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AR ad spend was projected to reach $3.5 billion last year. It has good momentum and brand adoption but it's still a tiny portion of overall ad spend. What does that look like today and how will it gain share? This post appeared first on AR Insider.
The Wi-Fi Alliance announced today that Wi-Fi 7 Certified products are ready to hit the market. The latest version of the Wi-Fi standard promises the possibility of “near-zero” latency for real-time applications like wireless VR streaming. The Wi-Fi Alliance (the organization that maintains and develops the Wi-Fi standard) announced today that applicable products can officially be “Wi-Fi 7 Certified” and be sold as such.
In the last few years, there’s been less hype around VR gloves and haptic accessories in the extended reality space. However, as the adoption of virtual reality grows in the business landscape for training, product development, and collaboration, this is beginning to change. While the average consumer might not need haptic experiences in VR games, sensory feedback in the business world can be extremely valuable.
Speaker: Chris Paxton McMillin, President of D3 Training Solutions
To avoid awkward and sometimes disastrous learning content, instructional designers must use authentic translation in the right context to get optimal results. For example, even a simple phrase like “got milk” translates to “are you lactating” in Mexico. Can you imagine what a straight translation might do to your course? With over 317 million people in the US and over 6.7 billion potential customers in the world, personalizing training seems logical.
3D and AR product visualization not only transform shopping but the metrics that define performance. How do the KPIs need to evolve in the age of immersive commerce? This post appeared first on AR Insider.
Today at CES Sony revealed a new standalone MR headset equipped with “4K” OLED displays. The headset is yet-unnamed, but the company says it’s aimed at creatives building 3D content and will launch this year. Sony’s unnamed standalone MR headset is based on Qualcomm’s XR2+ Gen 2 processor and is said to include 1.3-inch “4K” OLED microdisplays.
Today at CES Sony revealed a new standalone MR headset equipped with “4K” OLED displays. The headset is yet-unnamed, but the company says it’s aimed at creatives building 3D content and will launch this year. Sony’s unnamed standalone MR headset is based on Qualcomm’s XR2+ Gen 2 processor and is said to include 1.3-inch “4K” OLED microdisplays.
For businesses, finding a cheap virtual reality headset can seem impossible. If you’re investing in VR to transform collaboration, training, or product development, you’re going to need quality. The better the headset’s screen resolution, comfort, and overall performance, the bigger the potential impact on your team. Cutting corners on cost can increase the risk of virtual reality sickness and harm adoption.
Apple Vision Pro will launch in the US on February 2, and preorders will open next Friday. The headset will be exclusively available from Apple's US website and physical US Apple Stores. Preorders open at exactly 5am PT on January 19, next Friday. Apple previously said Vision Pro will come to other countries "later" in 2024, but hasn't yet confirmed which countries this will include.
What companies make up the AR marketing competitive landscape? Our new series profiles the top providers and what differentiates them, continuing here in Part III with TikTok. This post appeared first on AR Insider.
Panasonic subsidiary Shiftall announced it’s releasing a new version of its MeganeX PC VR headset along with the next generation of its HaritoraX wireless body trackers. The company calls its next SteamVR headset ‘MeganeX superlight’, which is said to be around 50% lighter than the original MeganeX headset. In contrast to the original , the new MeganeX superlight also appears to be a cheaper, easier to produce version of the device, which previously included onboard optical tra
With a rapidly changing economy, Avangrid Renewables looked to virtual reality to develop a standardized form of immersive training in order to onboard and upskill technicians faster than ever before.
As part of the final segment of Intel’s "Intel Client Open House Keynote" at CES this afternoon, Intel EVP and GM of the Client Computing Group, Michelle Johnston Holthaus, also offered a brief update on Intel’s client chips in the work for the second half of the year. While no demos were run during the relatively short 45 minute keynote, Holthaus did reiterate that both Arrow Lake for desktops and Lunar Lake for mobile were making good progress and were expected to launch la
The HTC Vive XR Elite 'Full Face Tracker' addon is now available, priced at $200. The addon magnetically attaches underneath the facial interface of Vive XR Elite, connecting to the secondary USB-C port next to the headset's right lens, likely placed there specifically for this accessory. 0:00 / 0:11 1× It features two 120Hz eye tracking cameras and one 60Hz lower face tracking camera.
This week on Reality Bytes, we reinvent the Windows keyboard for the first time since its inception, work out with TikTok and Peloton, and look at Apple’s vision for the future. This post appeared first on AR Insider.
A decade ago Zuckerberg made a $2 billion bet. XR was the future of computing, he wagered, and in buying a little known startup called Oculus, Meta would beat Apple to the punch. An Unexpected Acquisition Meta CEO Mark Zuckerberg with former Oculus CEO Brendan Iribe | Image courtesy Meta You can critique Meta CEO Mark Zuckerberg all you want, but you’ve gotta give the guy credit for playing the long game.
Speaker: Nik Gowing, Brenda Laurel, Sheridan Tatsuno, Archie Kasnet, and Bruce Armstrong Taylor
With 191 country signatories to the Paris Climate Agreement now hard at work in the race to zero carbon by 2050, much of the heavy lifting in ecosystem sustainability falls on the shoulders of the world's densely populated urban centers. This conversation considers how today's AI-enabled simulation media, such as AR/VR, can be effectively applied to accelerate learning, understanding, training, and solutions-modeling to sustainability planning and design.
