Facebook to Begin Testing Ads Inside Paid VR Games
Road to VR
JUNE 17, 2021
Facebook has made no secret of the fact that ads are coming to its Oculus VR platform in some capacity. As a part of its v29 software update for Oculus Quest last month, the company said it would begin testing ads for content within the Oculus App, although it wasn’t clear to what extent it would touch games. Now Facebook says it’s beginning to experiment with ads in paid games too, with popular 1v1 shooter Blaston (2020) from Resolution Games and “a couple other developers
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