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Instagram’s launch of its new AR feature has created a massive opportunity for brands, offering a dynamic new way to advertise and drive e-commerce. The feature enables brands to build catalogs of their products in 3D, as well as AR lenses, allowing users to interact with these experiences and create their own personalized content. This creates an entirely new plot of digital real estate that brands can populate with incredibly rich, interactive and sticky content.
This article features the latest episode of The AR Show. Based on a new collaboration, episode coverage now joins AR Insider’s editorial flow including narrative insights and audio. See past and future episodes here or subscribe. Throughout the short life of the current wave of spatial computing, we’ve seen wide variance in excitement and investment.
The iconic 70’s character makes an appearance at this year’s Infinity Festival in Hollywood. This weekend the second annual Infinity Festival opened its doors at the Goya Film Studios in the heart of Hollywood, offering guests the chance to attend a killer lineup of panels lead by Hollywood storytelling professionals and go hands-on with groundbreaking 5G, artificial intelligence, blockchain, and immersive technology. .
When I was in Qingdao , the general manager of Chinese manufacturer Skyworth has made me try a 3DOF VR headset called v901 , and I was impressed by the 8K video I have viewed inside, so he has kindly given me a sample of the device to test and review. Are you interested in my impressions on this headset? Well, then keep reading… Specifications.
Speaker: Chris Paxton McMillin, President of D3 Training Solutions
To avoid awkward and sometimes disastrous learning content, instructional designers must use authentic translation in the right context to get optimal results. For example, even a simple phrase like “got milk” translates to “are you lactating” in Mexico. Can you imagine what a straight translation might do to your course? With over 317 million people in the US and over 6.7 billion potential customers in the world, personalizing training seems logical.
Augmented reality applications have exciting potential. While technology is getting bigger through AI, the IoT and 5G internet, AR has so far remained largely for small-scale, individual experiences. The future that many AR advocates imagine would require “world-scale AR.” That’s exactly the business that Sturfee is in. What Is Sturfee?
At Lenovo’s Tech World conference in Beijing, the Chinese tech giant unveiled a new AR headset prototype that aims to appeal to business travelers on-the-go. Officially called the Lenovo AR Concept Glasses, the headset features a relatively small and sleek profile, no doubt in part because the headset connects to a PC via cable, meaning it likely doesn’t hold an on-board SoC like Microsoft’s HoloLens.
At Lenovo’s Tech World conference in Beijing, the Chinese tech giant unveiled a new AR headset prototype that aims to appeal to business travelers on-the-go. Officially called the Lenovo AR Concept Glasses, the headset features a relatively small and sleek profile, no doubt in part because the headset connects to a PC via cable, meaning it likely doesn’t hold an on-board SoC like Microsoft’s HoloLens.
Sparking action against global poverty using the power of VR filmmaking. The numbers are horrific. 3 billion people around the globe are living on less than $2.50 per day, including the 1.2 billion living in extreme poverty, existing on less than $1.25 per day. . Efforts to combat world poverty are met with fragility, conflict, and violence (FCV), affecting both low and middle-income countries.
With great joy, today we of New Technology Walkers are going to share new details about our upcoming game HitMotion: Reloaded! Do we want to start with the coolest of them all? Have a look at our official launch trailer! I think our friends at MID Studio have made an amazing job in creating a short video that could make people curious about it… and you?
A new exhibit at the Perot Museum of Nature and Science uses augmented reality to introduce visitors to paleoanthropology. Paleoanthropology, the study of prehistoric peoples, is fascinating but can also be a difficult and intimidating topic for beginners. See Also: Augmented Reality Glasses Bring U.S. Historic Sites to Life. The exhibition uses AR to enhance the display and includes a giant, multi-person AR experience designed by studio Groove Jones.