While it's been touted for many months that AMD will release APUs for desktops based on Zen 4, rumors and wishes have finally come to fruition during AMD's presentation at CES 2024 with the announcement of the Rzen 8000G family. The latest line-up of APUs with Zen 4 cores and upgraded Radeon integrated graphics consists of four new SKUs, with the Ryzen 7 8700G leading the charge with 8 CPU cores and AMD's RDNA3-based Radeon 780M graphics.
id Software has been in direct contact with modding group Team Beef on the subject of potentially releasing their VR ports on the Quest Store. In a recent thread on X about the Quake 3 Arena VR mod from Team Beef , one replier asked John Carmack, former Oculus CTO and former lead programmer at id Software, whether there's been any progress getting these mods to the official Quest store.
ARtillery Intelligence released a new report that projects XR revenue to grow to $70.1 billion by 2027. How will it get there? We examine strategic takeaways in the latest "Behind the Numbers." This post appeared first on AR Insider.
Apple Vision Pro may not ship with controllers, but a newly published patent application shows that controllers are still being actively investigated by the company. Spotted by Patently Apple , an Apple patent application published today reveals the company is still actively investigating controllers for XR input, including stylus-like devices with dial inputs.
Remote meetings are here to stay - and many are BORING. If you are trying to engage your learners (or any audience), compelling content is critical. But trying to create stimulating content with the same tools you’ve always had is hard, right? Thankfully, wrong! Terrific tools in PowerPoint along with visual assets help you create the kind of dynamic content you need to capture your remote audience’s attention, with functions that allow for interactive sequences and navigation.
The Consumer Electronics Show 2024 is proving fruitful, with many leading immersive technology firms showing face and presenting innovative products ready to boost workplace operations with AR/VR/MR tools. One such firm is NVIDIA. The firm is building a sturdy XR development and delivery framework to assist AR/VR/MR solution providers create immersive workplace applications.
VRChat can now automatically generate version of your PC avatar that mobile users can see. The feature, called Impostors, arrived with version 2023.4.2 at the start of December and its rollout is starting to bridge the divide between PC and mobile users. As well as being available on PC with optional VR support, VRChat is also on the Google Play store for Android phones and on the app stores of Meta Quest, Pico 4 , and Vive XR Elite standalone VR headsets.
In an era where technology transcends imagination, Omnia stands as a beacon of innovation in the augmented reality (AR) space. Its latest venture, the Generative… Continue reading → AI and AR: Driving the Future of Content Creation This post appeared first on AR Insider.
HTC today announced the launch of a new Full Face Tracker accessory for Vive XR Elite. The device attaches to headset to capture eye and mouth movements which developers can use for a variety of purposes. HTC says the Face-tracking add-on for Vive XR Elite is available staring today, priced at $200. The device attaches magnetically to the XR Elite and connects via USB-C.
Speaker: Treion Muller, Chief Strategy Officer at ELB Learning
Since when has learning and development (L&D) become such a negative experience with its intended learners? Could it be because learners have been conditioned by very poor learning experiences over the past two decades, combined with the kinks of technological innovation? Or is it because learning has typically been designed as a one-size-fits-all solution, despite the fact that humans are not clones?
So it begins, after years of intrigue and a busy 2023, which saw XR audiences far and wide hype Apple’s MR headset, the firm finally confirmed the release window for the much talked about Vision Pro, an MR headset for productivity, entertainment, and social use cases. On its website, Apple confirmed that the device would debut next month, February 2, with the firm also opening pre-orders on January 19.
Apple won't have a huge number of Vision Pro headsets produced by launch. Supply chain analyst Ming-Chi Kuo, who has been reporting on Apple's suppliers for more than 10 years, claims Apple will have somewhere between 60,000 and 80,000 units of Vision Pro manufactured in time for its US release, which Apple announced this week as February 2. For comparison, in October Kuo claimed Meta would produce 2.5 million Quest 3 headsets by the end of 2023.
As part of its 2024 CES announcements, ASUS officially unveiled a number of NUCs based on Intel's Meteor Lake platform. The company had earlier released the NUC 13 Rugged - the first NUC product that had not been inherited from Intel's existing lineup - based on Alder Lake-N processors. The new NUCs fall under the mainstream category and are marketed with the Pro tag.
Apple Vision Pro pre-orders are just a week away. Now the company is serving up some details about how the ordering process including the use of face scans for a proper fit. Apple Vision Pro pre-orders are set to begin on January 19th with a release date on February 2nd. Face ID Scans During Vision Pro Ordering In a recent marketing email, Apple explains “when you order Apple Vision Pro, you’ll need to scan your face with an iPhone or iPad with Face ID.
Speaker: Micah Eppler, Account Executive for Rehearsal of eLearning Brothers
Did you know that companies such as Paychex, 3M, and Honeywell are getting better results by incorporating video-based practice and coaching within their L&D strategy? From sales pitches to soft skills, learners are becoming top performers by applying and validating knowledge transfer using the unique benefits of video. Whether used as a stand-alone application or integrated with a learning platform, video-based practice and coaching platforms give learners the ultimate opportunity to repeatedly
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