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“Vantage” is AR Insider’s editorial contributor program. It enlists spatial computing executives and innovators for first-hand strategic insights. Find out more or contact us to participate here. Authors’ opinions are their own. . A Week in WebAR: Nike, LEGO and McDonald’s Sweden. by Jennifer DeFalco. W hat’s the latest in web AR?
“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. For an indexed library of spatial computing insights, data, reports and multimedia, subscribe to ARtillery PRO. S nap’s investment and commitment to AR have origins in the technology’s alignment with its “camera company’s” ethos.
Pressure-sensitive controllers, hip and face tracking, all for just $459? Earlier this month, Singapore-based Deca announced the DecaGear, a PC VR headset boasting some pretty incredible features for a suspiciously low price. Available now for preorder, the DecaGear features 2,160 × 2,160 (4.6MP) per-eye resolution at 90Hz, two inward-facing cameras allowing for face tracking, four-camera inside-out tracking, hip tracking provided by the DecaMove attachment, pressure-sensitive controllers simila
Coronavirus is back in Italy and from yesterday we’re having new restrictions like a night curfew, some kind of shops closed, etc… I hope that you and the people you love are safe. These will be complicated weeks, and I hope that we’ll be able to go through them together. Now let’s dig into the best XR news of the week… so we don’t always think about this damn virus!
Speaker: Chris Paxton McMillin, President of D3 Training Solutions
To avoid awkward and sometimes disastrous learning content, instructional designers must use authentic translation in the right context to get optimal results. For example, even a simple phrase like “got milk” translates to “are you lactating” in Mexico. Can you imagine what a straight translation might do to your course? With over 317 million people in the US and over 6.7 billion potential customers in the world, personalizing training seems logical.
Squad has partnered with Snap Inc. to utilize Camera Kit. They’ve integrated Snap’s augmented reality capabilities into the Squad camera, which brings new creative outlets for people in quarantine. The COVID-19 pandemic has been devastating for most of the world. While everyone is experiencing it differently, many are finding relief in the same creative outlets.
This post is adapted from ARtillery Intelligence’s report, AR Advertising Deep Dive, Part I: The Landscape. It includes some of its data and takeaways. More can be previewed here and subscribe for the full report. A R continues to evolve and take shape as an industry. Prominent sectors include industrial AR , social , gaming , and shopping.
This post is adapted from ARtillery Intelligence’s report, AR Advertising Deep Dive, Part I: The Landscape. It includes some of its data and takeaways. More can be previewed here and subscribe for the full report. A R continues to evolve and take shape as an industry. Prominent sectors include industrial AR , social , gaming , and shopping.
Sam Smith’s latest single comes with an AR experience available exclusively through Spotify. Grammy Award-winning artist Sam Smith’s brand new album, “Love Goes” drops this Friday, but fans can listen to his newest single “Diamonds” on Spotify right now. To inject the album with a bit of interactivity, Smith has partnered with POWSTER, Universal Music Group, and Capitol Records UK for an 8th Wall-powered AR experience that can only be unlocked through Spotify. .
Oculus Quest 2 has celebrated a pretty successful launch, with some developers saying they’ve seen a dramatic jump in both sales and engagement across their games since the standalone headset’s October 13th release. Now Facebook CEO Mark Zuckerberg has revealed during the company’s Q3 investor’s meeting that Quest 2 pre-orders were actually five times higher than the 2019 original Quest.
BrainXchange held their annual EWTS , which came to you this year from “everywhere.” Like so many conferences and summits in the last few months, the event for enterprise XR and wearables went entirely digital – this one with its own custom-built platform to promote the professional networking that the summit is known for. As with any ARPost event coverage, this article will present some highlights but will fail to capture everything that took place.
XR Talks is a series that features the best presentations and educational videos from the XR universe. It includes embedded video, narrative analysis and top takeaways. Speakers’ opinions are their own. For a full library of indexed and educational media, subscribe to ARtillery PRO. T he AR cloud has turned three. This traces back to the principle’s origin in a 2017 landmark editorial by AR veteran and thought leader Ori Inbar.
