Road to VR

APRIL 12, 2021

NVIDIA is continuing the rollout of its CloudXR technology on the three leading cloud computing platforms: AWS, Microsoft Azure, and Google Cloud. The post NVIDIA CloudXR is Launching on Google Cloud, Microsoft Azure, and AWS appeared first on Road to VR. Nvidia also says it’s working to bring CloudXR to Tencent Cloud.

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The Ghost Howls

APRIL 15, 2025

This week, we had quite a lot of interesting news about all the major players: Apple, Meta, Google, and Valve. I think this decision may make a lot of sense: Meta is allegedly going to release glasses with a display at the end of this year, so launching something with fewer features may not have made much sense for Google.

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ARPost

APRIL 28, 2022

Modern schoolchildren and students are accustomed to games and entertainment, with levels, points, and rewards. XR experts believe the education and healthcare industries are leaders in the use of immersive technologies. They just do not have an opportunity to immerse themselves in the topic, experience, and comprehend the material.

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ARPost

JUNE 9, 2020

Moreover, it seeks to highlight the creative possibilities of immersive technologies. Guests can access immersive works of art through MOR. Virtual Reality and Immersive Experiences. VeeR , a virtual reality entertainment platform, will be highlighting the VeeR 360 Cinema at the event. Cannes XR Virtual Formats.

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Road to VR

APRIL 25, 2024

This puts Meta in an entirely new position as a platform holder, as it now seems the company is trying to beat Google at its own game. Apple vs. Google. Google: Keep on Daydreaming After having abandoned its ill-fated standalone XR platform Daydream in 2019, Google took a giant step back from VR that it never quite recovered from.

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ARPost

JULY 23, 2021

The COVID-19 pandemic has shown us how important immersive and interactive apps and games are in our everyday life. Immersive games and apps and 3D videos have opened a new world for emotionally exhausted people staying at home 24/7. Mikey Trujillo – Project Manager at Marvel Entertainment, LLC.

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VRScout

AUGUST 1, 2020

Kids build a connection with their favorite toy characters through play, imagination, and entertainment. To cultivate a love of reading and learning, immersive entertainment company Inception created Bookful. Download Bookful from the App Store and Google Play to begin your immersive reading adventure.

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ARPost

SEPTEMBER 9, 2021

You only need a VR headset and the time to sit back and immerse yourself in new worlds. Google Earth VR. Google Earth VR is one of the most detailed and comprehensive VR exploration experiences for anyone. All the areas of the globe mapped by Google cars are now available in the VR app. Why Explore the World With VR Apps?

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Tech Trends VR

MAY 8, 2018

One area which is evolving rapidly in the country is the immersive technologies industry, with virtual reality (VR) in particular, forecast to grow at a faster rate than any other entertainment and media industry from 2016 – 2021 in the UK, making it the fastest growing, and largest, virtual reality industry in EMEA.

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VRScout

APRIL 14, 2020

XR experiences in general, have proven themselves to be an amazing tool for everything from workforce training and digital marketing to product visualization, entertainment, and immersive online education. Discover and play indie VR/AR content without having to make a single download.

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XR Today - Virtual Reality

MAY 12, 2023

Meanwhile, major technology firms Google and T-Mobile contributed further to the XR landscape with some significant project partnerships. Google Releases AR Geospatial Creator for Unity Google has launched Geospatial Creator for Unity, a new platform that allows developers to preview 3D assets in the Unity Editor.

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VRScout

DECEMBER 11, 2016

The entertaining presentation was designed in support for the #LovePeaceJoyProject charity campaign as well so you’re laughing for a good cause. You can use your computer, phone or tablet to click and drag your way through all the displays in 2D for a slightly less-immersive tour. Don’t have a headset? No worries!

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VRScout

JUNE 15, 2017

Google’s newest archive is an online showcase of over 3,000 years of fashion—featuring four VR films. From the societal impact of Coco Chanel’s iconic black dress to embroidery trends in medieval England, Google’s new ambitious curated experience, We Wear Culture , has something for just about everyone.

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XR Today - Mixed Reality tag

DECEMBER 20, 2024

Google is diving head-first back into the world of extended reality and this time, the company is going big. While it might not be ready to show off any physical products just yet, Google has officially laid out its vision for a brand-new unified Android XR ecosystem. Nor is the company simply investing in a new mixed reality headset.

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ARPost

JANUARY 13, 2023

Designed to deliver unique audiovisual experiences, the glasses utilize HARMAN AudioEFX technology , which delivers immersive audio experiences via a near-ear surround system and electrochromic film, which enables users to switch between Immersive and Ambient modes.

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Road to VR

SEPTEMBER 14, 2017

STXsurreal, the immersive media division of STX Entertainment , is partnering up with Google’s VR team to launch a new “pay-per-experience” app on the Daydream VR platform, which will host a selection of curated live-action 360 films.

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Tech Trends VR

DECEMBER 17, 2018

Artie is an AI engine that creates entertaining and highly interactive avatars for use in Augmented Reality. The ability to create engaging avatars is key to making Social Immersive experiences catch on with consumers Click To Tweet. We expect to see AI-driven avatars become mainstream experiences Click To Tweet.

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ARPost

JULY 30, 2020

But AR/VR solutions are not limited to Google Glass, mobile apps for trying on shoes or accessories, and AR-based games. Visual augmented reality became mainstream with Pokemon Go (2016) and Snapchat filters, but its use cases are now moving beyond gaming and entertainment. Sponsored content. Sponsored by Softeq. Mobile application.

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The Ghost Howls

JULY 17, 2023

Roblox has 66M users , and the fact that some of them may buy a VR headset to try their worlds in an immersive way can only be positive for the sales of Quest and VR in general. Before you can say “Who the hell is even that” let me tell you that he was tasked to develop Google’s new XR operating system. In the end, he did it.

