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One of VR's prospective revenue streams is ad placement. The thought is that its levels of immersion can engender deeper ad engagement. But is usage to the point of getting Madison Avenue excited? We crunch the numbers. This post appeared first on AR Insider.
A follow-up to the Valve Index may be in the works according to a recent interview with Valve. Acclaimed video game developer, publisher, and digital distribution company Valve are currently in the development of new VR hardware, according to a recent report. During a recent interview with the Korea-based publication This Is Game , Valve Product Designer Greg Coomer highlighted the company’s excitement regarding VR technology, going so far as to confirm that they are, in fact, working on a
This hasn’t been the most interesting week ever for XR, because we had no big news. But we had many interesting small pieces of news that are worth a read. And guess where you can find them? Yes, here below, personally curated by your favorite ghost! Top news of the week (Image by Valve) Valve confirms it is working on a VR headset Speaking with the Korean magazine This Is Game, Valve’s product designer Greg Kumar has answered the explicit question about their work on a VR headset with the follo
Apple appears to be getting ready to unveil its first mixed reality headset at its Worldwide Developers Conference (WWDC) in June. Now a report from Bloomberg maintains the Cupertino tech giant is also prepping a dizzying number of first-party apps, including gaming, fitness, video and collaboration tools. Bloomberg’s Mark Gurman is a lightning rod for all things Apple, and in his new info dump it appears we now have a pretty sizable list of first-party content coming to the still very mu
Speaker: Chris Paxton McMillin, President of D3 Training Solutions
To avoid awkward and sometimes disastrous learning content, instructional designers must use authentic translation in the right context to get optimal results. For example, even a simple phrase like “got milk” translates to “are you lactating” in Mexico. Can you imagine what a straight translation might do to your course? With over 317 million people in the US and over 6.7 billion potential customers in the world, personalizing training seems logical.
Welcome back to Spatial Beats, AR Insider's weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Microsoft Teams' new Snapchat integration and other news from the spatial spectrum. This post appeared first on AR Insider.
Felix & Paul Studios, the award-winning team behind Space Explorers and Traveling While Black , is back with yet another jaw-dropping VR series. Arriving just in time for Earth Day, Space Explorers – Blue Marble is a “presence-based experience” that discusses our place in the universe and the vital importance of ensuring a future for generations to come.
Felix & Paul Studios, the award-winning team behind Space Explorers and Traveling While Black , is back with yet another jaw-dropping VR series. Arriving just in time for Earth Day, Space Explorers – Blue Marble is a “presence-based experience” that discusses our place in the universe and the vital importance of ensuring a future for generations to come.
After the COVID-19 pandemic made most event organizers cancel their live AR/VR events or host them virtually, in the past year more and more live events are making a comeback. Even the immersive industry needs a real-life environment to discover gadgets and try AR/VR content. And we will tell you exactly where you should go if you want to try the most exciting discoveries and devices.
Meta is the midst of a second large round of layoffs, and this time a number of employees in its internal VR studios have been affected. Business Insider reported earlier this week that Meta was increasing its focus on gaming-related projects within its Reality Labs division. As other teams were expected to be dissolved in layoffs, the report held that gaming-focused teams would be safe.
Though most media attention focuses on AR's longer-term headworn prospects, the practical – albeit less sexy – reality today is handheld. It's limited in experiential depth, but it scales today. We examine the evidence. This post appeared first on AR Insider.
Immersive technology could play a major role in the future of automotive manufacturing. Earlier this year we reported on the Audi activesphere , a unique concept vehicle featuring a virtual user interface powered by augmented reality (AR) technology. This week the German automotive manufacturer revealed that the next-gen car was actually developed using AR technology as well.
With a rapidly changing economy, Avangrid Renewables looked to virtual reality to develop a standardized form of immersive training in order to onboard and upskill technicians faster than ever before.
Virbela has grown a lot over time but they’ve had the same avatar system for nearly a decade. If you open the app today, you’ll see a whole new avatar system. As impressive as it is, it might still have some growing to do. Long in the Making Virbela is a platform for remote work, education, and events. The platform consists of an open campus that anyone can download and use for free, and private campuses co-created with clients.
If you’ve been plugged into the Valve leak-o-verse, you’ve probably come across the name ‘Deckard’, the supposed code name of a standalone headset allegedly under development by the one and only. While Valve isn’t confirming anything about the storied standalone, the company went on record late last year to say they are still have faith in VR, and are critically still working on VR headsets.
One theme at this year's Snap Partner Summit was expanding beyond the walls of Snapchat by bringing AR to other spaces & screens. We break it down in this week's XR Talks. This post appeared first on AR Insider.
Explore the real world in search of fantastical creatures to fight. Niantic, the creator of Pokémon Go and Pikmin Bloom , is collaborating with video game publisher CAPCOM to bring its most popular franchise, Monster Hunter , to the real world via augmented reality (AR) technology. Arriving on mobile devices this September, Monster Hunter Now is a location-based AR game that will allow you to explore your physical surroundings in search of exotic monsters to hunt.
