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On the occasion of the upcoming GTC, I had the opportunity of speaking with two very important people that work every day at innovating XR at NVIDIA: David Weinstein , Director of Virtual and Augmented Reality, and Gregory Jones , Director of Global Business Development/Product Management. I had an interesting chat with them about NVIDIA’s vision for the future, they also clarified to me what NVIDIA Omniverse is, and when 5G cloud streaming can become reality.
Say goodbye to boring 2D video calls. Earlier today, Slovakian software company Matsuko announced plans to premiere its new holographic communication app later this week during the 14th annual SXSW Pitch. The app uses a combination of AR and AI technology to project life-like 3D holograms over your real-world environment using an iPhone and compatible XR devices.
Late last year, enterprise remote collaboration platform Spatial announced a major pivot “to become the metaverse for cultural events such as NFT exhibitions, brand experiences, and conferences.” The platform recently made good on that endeavor in a major way, hosting the “first-ever metaverse film screening.”. The premiere of the documentary film GameStop: Rise of the Players took place in a custom Spatial room on March 1 and included a screening of the film, a director Q&A, selfie opportun
During a briefing with Snap execs in the heights of Beverly Hills, we got a rare hands-on demo of the elusive developer-only AR-enabled Spectacles. We unpack the UX, positioning, and market potential. This post appeared first on AR Insider.
Speaker: Chris Paxton McMillin, President of D3 Training Solutions
To avoid awkward and sometimes disastrous learning content, instructional designers must use authentic translation in the right context to get optimal results. For example, even a simple phrase like “got milk” translates to “are you lactating” in Mexico. Can you imagine what a straight translation might do to your course? With over 317 million people in the US and over 6.7 billion potential customers in the world, personalizing training seems logical.
Today I have a cool announcement to make… but before let me wish all the women in XR a fantastic International Women’s Day! In Italy today is popular to gift women a bunch of mimosa flowers or even this beautiful mimosa cake (Image by Giallo Zafferano). I love about this community that is very inclusive. In these 8 years that I have worked in the AR/VR ecosystem I have had the luck of meeting some amazing women that are really smart and passionate and that are helping our ecosystem t
Immersive technology lights up the lanes at Stars and Strikes. We’ve seen our fair of high-tech bowling experiences over the past couple of years, but nothing quite like SPARK Augmented Reality Bowling. Available now at select Stars and Strikes venues, this one-of-a-kind immersive sports experience features AR-enhanced bowling lanes that react in real-time to your bowling.
Immersive technology lights up the lanes at Stars and Strikes. We’ve seen our fair of high-tech bowling experiences over the past couple of years, but nothing quite like SPARK Augmented Reality Bowling. Available now at select Stars and Strikes venues, this one-of-a-kind immersive sports experience features AR-enhanced bowling lanes that react in real-time to your bowling.
With more and more business and sales being conducted in virtual worlds, one digital marketing agency with physical offices in California is expanding its services into the metaverse. The LookinMeta Launch. LookinLA is already a digital-first marketing agency. With partners like Google, Salesforce, and Shopify, high-tech trends like big data analytics and online retail are not new to the company.
AR's ability to boost consumer purchases (lower-funnel) gets the most attention in marketing case studies. But what about its ability to reach massive audiences (upper-funnel)? We examine the latest evidence. This post appeared first on AR Insider.
Another week has passed by, and while the situation in Europe is always more complicated because of the war, in the XR landscape nothing particularly special has happened. It has been a pretty boring week, notwithstanding the MWC, which, as it happened the last few years, hasn’t brought important news about XR. But this roundup will be worth reading anyway, so don’t go away too fast!
The shared virtual world will feature characters from popular games like Pac-Man, Dark Souls, and Gundam. Bandia Namco , the Japanese video game and toy company with massive global appeal, recently announced plans to commit a whopping 13 billion yen ($130M USD) towards the development of a new “metaverse” experience dedicated to its most popular gaming and anime franchises.
With a rapidly changing economy, Avangrid Renewables looked to virtual reality to develop a standardized form of immersive training in order to onboard and upskill technicians faster than ever before.
The coming of the metaverse has prompted many companies to embrace the virtual world. Many global enterprises , such as Disney, Meta, and Nike, have embraced this new, virtual world. Aside from investing in the metaverse and purchasing virtual real estate properties , these companies have started to expand operations in these digital dimensions. Brands are slowly moving to the metaverse, enabling them to connect with more digital-savvy consumers in new ways.
AR has several endpoints and use cases that continue to develop. One area that's emerging is customer service, including everything from technical support to visualizing products pre-sale. We examine all the ways it's playing out. This post appeared first on AR Insider.
New figures directly from Valve reveal the growth of VR users on Steam in 2021. Shared by Valve this week, the Steam 2021 Year in Review gives us some fresh official stats about VR usage on the platform. Valve says “new VR users grew another 11% in 2021,” with “unique [VR] play sessions up 22%.” These are quite specific figures; we’ve reached out to Valve for clarity on exactly what they mean, but here’s out best understanding in the meantime: ‘new VR us
WebAR technology could propel the AR industry to new heights. Niantic , the company behind some of the most popular location-based AR experiences currently available ( Pokémon GO, Pikmin Bloom ), today announced that it has officially purchased the WebAR development platform 8th Wall in what could easily be considered one of the most important acquisitions this year. 8th Wall allows developers to craft complex interactive AR experiences accessible on a variety of up-to-date mobile devices.
