghost Howls
JULY 1, 2022
A few weeks ago I had the enormous pleasure of speaking with Mary Matheson , an award-winning director of traditional and VR movies, and talk with her for around half an hour all about storytelling in VR. She told me why she thinks that 360 movies are still relevant, what are the differences between shooting a movie for VR or for a flat display, she suggested me some tools for creating VR experiences and even talked about her experience in being a teacher in the storytelling masterclass organize
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VRScout
JULY 4, 2022
The 109th edition of the Tour de France is officially underway in Europe, marking the start of three weeks of competitive cycling featuring the world’s best athletes. This year event organizers are offering fans a new way to experience the action using a combination of augmented reality (AR) technology and volumetric holograms. Developed by Orange in collaboration with Immersiv.io and MATSUKO , Augmented Race 2022 is a unique companion experience that makes use of AR headsets to project a
Road to VR
JULY 5, 2022
Having not had a chance to see Mojo Vision’s latest smart contact lens for myself until recently, I’ll admit that I expected the company was still years away from having a working contact lens with more than just a simple notification light or a handful of static pixels. Upon looking through the company’s latest prototype I was impressed to see a much more capable prototype than I had expected.
Speaker: Chris Paxton McMillin, President of D3 Training Solutions
To avoid awkward and sometimes disastrous learning content, instructional designers must use authentic translation in the right context to get optimal results. For example, even a simple phrase like “got milk” translates to “are you lactating” in Mexico. Can you imagine what a straight translation might do to your course? With over 317 million people in the US and over 6.7 billion potential customers in the world, personalizing training seems logical.
ARPost
JULY 4, 2022
As big tech is racing toward the development and adoption of extended reality, the debut of the metaverse is nigh. On June 21, 2022, brands gathered together for the founding of the Metaverse Standards Forum. NVIDIA joined Meta , Epic Games, Khronos Group, Avataar , Microsoft, Unity, XR Association , and many other founding members to lead the development of interoperability standards to drive the growth of the metaverse.
Virtual Reality Pulse brings together the best content for VR professionals from the widest variety of industry thought leaders.
AR Insider
JULY 6, 2022
There's a common misperception that Meta wants to operate an insular metaverse that it wholly owns. We break down the business case for its more strategic play to reside on, and feed off, a much larger open metaverse. It's all about network effect. This post appeared first on AR Insider.
The Ghost Howls
JULY 6, 2022
The hype for the Apple visor is very high, and everyone is waiting for it as a kid waits for Christmas. Poised to arrive around January 2023, it is considered by many the savior of XR, the hardware that will show the real possibilities of immersive realities and make finally VR mainstream. I was thinking about this topic this morning, and I want to share with you my stream of thoughts about Apple making VR mainstream, especially highlighting my doubts about it.
VRScout
JULY 25, 2022
“ Big Brother” is watching. According to researchers at ReasonLabs, a leading cyber security company, hackers have developed a new form of VR malware for Android-based headsets like the Meta Quest that lets them record your headset screen. The “Big Brother” attack vector works by infecting unsuspecting PCs and lying dormant in the system waiting for a Developer Mode-enabled device to connect, at which point the program opens a TCP port.
Road to VR
JULY 15, 2022
VR veteran studio Survios and 20th Century Games are partnering to develop an Aliens franchise game for VR, PC and console. The single-player, action horror game is untitled for now, however it’s said to feature an original storyline, set between the Alien and Aliens ?lms, where a “battle hardened veteran has a vendetta against the Xenomorphs.” From that description it doesn’t sound like we’ll be hiding much in closets and skulking around corridors à la Alien: Iso
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With a rapidly changing economy, Avangrid Renewables looked to virtual reality to develop a standardized form of immersive training in order to onboard and upskill technicians faster than ever before.
ARPost
JULY 23, 2022
In the modern marketplace, manufacturing is deemed to be the most complex industry. As the pace of change accelerates, it demands the adoption of highly sophisticated, novel digital technologies. Right now, the word metaverse is being tossed around like the word internet back in the 1990s. Although it may sound like a hypothetical concept, the metaverse is a souped-up version of augmented reality, virtual reality, and mixed reality.
XR Today - Virtual Reality
JULY 29, 2022
This Thursday, Vection Technologies debuted a Metaverse embedded app in Webex’s application suite for enterprise-grade collaboration. Vection is introducing “3D Frame” to the Webex application by Cisco, a service for conducting business meetings in an immersive virtual reality (VR) environment. Webex built its immersive system as a low-code solution to create bespoke VR collaboration spaces seamlessly.
AR Insider
JULY 13, 2022
During AR's early days when mainstream penetration is still low, is the industry creating additional barriers through terminology? Consumers practically need a translator to decipher the alphabet soup of the XR world. We examine the evidence. This post appeared first on AR Insider.
The Ghost Howls
JULY 31, 2022
Last week, we were able to discover more info about the upcoming Pico headset thanks to the FCC filings of the “Pico 4” spotted by Janko Roettgers. Since I’m pretty interested in what Pico is doing, when I reported the news on my weekly roundup, I asked for any one of you in the community to send me whatever info you could have about it.
Speaker: Nik Gowing, Brenda Laurel, Sheridan Tatsuno, Archie Kasnet, and Bruce Armstrong Taylor
With 191 country signatories to the Paris Climate Agreement now hard at work in the race to zero carbon by 2050, much of the heavy lifting in ecosystem sustainability falls on the shoulders of the world's densely populated urban centers. This conversation considers how today's AI-enabled simulation media, such as AR/VR, can be effectively applied to accelerate learning, understanding, training, and solutions-modeling to sustainability planning and design.
