Sat.Jul 09, 2022 - Fri.Jul 15, 2022

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AR-Powered Hotels Have Officially Arrived

VRScout

Immersive technology could change the hospitality industry forever. Moxy Hotels, a chain of stylish hotels owned by Marriot, today announced the Moxy Universe, Play Beyond , an augmented reality (AR) experience that allows guests to interact with the hotel in a variety of unique ways. Starting now until the end of the year, visitors can use their mobile devices to explore 12 Moxy Hotels from Shanghai to Tokyo using a virtual avatar.

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Does AR Need More PR?

AR Insider

During AR's early days when mainstream penetration is still low, is the industry creating additional barriers through terminology? Consumers practically need a translator to decipher the alphabet soup of the XR world. We examine the evidence. This post appeared first on AR Insider.

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How Inworld AI Is Populating the Metaverse

ARPost

If you’ve played any video games at all – particularly open-world RPGs – you know that getting NPCs right can be hard. You might also have heard the theory that the metaverse will be too big to be entirely populated by human agents. So, if we’re going to have a metaverse for games, shopping, business, etc., we need something better. Inworld AI is working on it.

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How to build and run OpenXR applications in Unity

The Ghost Howls

After a long time with my lovely Unity 2019.4 LTS, I have decided it was time to switch to something new, not to miss the new features that Unity has implemented these years. I have so started using Unity 2021.3 LTS (2021.3.5 to be exact) and experimenting with it. One of the new features offered by the new Unity is the ability of building OpenXR applications , and I wanted absolutely to test it!

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The Future of eLearning in 2022: A Sensitive Eye for Authentic Translation and Localization

Speaker: Chris Paxton McMillin, President of D3 Training Solutions

To avoid awkward and sometimes disastrous learning content, instructional designers must use authentic translation in the right context to get optimal results. For example, even a simple phrase like “got milk” translates to “are you lactating” in Mexico. Can you imagine what a straight translation might do to your course? With over 317 million people in the US and over 6.7 billion potential customers in the world, personalizing training seems logical.

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AR Opera Glasses Could Change Broadway Forever

VRScout

Immersive technology brings the stage to life like never before. Students from the South Korean Hongik University have developed a pair of reimagined 19th-century opera glasses that utilize AR technology to immerse spectators in Broadway shows in a variety of unique and imaginative ways. The device is compatible with popular shows such as Wicked, Aladdin, Cats, Mamma Mia , and Frozen.

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San Diego Padres and Motorola Partner for AR Fan Experience

ARPost

After their recent multi-year jersey patch partnership , Motorola and San Diego Padres are teaming up again. The San Diego Padres baseball team fans now have one more reason to be excited. The Major League Baseball club and the telecommunications company worked together on a unique AR fan experience. The Motorola Hall of Fame augmented reality experience was built with Qualcomm’s Snapdragon Spaces XR Developer Platform , motorola edge+, and Lenovo ThinkReality A3 AR glasses.

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What the EU Digital Markets Act may mean for XR

The Ghost Howls

A few days ago, the European Parliament has passed the law of the Digital Markets Act, which is meant to regulate the power of the American tech giants. It can be a game-changer for the whole digital world, so I thought it was worth sharing my thoughts about what it could mean for XR. Digital Markets Act. The Digital Markets Act is a law that the European Parliament and Commission are discussing since 2020 and has the purpose of limiting the excessive power of the major tech giants like Apple, M

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Thief Simulator Is A VR Game That Teaches You How To Steal

VRScout

Slip into the mask of a master thief. VR technology can be used to simulate a wide range of scenarios. You can play not only the hero of the story but the villain as well. Such is the case with Thief Simulator VR – Greenview Street , a VR experience for the Meta Quest that puts you in the shoes of a minor burglar and tasks you with ransacking a sleepy neighborhood while avoiding detection.

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How Can Brands Gain a Metaverse Edge?

AR Insider

Like the smartphone revolution, there will come a tipping point where consumer brands will be forced to jump into the metaverse as a survival imperative. Those who do so first will gain early mover advantages. We unpack a few examples. This post appeared first on AR Insider.

