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Immersive storytelling could be the future of brand marketing. Social media platforms are optimized for every pixel and millisecond of content. As we approach the end of 2019 and look back at the most successful advertisements and marketing campaigns of the year, not one of them has involved the use of VR or AR technology. Advertising metrics, like the platforms that use them, have been carefully quantified and qualified for user experience, impressive statistics, and micro-analysis.
There’s no denying that virtual reality technology , more commonly referred to as VR, is one of the most promising technologies out there, and it’s taking the world by storm. From the gaming and entertainment industry to 3D modeling and social networking, VR is finding its way into every market. And, there’s no sign of it slowing down. With this in mind, you may be thinking that a secure and financially rewarding job and career could be found in this industry – and you’d be right.
Force feedback technology and an array of electrodes allow users to ‘feel’ objects in VR. Teslasuit today announced the latest addition to its growing line-up of VR-focused haptic accessories, the Teslasuit Glove. Available to demo next month during CES 2020 in Las Vegas, Nevada, these advanced VR gloves allow users to “feel” digital objects in VR thanks to a combination of haptic and force feedback technology.
Welcome to 2020! I want to start this year and this decade (that will be pervaded by immersive technologies) with an amazing tutorial about how you can get started with Oculus Quest hands tracking SDK and create in Unity fantastic VR experiences with natural interactions! In this tutorial, I will teach you how to download the SDK and create a mesmerizing application where you can change the color of a cube by touching it with your index fingers (left index will make it blue and the right one wil
Speaker: Chris Paxton McMillin, President of D3 Training Solutions
To avoid awkward and sometimes disastrous learning content, instructional designers must use authentic translation in the right context to get optimal results. For example, even a simple phrase like “got milk” translates to “are you lactating” in Mexico. Can you imagine what a straight translation might do to your course? With over 317 million people in the US and over 6.7 billion potential customers in the world, personalizing training seems logical.
The augmented reality team at USA Today closed out a prolific year of immersive storytelling with a hard-hitting companion piece exploring the controversial conflict in Afghanistan. This week, the publication ran an investigative story by reporter Brett Murphy that uncovered the details of a 2008 US military operation involving security contractor GS4 that resulted in dozens of civilian casualties.
Data Point of the Week is AR Insider’s dive into the latest spatial computing figures. It includes data points, along with narrative insights and takeaways. For an indexed collection of data and reports, subscribe to ARtillery Pro. Socially-distributed lenses and filters have become the leading form of consumer-based AR in terms of active use. A close second is location-based gaming, thanks to Pokemon Go whose users engage with AR 2-3 minutes per session, with more AR game elements rolling out
Data Point of the Week is AR Insider’s dive into the latest spatial computing figures. It includes data points, along with narrative insights and takeaways. For an indexed collection of data and reports, subscribe to ARtillery Pro. Socially-distributed lenses and filters have become the leading form of consumer-based AR in terms of active use. A close second is location-based gaming, thanks to Pokemon Go whose users engage with AR 2-3 minutes per session, with more AR game elements rolling out
From the return of a historic franchise to ambitious new originals, 2020 is shaping up to be one hell of a year for VR gaming. 2019 was one hell of a year for VR hardware. Not only did we get our hands on Oculus’ long-awaited standalone headset, the Oculus Quest, but we also received the Oculus Rift S as well as Valve’s flagship VR headset, the Valve Index.
Although the Feelreal scent mask for virtual reality isn’t a nicotine vaping system or e-cigarette, it does vaporize aromatic liquids for user inhalation, which according to the company puts it in same FDA certification bracket as those devices. While the company was confident back in November of its chances to pass FDA approval, it’s looming near a final roadblock that could make or break the product.
Back when I worked in the music industry, I never imagined there would be a day that I'd be able to sit in a room surrounded by virtual album covers while listening to beats, but that day is really here. However, while Spotify's collaboration with Magic Leap is a welcome bit of mainstream energy into the cutting edge world of immersive computing, the pairing is, well, not quite as polished as one would hope.
When we hear of AR and VR , gaming often first comes to mind. Most associate these immersive technologies with gaming technology. However, augmented and virtual reality applications have long been explored for use in various industries. They have applications in the field of medicine , military , and aeronautics. See Also: How Will AR and VR Change Industries in 2020.
With a rapidly changing economy, Avangrid Renewables looked to virtual reality to develop a standardized form of immersive training in order to onboard and upskill technicians faster than ever before.
XR Talks is a series that features the best presentations and educational videos from the XR universe. It includes embedded video, as well as narrative analysis and top takeaways. Speakers’ opinions are their own. For a deeper indexed and searchable archive, subscribe to ARtillery PRO. In the early market-building and “table-setting” phases of AR’s lifecycle , one bright spot is advertising.
After a slow start, 2019 rounded out to be an undeniably strong year for consumer VR, setting up a springboard into a big 2020. Here’s an overview of the major happenings in VR over the last year, and a glimpse of what will come in 2020. 5 Major New Headsets and What They Mean for the Market. 2019 started out slow as the industry waited with baited breath for the launch of the latest wave of headsets, but things started heating up once they finally hit the market.
One Instagram creator's augmented reality homage to Disney's deep bench of animated characters has earned him fifteen minutes of fame. Taking a page from the enchanted book attraction at the Sorcerer's Workshop of Disney California Adventure, content creator Arno Partissimo published an Instagram AR camera effect called "Which Disney" that spins a virtual roulette wheel to match users with their true Disney spirit animal or human.