VRScout
JULY 13, 2022
Immersive technology brings the stage to life like never before. Students from the South Korean Hongik University have developed a pair of reimagined 19th-century opera glasses that utilize AR technology to immerse spectators in Broadway shows in a variety of unique and imaginative ways. The device is compatible with popular shows such as Wicked, Aladdin, Cats, Mamma Mia , and Frozen.
Road to VR
JULY 12, 2022
Leaning further into its ‘Steam Fest’ promotions, next week Valve is set to host its first ever Steam VR Fest which will highlight discounts and demos for VR games. In recent years Valve has begun hosting seasonal Steam Next Fest promotions where the platform highlights demos of upcoming games and foists more sales on your wallet than it can possibly bare (as is tradition).
ARPost
JULY 13, 2022
If you’ve played any video games at all – particularly open-world RPGs – you know that getting NPCs right can be hard. You might also have heard the theory that the metaverse will be too big to be entirely populated by human agents. So, if we’re going to have a metaverse for games, shopping, business, etc., we need something better. Inworld AI is working on it.
ARVR
JULY 27, 2022
Midea America Corporation specializes in home appliances such as refrigerators, air conditioners, laundry appliances, and much more. They… Continue reading on AR/VR Journey: Augmented & Virtual Reality Magazine ».
Speaker: Richard Goring, Director at BrightCarbon
Remote meetings are here to stay - and many are BORING. If you are trying to engage your learners (or any audience), compelling content is critical. But trying to create stimulating content with the same tools you’ve always had is hard, right? Thankfully, wrong! Terrific tools in PowerPoint along with visual assets help you create the kind of dynamic content you need to capture your remote audience’s attention, with functions that allow for interactive sequences and navigation.
AR Insider
JULY 15, 2022
Like the smartphone revolution, there will come a tipping point where consumer brands will be forced to jump into the metaverse as a survival imperative. Those who do so first will gain early mover advantages. We unpack a few examples. This post appeared first on AR Insider.
The Ghost Howls
JULY 14, 2022
After a long time with my lovely Unity 2019.4 LTS, I have decided it was time to switch to something new, not to miss the new features that Unity has implemented these years. I have so started using Unity 2021.3 LTS (2021.3.5 to be exact) and experimenting with it. One of the new features offered by the new Unity is the ability of building OpenXR applications , and I wanted absolutely to test it!
VRScout
JULY 1, 2022
Nintendo’s original VR headset is still receiving new games thanks to an active community of indie developers. In 1995, Nintendo launched the Virtual Boy, an at-home “VR” device featuring stereoscopic 3D graphics, a red monochrome display, and 22 questionable games; I’m looking at you Waterworld. . I myself have fond memories of remaining hunched over my kitchen table actively destroying my retinas with hours of games like Mario’s Tennis.
Road to VR
JULY 7, 2022
Meta is finally pulling back from one of its most controversial moves affecting its VR users, which required all new Quest owners to sign up with a valid Facebook account in addition to forcing legacy Oculus account users to link to Facebook by 2023. The move away from Facebook logins, which was first announced late last year , is said to come into effect sometime in August.
Speaker: Treion Muller, Chief Strategy Officer at ELB Learning
Since when has learning and development (L&D) become such a negative experience with its intended learners? Could it be because learners have been conditioned by very poor learning experiences over the past two decades, combined with the kinks of technological innovation? Or is it because learning has typically been designed as a one-size-fits-all solution, despite the fact that humans are not clones?
ARPost
JULY 25, 2022
XR glasses are set to take off as the popularity of portable gaming grows. But the functions offered by smart glasses may differ. In the case of VITURE , gaming is the primary focus of VITURE One. VITURE is a digital startup that raised over $3 million in crowdfunding. And with a partnership with the global electronics leader, HARMAN , VITURE One XR glasses is a piece of tech to watch out for.
XR Today - Virtual Reality
JULY 13, 2022
This Thursday, global banking firm Santander will host its “X Global Challenge – Blockchain & Beyond” award ceremony on metaverse platform Decentraland. The event invites firms aiming to resolve modern web3 and Metaverse concerns, including blockchain privacy, and security to boost Defi, enhancing tokenism, and improving digital interactions.
AR Insider
JULY 4, 2022
Welcome back to Spatial Beats, AR Insider's weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Niantic's new NBA game, TikTok's platform headwinds, and the latest Apple AR clues. This post appeared first on AR Insider.
The Ghost Howls
JULY 20, 2022
There is one last experience I want to tell you about from my trip to AWE USA a few months ago: the time I visited XCOM Labs to try its remote rendering solution! XCOM Labs. A few friends of mine suggested I visit the booth of XCOM Labs , so I booked a meeting to try their solution in one of their private rooms. As soon as I arrived, an employee made me wear a HoloLens and walk around to see a complete baseball stadium scene rendered around me via servers that were there in the room with me.
Speaker: Micah Eppler, Account Executive for Rehearsal of eLearning Brothers
Did you know that companies such as Paychex, 3M, and Honeywell are getting better results by incorporating video-based practice and coaching within their L&D strategy? From sales pitches to soft skills, learners are becoming top performers by applying and validating knowledge transfer using the unique benefits of video. Whether used as a stand-alone application or integrated with a learning platform, video-based practice and coaching platforms give learners the ultimate opportunity to repeatedly
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