Balenciaga Launches Educational AR Farming Game
VRScout
APRIL 28, 2023
First spotted by Adweek , the Balenciaga Regenerative Agricultural Experience uses AR technology to educate users on the proper techniques for improving soil health, including intercropping, crop rotation, agricultural waste, and composting. eDNA is used on a project led by Epiterre, part of the Regenerative Fund for Nature.”
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