Already have some basic game dev experience and looking to get into VR? Then you may be interested in Oculus and Unity’s new intermediate level VR game development course, which is not only free, but can get you some valuable feedback from Oculus on your creation. Called ‘ Design, develop and deploy for VR ‘, the course is said to offer extensive intermediate level training that takes you through all aspects of creating a VR game by helping you build a vertical slice of an esca
With a rapidly changing economy, Avangrid Renewables looked to virtual reality to develop a standardized form of immersive training in order to onboard and upskill technicians faster than ever before.
Playlists change depending on what room you’re currently in. Spotify — the Starbucks Coffee equivalent to digital music streaming — this week announced its arrival on the Magic Leap One mixed reality headset, adding yet another entry into its list of compatible devices. Available for download now via Magic Leap World, the Spotify mixed reality app allows Premium subscribers to access their personal catalog of music and playlists in a mixed reality setting.
This week's news that Magic Leap's patents had entered collateral limbo, now in the hands of JPMorgan Chase, threw a dark cloud over the company. Well, that cloud got a bit darker on Friday with the news that two of the company's top executives are exiting the startup. Don't Miss: Magic Leap Patents Signed Over to JPMorgan Chase as Collateral Just Months After Major Funding Push The Matrix special effects veteran John Gaeta, Magic Leap's senior vice president of creative strategy, is leaving the
“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. For an indexed library of spatial computing insights, data, reports and multimedia, subscribe to ARtillery PRO. The wearables sector is approaching an inflection point. Though not a new tech category, activity levels are escalating per several signals we’re tracking.
With Stormland , Insomniac Games set out to figure out if an open-world adventure game could really work in VR. The result? Not just ‘the new bar’, but a rather high one at that (not to mention one of VR’s first great co-op games). Stormland Details: Official Site. Developer: Insomniac Games. Available On: Oculus ( Rift ). Reviewed On: Rift S, Rift CV1.
Speaker: Nik Gowing, Brenda Laurel, Sheridan Tatsuno, Archie Kasnet, and Bruce Armstrong Taylor
With 191 country signatories to the Paris Climate Agreement now hard at work in the race to zero carbon by 2050, much of the heavy lifting in ecosystem sustainability falls on the shoulders of the world's densely populated urban centers. This conversation considers how today's AI-enabled simulation media, such as AR/VR, can be effectively applied to accelerate learning, understanding, training, and solutions-modeling to sustainability planning and design.
Snap a pose next to an augmented Scooby-Doo directly from your YouTube mobile app. Yesterday, Warner Bros. Pictures released the first global trailer for its interestingly-titled Scooby-doo reboot, SCOOB! Opening in theaters next Summer, the 3D animated film will explore the mysterious origins of Shaggy and Scooby-Doo’s epic friendship and the creation of Mystery Inc.
Is the augmented reality magic fading down in Plantation, Florida? That's the first question some may be asking following a casual revelation over the weekend that Magic Leap, the maker of the Magic Leap One, has assigned much of its patent portfolio over to JP Morgan Chase as collateral. Don't Miss: Magic Leap Lawsuit vs. Nreal Takes Major Step Forward After Legal Team Scours the Planet in Search of Elusive Founder In documents filed with the US patent office on August 22 and signed on August 2
Data Point of the Week is AR Insider’s dive into the latest spatial computing figures. It includes data points, along with narrative insights and takeaways. For an indexed collection of data and reports, subscribe to ARtillery Pro. Spatial computing’s benefits in industrial settings continue to be demonstrated. This is a critical step in the technology’s early lifespan as ROI signals are required by enterprise buyers.
Halo Reach (2010) , the final Halo game from the series’ original developer, Bungie, is coming to PC in December, and could wind up with a VR support through an unofficial mod. Zack “Nibre” Fannon, the creator of the Alien: Isolation VR mod, is experimenting with VR support for Halo Reach. As a massively popular franchise, calls for a Halo VR game have been heard plenty over the years, but with the latest incarnation of the games stuck on Xbox, Halo has still not gotten the V
Remote meetings are here to stay - and many are BORING. If you are trying to engage your learners (or any audience), compelling content is critical. But trying to create stimulating content with the same tools you’ve always had is hard, right? Thankfully, wrong! Terrific tools in PowerPoint along with visual assets help you create the kind of dynamic content you need to capture your remote audience’s attention, with functions that allow for interactive sequences and navigation.
