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AT&T and Magic Leap Partnership is All About 5G, While Selling a $2,300 Headset Without It

Road to VR

AT&T and Magic Leap formed a partnership last year which looked a lot like the one between Cingular (now merged with AT&T) and Apple which led to the launch of iPhone. Magic Leap’s marketing for its first AR headset, the Magic Leap One ‘Creator Edition’, has been… curious, to say the least.

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‘Canva of AR’ Start-up Receives $2 Million Pre-Seed Funding

XR Today - Augmented Reality tag

Trace has also managed to sign up some big-name Fortune 500 customers like Qualcomm, T-Mobile, Lenovo, and Telefónica that are reportedly using Trace for brand activations, employee training, customer product education, and more. ” Trace is made up of a team with backgrounds from Magic Leap, Disney, Samsung, DARPA, and Harvard.

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My predictions for augmented reality in 2021

The Ghost Howls

This trend will continue in 2021 : the new LiDAR sensor, which is rumored to be installed in all future iPhones, will for sure be copied also by Android phones (Samsung?) Magic Leap will meet its fate. Duck Face, Magic Leap One, and me. What about Magic Leap ?

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Delta Reality Joins VR/AR Association

XR Today - Big XR News tag

The Croatian firm offers customers a rich XR asset library worth thousands to improve audience engagement and currently works with global XR-backed firms and brands such as Disney, Microsoft, Samsung, T-Mobile and many more.

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Optimistic Market Forecasts Declare AR Smart Glasses Uptick – Leveraging AI, Biometric, Sustainability Trends

XR Today - Augmented Reality tag

According to the Evolve report, the AR/VR market size may reach roughly $374 billion by 2033, the report based this forecast on partially and entritly virtual digital experiences including sectors such as gaming, entertainment, healthcare, education, retail, and manufacturing.

Trends 88
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The XR Week Peek (2020.01.20): Oculus Go price cut down to $150, Mojo Vision teases AR contact lenses and much more!

The Ghost Howls

And given that name, it is legit to think tha t the device is tailored to be distributed in educational settings (schools, etc…). Magic Leap and nReal are trying to find an agreement. From the specs, it seems a good VR viewer. News worth a mention. Image by nReal).

AR 202
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DreamGlass is an interesting Augmented Reality glass that costs only $399

The Ghost Howls

I think that this device can be interesting to start experimenting with AR interfaces for applications that have sense when executed next to a desk… for instance something in the education sector: you could see the solar system all around you in AR. Of course, if you need more features, you have to go for an expensive HoloLens.