Sat.Aug 31, 2019 - Fri.Sep 06, 2019

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Augmented reality is reaching a mature state according to Gartner

The Ghost Howls

According to the very famous market analysis company Gartner, Augmented Reality is no more an “emerging” technology, but it has graduated as a mature one. This news comes one year later than a similar one regarding Virtual Reality : in a popular post of mine of 2018, I highlighted how in that year VR had disappeared from the Gartner Hype Cycle (the curve showing the current maturity status of all emerging technologies).

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Digital Frontier: Where Brain-computer Interfaces & AR/VR Could One Day Meet

Road to VR

Whenever I used to think about brain-computer interfaces (BCI), I typically imagined a world where the Internet was served up directly to my mind through cyborg-style neural implants—or basically how it’s portrayed in Ghost in the Shell. In that world, you can read, write, and speak to others without needing to lift a finger or open your mouth.

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AltspaceVR Announces September 12th Oculus Quest Launch

VRScout

Microsoft’s flagship social VR platform brings its unique brand of events to the Quest. When I bought my HTC Vive in 2017, I already had a list of games and experiences I wanted to try first. Experiences giving you magical powers were at the top of that list, followed by games like Job Simulator and Star Trek: Bridge Crew. Noticeably absent from the list were any apps you might categorize as ‘social VR’ – virtual platforms focused primarily on allowing you to speak and interact

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How Immersive Tech Continues to Find a Home in Architecture and Real Estate

ARPost

Guest Post. Virtual reality has radically changed almost every creative field, and architecture is no exception. Since its inception in the industry a couple of years ago, immersive tech quickly found an appropriate home in real estate and architecture, and proved itself to be one of the most valuable tools to communicate a property design. The technology provides architects and clients the ability to work as true collaborators in the design of a project, at a faster rate.

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The Future of eLearning in 2022: A Sensitive Eye for Authentic Translation and Localization

Speaker: Chris Paxton McMillin, President of D3 Training Solutions

To avoid awkward and sometimes disastrous learning content, instructional designers must use authentic translation in the right context to get optimal results. For example, even a simple phrase like “got milk” translates to “are you lactating” in Mexico. Can you imagine what a straight translation might do to your course? With over 317 million people in the US and over 6.7 billion potential customers in the world, personalizing training seems logical.

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Puma Teams Up with Zappar to Bring Web-Based AR Experience to Retail Store

Next Reality AR

When it comes to the athletic footwear retail game, it's just not enough to just sell shoes anymore. Count Puma as the latest brand to pump up the customer experience in its stores with augmented reality, as the brand recently celebrated the opening of its flagship New York City store and the launch of its new basketball line with a web-based AR activation.

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New Volumetric Capture Studio The Lightframe Co. Opens In NYC

VRScout

The company is scheduled to host a Microsoft pop-up later this month. There’s a new studio in town and it’s here to capture the world in 3D. Calling Brooklyn’s Industry City home, The Lightframe Co. is a digital production studio specializing in mixed reality production and holographic technology. Using a bleeding-edge 360-degree green screen set for volumetric capture, the studio works alongside a variety of companies, assisting them in any and all of their 3D spatial recording needs.

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“Afterlife” Is a Spirited and Dramatic VR Movie with 5,000+ Playthroughs

ARPost

Have you ever wondered if there’s life after death? “ Afterlife ” is a live-action, drama, and supernatural type VR movie by Signal Space Lab. It was just released on August 21, 2019. The film follows the Daoust family who is grieving over the accidental death of their son and brother Jake. About The VR Movie “Afterlife”. Over the weekend, I watched “Afterlife” three times through and saw three different endings.

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Puma Uses Zappar to Bring Web-Based AR Experience to Retail Store

Next Reality AR

When it comes to the athletic footwear retail game, it's just not enough to just sell shoes anymore. Count Puma as the latest brand to pump up the customer experience in its stores with augmented reality, as the brand recently celebrated the opening of its flagship New York City store and the launch of its new basketball line with a web-based AR activation.

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Facebook Publishes New Research on Hyper-realistic Virtual Avatars

Road to VR

Facebook Reality Labs, the company’s AR/VR R&D group, published detailed research on a method for hyper-realistic real-time virtual avatars, expanding on prior work which the company calls ‘Codec Avatars’ Facebook Reality Labs has created a system capable of animating virtual avatars in real-time with unprecedented fidelity from compact hardware.

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How to Train Employees 65% Faster With Virtual Reality

With a rapidly changing economy, Avangrid Renewables looked to virtual reality to develop a standardized form of immersive training in order to onboard and upskill technicians faster than ever before.

