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Now, after its apparent success, the company hopes to expand in-flight XR entertainment programs to even more airlines. This activation marks a pivotal moment in the development of our Travel Mode and immersive services, says Meta Director of Entertainment Content, Reality Labs, Sarah Malkin.
Infinite Reality, a company building an engine for creating immersive web content underpinned with WebXR support, announced it has raised a whopping $3 billion to continue building the company’s “vision for the next generation of the internet.” And, further afield still, the acquisition of the Drone Racing League.
Regarding the well-established virtual reality market, immersive training and learning tools are easily one of the largest XR opportunities for businesses worldwide outside of gaming and entertainment use cases. The duo deployed realistic digital training tools to MAIZEs deep client list.
Use cases will expand but it's strategically starting with the most relatable one: immersiveentertainment. One question that continues to loom over Apple Vision Pro – as with any early tech product – is what’s its main draw and primary function? This post appeared first on AR Insider.
Sony unveiled a new location-based entertainment (LBE) concept based on The Last of Us game and TV franchise. “But this new and incredible technology allows us to immerse all of your senses.” While it looks ripe for VR arcades, it appears to be skipping VR headsets altogether for an array of large format LED panels.
Holoride uses a technology called ‘elastic content’ to merge immersive experiences with the movement of your car. We’re very excited to work with Holoride in shaping the future of in-car entertainment for passengers.”. This is just the beginning of in-car VR entertainment. Credit: Holoride.
Last month HTC Vive announced that it was partnering with in-car VR entertainment company Holoride to bring its new HTC Vive Flow to backseats everywhere. The system utilizes the aforementioned HTC Vive Flow to immerse passengers in their backseat VR experiences. The lightweight VR glasses feature a 100-degree field-of-view and 3.2K
Immersive Gamebox brings the hit television show to life like never before. Earlier this summer, the company announced a partnership with Rovio Entertainment to bring the immensely-popular Angry Birds franchise to their “digital smart rooms,” offering visitors the chance to topple towers together using their own two hands.
Meta and Lufthansa's trial providing Quest 3 headsets to business class passengers won an airline industry award for best inflight entertainment. Immersive technology is undoubtedly an element of future in-flight entertainment. Immersive technology is undoubtedly an element of future in-flight entertainment.
The move allows headset users to stream immersive content and applications directly to a headset without wire tethering, therefore broadening the scale of services the headset portfolio can run and access. This enables NVIDIA developers to create fully interactive experiences within Apple SwiftUI or Reality Kit applications.
Credit: Rokid “Everyone can enjoy stunning image quality, cinematic sound, riveting large-screen gaming experience, and limitless entertainment anywhere they go thanks to our Rokid Max AR glasses,” said Hui Du, head of Rokid Hardware Design Center, in an official release.
Imagine strolling through the bustling streets of New York City or the vibrant alleys of Tokyo—while also immersed in breathtaking XR experiences seamlessly integrated with your surroundings. What Is Urban XR Entertainment? one of the investors. one of the investors. Front Retailing Co., Naotaka Hayashi.
For those unfamiliar, Electric Gamebox is a unique location-based immersive platform that utilizes a combination of Lidar and 3D motion tracking, projection mapping, and touchscreen technology to immerse multiple users in a single experience without the need for a VR headset. For more information visit electricgamebox.com.
With better accessibility and affordability, immersive therapeutics is now transforming how patients receive optimal care. One of these is immersive therapeutics for the treatment of intractable health conditions. But what exactly is immersive therapeutics and how does it truly impact healthcare? What Is Immersive Therapeutics?
The annual VR & AR showcase is back with an amazing lineup of immersive storytelling projects and world premieres. This will be awarded to a first- or second-time XR creator that brings new perspectives and artistic languages to immersive storytelling. To learn more about Tribeca Festival and Tribeca Immersive visit here.
According to Castro and Salomaki, if a user wants to take their movie-viewing experience to the next level, here’s what they can do: “An individual can attach the ResonX to flooring and then be fully immersed in walking around a new planet by hearing and feeling every moment to make the experience feel life-like.”.
Hyundai and The Trust, the leading creative agency for advertising partners of the Wall Street Journal, today announced the release of a new video and immersive content campaign entitled ‘Miles That Define Us.’
Emmy award-winning immersive production studio Felix & Paul Studios, the team behind the hit VR series Space Explorers: An ISS Experience , is back with yet another jaw-dropping 360-degree experience for Meta Quest VR headsets. The post Immersive VR Film Takes You On A Supersonic Jet Ride appeared first on VRScout.
Modern schoolchildren and students are accustomed to games and entertainment, with levels, points, and rewards. XR experts believe the education and healthcare industries are leaders in the use of immersive technologies. They just do not have an opportunity to immerse themselves in the topic, experience, and comprehend the material.
Scalable Display Technologies (SDT) recently improved its immersive display software and hardware solutions by integrating Realmotion’s real-time XR media server and software platform. SDT provides customers with large-scale display technologies that allow companies to present real-time immersive visualisations.
Virtual reality might be great for gaming and entertainment but its also an incredible resource for businesses and their teams. As VR headsets become more affordable and accessible, thanks to innovations in product design, and immersive applications grow more diverse, the use cases for the enterprise are growing. Think again.
Increasingly, the earth’s population is occupying immersive and virtual spaces. Ever since the mid-20th century debut of video games, generations of gamers have immersed themselves in exciting digital spaces. What use cases exist that introduce the value of immersive spaces for businesses?