Speaker: Nik Gowing, Brenda Laurel, Sheridan Tatsuno, Archie Kasnet, and Bruce Armstrong Taylor
With 191 country signatories to the Paris Climate Agreement now hard at work in the race to zero carbon by 2050, much of the heavy lifting in ecosystem sustainability falls on the shoulders of the world's densely populated urban centers. This conversation considers how today's AI-enabled simulation media, such as AR/VR, can be effectively applied to accelerate learning, understanding, training, and solutions-modeling to sustainability planning and design.
Here’s some Good News for all the Hotties out there! Tickets for Megan Thee Stallion’s “Enter Thee Hottieverse” virtual reality concert are now available at AmazeVR.com. AmazeVR, an innovative VR-based entertainment platform, has turned its vision for VR concerts into reality. Partnering with multi-awarded American rapper Megan Thee Stallion, it brings to us a first-of-its-kind virtual reality concert tour in the United States.
After examining Niantic's Lightship in last week's report excerpt, we turn attention this week to the "real-world metaverse." This is one of two main metaverse tracks that's less discussed but potentially more meaningful and valuable. We dive in. This post appeared first on AR Insider.
A new photo of Magic Leap 2 appears to show the device’s controller equipped with cameras for inside-out tracking which would be the first time we’ve seen the approach employed in a commercial XR headset. Though we learned plenty of interesting details about the forthcoming Magic Leap 2 AR headset back in January , it looks like there’s still some secrets left to uncover.
Teaching kids about finances at an early age is a lesson they can take into their adult life. Adventures with Zeee Bucks is a mobile AR experience that is designed to help youngsters sharpen their financial skills by earning and saving Zeee bucks, and even help them save real money. Created by Buck in partnership with Ally Bank , Adventures with Zeee Bucks follows the character Emma, a hardworking young lady who is looking to save her money but also wants to be able to reward herself when she co
Remote meetings are here to stay - and many are BORING. If you are trying to engage your learners (or any audience), compelling content is critical. But trying to create stimulating content with the same tools you’ve always had is hard, right? Thankfully, wrong! Terrific tools in PowerPoint along with visual assets help you create the kind of dynamic content you need to capture your remote audience’s attention, with functions that allow for interactive sequences and navigation.
In time, unique tech features spread out across the automotive market. These vehicles set new standards in speed, safety, and efficiency now taken for granted.
Welcome back to Spatial Beats, AR Insider's weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Mobile World Congress, HTC's moves and Meta's latest. This post appeared first on AR Insider.
Niantic, the company behind Pokémon GO , the Lightship AR SDK, and more, announced this week that it has acquired 8th Wall, creators of AR development tools designed to run through web browsers with wide reach across devices. In what the company calls its “largest acquisition to date,” Niantic this week announced that is has acquired 8th Wall , a company known for its toolset that allows developers to build web-based AR content.
One of the best VR rhythm games of all time just got even better. Beat Saber this week received a major update that introduces a handful of exciting updates to the uber-popular VR rhythm game. Available now on VR headsets. 1.20.0 features everything from new music and lighting effects to unique game mechanics such as “Arc” and “Chain” notes, all for the low, low price of $0.00.
Speaker: Treion Muller, Chief Strategy Officer at ELB Learning
Since when has learning and development (L&D) become such a negative experience with its intended learners? Could it be because learners have been conditioned by very poor learning experiences over the past two decades, combined with the kinks of technological innovation? Or is it because learning has typically been designed as a one-size-fits-all solution, despite the fact that humans are not clones?
If a wireless charging-friendly smartphone can charge on a wireless charging pad, why can't an EV? Could your future electric vehicle charge automatically?
What are the biggest insights and observations in immersive tech & media this week? Welcome to Reality Bytes, featuring lightning-round video commentary from AR Insider partner, M7 Innovations. This post appeared first on AR Insider.
Oculus Move is Quest 2’s onboard activity layer that tracks just how much you’re moving during gameplay. Now the company says its baking support for Move into both Apple Health and the Oculus App itself. First introduced in November 2020, Oculus Move lets you view how many calories you burned and minutes you spent moving in VR—making probably the biggest fitness tracker you own.
Customize your hand gestures to activate specific visual and haptic feedback experiences. . The company NuEyes has partnered with ManoMotion to incorporate hand tracking and gesture technology into the NuEyes Pro 3 AR smartglasses, a move that will help make the 5G enabled glasses even more appealing to enterprise customers and even gamers. To activate the controls you simply put your hands up in front of the glasses so the external sensors can see them, t which point the device will begin track
Speaker: Micah Eppler, Account Executive for Rehearsal of eLearning Brothers
Did you know that companies such as Paychex, 3M, and Honeywell are getting better results by incorporating video-based practice and coaching within their L&D strategy? From sales pitches to soft skills, learners are becoming top performers by applying and validating knowledge transfer using the unique benefits of video. Whether used as a stand-alone application or integrated with a learning platform, video-based practice and coaching platforms give learners the ultimate opportunity to repeatedly
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