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One metric that's starting to emerge to better evaluate AR is dwell time. It's showing strong early signs which in turn signals AR's depth of engagement. We examine a few AR campaign case studies that hit these marks. This post appeared first on AR Insider.
Quest 2’s 120Hz refresh rate mode will soon no longer be experimental. The refresh rate of Quest 2 is set per-app by the developer. Meta provides five choices of refresh rate: 60 Hz, 72 Hz, 80 Hz, 90 Hz, and 120 Hz. The 60Hz mode is only allowed for 360 degree videos, not apps & games. The 120Hz mode was added all the way back in April 2021 as ‘experimental’ – meaning users have to opt in via the system s ettings.
As if Disneytown wasn’t fun enough as it is… VR entertainment company SoReal announced that it’s opening a new VR entertainment center at Shanghai Disney Resort in China, and based on the photos provided, guests have quite a bit to look forward to. SoReal’s flagship VR SuperSpace will feature two floors of immersive entertainment, some of which is based on the immensely popular Chinese classical novel, Journey to the West.
Today Meta has announced the date of the Meta Connect , the upcoming event by Meta in which it will announce its latest advancements for what concerns VR, AR, and the M-word. The event will take place at 10 am PT on October 11, and it will be fully virtual , like last year. You will be able to watch it on Reality Labs Facebook page. Meta Connect Invite (Image by Meta).
Speaker: Chris Paxton McMillin, President of D3 Training Solutions
To avoid awkward and sometimes disastrous learning content, instructional designers must use authentic translation in the right context to get optimal results. For example, even a simple phrase like “got milk” translates to “are you lactating” in Mexico. Can you imagine what a straight translation might do to your course? With over 317 million people in the US and over 6.7 billion potential customers in the world, personalizing training seems logical.
First Contact Entertainment, the studio behind Firewall Zero Hour (2018), announced it’s bringing the “next evolution” of its hit squad-based shooter to PSVR 2, calling it Firewall Ultra. The studio says in a PS blogpost Firewall Ultra will be “the next evolution in the Firewall franchise,” saying the game will incorporate all of the new features the PSVR 2 has to offer, which includes PSVR 2’s built-in eye tracking to let you swap weapons and bring up HUD
Social platforms are built on targeted advertising. But as those models are upended by privacy reform, "social commerce" could be a path forward. And its value is amplified by AR. This post appeared first on AR Insider.
Social platforms are built on targeted advertising. But as those models are upended by privacy reform, "social commerce" could be a path forward. And its value is amplified by AR. This post appeared first on AR Insider.
The days of worrying about eavesdropping are over. Shiftall’s mutalk is a bizarre-looking Bluetooth microphone that lets you chat privately in VR. A microphone housed inside the device captures and amplifies the wearer’s voice while Sound Insulation Material Sound absorption material prevents those in your vicinity from eavesdropping on your conversation. “Voice is one of the biggest problems for VR metaverse users, and it’s hard for family members to hear you when you
With a greater demand for hyper-realistic immersive experiences , there has been a heightened increase in interest in spatial audio. After all, it is nearly impossible to recreate real environments into digital formats without satisfying one of the primary senses—the sense of hearing. The sounds we hear are crucial to the multisensory environment needed for compelling immersive worlds.
Meta has acquired Lofelt, a Berlin-based startup developing advanced haptic technologies for VR and other devices. According to The Wall Street Journal , the acquisition took place earlier this summer, however the deal came to light only just last week. “Lofelt is now embarking on a new adventure, and we will sunset our products on July 7th, 2022,” the company writes on its webpage.
How do VR users feel, and what types of experiences resonate most? Episode 62 of ARtillery Briefs breaks down the latest consumer survey results. We have the episode takeaways and video for AR Insider readers. This post appeared first on AR Insider.
With a rapidly changing economy, Avangrid Renewables looked to virtual reality to develop a standardized form of immersive training in order to onboard and upskill technicians faster than ever before.
Developer Triangle Factory will be conducting an open alpha later this year. Earlier this week, Hyper Dash developer Triangle Factory revealed its next original VR game, Breachers , a tactical multiplayer FPS for Quest, PC VR, and Pico VR headsets. Based on the trailer, the game appears to take inspiration from close-quarters shooters like Rainbow Six Siege.
September has just arrived! It’s a month that I always find a bit sad because it marks the end of the summer (at least on my hemisphere), but on the tech side, this Autumn and this Winter are going to be pretty hot, so the techie that is in me is actually happy. I can’t wait to discover the Pico 4, the Quest Pro, and the Apple Reality headsets… and you?
Meta today announced that its next installment of Connect, the company’s annual XR developer conference, is again going digital this year. The event, which promises to share updates and looks into the “near and far future” of Meta, will be held on October 11th, 2022. Like last year’s all-digital Connect, this year’s dev conference will include livestreaming keynotes and developer sessions, which the company says will be available on the Reality Labs Facebook page.
What tech giants are best primed for the spatial era? What underdogs could rise up to challenge them? And what will Apple end up launching? These "burning questions" framed a big-thinker roundtable that we break down for this week's XR Talks. This post appeared first on AR Insider.
Speaker: Nik Gowing, Brenda Laurel, Sheridan Tatsuno, Archie Kasnet, and Bruce Armstrong Taylor
With 191 country signatories to the Paris Climate Agreement now hard at work in the race to zero carbon by 2050, much of the heavy lifting in ecosystem sustainability falls on the shoulders of the world's densely populated urban centers. This conversation considers how today's AI-enabled simulation media, such as AR/VR, can be effectively applied to accelerate learning, understanding, training, and solutions-modeling to sustainability planning and design.
