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There’s been a very interesting piece of news that the last week went below the radars of many XR magazines but that I think it’s worth talking about : CREAL has announced the commercial availability of its lightfield solution for XR glasses for 2024. Why is it cool and why should we matter? CREAL’s Light Field “display” CREAL showcasing its technology (and the news of the day) CREAL is one of the most interesting startups for what concerns XR display solutions.
One of AR’s foundational principles is to fuse the digital and physical. The real world is a key part of that formula….and real-world relevance is often defined by location. We examine the potential value behind geospatial AR. This post appeared first on AR Insider.
It feels like every time I try to get friends to have some fun in VR with me, the experience is somehow horribly painful. This time I kept a journal of the entire experience to catalogue the struggles seen by real Quest users every day. The advent of Quest was supposed to streamline the usage of VR. But what was once friction of complicated hardware and requirements has been replaced with a mess of usability issues that make people not want to come back.
What is virtual reality as a service, and could it help drive the adoption of XR technology? Demand for virtual reality solutions has been accelerating for some time now. The market for VR technology is expected to reach a value of $187.28 billion by 2032, growing at a CAGR of 22.9%. While the consumer market still represents a significant opportunity for extended reality innovators, business leaders and enterprises are also taking notice of the landscape.
Speaker: Chris Paxton McMillin, President of D3 Training Solutions
To avoid awkward and sometimes disastrous learning content, instructional designers must use authentic translation in the right context to get optimal results. For example, even a simple phrase like “got milk” translates to “are you lactating” in Mexico. Can you imagine what a straight translation might do to your course? With over 317 million people in the US and over 6.7 billion potential customers in the world, personalizing training seems logical.
A bit late, but here I am again writing for you about the best XR news of the week! The past week most of the debate has been about Quest 3 vs Apple Vision Pro, and I’m pretty sure that the battle of Meta vs Apple will be something we of the XR community will talk about a lot for the next months… Top news of the week (Image by Meta) New rumors hint at a cheap Quest 3 coming in 2024 Mark Gurman, the famous Bloomberg journalist who spread a lot of rumors and leaks about the Apple Vision Pro for mo
How much do brands spend on immersive marketing campaigns such as sponsored AR lenses and VR ad placements? Our latest Behind the Numbers installment breaks down the data from our research arm, ARtillery Intelligence. This post appeared first on AR Insider.
How much do brands spend on immersive marketing campaigns such as sponsored AR lenses and VR ad placements? Our latest Behind the Numbers installment breaks down the data from our research arm, ARtillery Intelligence. This post appeared first on AR Insider.
Following Quest 2 almost three years to the day, Quest 3 is finally here. Meta continues its trend of building some of the best VR hardware out there, but it will be some time yet before the headset’s potential is fully revealed. Read on for our full Quest 3 review. I wanted to start this review saying that Quest 3 feels like a real next-gen headset.
VR, AR, and MR are growing in influence across the business world; whether in training or branded customer experiences use cases, wider technology adoption is felt, and as the market reaches more business use cases, clients are trying their best to understand how XR can drive positive outcomes. As more enterprise clients try to leverage and reek positive outcomes from XR solutions, a certain level of understanding must come with the technology and its usage.
Phygital commerce continues to grow as consumers develop a taste for 3D product visualization. How is this coming together? We examine the evidence for AR shopping's traction among users and value to brands & retailers. This post appeared first on AR Insider.
With a rapidly changing economy, Avangrid Renewables looked to virtual reality to develop a standardized form of immersive training in order to onboard and upskill technicians faster than ever before.
If you’ve been waiting to hear about a release date for the long-promised Grand Theft Auto: San Andreas on Quest, you’ll just have to sit tight a little longer. Meta announced at Connect 2021 that it was working with Rockstar Games to bring GTA: San Andreas to Quest 2 , giving players a new perspective on the nearly 20 year-old game. When asked during Connect 2023 in late September, a Meta spokesperson told Road to VR this: “We don’t have any updates to share on GTA: San Andr
Meta released a Depth API for Quest 3 as an experimental feature for developers to test mixed reality dynamic occlusion. Basic description of the general concept of occlusion from Meta. In our Quest 3 review we harshly criticized the lack of mixed reality dynamic occlusion. While virtual objects can appear behind the crude Scene Mesh generated by the room setup scan, they always display in front of moving objects such as your arms and other people even if further away, which looks jarring and un
Speaking to partners last week as part of their annual Open Innovation Platform forum in Europe, a big portion of TSMC's roadshow was dedicated to the next generation of the company's foundry technology. TSMC's 2 nm-class N2 , N2P, and N2X process technologies are set to introduce multiple innovations, including nanosheet gate-all-around (GAA) transistors, backside power delivery, and super-high-performance metal-insulator-metal (SHPMIM) capacitor over the next few years.
Pre-orders have shipped for the much-anticipated and up-leveled Quest 3. That means the latest batch of reviews are in, which go a step beyond announcement-day Meta-chaperoned reviews. We assemble and embed our favorites. This post appeared first on AR Insider.
Speaker: Nik Gowing, Brenda Laurel, Sheridan Tatsuno, Archie Kasnet, and Bruce Armstrong Taylor
With 191 country signatories to the Paris Climate Agreement now hard at work in the race to zero carbon by 2050, much of the heavy lifting in ecosystem sustainability falls on the shoulders of the world's densely populated urban centers. This conversation considers how today's AI-enabled simulation media, such as AR/VR, can be effectively applied to accelerate learning, understanding, training, and solutions-modeling to sustainability planning and design.
