Sat.Jun 25, 2022 - Fri.Jul 01, 2022

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Mary Matheson speaks about storytelling in VR and the importance of 360 movies

The Ghost Howls

A few weeks ago I had the enormous pleasure of speaking with Mary Matheson , an award-winning director of traditional and VR movies, and talk with her for around half an hour all about storytelling in VR. She told me why she thinks that 360 movies are still relevant, what are the differences between shooting a movie for VR or for a flat display, she suggested me some tools for creating VR experiences and even talked about her experience in being a teacher in the storytelling masterclass organize

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Hologram Patients Allow Doctors To Train Anytime, Anywhere

VRScout

Elegant training for a more civilized age. It’s no secret that medical training is an expensive and time-consuming process. Thanks to immersive technology, however, healthcare centers around the world are capable of training doctors, therapists, and surgeons at a faster rate while spending less. GigXR is one such company using cutting-edge immersive technology to train the next generation of medical professionals with its Gig Immersive Learning Platform.

Training 489
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What’s AR Marketing’s Evolutionary Path?

AR Insider

When it comes to flavors of AR marketing, lenses and virtual try-ons are out of the gate first. But following closely behind is the less-developed but more promising visual search. How will these AR formats coexist and compete for advertising budgets? This post appeared first on AR Insider.

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Luxury Brands Embrace the E-Commerce Metaverse With Virtual Stores

ARPost

The metaverse just got more luxurious. Immersive commerce platform ByondXR has recently launched virtual stores for Armani Skincare and YSL Beauty Thailand. Aiming to become the “Shopify of the Metaverse,” ByondXR specializes in XR technology for e-commerce, creating 3D stores and showrooms for businesses, brands, and retailers. The company has served clients such as Lancôme, Calvin Klein, Olay, and Target, before their partnership with Armani and YSL.

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The Future of eLearning in 2022: A Sensitive Eye for Authentic Translation and Localization

Speaker: Chris Paxton McMillin, President of D3 Training Solutions

To avoid awkward and sometimes disastrous learning content, instructional designers must use authentic translation in the right context to get optimal results. For example, even a simple phrase like “got milk” translates to “are you lactating” in Mexico. Can you imagine what a straight translation might do to your course? With over 317 million people in the US and over 6.7 billion potential customers in the world, personalizing training seems logical.

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Mojo Vision CEO successfully wore a smart contact lens in his eye

The Ghost Howls

Today I report news that I’m pretty excited to write about: the CEO of Mojo Vision has worn in his eye a functioning smart contact lens and used it for around one hour. This is not 2050, but only 2022, and this sci-fi movie thing is really happening in front of us. Let me tell you everything I discovered about this by directly speaking with him! Mojo Vision.

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How Will AR Glasses Impact Marketing Strategies?

AR Insider

AR glasses will impact several areas of our lives and work – from enterprise productivity to entertainment. As a content consumption device, what role will marketing play, and how will that factor into the evolving ad-media mix? This post appeared first on AR Insider.

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Snap and Vogue Partner for “Redefining the Body” (Global) Exhibit

ARPost

Through a partnership with British Vogue , Snap has created a series of Lenses with some of the biggest names in fashion including Balenciaga, Dior, Versace, and Gucci. Some experiences using the world-facing camera are location-based abroad, but there are also Lenses available for anyone anywhere. The collection is an amazing series of experiences in itself.

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VR Rock magnetic lenses for Quest 2 review

The Ghost Howls

Today I publish a review about the magnetic lenses for Meta Quest 2 sold by VR Rock , a Chinese company selling accessories for VR headsets. Since I have no need for prescriptions, I have tested the anti blue light lenses with no prescription. Unboxing. This has been one of my easiest unboxings ever: inside the box, I have found lots of pluriballs, and then inside finally a small case with the lenses inside.

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Attend Class In VR With Immerse, A Language App For Quest 2

VRScout

Imagine being late for school in the metaverse. Immerse is an educational metaverse platform developed in collaboration with top researchers from North America, Europe, and Japan. According to the company, this “battle-tested” language-learning experience was designed from the ground up for VR headsets. This week the platform made its official launch on the Meta Quest 2, offering subscribers everything from live Spanish and English lessons to community events, a multiplayer social lo

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How to Train Employees 65% Faster With Virtual Reality

With a rapidly changing economy, Avangrid Renewables looked to virtual reality to develop a standardized form of immersive training in order to onboard and upskill technicians faster than ever before.

