The Ghost Howls

MARCH 22, 2022

It was even featured on Google News. Image by Google). Google acquires micro-LED startup Raxium. This week Google has performed another strategic move towards the development of its future XR glasses. XR Bootcamp has created an interesting table with the comparison of all the most popular interaction SDKs for VR in Unity.

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Tools Google Controllers Virtual Reality 371

AR Insider

MAY 27, 2021

I’ve been writing about it for over a year, and working on related products at Unity for much longer. A lot of people assume that because AR is about bringing the magic of 3D and animation into the real world, it’s an entertainment thing. But it doesn’t stop at entertainment. Four Myths About AR Advertising. by Tony Parisi.

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AR Unity Retail Entertainment 481

The Ghost Howls

MARCH 1, 2024

Anyway, with the end of the life of Quest 2, this cycle finished and a new one started with Quest 3, Apple Vision Pro, Google and Samsung announcing their own headset, and other companies chasing them (e.g. Especially Apple and Google, which are the dominant players in the smartphone industry, are both launching headsets this year.

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Trends Apple Google Unity 483

ARPost

SEPTEMBER 10, 2021

Noticing the discrimination people face for being themselves, Google collaborated with Fundación Sergio Urrego to host the #Prideforeveryone movement—a virtual experience anyone can access. It gives a glimpse of the unity shared among the LGBTQ+ community—one that’s fully captured through technology. “I

Technology 482

Technology Virtual Reality Google Tips 482

XR Today - Augmented Reality tag

DECEMBER 9, 2022

Like virtually all sectors, the art and entertainment industry has been exposed to significant pressure in recent years. With lockdowns and pandemics changing the way people seek out entertainment and inspiration, companies have been left searching for new ways to engage their audience.

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Entertainment Augmented Reality Unity Virtual Reality 136

The Ghost Howls

JANUARY 13, 2021

It was too early for Unity, but they taught me about C++, C#, Java, OpenCV, OpenGL and other fancy development stuff. I thought developing everything VR-related in native code, but while researching how to develop for VR, I discovered that many people abandoned de nerd C++ wei to use a more visual program called Unity.

Virtual Reality 512

Virtual Reality Unity Course AR 512

Road to VR

MAY 2, 2017

The keynote from Unity’s Vision VR/AR Summit yesterday showcased just how far Unity is reaching into non-gaming content when it comes to augmented and virtual reality. The person who is in charge of Unity’s xR strategy is Tony Parisi, who is a co-founder of VRML and a long-time open web advocate. Subscribe on iTunes.

Strategy 198

Strategy Unity AR Gaming 198

VRScout

SEPTEMBER 18, 2017

Last year, the inaugural VR On The Lot brought together major players from Hollywood, Silicon Valley, Europe, and China for a two-day exploration of the intersection between entertainment and technology. Roy Taylor , Corporate Vice President of Media & Entertainment at AMD Studios. Jerry Zucker , Director/Writer/Producer.

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Unreal Conference Entertainment Unity 287

ARPost

JUNE 15, 2020

For instance, it has entertainment applications, and can also be used for retail, in the medical field, and for manufacturing, among others. Unity Support. Unity is an advanced game engine used in the development of augmented reality apps, especially gaming. Google ARCore. billion that same year.

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AR Augmented Reality Unity Austria 382

The Ghost Howls

FEBRUARY 18, 2025

Apple Intelligence on the Vision Pro would be a big deal, and especially it would let Apple compete better with Google , which made the integration with Gemini one of the best features of its Android XR operating system. Now the same company is launching Wonderland Cloud, a hosting service dedicated to WebXR applications.

Hand tracking 283

Hand tracking Apple Video Training 283

The Ghost Howls

APRIL 19, 2021

On the server-side, it is being integrated with Microsoft Azure, and it is also coming in the future for Google Cloud and Tencent Cloud. NVIDIA DLSS (Deep Learning Super Sampling) will be natively supported for HDRP in Unity 2021.2. Google is hiring waveguide developers for AR. HTC is going to launch its headset on May, 11th.

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HTC Oculus Unity Augmented Reality 532

ARPost

OCTOBER 29, 2019

Since the market size of augmented reality solutions is expected to reach $209 billion by 2022, it’s no surprise AR is a trend for a handful of industries like gaming, media and entertainment, advertising, and others. You all know about the Google Translate application. Entertainment. Google’s ARCore . Healthcare.