With a rapidly changing economy, Avangrid Renewables looked to virtual reality to develop a standardized form of immersive training in order to onboard and upskill technicians faster than ever before.
2020 is shaping up to be a pivotal year for VR. Yesterday, Facebook Reality Labs conducted its Q3 2020 Earnings Call , during which company co-founder and CEO, Mark Zuckerberg, stated that the Oculus Quest 2 received 5x as many pre-orders as the original Oculus Quest. According to an official representative, these numbers surpassed the companies expectations.
This week Facebook announced the launch of cloud-streamed games from Facebook Gaming. These are games which are rendered in the cloud and then streamed to your computer. Cloud-based gaming has been seen by the industry at large as a way to make games more widely accessible by making them playable on less powerful hardware. Facebook is also betting that one day they’ll be able to do the same for VR.
U24 Solutions will be hosting a new one-of-a-kind Virtual Reality Tournament event called ‘Beat & Battle’ composed of music and esports gamings’ biggest stars, set to stream live on Twitch on November 11, 2020 (6 PM, GMT +0, 2 pm EDT). This event will bring out some of the best talent and biggest names from each industry, viewers will recognize well-known DJs such as Steve Aoki , Headhunterz , and Will Sparks , Milwin as well as YouTube and Twitch players like Sodapoppin , xQc , Yassuo , Pro
“Vantage” is AR Insider’s editorial contributor program. It enlists spatial computing executives and innovators for first-hand strategic insights. Find out more or contact us to participate here. Authors’ opinions are their own. . Charting a Path to Viable Consumer AR Glasses, Part II. Industry Assumptions and their Implications. by Jason McDowall.
Speaker: Nik Gowing, Brenda Laurel, Sheridan Tatsuno, Archie Kasnet, and Bruce Armstrong Taylor
With 191 country signatories to the Paris Climate Agreement now hard at work in the race to zero carbon by 2050, much of the heavy lifting in ecosystem sustainability falls on the shoulders of the world's densely populated urban centers. This conversation considers how today's AI-enabled simulation media, such as AR/VR, can be effectively applied to accelerate learning, understanding, training, and solutions-modeling to sustainability planning and design.
Designing a new customer experience using immersive technology. Solgaard is a sustainable design company that creates premium lifestyle gear for individuals on the go. Their product line began with a backpack but took off with the carry-on closet; a suitcase with a built-in shelving unit that in 2018 was named one of Time Magazine’s 50 Best Inventions.
Half-Life: Alyx is likely soon to see an update which would add in-game developer commentary similar to previous Valve games. Fans of Valve games will likely recall the optional in-game developer commentary first added to Half-Life 2: Lost Coast and in later titles like Half-Life 2: Episode One, Episode 2, Portal and others. Half-Life: Alyx is very likely to get a similar mode in an upcoming update.
Like so many other recent events, the highly anticipated 2020 League of Legends World Championship has very limited seating. The month-long tournament in Shanghai has long embraced XR solutions, and this year Rokid helped to make the unique event even more special. To learn more, ARPost spoke with Rokid Director of Product Engineering Weiqi Zhao. Zhao served as project manager and designer for the experience hosted by Chinese technology company Tencent.
AR Insider Edge is a series that spotlights partners and sponsors. For more information or to be featured in an upcoming article, see details here. . PhotonLens Debuts with Shadow Creator, Announces First MR Glass with 6 DoF Controllers and Snapdragon XR2 Platform. by PhotonLens. A t the World Conference on VR Industry in China last week, China’s Industry of Virtual Reality Alliance released its updated list of the top 50 XR companies in the country.
