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Nreal is for sure one of the most interesting AR startups on the market. It got the attention of all the press at CES 2019 revealing an AR glass that is light, fashionable, and affordable. In 2020, it consolidated its product with a series of partnerships and a solid product development plan. There is much interest in this company, but also some skepticism since it promises to sell AR glasses for only $500, while its competitors cost all $2-3000.
In recent years, we have been seeing growing interest in the applications of augmented reality beyond the world of gaming. There is, for instance, increasingly prominent utilization of AR in education. AR’s immersive nature offers limitless opportunities to spice up boring classroom lectures—and of course, enhance learning. Hence, it’s no surprise that educators from all levels of education are experimenting with it.
This article is the latest in AR Insider’s editorial contributor program. Find out more or contact us to participate here. Authors’ opinions are their own. . Making AR Avatars – From Scanning To Social. How Warner Music Created the CARYS AR Avatar for Fans . by Dave Cardwell. W arner Music wanted to create an engaging content experience for fans of the musician CARYS for her song “Princesses Don’t Cry” of viral TikTok fame.
Apple looks to eliminate screens entirely according to a patent published by the USPTO. This week the United States Patent and Trademark Office published a patent filed by Apple Inc. for a new type of hybrid VR/AR device that does away with conventional screens in favor of a Dynamic Focus 3D Display that projects images directly unto the users retinas.
Speaker: Chris Paxton McMillin, President of D3 Training Solutions
To avoid awkward and sometimes disastrous learning content, instructional designers must use authentic translation in the right context to get optimal results. For example, even a simple phrase like “got milk” translates to “are you lactating” in Mexico. Can you imagine what a straight translation might do to your course? With over 317 million people in the US and over 6.7 billion potential customers in the world, personalizing training seems logical.
I hope that in these crazy times all of you are fine. Sending you all big positive vibes. And as always, if I can help you somehow, let me know. Regarding this week in XR, well, it has been very boring, probably it has been one of the most useless weeks ever. Let’s have a look to what has been worthwhile, though. Top news of the week. (Image by Road To VR).
Cannes XR Virtual is The Marché du Film’s online virtual reality art showcase taking place from June 24 to 26. You can access the exhibit using multiple formats across various platforms. The virtual exhibit seeks to bring together executives from the traditional filmmaking industry, indie producers, XR artists, tech giants, and investors. Moreover, it seeks to highlight the creative possibilities of immersive technologies.
Cannes XR Virtual is The Marché du Film’s online virtual reality art showcase taking place from June 24 to 26. You can access the exhibit using multiple formats across various platforms. The virtual exhibit seeks to bring together executives from the traditional filmmaking industry, indie producers, XR artists, tech giants, and investors. Moreover, it seeks to highlight the creative possibilities of immersive technologies.
This is the latest in AR Insider’s Campaign Tracker series. Running semi-weekly, it examines marketing campaigns that utilize AR visualization such as product try-ons, and their results. For a full list of campaigns, comparative ROI chart and deeper analysis, subscribe to ARtillery PRO. P roof points continue to roll out for AR’s effectiveness as an advertising medium.
A high-end HMD perfect for safety-critical training simulations. I love covering this industry, the pace of innovation is awesome, and watching companies large and small vie for market share with powerful and revolutionary tech is inspiring. We have come a long way. Better, lighter, untethered HMDs: Check. Cheaper, easier to use VR solutions: Check.
Minecraft , one of the most influential games to support nearly every modern gaming device in history, may be coming to PSVR soon. Games publication MP1st reports that an internal developer build of the game on PS4 launched yesterday, update 2.03. The publicly available version on the PlayStation Store is currently at 2.06, which launched in mid-April.
ARReferenceImage in ARKit and Augmented Images in ARCore are capable of recognizing and superimposing 2D virtual images over original images in real-time, which presents a variety of business use-cases to AR developers. One of them is using marker-based AR for indoor navigation. Having detected and recognized a visual marker placed on a floor surface or a wall with the help of ARKit or ARCore, the app then draws a virtual route, helping a visitor with wayfinding at the airports or shopping malls
With a rapidly changing economy, Avangrid Renewables looked to virtual reality to develop a standardized form of immersive training in order to onboard and upskill technicians faster than ever before.
XR Talks is a series that features the best presentations and educational videos from the XR universe. It includes embedded video, narrative analysis and top takeaways. Speakers’ opinions are their own. For a full library of indexed and educational media, subscribe to ARtillery PRO. I ndustry rhetoric about AR’s world-changing status far outweighs any tangible evidence that it’s captivating consumers today.
The two-day celebration will feature over 200 pieces of art and live performances from 50-plus musical artists. Those who’ve had the pleasure of attending the legendary Glastonbury Festival may be familiar with the bizarre Shangri-La experience, a portion of the annual music and performance arts festival dedicated to shining a spotlight on progressive culture and encouraging activism.
There’s no comprehensive app out there yet for learning sign language in VR, however a student at the computer science department of the Bern University of Applied Science is using Oculus Quest’s native hand-tracking to see just how close we might get to achieving that goal with today’s tech. Cédric Girardin, an apprentice at the Switzerland-based university’s Computer Perception and Virtual Reality research group ( cpvrLab ), created a basic Quest app that can recognize
The VR/AR Association’s VR/AR Global Summit took place last week from June 1 to June 3. Like many large-scale organizations, this was the first time that the VR/AR Association held their annual major conference online. According to the VR/AR Association, over 10,000 attendees registered for the event with more watching streaming and recorded sessions on Facebook and YouTube.
