New Line of Augmented Reality-Powered Wines Celebrate Women's Empowerment via Historical Figures
Next Reality AR
AUGUST 22, 2018
Just in time for Women's Equality Day on Aug. 26, Treasury Wine Estates is breaking out a line of wines with augmented reality experiences that pay tribute to historically famous women. When scanned with the Living Wine Labels app for iOS or Android, the emBRAZEN wine labels become animated within the app's camera view. Three wines are available, with artist Celia Cruz featured on the Chardonnay, journalist Nellie Bly covered on the Cabernet Sauvignon, and entertainer Josephine Baker spotlighted
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