Speaker: Nik Gowing, Brenda Laurel, Sheridan Tatsuno, Archie Kasnet, and Bruce Armstrong Taylor
With 191 country signatories to the Paris Climate Agreement now hard at work in the race to zero carbon by 2050, much of the heavy lifting in ecosystem sustainability falls on the shoulders of the world's densely populated urban centers. This conversation considers how today's AI-enabled simulation media, such as AR/VR, can be effectively applied to accelerate learning, understanding, training, and solutions-modeling to sustainability planning and design.
Virtual reality (VR) continues to develop in the tech industry. Following the release of several flagship VR headsets, the industry is now moving beyond using the devices for entertainment and into real-world use cases. This will allow many to work in virtual reality, bringing companies closer together across wide physical distances. The reality is that immersive technologies are transforming all verticals and aspects of life, including the workplace.
SenseGlove, a Netherlands-based creator of XR haptic gloves, has secured €3.25 million (~$3.5 million) in a series A funding round, something the company says will be used to accelerate its enterprise-focused SenseGlove Nova haptic gloves. The funding round was led by Dutch venture capital firm Lumaux, bringing the company’s total outside investment to around €5.5 million (~$6 million).
AR glasses face critical design challenges in slimming down for consumer viability, yet still offer graphically-rich UX. What can we learn about potential endpoints from concept designs emerging today? This post appeared first on AR Insider.
Interact with stadium-wide games during live matches using the power of immersive technology. Fans who attend a Cleveland Cavaliers game at the Rocket Mortgage FieldHouse during the 2023 NBA Playoffs are in for a treat. The championship-winning team has partnered with fan engagement platform ARound to transform their home stadium into an augmented reality (AR) powered multiplayer arcade.
Remote meetings are here to stay - and many are BORING. If you are trying to engage your learners (or any audience), compelling content is critical. But trying to create stimulating content with the same tools you’ve always had is hard, right? Thankfully, wrong! Terrific tools in PowerPoint along with visual assets help you create the kind of dynamic content you need to capture your remote audience’s attention, with functions that allow for interactive sequences and navigation.
True crime has become a national pastime. From documentaries and dramatized biopics to endless podcasts and YouTube channels, folks can’t get enough of diving into real-life murders and missing person cases – some solved, some apparently never to be solved. And now, you can explore a new file of cases in augmented reality with CrimeTrip. Taking a CrimeTrip CrimeTrip is a true crime AR game for iOS and Android from developer studio Prologue.
Beat Saber (2018) , the popular block-slashing rhythm game, has undoubtedly been a standout success for VR. Now a Wall Street Journal report alleges the game has generated over a quarter billion dollars. Citing documents viewed by the Wall Street Journal , Meta has allegedly generated over $255 million as of October 2022. While not stated explicitly in the report, this ostensibly includes base game unit sales and DLC sales across all supported platforms, which includes Quest, Quest 2, the origin
This week on Reality Bytes, we’ll dance along with Coachella X Fortnite, dive into Elon Musk’s AI ambitions, and examine Universal Music’s ban on AI. This post appeared first on AR Insider.
“Every new beginning comes from some other beginning’s end,” said Mark Zuckerberg, CEO of Meta, when concluding Facebook Connect 2021. Even during the firm’s grand rebranding and refocus on the Metaverse, the CEO spoke about a better beginning promising an idealistic view of a futuristic tomorrow where digital and physical worlds come together.
Speaker: Treion Muller, Chief Strategy Officer at ELB Learning
Since when has learning and development (L&D) become such a negative experience with its intended learners? Could it be because learners have been conditioned by very poor learning experiences over the past two decades, combined with the kinks of technological innovation? Or is it because learning has typically been designed as a one-size-fits-all solution, despite the fact that humans are not clones?
Peaky Blinders: The King’s Ransom is a new VR game from Maze Theory inspired by the popular period crime drama. I’m reporting from a virtually reconstructed Garrison pub, so confess – Jon and ARPost are listening. This review covers major game elements (avoiding juicy spoilers), how VR is implemented, and some ethical considerations. After all, if you’re familiar with Peaky Blinders , you know that some of the content can be pretty challenging – particularly in VR.
Red Matter 2 , the sci-fi VR puzzle adventure for Quest 2 and PC VR, is bringing its best-in-class graphics and interactions to PSVR 2. Vertical Robot says the sequel is slated to arrive on PSVR 2 “very soon,” noting in a tweet it will feature a smooth 120fps with no reprojection, foveated Rendering, 4K re-mastered textures, and enhanced lighting.
One of AR's biggest opportunities is to broaden itself beyond our current connotations. It's not just about cartoon monsters and social lenses, but should include any meaningful augmentation of reality. This post appeared first on AR Insider.
This Monday, NVIDIA entered a project partnership with Immerse to launch VR-to-Desktop streaming for international language learners. The move lets learners access Immerse’s virtual teaching environments via NVIDIA servers. The streaming service allows users to access the service as a WebXR application via browser services -negating intensive computing requirements for accessing immersive learners thanks to a browser.
Speaker: Micah Eppler, Account Executive for Rehearsal of eLearning Brothers
Did you know that companies such as Paychex, 3M, and Honeywell are getting better results by incorporating video-based practice and coaching within their L&D strategy? From sales pitches to soft skills, learners are becoming top performers by applying and validating knowledge transfer using the unique benefits of video. Whether used as a stand-alone application or integrated with a learning platform, video-based practice and coaching platforms give learners the ultimate opportunity to repeatedly
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