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How to Train Employees 65% Faster With Virtual Reality

With a rapidly changing economy, Avangrid Renewables looked to virtual reality to develop a standardized form of immersive training in order to onboard and upskill technicians faster than ever before.

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Synth Riders Celebrates Four Years With Two Free Songs

ARPost

If you’re into rhythm-based VR games, you’ve probably at least heard of Synth Riders. One thing that you may not have realized is that the game is four years old today. Naturally, this is a cause for celebration. So, in celebration, the game is getting two new songs free to players – bringing the game’s collection of free songs up to almost 60.

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Survios is Developing a Single-player ‘Aliens’ Game for VR, PC & Consoles

Road to VR

VR veteran studio Survios and 20th Century Games are partnering to develop an Aliens franchise game for VR, PC and console. The single-player, action horror game is untitled for now, however it’s said to feature an original storyline, set between the Alien and Aliens ?lms, where a “battle hardened veteran has a vendetta against the Xenomorphs.” From that description it doesn’t sound like we’ll be hiding much in closets and skulking around corridors à la Alien: Iso

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This AR Helmet Lets Helicopter Pilots ‘Own The Sky’

VRScout

Pilots can actually see through the body of the aircraft as they fly. International technology company Elbit Systems this week unveiled a helicopter vision suite for military helicopters that uses a combination of augmented reality (AR), machine learning, and artificial intelligence to provide pilots better visibility while in degraded visibility conditions.

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Reality Bytes: Meta, Reddit & Oppo

AR Insider

This week on Reality Bytes, we discuss Meta decoupling Facebook logins from VR headsets; Oppo’s hardware that brings a new twist to AR; and Reddit’s community-based foray into Web3. This post appeared first on AR Insider.

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AR/VR Simulations for Sustainable, Regenerative, Circular Cities

Speaker: Nik Gowing, Brenda Laurel, Sheridan Tatsuno, Archie Kasnet, and Bruce Armstrong Taylor

With 191 country signatories to the Paris Climate Agreement now hard at work in the race to zero carbon by 2050, much of the heavy lifting in ecosystem sustainability falls on the shoulders of the world's densely populated urban centers. This conversation considers how today's AI-enabled simulation media, such as AR/VR, can be effectively applied to accelerate learning, understanding, training, and solutions-modeling to sustainability planning and design.

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NVIDIA CloudXR Brings Porsche Mission R to Life With Augmented and Mixed Reality Demo

ARPost

This May, the Automotive Innovation Forum witnessed multiple attendees collaborating in the same immersive environment through a distinct augmented and mixed demo. With NVIDIA CloudXR, forum attendees engaged in an exciting experience of viewing the Mission R, the latest electric car project from Porsche, before it was manufactured, in extended reality.

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VR Studio Releases Free Unity Development Framework for Building Rich VR Interactions

Road to VR

Veteran enterprise VR studio VRMADA has released a public version of its VR toolset for quickly building immersive interactions for VR within Unity. Called UltimateXR, the studio says the tool is free and open source. Our Guest Article by VRMADA CTO Enrique Tromp remains one of my favorites to this day because of how it shows the power of rich VR interactions.

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VR Documentary We Met In Virtual Reality Will Air On HBO

VRScout

The feature-length film was shot entirely in VR and follows the journey of five individuals. VR technology can be a powerful tool for connecting with others. Just ask Joe Hunting, a filmmaker who spent hours on the popular social VR platform VRChat chatting with users from around the world about the social impact of immersive technology. Shot during the height of the COVID-19 pandemic, We Met in Virtual Reality is an upcoming documentary from Hunting that follows the lives of five specific indiv

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Is AR Landing with Everyday Consumers? Part IV

AR Insider

Amidst all the glowing narratives of AR's transformative effect on brand marketing and consumer shopping, how is it really landing with consumers? We dive into the latest data from Snap and Magna. This post appeared first on AR Insider.

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Are You Still Watching? How to Create Engaging Presentations for Virtual Learning

Speaker: Richard Goring, Director at BrightCarbon

Remote meetings are here to stay - and many are BORING. If you are trying to engage your learners (or any audience), compelling content is critical. But trying to create stimulating content with the same tools you’ve always had is hard, right? Thankfully, wrong! Terrific tools in PowerPoint along with visual assets help you create the kind of dynamic content you need to capture your remote audience’s attention, with functions that allow for interactive sequences and navigation.