Expect news on the highly-anticipated Meta Quest Pro. Earlier this morning, Meta CEO Mark Zuckerberg took to Facebook to announce the official date for the ninth annual Meta Connect conference. The event will take place virtually on October 11th. You can tune-in to the official livestream at 10AM on the Reality Labs Facebook page. “Now in its ninth year, Connect brings together AR/VR developers, creators, marketers, and more to celebrate the industry and its growth, while also exploring wh
Geenee AR is a WebAR experience builder that has been helping users “Create your metaverse. No Experience needed.” Today they’re launching a device-agnostic AR game playable with avatars from across the metaverse. Geenee AR’s “NFT All Stars”. Today, the company is launching NFT All Stars an AR game playable with non-fungible avatars from Doodles , The Sandbox , CloneX , Ready Player Me Punks , and other projects.
Two of the biggest names in XR—headset maker Meta and chip maker Qualcomm—today announced a “multi-year broad strategic agreement” to collaborate on “customized virtual reality chipsets” for future devices. Qualcomm, a leading provider of smartphone processors, was an early mover in the XR space by pushing variants of its Snapdragon mobile processors as ideal for use in both AR and VR headsets—a play which now sees the company’s product in the vast majority of stand
Join the Immerse Global Summit's annual Europe conference, held this year in Madeira Portugal. Join XR thought leaders to define the next era. This post appeared first on AR Insider.
Remote meetings are here to stay - and many are BORING. If you are trying to engage your learners (or any audience), compelling content is critical. But trying to create stimulating content with the same tools you’ve always had is hard, right? Thankfully, wrong! Terrific tools in PowerPoint along with visual assets help you create the kind of dynamic content you need to capture your remote audience’s attention, with functions that allow for interactive sequences and navigation.
This single-player fantasy experience combines alchemy with swordplay. Earlier today, indie developer Played With Fire ( Stargaze ) announced an upcoming VR game for Meta Quest 2 and PlayStation VR2 headsets that has you playing the role of an exiled knight and an ambitious Master Alchemist at the same time as you embark on a journey in search of redemption and power.
In the coming years, the Metaverse , an emerging global communication system, intends to fundamentally alter human interactions. Combining spatial computing with the Internet, the Metaverse seeks to seamlessly connect the digital and physical worlds and transform online interactions. Efforts to construct and expand the Metaverse were sparked by Meta Platform’s major pivot in October, which saw Microsoft, NVIDIA, HTC VIVE, Qualcomm, Google, Varjo, and dozens of other tech giants enter the
The social aspect of the metaverse has incredible potential to change how we live our lives. The problem is that right now, most social “metaverse” platforms are in VR – meaning that they can only change our lives while we’re wearing a headset. This creates a potential disconnect between our physical and virtual lives rather than an integration.
Welcome back to Spatial Beats, AR Insider's weekly series that features observations and insights of Charlie Fink. This week, we look at Apple's "Reality" trademark, Snap's reset and lots of meta news. This post appeared first on AR Insider.
Speaker: Treion Muller, Chief Strategy Officer at ELB Learning
Since when has learning and development (L&D) become such a negative experience with its intended learners? Could it be because learners have been conditioned by very poor learning experiences over the past two decades, combined with the kinks of technological innovation? Or is it because learning has typically been designed as a one-size-fits-all solution, despite the fact that humans are not clones?
Use musical beats to build your own virtual home in this delicious WebAR experience. Summer officially ends on September 22nd but that doesn’t mean things need to cool down. Coca-Cola and Tomorrowland are teaming up for a kickass musical augmented reality (AR) experience that has you stepping into the Coca-Cola Dreamworld universe. Dreamworld is the first limited-edition Coca-Cola flavor and trademark product to blend a virtual fantasy world with reality, creating a portal into an energetic and
Today I publish a very special article. You know that one month ago my blog made its 6th birthday and I promised some special article about it. Well, today I fulfill that promise by interviewing Tommaso Di Bartolo, serial entrepreneur, marketing expert, and mentor , who during the summer of 2016 suggested me to start a blog to promote my startup of that time, Immotionar.
The AR/VR Policy Conference is returning to Washington D.C. Don’t worry, like last year, you can also view the event live for free online. If you weren’t around last year, don’t worry. We’ll catch you up and look at everything that we know about this year’s event coming down the pike on September 14. Looking at Last Year’s AR/VR Policy Conference. The inaugural AR/VR Policy Conference took place last year and returns as a joint effort of the XR Association and the Information Technology and Inno
This Tuesday, the CEO and Founder of Meta, Mark Zuckerberg, announced on his Facebook account the official October 11 event date for Meta Connect 2022. In the same post, the CEO also added a new image of Project: Cambria, the long-awaited follow-up to the Meta Quest. What is Meta Connect? Meta Connect, formally Facebook Connect, is an annual online showcase event highlighting the firm’s technology updates and roadmaps.
Speaker: Micah Eppler, Account Executive for Rehearsal of eLearning Brothers
Did you know that companies such as Paychex, 3M, and Honeywell are getting better results by incorporating video-based practice and coaching within their L&D strategy? From sales pitches to soft skills, learners are becoming top performers by applying and validating knowledge transfer using the unique benefits of video. Whether used as a stand-alone application or integrated with a learning platform, video-based practice and coaching platforms give learners the ultimate opportunity to repeatedly
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