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Exposing Homelessness Through Eviction With ‘These Sleepless Nights’ Mixed Reality Mini-Doc

VRScout

The Magic Leap-powered AR exhibit premiers at the Venice Film Festival. Homelessness is an epidemic that affects people all around the globe. In the United States alone, it is estimated that approximately 553,000 Americans were experiencing homelessness on a single night in 2018, this according to data accumulated by a Point-in-Time (PIT) count , also known as a “street counts” or “homeless counts”.

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XRDC: From XR Technology in Entertainment & Gaming to Brand Experience, Training & Safety

ARPost

October is a big month for XR technology. The highly anticipated XRDC conference will be taking place in San Francisco on October 14th and 15th. Here we’ll look at some of the most exciting companies, speakers and events. One of the best features of XRDC is that the conference is on the track system. The conference has something for everyone but organizers know that not everyone is interested in everything.

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Magic Leap One Gets Educational Tool for Would-Be Paleontologists via Dinosaur Kit App

Next Reality AR

The growing stock of augmented reality apps filling up the Magic Leap store seems to be picking up pace in recent months. On Tuesday, the latest addition to the Magic Leap World store came in the form of Dinosaur Kit, an app that offers an immersive education path for those budding paleontologists among us. Don't Miss: 5 Magic Leap Apps You're Probably Missing, Including Star Wars, the Magicverse Matrix, AR Jenga, & More The app was developed by Kubold, which is the creation of game animator

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‘LOW-FI’ Kickstarter Aims for an Open-world VR Game in a Atmospheric Cyberpunk Universe

Road to VR

IRIS VR today launched a Kickstarter crowdfunding campaign for LOW-FI , an atmospheric cyberpunk virtual reality game and so-called spiritual successor to TECHNOLUST (2016). Low-Fi is now on Kickstarter , aiming to raise roughly $45,000 ($60,000 CAD) in 30 days for an ambitious VR title. The game is set in a cyberpunk world from the mind of creator Blair Renaud; he doesn’t hide his inspirations, saying much is drawn from “great cyberpunk, noir, and sci-fi works” like Blade

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AR/VR Simulations for Sustainable, Regenerative, Circular Cities

Speaker: Nik Gowing, Brenda Laurel, Sheridan Tatsuno, Archie Kasnet, and Bruce Armstrong Taylor

With 191 country signatories to the Paris Climate Agreement now hard at work in the race to zero carbon by 2050, much of the heavy lifting in ecosystem sustainability falls on the shoulders of the world's densely populated urban centers. This conversation considers how today's AI-enabled simulation media, such as AR/VR, can be effectively applied to accelerate learning, understanding, training, and solutions-modeling to sustainability planning and design.

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Google Poly Editor Gives Brands More Control Over Their Immersive Ads

VRScout

Google introduces customizable backgrounds, new animation settings, and realistic reflections. Originally announced earlier this summer alongside the reveal of Swirl, Google’s new mobile web-based immersive display format, the company this week confirmed the launch of its new 3D editor for the Google Poly 3D platform that offers brands a host of new options and abilities for customizing their web-based immersive advertisements.

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Esqapes VR Massage Center’s Digital Spa Dismantles Stress With Sensory Tech

ARPost

Esqapes VR Massage Center in Los Angeles. Esqapes VR Massage Center is an oasis that everyone should experience! So many of us have neck pain from staring down at the phone. Or we have back pain from bad posture when we sit or stand for long periods. Some of us don’t have pain but do have stress and tension. If this sounds like you, keep reading. The world’s first virtual reality massage center, which opened in June 2019, is located on bustling Wilshire Boulevard inside the famous SAG-AFTRA Buil

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Avoiding Industrial AR’s Biggest Barriers

AR Insider

This post is adapted from ARtillery Intelligence’s latest report, Industrial AR: Benefits & Barriers. It includes some of its data and takeaways. More can be previewed here and subscribe for the full report. Industrial AR is experiencing a slow climb as characterized in the figures we reported last week. This mostly results from slower than expected adoption, which in turn results from organizational inertia.

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Here’s What 100 Hours of VR Drum Practice Gets You

Road to VR

Virtual reality drumming app Paradiddle recently accepted submissions for VR drummers to show off their skills. One drummer, who says they’ve never played drums in the real world, submitted a killer cover of ‘Assassin’ by MUSE. Yet another case for the power of VR training: YouTuber ElNeax claims to have “never played a drumkit in my life, either acoustic or electronic.” But after 100 hours in VR drumming app Paradiddle , he would have had me fooled: According to

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Are You Still Watching? How to Create Engaging Presentations for Virtual Learning

Speaker: Richard Goring, Director at BrightCarbon

Remote meetings are here to stay - and many are BORING. If you are trying to engage your learners (or any audience), compelling content is critical. But trying to create stimulating content with the same tools you’ve always had is hard, right? Thankfully, wrong! Terrific tools in PowerPoint along with visual assets help you create the kind of dynamic content you need to capture your remote audience’s attention, with functions that allow for interactive sequences and navigation.