Speaker: Nik Gowing, Brenda Laurel, Sheridan Tatsuno, Archie Kasnet, and Bruce Armstrong Taylor
With 191 country signatories to the Paris Climate Agreement now hard at work in the race to zero carbon by 2050, much of the heavy lifting in ecosystem sustainability falls on the shoulders of the world's densely populated urban centers. This conversation considers how today's AI-enabled simulation media, such as AR/VR, can be effectively applied to accelerate learning, understanding, training, and solutions-modeling to sustainability planning and design.
T hrive Analytics and ARtillery Intelligence today released a new report: AR Usage & Consumer Attitudes, Wave III. ARtillery Intelligence authored survey questions and a narrative report while Thrive Analytics administered the survey through its established survey engine and ongoing Virtual Reality Monitor research. Highlights include the fact that 26 percent of consumers have used mobile augmented reality (AR).
The popular VR social platform will serve as home to this years festivities amid the COVID-19 outbreak. The VR Awards has been recognizing and celebrating outstanding achievements in the VR industry since 2017. Companies such as Fable , HTC, and Oculus have each walked away as winners for their groundbreaking hardware, alongside genre-defying titles such as War Remains , Tilt Brush and ImmersiCare.
Wave , the social VR platform and virtual music venue, today announced a $30 million Series B funding round, putting its total funding to $40 million to date. The funding round was led by Maveron with participation from Griffin Gaming Partners. Additional investors include Japan’s NTT DOCOMO Ventures, Avex, Superfly Ventures, Convivialite Ventures, and Raised in Space.
Augmented reality company Seek has recently received a patent for its proprietary technology, which is the foundation of its AR platform, Seek Studio. At the end of May, the US Patent and Trademark Office granted Seek XR a patent with exclusive rights for its cross-platform augmented reality deployment technology. The patent protects the IP rights for Systems and Methods for Generating and Intelligently Distributing Forms of Extended Reality Content.
Remote meetings are here to stay - and many are BORING. If you are trying to engage your learners (or any audience), compelling content is critical. But trying to create stimulating content with the same tools you’ve always had is hard, right? Thankfully, wrong! Terrific tools in PowerPoint along with visual assets help you create the kind of dynamic content you need to capture your remote audience’s attention, with functions that allow for interactive sequences and navigation.
Data Dive is AR Insider’s weekly dive into the latest spatial computing figures. Running Mondays, it includes data points, narrative insights and takeaways. For an indexed collection of data and reports, subscribe to ARtillery Pro. P interest has always been advantaged by context and user intent. By cultivating shopping and product-discovery use cases, it sets itself up to monetize in native ways.
The music industry and technology come together to offer artists a new pathway for income. The first time I stepped into a Wave concert was in 2017. I jumped into the VR platform to check out a live performance by Iranian-born electronic artist, Ash Koosha , as he performed a one-of-a-kind VR concert enhanced by trippy visuals, jaw-dropping soundscapes, and amorphous 3D objects that seemed to interact with the audience throughout the performance.
Kat VR, the China-based company known for kickstarting its original Kat Walk VR treadmill in 2015, is once again returning to the crowdfunding platform to launch a new product later this month, this time serving up a VR treadmill called ‘Kat Walk C’ that promises to appeal to at-home consumers. Kat Walk C appears to be a slimmed-down version of the company’s 2018-era Kat Walk Mini treadmill , offering its signature low-friction parabola and equally slippy footwear, making for
A new generation of gaming consoles is due to hit the market later this year, and the hype cycle for the Xbox Series X and Playstation 5 has been underway for more than a year. Solid technical details (as opposed to mere rumors) have been slower to arrive, and we still know much less about the consoles than we typically know about PC platforms and components during the post-announcement, pre-availability phase.
Speaker: Treion Muller, Chief Strategy Officer at ELB Learning
Since when has learning and development (L&D) become such a negative experience with its intended learners? Could it be because learners have been conditioned by very poor learning experiences over the past two decades, combined with the kinks of technological innovation? Or is it because learning has typically been designed as a one-size-fits-all solution, despite the fact that humans are not clones?
This post is adapted from ARtillery Intelligence’s report, Lessons From AR Revenue Leaders, Part III: The Field. It includes some of its data and takeaways. More can be previewed here and subscribe for the full report. A lot can be learned from consumer AR’s early leaders. What are they doing right? How are they engaging users? And how are they making money?
Originally released this past March on the PlayStation 4 to wide-spread acclaim, developer Pixel Reef today announced its dreamlike VR exploration experience Paper Beast will be heading to major PC VR headsets later this summer complete with improved visuals, additional creatures, and an expanded sandbox mode. “I’m super excited that we can finally talk about the PC version of Paper Beast!
HP recently announced its latest VR headset, Reverb G2. It boasts a substantial number of improvements over the original Reverb and clearly represents the next-gen of WMR headsets. We were fortunate enough to get an exclusive hands-on with the headset; i n our first article we detailed G2’s standout feature —its high resolution displays and impressive clarity.
Would you like to join EON Reality’s global AR and VR network of distributors? We’re the world leader in Augmented and Virtual Reality (AVR) based knowledge transfer with a global presence in 42 countries. Over our 21 year history, we’ve developed the world’s leading software-as-a-service platform that assists students and workers to learn, train, and perform.
Speaker: Micah Eppler, Account Executive for Rehearsal of eLearning Brothers
Did you know that companies such as Paychex, 3M, and Honeywell are getting better results by incorporating video-based practice and coaching within their L&D strategy? From sales pitches to soft skills, learners are becoming top performers by applying and validating knowledge transfer using the unique benefits of video. Whether used as a stand-alone application or integrated with a learning platform, video-based practice and coaching platforms give learners the ultimate opportunity to repeatedly
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