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AR How To Tourism Augmented Reality 219

The Ghost Howls

OCTOBER 7, 2024

More info Google and Samsung are working on smartglasses According to The Information, Google and Samsung are not only working together on a mixed reality headset but also on a pair of smartglasses (a la Ray-Ban Meta) powered by Gemini AI. I cross my fingers, but I don’t have high hopes. Funny link This is too funny to watch!

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Microsoft Samsung Apple Unity 411

VRScout

AUGUST 13, 2017

Also announced was the judging panel that includes virtual reality experts such as Josh Naylor of Unity Technologies, Jenn Duong of Shiift, and CEO of Spiral Media Megan Gaiser. Colaianni says “Our mission of being an inclusive awards body for the immersive sector spans far beyond just entertainment.” Google – Daydream View.

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Leap Motion Virtual Reality Latency Training 227

AR Insider

JULY 9, 2021

IAB’s Zoe Soon points to Google, Apple and Facebook’s massive AR investments , which have accelerated the cultural learning curve. Game engines such as Unity have driven these prices down in terms of 3D creation and application. That curve for emerging tech often goes from understanding to expectation.

AR 387

AR Case Study Retail Study 387

The Ghost Howls

NOVEMBER 13, 2023

Senior Unity Developer Join our Unity team and be at the forefront of innovation in the global VR video streaming ecosystem. If you’re passionate about fine-tuning Unity components and creating groundbreaking VR experiences, we want you to be a part of our team, shaping the future of immersive technology.

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China Samsung Apple Ukraine 422

XR Today - Virtual Reality

JULY 31, 2024

The real-time 3D engines powering AR/VR/MR applications, like Unreal and Unity, found fame and traction as gaming development tools. For example, Unity is a critical component of the workplace-focused Vision Pro. The gamification trap… XR is always linked to gaming, whether business like it or not.

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Gaming Head Mounted Display Training Virtual Environment 314

The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. PSVR 2 Hero view of PSVR 2 (Image by Sony Interactive Entertainment) I had big hopes for PSVR 2.

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Apple Samsung Eye Tracking Google 461

The Ghost Howls

MARCH 21, 2021

Image by Sony Interactive Entertainment). Google halves its revenues on the Play Store. Google has just decided to cut its share on the Play Store to “just” 15% of the revenues of the titles up to $1M. Learn more (XR Collaboration) Learn more (Unity College). Header image by Sony Interactive Entertainment).

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Sony Controllers AR Haptic 449

The Ghost Howls

APRIL 1, 2024

Adult entertainment is a strong use case of VR, and while Valve can not explicitly advocate for it, it is releasing these vibrating controllers with these enticing spheres so that they are optimized for it. Valve is also working on native tools using COBOL , which is a language with a long and reliable history.

Leap Motion 468

Leap Motion Apple Controllers Virtual Reality 468

The Ghost Howls

MARCH 14, 2022

It is promising in-car VR entertainment system, that offers VR experiences whose movements are synchronized with the ones of the car, for an experience that is nausea-free and feels like the one of an amusement park. Google and Waymo evolve NERF to cope with cities. Holoride is coming to Audi cars this summer. Meta has been warned.

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Magic Leap Apple Ukraine AR 447

AR Insider

JULY 16, 2021

These include video, social media, mobile apps, and games (just ask Unity). across Google’s display ad network. Though mobile apps trended towards ad support over time, there’s still room for premium apps that people pay for — just like we see in console gaming and entertainment today.

Trends 384

Trends Exercises AR Unity 384

Road to VR

MARCH 20, 2018

The company is still heavily involved with VR development however, and are expected to present some new technology with Google at Display Week 2018 in May. Magic Leap has launched the SDK for the device’s Lumin OS , with support for Unity and Unreal engines. Photo: Remedy Entertainment. Magic Leap announcements. Nvidia RTX.

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Magic Leap Unreal Eye Tracking HTC 242

ARPost

JULY 29, 2022

You can create your own world using the Unity SDK. vTime XR is available for download on Google Play, and App Store, and works with Samsung Gear VR, Windows Mixed Reality, Oculus Go, Oculus Quest, and Google Daydream. VRChat is the right platform for those who wish to socialize in creative and surprising environments.

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Oculus Virtual Reality Google Unity 366

The Ghost Howls

SEPTEMBER 23, 2024

If this partnership is exclusive, Meta has just got a huge edge over its competitors like Samsung or Google. Senior Unity Developer Join our Unity team and be at the forefront of innovation in the global mobile-AR industry. Subscribe to Maith Sponsored Area Phygtl Is Hiring!

