Instagram’s New AR Features Will Force Brands to Change Strategy
ARPost
NOVEMBER 12, 2019
Instagram’s launch of its new AR feature has created a massive opportunity for brands, offering a dynamic new way to advertise and drive e-commerce. The feature enables brands to build catalogs of their products in 3D, as well as AR lenses, allowing users to interact with these experiences and create their own personalized content. This creates an entirely new plot of digital real estate that brands can populate with incredibly rich, interactive and sticky content.
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