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Facebook is preparing to make augmented reality experiences for brands more visible in its mobile app with Tuesday's introduction of augmented reality ads in its News Feed. News Feed AR ads will enable advertisers to insert AR camera effects, from virtual product try-ons to promotional 3D content, directly into ads. Like Snapchat's Shoppable AR, the AR experiences will also give brands the opportunity to integrate calls to action that persuade consumers to navigate to an online store to purchase
Orbiting 248 miles above the Earth in the International Space Station (ISS), Astronaut Alexander Gerst is using VR to participate in a scientific study examining how the brain draws information from sources like light, sound, and especially gravity to assist hand-eye coordination. The French study bears the appropriate acronym GRASP: Gravitational References for Sensimotor Performance.
Amazon will soon begin selling VR apps on its massive digital marketplace through a new partnership with HTC. While Steam generally functions as the Vive’s defacto app store, HTC runs its own VR app store called Viveport. The company’s partnership with Amazon will allow customers to buy Viveport apps directly on the Amazon marketplace. Developers can opt-in to making their app available for sale through Amazon via the Viveport developer console , and customers will be able to make pu
From animal anatomy to digital twinning and mining simulations, this Canadian company is bringing game development know-how to immersive experiences. After meeting Charles Lavigne and Kevin Oke at the BCTECH Summit last month, we were enticed to visit their headquarters in the beautiful island of Victoria and try out their latest VR demos. But it wasn’t just the prospect of the beautiful seaplane ride from Vancouver that hooked us, but the fact that the Oke and Lavigne, after working for over a
Speaker: Chris Paxton McMillin, President of D3 Training Solutions
To avoid awkward and sometimes disastrous learning content, instructional designers must use authentic translation in the right context to get optimal results. For example, even a simple phrase like “got milk” translates to “are you lactating” in Mexico. Can you imagine what a straight translation might do to your course? With over 317 million people in the US and over 6.7 billion potential customers in the world, personalizing training seems logical.
The rite of passage for every tech product, formally known as Federal Communications Commission (FCC) certification, has come for the Magic Leap One: Creator Edition. The approval was stamped today, Friday the 13th (let's hope that's not a bad omen), on an application dated by Magic Leap for July 10, a relatively quick turnaround for any bureaucratic body.
Nintendo’s awkward attempt at 90’s VR returns, minus the headaches and back pain. Discontinued less than a year after its initial release, 1995’s Nintendo Virtual Boy is a textbook example of how not to handle VR. The bizarre device, while an admirable attempt at stereoscopic 3D gaming, was a colossal failure selling only 770,000 units in total during its run.
Nintendo’s awkward attempt at 90’s VR returns, minus the headaches and back pain. Discontinued less than a year after its initial release, 1995’s Nintendo Virtual Boy is a textbook example of how not to handle VR. The bizarre device, while an admirable attempt at stereoscopic 3D gaming, was a colossal failure selling only 770,000 units in total during its run.
With leading high-end VR headsets debuting in 2016, we’ve had about two years to see what the first-generation VR experience looks like. While there’s certainly a range of exciting games and other VR software coming soon to first-generation hardware, it feels like the market is steadily turning its attention toward next-generation technologies, and fostering a renewed sense of excitement and momentum.
6 DOF Virtual reality standalone headsets are cool, but of course introduce some safety problems : how can you be sure that moving you aren’t going to stumble on a wall, on a cat or on your girlfriend? For this reason, headsets producers are working on solutions to show you some safety boundaries telling you where you are safe to move. Sometimes these auto-set boundaries are not useful and are on the contrary very annoying.
Magic Leap CEO Rony Abovitz doesn't engage in tweetstorms often, but when he does, those tweets are bold, exceedingly confident, and there's usually a strong takeaway regarding what the company is or isn't doing. But on Thursday, Abovitz's latest tweetstorm sent an unusually flustered message: We promise, the magic we're telling you about it better than anything you've seen on video.
A recent oopsie-do by Valve gives us the total player count for thousands of Steam games. Thanks to a recent data leak within the Steam Achievements API, thousands of games available on the Steam library have had information regarding their total player counts made available to the public. The leak, now plugged by Valve, was the result of a new form of data research originating from barter.vg.
With a rapidly changing economy, Avangrid Renewables looked to virtual reality to develop a standardized form of immersive training in order to onboard and upskill technicians faster than ever before.
Samsung filed an interesting trademark with the European Union Intellectual Property Office recently which suggests the company is working on a new AMOLED display for VR that specifically addresses the screen door effect (SDE). The screen door effect is a visual artifact of displays such as those used in the Rift and Vive. Because there are unlit gaps between pixels or subpixels, they can become more visible when viewed under VR optics, creating unsightly grid-like lines which appear like fi
Penrose Studios announced today that it raised a 10 M Series A investment led by Translink Capital. The investment will allow the studio to make more VR experiences like its award-winning "Allumette" and "Arden's Wake".
Online shopping giant Shopify literally cannot wait for ARKit 2.0 to arrive via iOS 12 this fall to implement its latest augmented reality feature. This week, the company began giving users the opportunity to test out Apple's AR Quick Look tool, which displays 3D content in augmented reality. Currently, iPhone and iPad owners running the iOS 12 beta can try the feature via Shopify's Magnolia webstore to see just how quick and smooth AR Quick Look is.
Step into the shoes of a deadly black-ops spy in this 30-foot tall location-based VR experience. With San Diego Comic-Con International just around the corner, excitement surrounding this years crop of multi-genre entertainment and comic exhibits have once again begun to mount. As Amazon Studios prepares their usual line-up of Prime Video content, the company has revealed several show-floor experiences focused around their upcoming original series, Tom Clancy’s Jack Ryan.