Remote meetings are here to stay - and many are BORING. If you are trying to engage your learners (or any audience), compelling content is critical. But trying to create stimulating content with the same tools you’ve always had is hard, right? Thankfully, wrong! Terrific tools in PowerPoint along with visual assets help you create the kind of dynamic content you need to capture your remote audience’s attention, with functions that allow for interactive sequences and navigation.
A touch of technology in your own hands. After 7 months of beta testing, Interhaptics just released its most ambitious project to date: a mixed reality development suite for deploying haptics across platforms for both head-mounted displays and mobile devices. Eric Vezzoli, head of the French software company, and his team built Haptic Composer and Interaction Builder, to push extended reality experiences to the next level.
We talked earlier this week about the impressive haptics and IMU in the PS5 DualSense controller, and now we can show you what it looks like in action. While the PS5 DualSense controller doesn’t currently allow for position (6DOF) tracking, its rotational (3DOF) tracking is very impressive thanks, apparently, to a stellar IMU inside. We broke down why we were impressed earlier this week when we went over the controller’s features : […] Sony seems to have found some ultra-prec
Today, the Poland-based Carbon Studio unveilied its new game, Warhammer Age of Sigmar: Tempestfall, a VR-only Warhammer action-adventure RPG game Set in the Age of Sigmar universe, Tempestfall begins following the Necroquake. From the domain of Nagash and across all the Realms, Nighthaunt forces are rising. A specially assembled retinue of Stormcast Eternals embarks on a quest to investigate a new threat to the Mortal Realms.
Reality Bytes is AR Insider’s series that features bite-sized video insights. Running Thursdays, it focuses on weekly news recaps and commentary. For an indexed library of data, reports, and multimedia, subscribe to ARtillery Pro. W hat are the biggest insights and observations in AR and adjacent sectors this week? Welcome to Reality Bytes , featuring lightning-round commentary from AR Insider partner M7 Innovations.
Speaker: Treion Muller, Chief Strategy Officer at ELB Learning
Since when has learning and development (L&D) become such a negative experience with its intended learners? Could it be because learners have been conditioned by very poor learning experiences over the past two decades, combined with the kinks of technological innovation? Or is it because learning has typically been designed as a one-size-fits-all solution, despite the fact that humans are not clones?
With the live music industry in shambles, musicians are turning to immersive tech to connect with fans. The live music industry has been hit hard by the ongoing COVID-19 pandemic. Concerts both large and small have been canceled for several months now, leaving many musicians isolated from their fans. In these unprecedented times, VR has proven to be an effective tool for musicians looking to connect with audiences on a more intimate level.
Corning Incorporated, the makers of Corning Gorilla Glass, announced a new partnership with compound material supplier Pixelligent Technologies to develop optics for the coming age of consumer AR headsets. The collaboration is said to rely on Pixelligent’s optically transparent compounds and Corning’s glass manufacturing technology to “help reduce product-development time and expand availability of AR devices,” a company statement reads.
Virtual reality is a simulated experience where people interact with computer-generated elements in a seemingly real way. Due to its fully immersive nature, which is becoming increasingly similar to real-world experiences, many are concerned about the effects of virtual violence. VR interactions might not affect our physical bodies. However, whether it could potentially leave serious psychological effects is another matter.
From a purely business point of view, it’s no surprise really that Facebook wants to unify all its platforms under a single account. While it can’t really force that on Instagram and WhatsApp, especially not while under intense scrutiny, it was able to put its hand down on the relatively younger Oculus ecosystem. Whether Facebook and Oculus really thought about … Continue reading.
Speaker: Micah Eppler, Account Executive for Rehearsal of eLearning Brothers
Did you know that companies such as Paychex, 3M, and Honeywell are getting better results by incorporating video-based practice and coaching within their L&D strategy? From sales pitches to soft skills, learners are becoming top performers by applying and validating knowledge transfer using the unique benefits of video. Whether used as a stand-alone application or integrated with a learning platform, video-based practice and coaching platforms give learners the ultimate opportunity to repeatedly
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