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XR Talks: Google Scales Up Geospatial AR

AR Insider

In all the excitement around Google's AR glasses concept at the I/O conference, a notable AR update was overshadowed: the Geospatial API. We dive into the dynamics in this week's XR Talks. This post appeared first on AR Insider.

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A Day of Metaverse Fashion and Storytelling Insights From the VR/AR Association

ARPost

The VR/AR Association hosted an online event on June 29 dedicated to “Digital Fashion, Content, Immersive Entertainment, and Storytelling.” The event was part of the Immerse Global Summit series of talks covering XR and metaverse, as well as converging technologies like blockchain. Event speakers discussed creating XR and 3D fashion items and assets, but also discussed new marketing and engagement opportunities enabled by ideas like NFTs and Decentralized Autonomous Organizations (DAOs).

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The XR Week Peek (2022.06.27): Meta shows its R&D prototypes, Apple shows nothing as usual, and much more!

The Ghost Howls

It’s hot and the drought is creating some issues here in northern Italy. But I had a nice weekend, plus I’ve been chosen by Onalytica as one of the top 5G+XR influencers on Linkedin, so I think of this and I stay happy. Top news of the week. (Image by Meta). Meta showed prototype headsets from its R&D department. With a completely unexpected move, Meta has given us all a glimpse of some prototypes created by its R&D department.

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27 Years Later And The Virtual Boy Still Refuses To Die?

VRScout

Nintendo’s original VR headset is still receiving new games thanks to an active community of indie developers. In 1995, Nintendo launched the Virtual Boy, an at-home “VR” device featuring stereoscopic 3D graphics, a red monochrome display, and 22 questionable games; I’m looking at you Waterworld. . I myself have fond memories of remaining hunched over my kitchen table actively destroying my retinas with hours of games like Mario’s Tennis.

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AR/VR Simulations for Sustainable, Regenerative, Circular Cities

Speaker: Nik Gowing, Brenda Laurel, Sheridan Tatsuno, Archie Kasnet, and Bruce Armstrong Taylor

With 191 country signatories to the Paris Climate Agreement now hard at work in the race to zero carbon by 2050, much of the heavy lifting in ecosystem sustainability falls on the shoulders of the world's densely populated urban centers. This conversation considers how today's AI-enabled simulation media, such as AR/VR, can be effectively applied to accelerate learning, understanding, training, and solutions-modeling to sustainability planning and design.

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Mobile AR Users Break the One-Billion Barrier

AR Insider

How big is the mobile AR universe? We're talking both devices and users, the latter exceeding 1 billion for the first time this year. What's driving these usage volumes and related AR revenue? We break it down in the latest Behind the Numbers post. This post appeared first on AR Insider.

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Rocket VR Health Enters Newchip Accelerator

XR Today - Virtual Reality

Rocket VR Health announced its participation in Newchip’s global accelerator programme designed to fund, build, and scale startups and companies. The Newchip Seed Accelerator provides Rocket VR Health with industry experts, mentors, and advisors that personally assist with the immersive firm’s global growth, Nik Vassev, COO and Co-Founder of Rocket VR Health, explained in a statement.

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Sideloading Quest 2 Games is Now Almost as Easy as Using the Official Quest Store

Road to VR

SideQuest is an amazing tool for unlocking a bunch of VR content and tools for Quest, and we really suggest setting it up if you own a Quest 2. Now the creators behind the unofficial sideloading library have made it so you can browse the SideQuest Store and download stuff directly without having to leave VR. SideQuest’s new Easy PC Installer allows you to download the executable to your PC, connect up your Quest 2, and then enable you to sideload content directly to your headset, just like

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How To Watch NASA’s Artemis I Rocket Launch Live In VR

VRScout

That’s one small step for man, one giant leap for VR. This coming August, NASA will launch its unmanned Orion CM-002 spacecraft out of Kennedy Space Center in Cape Canaveral, Florida, the first in a series of test flights for the agencies Artemis program. The goal of the mission is to certify the Orion spacecraft and Space Launch System launch vehicle for crewed flights in the hopes of returning humankind to the moon by 2024.

