Data Dive: Home Depot Boosts Conversions with AR
AR Insider
NOVEMBER 23, 2020
W e continue to see metrics that validate AR’s ability to boost product sales. This can be in both eCommerce and in-aisle retail contexts. The former is obviously more pertinent in the current environment of lockdowns, but the latter could shine in retail’s “ touchless ” post-COVID era. The latest evidence comes from Home Depot, which reports that its AR product visualization feature boosts conversions 2x-3x over eCommerce benchmarks.
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