Jaguar Just Showed Us The Future of Car Launches
VRScout
NOVEMBER 14, 2016
The VR reveal for the company’s first-ever electric car blew our minds. During a press event at Milk Studios in Los Angeles Sunday night, Jaguar revealed the I-PACE, the company’s first-ever electric car. A competitor to the Tesla Model X, the I-PACE is a major foray for Jaguar into electric automotive transportation. So when it came to launching a future facing vehicle like the I-PACE, Jaguar needed a car launch that went above the normal conventions of previous automotive launches.
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