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Are You Still Watching? How to Create Engaging Presentations for Virtual Learning

Speaker: Richard Goring, Director at BrightCarbon

Remote meetings are here to stay - and many are BORING. If you are trying to engage your learners (or any audience), compelling content is critical. But trying to create stimulating content with the same tools you’ve always had is hard, right? Thankfully, wrong! Terrific tools in PowerPoint along with visual assets help you create the kind of dynamic content you need to capture your remote audience’s attention, with functions that allow for interactive sequences and navigation.

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Reality Bytes: Amazon, Twitch & the Metaverse

AR Insider

This week on Reality Bytes, we discuss 31 companies joining the ‘Metaverse Standards Forum’ to build an interoperable internet, Amazon’s first fully autonomous robot, and a Twitch streaming record that has just been broken. This post appeared first on AR Insider.

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VIVE Flow Introduces New VR Controllers

XR Today - Virtual Reality

This month, HTC VIVE announced a bespoke controller for Flow, the firm’s lightweight virtual reality (VR) glasses. In the initial announcement, HTC first introduced the new controller as a business tool, but in recent updates , the firm revealed that the device would also support leisure and gaming activities. We’ve introduced Controller for VIVE Flow, an optional 3DoF controller that gives users another way to navigate menus and immersive experiences through intuitive controls.

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Why AR/MR for Education?

ARVR

Part 3— An Immersive Transmedia Storytelling Design & Cross-cultural Educational Strategy. Cross-cultural learning and pedagogy that can be enjoyed and understood at a universal, cross-cultural level. Photo by Freepik.com (2021) What is possible for us to sense, understand, articulate, want and imagine? What is possible for us to sense, understand, articulate, want and imagine?

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Niantic Is Launching A Real-World Metaverse Social App

VRScout

Campfire is designed to make exploring the metaverse easy. Last month Niantic, creator of popular AR mobile games such as Pokémon GO and Pikmin Bloom , made its Lightship Visual Positioning System available to developers, further laying the groundwork for its ambitious “real-world” metaverse. The company also announced Campfire, a new kind of social network designed to help users discover new people, games, and events.

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Who C.A.R.E.S.!? How Learning Got Its Bad Rap & What We Can Do About It

Speaker: Treion Muller, Chief Strategy Officer at ELB Learning

Since when has learning and development (L&D) become such a negative experience with its intended learners? Could it be because learners have been conditioned by very poor learning experiences over the past two decades, combined with the kinks of technological innovation? Or is it because learning has typically been designed as a one-size-fits-all solution, despite the fact that humans are not clones?

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Spatial Beats: Apple, Meta & Tencent

AR Insider

Welcome back to Spatial Beats, AR Insider's weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Tim Cook's latest AR tease, Tencent's metaverse play and lots of moves from Meta. This post appeared first on AR Insider.

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‘Beat Saber’ Earned Nearly $100M in Revenue Last Year Alone

Road to VR

Beat Games, the Czechia-based studio known for VR’s most popular game Beat Saber (2018), revealed it’s managed to generate nearly $100 million in revenue over the course of last year thanks to the block-slashing rhythm game. Czech language publication CzechCrunch confirmed that Beat Games earned 2.3 billion Czech koruna in revenue last year alone, or around $97 million USD.

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The Impact of the Metaverse on Education

ARVR

12 min read Buzzy metaverse projects have already sprung up around gaming, socializing, working, and creating, so it’s unsurprising that educators have started to explore ways to bring education into a shared virtual world. Today we will explore the metaverse for education and how you can expect it to be used in the future. Why Use the Metaverse for Educational Purposes?

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VR Developer Builds VR Game Inside VR In Just 24 Hours

VRScout

“Yo dawg, I heard you like VR games…” A VR developer by the name of Quentin Valembois, aka Valem , is quickly becoming known for his experimental projects involving cutting-edge immersive technology. Whether it be turning his home into a location-based horror game or designing a VR sports experience using an actual bicycle , there appears to be no limit to this indie developers creative imagination.

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The Key to Getting the Best Out of Video-Based Practice & Coaching

Speaker: Micah Eppler, Account Executive for Rehearsal of eLearning Brothers

Did you know that companies such as Paychex, 3M, and Honeywell are getting better results by incorporating video-based practice and coaching within their L&D strategy? From sales pitches to soft skills, learners are becoming top performers by applying and validating knowledge transfer using the unique benefits of video. Whether used as a stand-alone application or integrated with a learning platform, video-based practice and coaching platforms give learners the ultimate opportunity to repeatedly