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VRScout

APRIL 30, 2018

It appears as though NBCUniversal is making an even deeper commitment to VR after announcing a new partnership with Google to bring some of its most popular original programming to the world of VR in the form of 10 multi-episode 360-degree productions. Of course this isn’t the first instance of NBCUniversal embracing VR entertainment.

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VRScout

JANUARY 24, 2018

Google reveals new prototype that lets you share interactive augmented reality assets online. Reza Ali and Josh Carpenter work on Google’s Daydream WebXR team—a group working to integrate more virtual and augmented reality elements into everyday web browsing. Their latest breakthrough is called Article.

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Road to VR

MAY 22, 2017

Google has released a Daydream VR app called Audio Factory , a polished and even entertaining demonstrating their Spatial Audio Engine for VR. Photo courtesy Google. Photo courtesy Google. Further information about the Google VR SDK’s audio rendering engine can be found within Google VR’s Spatial Audio guides.

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ARPost

NOVEMBER 25, 2020

billion in 2019, with many billions more being invested in R&D by the likes of Facebook, Apple, Google, Microsoft, Amazon, and many more. The two co-founders of Humane have spent a combined 20+ years at Apple, leading their engineering and interaction/design teams, and are now building their own immersive wearable device.

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VRScout

MAY 8, 2021

Unlike existing enterprise-focused headsets like the Microsoft HoloLens 2 , the Pro 3e smart glasses are designed for use by consumers as a PC gaming and entertainment device. In terms of gaming, the Pro 3e can sync to almost any type of gaming controller, including Xbox, Google Stadia , and PlayStation. Image Credit: NuEyes.

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ARPost

FEBRUARY 8, 2022

We learned from Google Glass that cool hardware is not enough to impress consumers. The partnership also benefits Cinedigm, who potentially gains new viewers through Nreal’s userbase, as well as a foot in the larger door of AR entertainment. Other Elements in the Update. A Sign of Things to Come?

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VRScout

OCTOBER 4, 2017

Last year Google showed us their commitment to VR, unveiling a Daydream View VR headset , Daydream platform, and Pixel phone. Now exactly a year later, Google is back again with VR updates and an additional focus on augmented reality (AR). Last year Google launched with 25 apps and games on Daydream. ARCore & AR Stickers.

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The Ghost Howls

FEBRUARY 18, 2025

Apple Intelligence on the Vision Pro would be a big deal, and especially it would let Apple compete better with Google , which made the integration with Gemini one of the best features of its Android XR operating system. on the Prima Immersive app on the Apple Vision Pro. on the Prima Immersive app on the Apple Vision Pro.

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VRScout

DECEMBER 5, 2022

The immersive sports experience made its debut during yesterday’s game against the Seattle Seahawks. We developed ARound to enhance those feelings through highly immersive and interactive AR experiences that complement the action on the field,” said Josh Beatty, founder and CEO of ARound.

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XR Today - Virtual Reality

OCTOBER 26, 2023

Atlantic Productions has partnered with Meta Platforms to host an impressive immersive experience highlighting climate change’s effects on the Galapagos Islands. million views on Meta Quest TV—an astounding new level of engagement in the XR entertainment space. A Quill production still from Galapagos with David Attenborough.

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VRScout

FEBRUARY 14, 2017

Organized by the Advanced Imaging Society (AIS), the Lumiere Awards have been recognizing and enabling the creation of cutting edge entertainment and storytelling using emerging technologies since James Cameron first set the bar with Avatar. Century Award: Google Earth VR. Google Earth VR for helping the world see the world.

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VRScout

SEPTEMBER 27, 2016

The latest immersive addition is part of SearWorld Entertainment’s plan to spend $175 million on new attractions. The animal empathy project had teams of volunteers passing around Google Cardboard headsets to let passerbys experience swimming with a mother orca while her offspring is ripped away and imprisoned by SeaWorld.

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

Like virtually all sectors, the art and entertainment industry has been exposed to significant pressure in recent years. With lockdowns and pandemics changing the way people seek out entertainment and inspiration, companies have been left searching for new ways to engage their audience.

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VRScout

SEPTEMBER 16, 2019

The city of San Francisco will be getting its very first dedicated AR maker space thanks to Enklu , a cutting-edge company that approaches traditional venues and transforms them into modern experience centers using immersive AR technology. Image Credit: Enklu. “At

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ARPost

FEBRUARY 14, 2020

Games, as one of the prime sources of entertainment, could be more prominent by becoming more interactive and immersive. Technologies like VR are being used widely to make games distinctive and entertaining so that both avid and casual gamers can enjoy their favorite games irrespective of time and place.

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ARPost

SEPTEMBER 10, 2021

Noticing the discrimination people face for being themselves, Google collaborated with Fundación Sergio Urrego to host the #Prideforeveryone movement—a virtual experience anyone can access. The #Prideforeveryone movement allows people to immerse themselves in a larger community and to know that they’re not alone.

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ARPost

NOVEMBER 15, 2021

The Best Art or Film award was presented by General Immersive CEO Ray Mosco and went to Peaceful Places by Gold Enterprises. The award for Best Consumer App was presented by Hopscotch Interactive CEO Emily Olman to Google Maps Live View by Google. ” Best Location-Based Entertainment. Best Art or Film. Best Campaign.

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VRScout

DECEMBER 26, 2018

Immersive technology continues its push towards mainstream appeal. While this past year may have seemed like a quiet one when compared to the more exciting releases featured in 2017 and 2016, these past 12 months have been crucial in the development of the immersive entertainment sector.

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