The futuristic structure features 10,000 immersive chairs powered by an infrasound haptic system. Madison Square Garden Entertainment Corp. Credit: Madison Square Garden Entertainment Corp. According to MSG Entertainment, Sphere features the highest-resolution LED screen on Earth.
Apple has confirmed that Safari on Vision Pro will support WebXR, a web-standard that allows immersive experiences to be delivered through the browser. But to go beyond flat web pages, Safari on visionOS includes support for WebXR for immersive experriences and the new <model> tag for 3D models.
For location-based entertainment (also LBE or LBVR for short), the pandemic had devastating effects. Experiences are designed with immersion in mind, taking full advantage of VR as a medium in a way that cannot be replicated at home. Dreamscape Immersive scripts feel very engaging and creative. Here are my impressions.
This ruins a bit the sense of immersion in the experience But on PC, this is no more: the girl had a very convincing appearance. A moving person, reproduced with such a high quality, that you can see from all the points of view, maybe in AR in your room… I mean, this is clearly the future of adult entertainment.
As an example of a VPS solution, I will give you some details about Immersal , which is one of the leading companies for what concerns this technology. Disclaimer: this is a paid article built in collaboration with Immersal. Immersal has in fact developed a similar solution for Mall of Tripla , an 85000 m2 shopping mall in Helsinki.
However, full immersion isnt ideal for every use case. The future of VR could be marked by an evolution in haptic devices, such as gloves, body suits, and even armbands that boost immersion. Were also seeing new opportunities for VR in education, media and entertainment, and even the retail sector.
Last week, at CES 2025, MeetKai showcased a collaboration with ThinkAR to highlight how professionals in various sectors are deploying AI-ready AR solutions in a bid to start a wave of new immersive wearable use cases.
Like the Pro version for location-based entertainment, the new Mavrik for consumers includes strong immersive recoil and haptic feedback. StrikerVR says 1,000 units will available for Christmas delivery, however general shipping is expected to take place starting March 15th, 2025.
VR & AR lead the way for a new generation of immersive education. For kids who are spending the majority of their time at home, VR edutainment offers an immersive escape that’s as entertaining as it is educational. Here are a few companies paving the way for immersive edutainment. Image Credit: Adobe XD.
Though Apple Vision Pro's polished marketing emphasizes consumer use cases – mostly immersiveentertainment – practical adoption in early days is enterprise-weighted. We examine the evidence. This post appeared first on AR Insider.
Gaijin Entertainment, the studio behind War Thunder (2013) , announced that its upcoming aerial VR combat game Aces of Thunder is headed to PSVR 2 and PC VR headsets sometime this year.
The location-based VR provider is bringing three of its most popular immersive experiences to the Garden State. Founded back in 2016, Dreamscape uses a combination of VR, full-body tracking, and haptic feedback technology to immerse players in captivating virtual experiences. Image Credit: Dreamscape Immersive.
MeetKai, ThinkAR Partner to Scale AI-Powered Professional Immersive Platforms MeetKai recently showcased a collaboration with ThinkAR to highlight how professionals in various sectors are deploying AI-ready AR solutions in a bid to start a wave of new immersive wearable use cases.
Immersive technology lights up the lanes at Stars and Strikes. Available now at select Stars and Strikes venues, this one-of-a-kind immersive sports experience features AR-enhanced bowling lanes that react in real-time to your bowling. . ” For more information on SPARK Augmented Reality visit here.
This includes Virtex Entertainment, a company based out of London, UK that wants to revolutionize the way we enjoy live esports entertainment using its custom 3D arenas powered by VR technology. ” Image Credit: Virtex Entertainment. Image Credit: Virtex Entertainment. Feature Image Credit: Virtex Entertainment.
The COVID-19 pandemic has shown us how important immersive and interactive apps and games are in our everyday life. Immersive games and apps and 3D videos have opened a new world for emotionally exhausted people staying at home 24/7. Mikey Trujillo – Project Manager at Marvel Entertainment, LLC.
the futuristic-looking device can be set up easily in multiple locations throughout your home and folded up for convenient storage, promising more immersive VR experiences without sacrificing space. According to Austin-based company Virtuix Inc., ” Credit: Virtuix Inc.
As if Disneytown wasn’t fun enough as it is… VR entertainment company SoReal announced that it’s opening a new VR entertainment center at Shanghai Disney Resort in China, and based on the photos provided, guests have quite a bit to look forward to.
Will immersive technology win, place, or show at the track? A Finnish-based technology firm called Immersal has developed an augmented reality (AR) system compatible with “horse racing tracks anywhere,” according to the company. Credit: Immersal. For more information about Immersal visit here.
Ghostbusters: Afterlife ScARe uses AR technology to immerse you deep in Sony Pictures’ new movie, Ghostbusters: Afterlife , as one of the legendary Ghostbusters. , Created by Impreza r io Entertainment , Ghostbusters: Afterlife ScARe is much more than a simple mobile game. Image Credit: Imprezario Entertainment.
The future is looking bright for car-based immersiveentertainment. In addition to navigation and safety, the Deep Reality Display also offers various entertainment options for passengers, including AR gaming. The system can even track other cars as well as pedestrians and issue alerts in real time for improved safety.
On May 3rd, 2022, Apple filed a patent with the United States Patent & Trademark Office for an in-car VR entertainment system that utilizes the motion of the vehicle to further immerse passengers in their in-headset experiences. That said, the most recent patent might be the company’s most interesting one yet.
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