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Meta to Bring Quest 3 In-flight Entertainment to More Airlines After Successful Lufthansa Program

Road to VR

Now, after its apparent success, the company hopes to expand in-flight XR entertainment programs to even more airlines. This activation marks a pivotal moment in the development of our Travel Mode and immersive services, says Meta Director of Entertainment Content, Reality Labs, Sarah Malkin.

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Immersive Web Company Infinite Reality Raises $3 Billion From a Private Investor

Road to VR

Infinite Reality, a company building an engine for creating immersive web content underpinned with WebXR support, announced it has raised a whopping $3 billion to continue building the company’s “vision for the next generation of the internet.” And, further afield still, the acquisition of the Drone Racing League.

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WEART, MAIZE Partner to Drive Immersive Training Adoption and Innovation

XR Today - Virtual Reality

Regarding the well-established virtual reality market, immersive training and learning tools are easily one of the largest XR opportunities for businesses worldwide outside of gaming and entertainment use cases. The duo deployed realistic digital training tools to MAIZEs deep client list.

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Immersive Entertainment: the Tip of the Spear for Apple Vision Pro?

AR Insider

Use cases will expand but it's strategically starting with the most relatable one: immersive entertainment. One question that continues to loom over Apple Vision Pro – as with any early tech product – is what’s its main draw and primary function? This post appeared first on AR Insider.

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Sony Shows Off ‘The Last of Us’ Immersive Attraction Concept That Should Be VR, But Sadly Isn’t

Road to VR

Sony unveiled a new location-based entertainment (LBE) concept based on The Last of Us game and TV franchise. “But this new and incredible technology allows us to immerse all of your senses.” While it looks ripe for VR arcades, it appears to be skipping VR headsets altogether for an array of large format LED panels.

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VR Entertainment Is Heading To The Backseat

VRScout

Holoride uses a technology called ‘elastic content’ to merge immersive experiences with the movement of your car. We’re very excited to work with Holoride in shaping the future of in-car entertainment for passengers.”. This is just the beginning of in-car VR entertainment. Credit: Holoride.

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Holoride In-Car VR Entertainment Heading To Audi Vehicles

VRScout

Last month HTC Vive announced that it was partnering with in-car VR entertainment company Holoride to bring its new HTC Vive Flow to backseats everywhere. The system utilizes the aforementioned HTC Vive Flow to immerse passengers in their backseat VR experiences. The lightweight VR glasses feature a 100-degree field-of-view and 3.2K