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AR's use in shopping is usually framed in the context of virtual try-ons. But what about physical retail. particularly as the world returns to IRL shopping? Lowes is one company looking to answer this question. This post appeared first on AR Insider.
You can’t go wrong with the following games and apps! With VR having officially gone mainstream, more people than ever find themselves picking up a headset to see what all the fuss is about. Whether you’re on a standalone VR device such as the Meta Quest 2 or one of the many PC VR headsets currently available, you’ll find no shortage of incredible games and apps to immerse yourself in.
Have you heard of language learning “immersion camps”? Built on the idea that languages are best learned through culture, immersion camps have helped people learn new languages by also teaching them about the customs and traditions of the people that speak that language. Not everyone can (or wants to) go to that kind of camp. But, what about immersion in the metaverse?
Some months ago, when I was in Los Angeles to attend AWE , I had the opportunity of trying one of the experiences offered by Dreamscape , one of the leading companies for LBVR (Location-based VR) entertainment. It has been my first time at Dreamscape, so let me tell you how it was! (And by the way, thanks to the Dreamscape people for having offered me the ticket so that I could do this review).
Speaker: Chris Paxton McMillin, President of D3 Training Solutions
To avoid awkward and sometimes disastrous learning content, instructional designers must use authentic translation in the right context to get optimal results. For example, even a simple phrase like “got milk” translates to “are you lactating” in Mexico. Can you imagine what a straight translation might do to your course? With over 317 million people in the US and over 6.7 billion potential customers in the world, personalizing training seems logical.
Though immersive game-like experiences are associated with a prospective metaverse, more value could be in the 'real-world metaverse' Infusing digital depth to the physical world around us. We examine the dynamics. This post appeared first on AR Insider.
Could virtual psychedelics have a positive impact on our mental health? Isness-D is a therapeutic VR experience capable of inducing a sense of self-transcendence similar to a medium dose of LSD or magic mushrooms. The app was developed by David Glowacki, a scientist and digital artist who suffered a near-death experience roughly 15 years ago. During the accident, Glowacki claims that his body transformed into a glowing ball of light which began to merge with the world around him.
Could virtual psychedelics have a positive impact on our mental health? Isness-D is a therapeutic VR experience capable of inducing a sense of self-transcendence similar to a medium dose of LSD or magic mushrooms. The app was developed by David Glowacki, a scientist and digital artist who suffered a near-death experience roughly 15 years ago. During the accident, Glowacki claims that his body transformed into a glowing ball of light which began to merge with the world around him.
Augmented reality is one of the most popular features for mobile apps. Users enjoy manipulating holographic items as if they were real-world objects. AR is useful in various industries, from logistics to healthcare , gaming , and shopping. According to market statistics, AR/VR market size is projected to reach over US$454 billion by 2030 and is rapidly expanding into new sectors and industrial applications.
I guess that during these days of hot summer many people are on vacation, so I wish you all to take some days of rest. Probably also the big guys of XR are on vacation because this week we have very little interesting news about things happened in our ecosystem. So… don’t expect this to be my best roundup ever… . Top news of the week. (Image by Xiaomi).
How much are consumers willing to pay for mobile AR apps and experiences? We tackle price-sensitivity dynamics in the latest Behind-the-Numbers installment, based on consumer survey research from ARtillery Intelligence and Thrive Analytics. This post appeared first on AR Insider.
Valve’s near-perfect first-person shooter is finally coming to SteamVR headsets. After years of development hell, Half-Life 2: VR will be available in open beta this coming September on PC VR headsets. Work on the highly-anticipated mod originally began back in 2017 only to hit an unexpected dead end. In 2021, new team members stepped in to help revitalize the project.
With a rapidly changing economy, Avangrid Renewables looked to virtual reality to develop a standardized form of immersive training in order to onboard and upskill technicians faster than ever before.
Digital fashion is making waves online and in the real world. Using augmented and virtual reality technologies, customers can “wear” digital clothing and accessories like they would their traditional, tangible counterparts. However, unlike their more traditional counterparts, these digital outfits break the rules and confines of the real world, enabling people to have more ways to express themselves and break boundaries.
Developer Camouflaj has been pretty quiet since the 2020 release of one of our favorite PSVR games— Iron Man VR. But the developer recently teased that it has “exciting things on the horizon” and remains “all-in on VR.” Iron Man VR was a PSVR exclusive released by Camouflaj in 2020 which won the studio multiple VR game of the year awards ( including ours that year ).
Picking up where we left off in last week's report excerpt, we move on to another AR marketing case study. this time from Dior. How did it raise awareness and sales of its new sneakers using AR visualization? we dive in. This post appeared first on AR Insider.
Virtually try on high-end clothing using Reactive Reality’s PICTOFiT technology. There’s nothing worse than purchasing a new article of clothing only to discover it doesn’t fit your particular body type. This is especially true when it comes to e-commerce, which offers little to no opportunity for customers to try before they buy. Luxury fashion house Hugo Boss understands this dilemma, which is why the company has partnered with technology company Reactive Reality to develop a new s
Speaker: Nik Gowing, Brenda Laurel, Sheridan Tatsuno, Archie Kasnet, and Bruce Armstrong Taylor
With 191 country signatories to the Paris Climate Agreement now hard at work in the race to zero carbon by 2050, much of the heavy lifting in ecosystem sustainability falls on the shoulders of the world's densely populated urban centers. This conversation considers how today's AI-enabled simulation media, such as AR/VR, can be effectively applied to accelerate learning, understanding, training, and solutions-modeling to sustainability planning and design.