From security and privacy risks of VR and AR, to how journalists are using immersive technologies for next-level news, to how XR is revolutionizing various industries, these are the 19 stories ARPost readers clicked on the most in 2019: 19. Users Without Coding Skills Can Now Create AR Experiences with WakingApp Visual Scripting. The AR toolkit WakingApp added visual scripting capabilities to enable designers without coding experience create augmented reality experiences. 18.
Speaker: Nik Gowing, Brenda Laurel, Sheridan Tatsuno, Archie Kasnet, and Bruce Armstrong Taylor
With 191 country signatories to the Paris Climate Agreement now hard at work in the race to zero carbon by 2050, much of the heavy lifting in ecosystem sustainability falls on the shoulders of the world's densely populated urban centers. This conversation considers how today's AI-enabled simulation media, such as AR/VR, can be effectively applied to accelerate learning, understanding, training, and solutions-modeling to sustainability planning and design.
Immersive technology opens up new possibilities for athletes lacking access to professional training centers. A paramedic student by day and triathlete and track cyclist by night, 28-year-old Elliot Brown began his quest for Olympic glory three years ago after discovering the sport of skeleton racing. First introduced to the Winter Olympics in 1928, the high-risk sliding sport involves a single athlete racing headfirst down a frozen track using a small “skeleton bobsled.” .
We knew Superhot VR (2017) was doing extremely well when Superhot Team announced the VR adaptation had generated more revenue than the original PC game back in April. Now the studio has set one of the most impressive benchmarks of success for the medium, as over the past week Superhot VR garnered a cool $2 million in gross revenue across all VR platforms.
It’s the last day of 2019, and it’s time for every website to give awards about the best VR game, the best VR headset and whatever category that comes to the mind of the journalists. But no one ever talks about the worst, so to close the year with a smile, let me talk about the worst headset that I’ve tried this year. I don’t remember the name of the device, so I will rename it as “Potato 4K” Let’s see how it has won this coveted award!
This post is adapted from ARtillery Intelligence’s report, Spatial Computing: 2019 Lessons, 2020 Outlook. It includes some of its data and takeaways. More can be previewed here and subscribe for the full report. At this stage of spatial computing’s lifecycle , it’s becoming clear that patience is a virtue. After passing through the boom and bust cycle of 2016 and 2017, the last two years were more about measured optimism in the face of the sobering realities of industry shakeou
Remote meetings are here to stay - and many are BORING. If you are trying to engage your learners (or any audience), compelling content is critical. But trying to create stimulating content with the same tools you’ve always had is hard, right? Thankfully, wrong! Terrific tools in PowerPoint along with visual assets help you create the kind of dynamic content you need to capture your remote audience’s attention, with functions that allow for interactive sequences and navigation.
Back at Microsoft’s annual SharePoint Virtual Summit in May 2018, the company announced it was getting ready to ship a new VR maker tool set called Spaces for SharePoint, the web-based collaborative platform for enterprise customers. Now, Microsoft says Spaces is nearly ready for a general release to all SharePoint users, which is slated to happen at some point in the first half of 2020.
Samsung Core R3 and the system called NEON Artificial Human from STAR Labs were revealed today in brief thanks to some newly-public USPTO documents. This comes days before the otherwise-official reveal from the folks that’ve been teasing the system – Samsung’s experimental technology group STAR Labs. Now we see what mysteries they’ve successfully concealed over the last several months at … Continue reading.
“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. For an indexed library of spatial computing insights, data, reports and multimedia, subscribe to ARtillery PRO. Discussions about AR’s market opportunity are often delineated between consumer and enterprise markets. The former can be subdivided by smartphones (near-term) and smart glasses (long-term).
Speaker: Treion Muller, Chief Strategy Officer at ELB Learning
Since when has learning and development (L&D) become such a negative experience with its intended learners? Could it be because learners have been conditioned by very poor learning experiences over the past two decades, combined with the kinks of technological innovation? Or is it because learning has typically been designed as a one-size-fits-all solution, despite the fact that humans are not clones?
MasterpieceVR recently released its latest set of VR creation tools which aim to get artists quickly sculpting and animating characters by hand from the comfort of their VR headsets. Called Masterpiece Studio , the 3D content creation suite combines the 3D modeling software Masterpiece Creator with Masterpiece Motion , an animation software for rigging 3D models in VR.
Today’s guest, Lance Anderson of Lance-AR, got tired of seeing so many XR providers only help clients achieve their stated ROI goals, then leaving them to their own devices to scale. Lance helps those companies today, by understanding the need to marry emerging tech with legacy systems, so disruptive tech doesn’t seem so disruptive. Alan: Coming up on the XR for Business Podcast, today we’re speaking with Lance Anderson, founder and CEO of Lance-AR, a consulting and services co
ARtillery Briefs is a video series that outlines the top trends we’re tracking, including takeaways from recent reports and market forecasts. See the most recent episode below, including narrative takeaways and embedded video. VR continues to show early-stage characteristics, including erratic interest and investment. But how big is it, and how big will it get?
Speaker: Micah Eppler, Account Executive for Rehearsal of eLearning Brothers
Did you know that companies such as Paychex, 3M, and Honeywell are getting better results by incorporating video-based practice and coaching within their L&D strategy? From sales pitches to soft skills, learners are becoming top performers by applying and validating knowledge transfer using the unique benefits of video. Whether used as a stand-alone application or integrated with a learning platform, video-based practice and coaching platforms give learners the ultimate opportunity to repeatedly
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