Just one afternoon with the mixed reality headset and I’m already in love. It’s finally here! Microsoft’s HoloLens 2 has officially begun shipping to pre-order customers at the cost of $3,500. So, what exactly can users expect from this anticipated follow-up to the original 2016 device? Everything about the MR device has been greatly improved in its second iteration.
Starbucks is spicing things up ahead of this holiday season with a little augmented reality joy. This week the company launched its first Instagram filter, called Holijoy, delivered like an early Christmas gift and packing four seasonal lenses. Don't Miss: Coca-Cola Opens a Can of Augmented Reality to Get Consumers into the Holiday Spirit Each Holijoy augmented reality filter can be launched using one of this year's four real-world limited-edition Starbucks holiday cups.
As spatial computing (AR & VR) continues to develop ways to accelerate consumer and enterprise adoption, it’s all about gaining knowledge and network. And the timing is right to examine product development and business tactics, given the technology’s early and impressionable phases. With that backdrop, the Games Developer Conference (GDC) is returning to San Francisco in March, including lots of AR & VR focus.
Legendary programmer and Oculus CTO John Carmack today announced he’ll be moving to a “consulting CTO” role in order to reduce his time spent at the company to a “modest slice.” This, he says, will make way for him to pursue new ventures outside of VR. Carmack announced his move from Oculus full-time CTO to much-less-than-full-time CTO in a Facebook post today : Starting this week, I’m moving to a “Consulting CTO” position with Oculus.
Speaker: Treion Muller, Chief Strategy Officer at ELB Learning
Since when has learning and development (L&D) become such a negative experience with its intended learners? Could it be because learners have been conditioned by very poor learning experiences over the past two decades, combined with the kinks of technological innovation? Or is it because learning has typically been designed as a one-size-fits-all solution, despite the fact that humans are not clones?
A new report pushes the rumored launch date of Apple’s AR device by two years; hints at a second, sleeker device. This past October, TF International Securities analyst and veteran Apple researcher Ming-Chi Kuo released research indicating that Apple would be launching its long-rumored AR headset during the second quarter of 2020 and would be partnering third-party eyeglass brands, hinting at a modular design.
XMReality Business , an augmented reality customer service tool, is now available for small and medium-sized enterprises in the US. The solution is available as SaaS (software as a service) and allows employees to remotely guide clients in diagnosing malfunctions as well as fixing them. One of the innovative features of this augmented reality customer service offering is that it doesn’t require an app install.
Today I have been gifted a key to play “Doctor Who: The Edge of Time”, a virtual reality experience based on the popular TV serie “Doctor Who” It’s my second time playing a VR experience starring Doctor Who (the first time has been in Qingdao when I reviewed “Doctor Who: The Runaway” ), and that’s pretty curious considering that I have never seen a single episode of the serie.
Glue Collaboration , a Helsinki-based company developing remote collaboration tools for AR/VR, today announced that it has completed a new seed round of financing, raising a total of €3.5 million (~$3.85 million) to support continued growth of its business-focused social VR platform. The investment was led by Maki.vc, an early-stage venture capital fund focusing on Nordic companies.
Speaker: Micah Eppler, Account Executive for Rehearsal of eLearning Brothers
Did you know that companies such as Paychex, 3M, and Honeywell are getting better results by incorporating video-based practice and coaching within their L&D strategy? From sales pitches to soft skills, learners are becoming top performers by applying and validating knowledge transfer using the unique benefits of video. Whether used as a stand-alone application or integrated with a learning platform, video-based practice and coaching platforms give learners the ultimate opportunity to repeatedly
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