Fast Travel Games, the developer and publisher behind a host of VR games, announced it’s closed a new investment of $4 million, something the company says will help it further develop its own IP for VR platforms as well as support ongoing publishing initiatives. The latest round was led by Handelsbanken Fonder, with existing owners Industrifonden, Brightly Ventures, Creades and Inbox Capital among others also adding new funds.
iFixit disassembled Meta's new headset to assess its repairability and find out what's inside. Quest 3 has a 40% slimmer visor compared to Quest 2, enabled by the use of pancake lenses which require a much shorter gap between them and the display panels. Quest 3 also has a larger battery - 19.44Wh vs Quest 2's 14Wh - to power its more powerful chipset and sensor suite of two color cameras, four tracking cameras, and a depth projector. 0:00 / 0:04 1× iFixit's teardown shows that the combination o
What is the industrial metaverse, and is it the key to unlocking the total value of metaverse environments? In the last year or so, the sudden hype around “metaverse” technologies has begun to wane. Foremost market leaders have canceled or delayed metaverse projects. Even Meta , the company most commonly associated with the “rise of the metaverse,” seems to have lost some interest.
Welcome back to Spatial Beats, AR Insider's weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at AI's growing role in wearables and other spatial computing news. This post appeared first on AR Insider.
Remote meetings are here to stay - and many are BORING. If you are trying to engage your learners (or any audience), compelling content is critical. But trying to create stimulating content with the same tools you’ve always had is hard, right? Thankfully, wrong! Terrific tools in PowerPoint along with visual assets help you create the kind of dynamic content you need to capture your remote audience’s attention, with functions that allow for interactive sequences and navigation.
If you can get your hands on a Quest 3, you’ve got everything you need right in the box to start playing some of the best VR games out there. Once you’ve got a few hours under your belt though, you’ll probably notice a few things that definitely need improving, many of which can thankfully be solved with a few key aftermarket accessories.
High-bandwidth memory has been around for about a decade, and throughout its its continued development it has steadily increased in speed, starting at a data transfer rate from 1 GT/s (the original HBM) and reaching upwards of 9 GT/s with the forthcoming HBM3E. This has made for an impressive jump in bandwidth in less than 10 years, making HBM an important cornerstone for whole new classes of HPC accelerators that have since hit the market.
Meta might ship the cheaper Quest planned for next year without controllers. Earlier this year, Meta's internal roadmap leaked to The Verge revealing the company planned to release a new headset in 2024 "at the most attractive price point in the VR consumer market." Bloomberg's Mark Gurman today reports that sources within Meta tell him this headset will support mixed reality and "looks a lot like the Quest 3 but uses less costly components.
In the ongoing convergence of AR and AI, the latest player has joined the mix: Walmart. It has integrated both technologies to guide customers through the shopping funnel – from searching to transacting. This post appeared first on AR Insider.
Speaker: Treion Muller, Chief Strategy Officer at ELB Learning
Since when has learning and development (L&D) become such a negative experience with its intended learners? Could it be because learners have been conditioned by very poor learning experiences over the past two decades, combined with the kinks of technological innovation? Or is it because learning has typically been designed as a one-size-fits-all solution, despite the fact that humans are not clones?
Skydance Interactive, the studio behind The Walking Dead: Saints and Sinners , revealed their next VR game Behemoth is being delayed by a year, now slated to arrive on all major headsets in late 2024. The studio confirmed the delay with UploadVR , also noting that the game now has a new name: Skydance’s Behemoth. First revealed at Meta Connect 2022 this time last year, the upcoming VR adventure puts you in what the studio calls a “plague-ravished wasteland of a once glorious empire
John Riccitiello, President, Chief Executive Officer, and Chairman, Unity Technologies , has immediately stepped down from his position at the firm. The executive decided to resign from his post after the ongoing debacle with Unity’s pricing structure change last month. Unity has appointed James Whitehurst as the interim CEO of the San Francisco-based, real-time 3D (RT3D) firm.
Looking for Quest 3 launch games? Here are all the VR games with enhancements available today. It's launch day for Quest 3 and if you're jumping straight into your new headset, you're likely wondering which games have been enhanced for Meta's latest headset. Excluding First Encounters, Quest 3 isn't launching with exclusives and Meta's relying on a cross-generation strategy instead.
Microsoft has recently been awarded a patent to install hot-swappable battery functionality into a future pair of augmented reality (AR) smart glasses, reports revealed. According to MSPowerUser, Microsoft published the patents on 5 October, revealing a potentially strong competitor to current smart glass providers with its modular design. The tech giant’s patent shows that the device includes internal charging storage, allowing users to continue using the device for extended periods even
Speaker: Micah Eppler, Account Executive for Rehearsal of eLearning Brothers
Did you know that companies such as Paychex, 3M, and Honeywell are getting better results by incorporating video-based practice and coaching within their L&D strategy? From sales pitches to soft skills, learners are becoming top performers by applying and validating knowledge transfer using the unique benefits of video. Whether used as a stand-alone application or integrated with a learning platform, video-based practice and coaching platforms give learners the ultimate opportunity to repeatedly
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