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How ROSE Helped Mastercard Help Shoppers Stand Up to Cancer

ARPost

Mastercard recently partnered with Stand Up to Cancer (SU2C). The partnership is impactful, but it lacked the kind of personally moving component necessary to really help individuals understand what they were doing. To add that special something, they reached out to ROSE. Standing Up to Cancer. From May 1 through July 15, Mastercard will donate one cent for every transaction to SU2C – an organization that helps to fund groundbreaking cancer research.

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Valve to Host First-ever Steam ‘VR Fest’ Promotion Next Week

Road to VR

Leaning further into its ‘Steam Fest’ promotions, next week Valve is set to host its first ever Steam VR Fest which will highlight discounts and demos for VR games. In recent years Valve has begun hosting seasonal Steam Next Fest promotions where the platform highlights demos of upcoming games and foists more sales on your wallet than it can possibly bare (as is tradition).

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Someone Built A Topgolf In The Horizon Worlds Metaverse

VRScout

We’ll see you on the green. Meta’s social VR metaverse Horizon Worlds features no shortage of unique worlds to visit and games to play, most of which are created by the community using a robust suite of in-game creator tools. So far we’ve seen everything from interactive theme parks and live comedy shows to multi-person escape rooms and even a virtual court system.

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Case Study: Bolle Boosts Brand Image with AR

AR Insider

To emulate the clarifying and high-contrast effects of its eyewear, Bollé looked to AR. Working with M7 Innovations, it engineered an AR experience that achieved elevated ROI metrics. We examine results & takeaways in the latest report excerpt. This post appeared first on AR Insider.

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Who C.A.R.E.S.!? How Learning Got Its Bad Rap & What We Can Do About It

Speaker: Treion Muller, Chief Strategy Officer at ELB Learning

Since when has learning and development (L&D) become such a negative experience with its intended learners? Could it be because learners have been conditioned by very poor learning experiences over the past two decades, combined with the kinks of technological innovation? Or is it because learning has typically been designed as a one-size-fits-all solution, despite the fact that humans are not clones?

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Santander to Host Blockchain Awards on Decentraland

XR Today - Virtual Reality

This Thursday, global banking firm Santander will host its “X Global Challenge – Blockchain & Beyond” award ceremony on metaverse platform Decentraland. The event invites firms aiming to resolve modern web3 and Metaverse concerns, including blockchain privacy, and security to boost Defi, enhancing tokenism, and improving digital interactions.

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HBO Documentary ‘We Met in Virtual Reality’ Explores the Real People of ‘VRChat’

Road to VR

A new documentary that was filmed entirely in VR is coming to HBO later this month that focuses on the individuals and communities growing in social VR spaces. Created by director Joe Hunting and premiered at 2022 Sundance Film Festival, We Met in Virtual Reality explores the lives of real VR users who met in VRChat and their experiences living on the platform.

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See How You Look With A Virtual Beard Using AR Technology

VRScout

Have you ever wondered what you might look like with facial hair? With the YouCam Makeup app, you can “try on” virtual beards before committing to the look. The app is powered by a combination of artificial intelligence (AI) and augmented reality (AR) technology. With the tap of a button, you can experiment with 15 styles of facial hair, including a classic goatee, a Tony Starke-style anchor beard, a simple mustache, old-school mutton chops, and more.

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What’s VR’s Role in an Accessible Future?

AR Insider

VR continues to gradually march towards user growth and traction. But It can't reach ubiquity until it solves some technical and design challenges around accessibility for all. We examine the opportunity gaps. This post appeared first on AR Insider.

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The Key to Getting the Best Out of Video-Based Practice & Coaching

Speaker: Micah Eppler, Account Executive for Rehearsal of eLearning Brothers

Did you know that companies such as Paychex, 3M, and Honeywell are getting better results by incorporating video-based practice and coaching within their L&D strategy? From sales pitches to soft skills, learners are becoming top performers by applying and validating knowledge transfer using the unique benefits of video. Whether used as a stand-alone application or integrated with a learning platform, video-based practice and coaching platforms give learners the ultimate opportunity to repeatedly