If you ask your parents, one of their top entertainment activities during rainy weekends or cold winter days was playing board games. You may also have joined them as they tried to continue the family tradition. But now there is an even more exciting way to enjoy these games. VR board games are now the best choice for those days when going out to have fun is not an option.
Quest 2 quickly rose to become the most-used VR headset on Steam, but last month it crossed a new milestone as the majority of headsets used on the platform. Quest 2’s aggressive price point and ability to be used as both a standalone and PC VR headset propelled it to become the most-used VR headset on Steam back in February 2021, just four months after its launch.
Welcome back to Spatial Beats, AR Insider's weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Meta's ongoing metaverse maneuvering, Microsoft's military challenges, and Xiaomi's new smart glasses. This post appeared first on AR Insider.
Connect with immersive technology professionals in VR via Mozilla Hubs. Interested in working in the field of immersive technology? Then you’ll definitely want to check out Active Replica’s inaugural XR Career and Opportunity Fair, a virtual job fair taking place later this month in the metaverse. Those interested can attend the limited-time event in VR using Mozilla Hubs.
Remote meetings are here to stay - and many are BORING. If you are trying to engage your learners (or any audience), compelling content is critical. But trying to create stimulating content with the same tools you’ve always had is hard, right? Thankfully, wrong! Terrific tools in PowerPoint along with visual assets help you create the kind of dynamic content you need to capture your remote audience’s attention, with functions that allow for interactive sequences and navigation.
This Tuesday, Lenovo teased a new virtual reality (VR) headset in a Chinese language poster. In the promotional material, the global technology firm teased its VR700, a new entry into its Legion line-up of VR gaming hardware. Lenovo’s Chinese promotional material for the Legion VR700 PHOTO: Lenovo. The Chinese poster does not reveal many details about the headset, excluding the front plate and head strap.
App Lab shooter gem Dead Second is getting a big update this Friday ahead of a price increase; the update gives players many more ways to play, extra levels, and more polish. In a sea of many experimental App Lab apps, Dead Second stands out as a highly optimized (120Hz) and polished Time Crisis -esque VR cover shooter designed for quick and digestible action.
It's becoming clearer that the real value for consumer brands in the still-undefined metaverse will be in creating meaningful connections. not necessarily minting and distributing digital goods. This post appeared first on AR Insider.
Upgrade your Ready player Me avatar and compete against other Metaboard owners in a game of Hoverball. Metaverse company CARV recently announced the CARV1 Metaboard, a metaverse hoverboard that doubles as a digital collectible. Each Metaboard will use avatar integration depending on which metaverse platform you find yourself in and will include custom avatar animations and allow for modifications and upgrades.
Speaker: Treion Muller, Chief Strategy Officer at ELB Learning
Since when has learning and development (L&D) become such a negative experience with its intended learners? Could it be because learners have been conditioned by very poor learning experiences over the past two decades, combined with the kinks of technological innovation? Or is it because learning has typically been designed as a one-size-fits-all solution, despite the fact that humans are not clones?
Meta Platforms unveiled last week the latest iteration of its hand-tracking technologies as a demo for developers, allowing users to explore virtual worlds with their hands rather than physical controllers. The company’s First Hand demo leverages Meta’s Presence Platform Interaction software development kit (SDK) to solve challenges in immersive environments to build robotic gloves with increasingly advanced superpowers.
VR surgical training platform FundamentalVR today announced it has raised a $20 million Series B investment to further expand its VR surgical training platform. The company is among a growing list of companies taking root in what appears to be a prime use-case for VR. FundamentalVR today announced it has raised a $20 million Series B investment, bringing the company’s total fundraising to a purported $30 million.
AR continues to evolve and take shape. Like other tech sectors, it has spawned several sub-sectors that comprise an ecosystem. These include industrial AR , consumer VR , and AR shopping. Existing alongside all of them?—?and overlapping to some degree?—?is AR marketing. Among other things, AR marketing includes sponsored AR lenses that let consumers visualize products in their space.
Augmented reality (AR) technology adds a whole new dimension to paperback books. Imagine this. You’re several chapters into a captivating novel when a character from an earlier book makes a surprise appearance. You swipe your finger across their name on the page at which point their entire backstory is displayed on a nearby smartphone, allowing you to refresh your memory before moving forward.
Speaker: Micah Eppler, Account Executive for Rehearsal of eLearning Brothers
Did you know that companies such as Paychex, 3M, and Honeywell are getting better results by incorporating video-based practice and coaching within their L&D strategy? From sales pitches to soft skills, learners are becoming top performers by applying and validating knowledge transfer using the unique benefits of video. Whether used as a stand-alone application or integrated with a learning platform, video-based practice and coaching platforms give learners the ultimate opportunity to repeatedly
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