Unity 360

Unity Kenya Samsung AR 360

XR Today - Mixed Reality tag

JUNE 14, 2023

The European Commission has hit Google with fresh accusations of violating its antitrust laws, citing favouritism for the latter’s own advert services over rival firms. According to the Commission’s statement , Google abused its position over the last nine years by offering better treatment to its AdX exchange.

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Google Ireland Unity United States 105

ARPost

JUNE 17, 2021

These included entertainment, gaming, design, e-commerce, and remote presence. Pan also pointed to the largely failed Google Glass as an example of why mass-adopted AR hardware may not come from one of the places we expect. “At Exploring Use Cases With Patrick Liu. Much of the presentation was dedicated to featuring use cases.

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AR Hardware Controllers America 275

The Ghost Howls

DECEMBER 26, 2023

More info Quest Pro can now track your tongue In version 60 of its SDKs for Unity and native code, Meta has added the functionality of detecting how much you are pulling out your tongue. More info Google has to open its operating system to more stores As part of a settlement with the U.S.

AR 410

AR Microsoft Sony Ukraine 410

XR Today - Mixed Reality tag

AUGUST 30, 2022

Promising a new and improved way for gamers to connect with the worlds they love, XR could represent a new frontier for entertainment. Tender Claws and Google ARCore. ARCore, built to empower creators to build their own game in the Google landscape, comes with all the tools and developers need to engage their audience.

Case Study 128

Case Study Study Gaming Unity 128

UploadVR Between Realities podcast

JANUARY 27, 2017

It’s made up of several industry veterans with experience ranging from working at companies like Unity, Pixar, Google, and more. Quantum Break, by Remedy Entertainment. One such company is 3rd Eye Studios. From producers, to programmers, to artists and musicians, they seem to have all their bases covered.

Entertainment 100

Entertainment Industry Gaming Unity 100

UploadVR Between Realities podcast

NOVEMBER 16, 2016

I haven’t seen my hometown in almost a year but even the pull of nostalgia isn’t enough to keep me entertained forever. This is Google Earth VR. Google Earth VR is a surprise project from Google’s Geo team that is being both announced and released today. This is not the real Mt. Our Virtual World.

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Google San Francisco Cleveland Data 100

The Ghost Howls

FEBRUARY 12, 2019

Go on reading, I bet you will enjoy this journey into the present and the future of location-based augmented reality entertainment. Between that, I worked on consumer cloud software with Google for five years… managing engineering teams for Gmail, Japanese mobile, Google Labs, and social (Blogger etc.) teams for Japan.

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Augmented Reality Japan Magic Leap AR 345

The Ghost Howls

NOVEMBER 2, 2020

Sony believes in VR, and we definitely believe at some point in the future, VR will represent a meaningful component of interactive entertainment. More info (New features of OpenXR) More info (OpenXR in Unity) More info (OpenXR in Microsoft products). More info (Using Google Translate). Will it be this year? We believe that.

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Sony Oculus Haptic Controllers 441

Road to VR

APRIL 26, 2018

Saturday sessions feature industry experts from companies including Facebook, Glitched, VIVEPORT, The Third Floor, Vulcan, Kilograph, Framestore, VIBEHub, Walt Disney Animation, TheWaveVR, Chaos Group, Light Sail VR, Sunnyboy Entertainment, OTOY and more. Attendees can sign up for Circuit Stream’s workshops when they register for VRLA.

Los Angeles 221

Los Angeles AR Augmented Reality Microsoft 221

ARPost

MAY 14, 2020

Unity – a cross-platform AR tool that probably needs no more introduction. The Finalists for Best in Location-Based Entertainment Are: Spatial Message – a platform that uses XR technology to embed text onto real-world location. The Augmented City – imagine a kind of point-cloud Google Earth.

Technology 454

Technology Augmented Reality Tools AR 454

XR Today - Mixed Reality tag

MAY 9, 2023

Google, and Apple all have their own unique toolkits, designed to simplify the process of creating immersive content. Here are just some of the other major vendors innovating in this space: 1. Additionally, brands and entertainment groups can leverage the technology stack to develop immersive sales and marketing experiences. 5.

Unity 124

Unity Tools Education Unreal 124

VRScout

APRIL 13, 2018

Perfectly located at the intersection of tech and entertainment, there’s no better place like LA, which has rapidly become the center of the VR content industry. Part industry event and part immersive tech festival, VRLA is a place where seasoned veterans can catch up on their latest updates while newcomers experience VR for the first time.

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Los Angeles Conference Motion Capture Augmented Reality 199