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iOS 13 Points Towards Existence Of Apple’s Supposedly-Canceled AR Headset

VRScout

Could Apple’s long-speculated AR glasses still be in development? Earlier this year, rumors generated by patents submitted to the United States Patent and Trademark Office suggested that a wearable augmented reality device could potentially be in development at Apple. Among the applications was a patent for a mixed reality experience that included eye, gesture, and face tracking powered via a “head-mounted display.” .

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FORM and Polar Bring Augmented Reality to the Pool

ARPost

Sports might not come to mind first when you think of augmented reality. However, AR would be great for improving your game. Though right now, most AR technology requires you to hold a phone or put up with wires. Most, but not all. Ever heard of augmented reality swimming goggles? Who Are FORM? FORM ’s AR swim goggles have been available since this August.

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Will You Buy Your Next Car in VR?

AR Insider

This article is the latest in AR Insider’s editorial contributor program. Find out more or contact us to participate here. Authors’ opinions are their own. . How VR and AR Are Changing the Car-Buying Experience. by Stephanie Miles. The car-buying experience is almost universally loathed. In-person negotiations are a hassle, and spending the day going from dealership to dealership to test drive cars is an experience that most consumers want to avoid at all costs.

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Step Into Daft Punk’s ‘One More Time’ in This VR Fan Tribute

Road to VR

Daft Punk’s Interstella 5555 (2003) is an hour-long film that expertly blends the electronic music duo’s album Discovery with some pretty striking visuals, courtesy of Japanese anime studio Toei Animation. Now, thanks to a group of fans led by Sydney-based VR developer Jake Donaldson , you can finally jump into the crowd as the interstellar pop band jams away at Daft Punk’s One More Time.

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Who C.A.R.E.S.!? How Learning Got Its Bad Rap & What We Can Do About It

Speaker: Treion Muller, Chief Strategy Officer at ELB Learning

Since when has learning and development (L&D) become such a negative experience with its intended learners? Could it be because learners have been conditioned by very poor learning experiences over the past two decades, combined with the kinks of technological innovation? Or is it because learning has typically been designed as a one-size-fits-all solution, despite the fact that humans are not clones?

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Report: Apple’s Rumored Smart Tracker Will Use AR To Help You Find Lost Items

VRScout

Tagged items would appear as AR balloons floating throughout the real world. According to reports by MacRumors , Apple is currently in development of a Bluetooth beacon device that allows iOS and watchOS users to track their personal belongings using AR navigation. Similar to the Tile accessory trackers, Apple’s Bluetooth tags can supposedly be secured to physical items—such as wallets, bags, keychains, and a variety of other valuables, and tracked using a companion app operated via a pair

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AltspaceVR to launch on Oculus Quest on September 12th

Cats and VR

Popular virtual events platform, AltspaceVR will officially be launching on Facebook’s Oculus Quest on September 12, 2019. This marks AltspaceVR’s official move out of beta where they’ll be unveiling a bunch of new content including multiple environments, a full calendar of events and experiences, performance-enhancements, and increased guest capacity.

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AWE NITE SF Tackles AR Advertising & Commerce

AR Insider

Advertising is AR’s top revenue category. It brought in $453 million last year, growing to $8.8 billion by 2023 according to ARtillery Intelligence. This includes AR lenses in social apps which attract brand advertisers with high performance. But how is it all coming together, and who’s doing what? These will be the topics tackled at AWE NITE SF’s September meetup.

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‘Borderlands 2 VR’ to Launch on PC This Fall, PSVR Version Gets Free DLC Soon

Road to VR

Borderlands 2 VR (2018) is finally headed out of PSVR exclusivity, with launch on PC slated for sometime this Fall. The PSVR version, which debuted on PS4 late last year, is also getting a massive DLC drop for free, coming September 6th. At PAX West yesterday, Gearbox Software announced that the free DLC campaigns coming to PSVR in September will feature a bevy of content including: Captain Scarlet and Her Pirate’s Booty, Mr.

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The Key to Getting the Best Out of Video-Based Practice & Coaching

Speaker: Micah Eppler, Account Executive for Rehearsal of eLearning Brothers

Did you know that companies such as Paychex, 3M, and Honeywell are getting better results by incorporating video-based practice and coaching within their L&D strategy? From sales pitches to soft skills, learners are becoming top performers by applying and validating knowledge transfer using the unique benefits of video. Whether used as a stand-alone application or integrated with a learning platform, video-based practice and coaching platforms give learners the ultimate opportunity to repeatedly