Speaker: Nik Gowing, Brenda Laurel, Sheridan Tatsuno, Archie Kasnet, and Bruce Armstrong Taylor
With 191 country signatories to the Paris Climate Agreement now hard at work in the race to zero carbon by 2050, much of the heavy lifting in ecosystem sustainability falls on the shoulders of the world's densely populated urban centers. This conversation considers how today's AI-enabled simulation media, such as AR/VR, can be effectively applied to accelerate learning, understanding, training, and solutions-modeling to sustainability planning and design.
Today during Magic Leap’s developer livestream the company offered the first details on the compute hardware that’s built into the device, confirming that an NVIDIA CPU/GPU module, and also showed a brief developer sample demonstrating world meshing and gesture input. Speaking during a developer livestream today, Magic Leap’s Alan Kimball, part of the company’s developer relations team, offered the first details on what developers can expect in terms of the power and perf
A peek inside the code of the Snapchat app has revealed that the company is expanding the search capabilities of its augmented reality camera to include visual search that may link to items within Amazon's massive online store. Self-described "technology leaker" on Twitter, a teenager by the name of Ishan Agarwal tipped off TechCrunch regarding the discovery.
Facebook wants to prepare you for the upcoming holiday shopping by introducing AR advertisements into your news feed. Facebook is rolling out a brand-new feature that will let you to try on new clothes, check out a new accessories, or place furniture in your home, all through the power of AR. The social media giant recently announced that they are turning their News Feed into a place where companies can run AR powerful ads as a way for you to shop and buy gifts as you prepare for the upcoming ho
Remote meetings are here to stay - and many are BORING. If you are trying to engage your learners (or any audience), compelling content is critical. But trying to create stimulating content with the same tools you’ve always had is hard, right? Thankfully, wrong! Terrific tools in PowerPoint along with visual assets help you create the kind of dynamic content you need to capture your remote audience’s attention, with functions that allow for interactive sequences and navigation.
Japanese VR studio MyDearest and Los Angeles-based Sekai Project are launching a Kickstarter campaign today to fund the development of a new VR manga game. Dubbed TOKYO CHRONOS , the VR visual novel game is targeting HTC Vive, Oculus Rift, and PSVR. Lead by Kazuma Miki, a producer behind VR-centric anime series Sword Art Online (2012), TOKYO CHRONOS is said to offer users a VR visual novel mystery adventure that blends visual animation with a comic book-style UI.
Procedurally generated sci-fi horror game "The Persistence" is exclusively coming to PlayStation VR soon along with a companion app. In The Persistence you play as a clone of Zimri Eder, the security officer, and every time you die, you print a new (and potentially improved) clone of yourself. There’s a slim chance you could still escape, and take back your life, if only you can survive the horrors onboard and repair the ship’s devastated systems.
After weeks of teasing what many hoped might be a live, on-device demo of Magic Leap software to go along with the hardware glimpse we got last month, it turns out that all we got was a bit of new demonstration video footage. Once again hosted by Alan Noon, a senior learning resources technical artist at Magic Leap, the show was joined by the company's "chief game wizard" Graeme Devine.
Episode two now available on the Oculus Store. Before Academy Award winning actress Brie Larson blasts off in Marvel’s upcoming Captain Marvel feature film, she’ll take us on a VR journey into how us Earthlings are exploring and colonizing space. Narrated by Larson, Space Explorers: Taking Flight is the second episode in a multi-part VR series created by Felix & Paul Studios and is now available on the Oculus Store.
Speaker: Treion Muller, Chief Strategy Officer at ELB Learning
Since when has learning and development (L&D) become such a negative experience with its intended learners? Could it be because learners have been conditioned by very poor learning experiences over the past two decades, combined with the kinks of technological innovation? Or is it because learning has typically been designed as a one-size-fits-all solution, despite the fact that humans are not clones?
Schell Games, the studio behind popular spy-themed VR puzzle I Expect You To Die (2016) , today launched a VR chemistry lab practice game that aims to get students excited about chemistry by gamifying an otherwise time intensive (and possibly dangerous) lab learning experience. Dubbed HoloLAB Champions (2018), the VR chemistry practice game is now available on HTC Vive via Steam for $8 (regularly $10).
ARVORE, the immersive storytelling VR/AR company today announced the final launch date and 20% pre-order discount for the long-awaited virtual reality game Pixel Ripped 1989. The game, which will be available on PlayStation VR, Oculus Rift and HTC Vive, will arrive for download on July 31st, 2018. Those pre-ordering now on PlayStation and Oculus will save $5.00 USD off the $24.99 USD price bringing their purchase to just $19.99USD after the discount.
Augmented reality experiences created in Lens Studio now have a permanent home in the Snapchat app. On Tuesday, Lens Explorer will begin giving users access to a scrollable screen full of a variety of new Lens Studio creations. The new Lens Explorer feature is denoted by a smiley face icon in the top right corner of the camera screen when the Lens carousel is active.
The French cognac producers team with abstract artist Matt. W. Moore for an international augmented marketing campaign. As AR advertising continues to capture the attentions of various companies looking for more engaging forms of brand awareness, we’re beginning to see the creative possibilities AR technology can bring to conventional marketing. Rémy Martin, one of the largest French cognac producers in the world, recently unveiled their own unique take on immersive promotional content in the fo
Speaker: Micah Eppler, Account Executive for Rehearsal of eLearning Brothers
Did you know that companies such as Paychex, 3M, and Honeywell are getting better results by incorporating video-based practice and coaching within their L&D strategy? From sales pitches to soft skills, learners are becoming top performers by applying and validating knowledge transfer using the unique benefits of video. Whether used as a stand-alone application or integrated with a learning platform, video-based practice and coaching platforms give learners the ultimate opportunity to repeatedly
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