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The media and entertainment metaverse , complete with 3D avatars, is no longer a distant prospect. Today’s companies now build immersive tech solutions at scale to facilitate the future of XR socialising. A Closer Look at Metaverse Entertainment. VR Theme Parks.
Microsoft announced it’s planning to acquire Activision Blizzard for $68.7 Microsoft CEO Satya Nadella says the studio will play a key role in the development of its future metaverse platforms. Xbox doesn’t feature any form of official VR compatibility, not even with its range of Microsoft Mixed Reality headsets.
Virtual reality might be great for gaming and entertainment but its also an incredible resource for businesses and their teams. As VR headsets become more affordable and accessible, thanks to innovations in product design, and immersive applications grow more diverse, the use cases for the enterprise are growing. Think again.
NVIDIA is continuing the rollout of its CloudXR technology on the three leading cloud computing platforms: AWS, Microsoft Azure, and Google Cloud. The post NVIDIA CloudXR is Launching on Google Cloud, Microsoft Azure, and AWS appeared first on Road to VR. Nvidia also says it’s working to bring CloudXR to Tencent Cloud.
I n 2006, I attended a launch event in San Francisco for Microsoft Virtual Earth 3D. Since then, Moore’s Law has pushed the concept closer to reality for most folks, but immersive 3D mapping is still an unfulfilled promise. And Google Earth VR , lets users fly around cities in strikingly immersive ways. Geospatially Sound.
A job listing for a Senior Design Manager position on Microsoft’s “Xbox Mixed Reality team” says that the company is “looking to build a massively social gaming and entertainment experience for both the PC and the console.” Though given how early it is, we won’t be holding our breath just yet.
Could Microsoft’s high-tech floormat be the future of at-home 4D entertainment? According to a patent filed by Microsoft to the United States Patent & Trademark Office earlier this week, the company has been experimenting with the idea of a unique VR floor mat device designed to enhance users immersion.
Moreover, it seeks to highlight the creative possibilities of immersive technologies. Guests can access immersive works of art through MOR. Virtual Reality and Immersive Experiences. VeeR , a virtual reality entertainment platform, will be highlighting the VeeR 360 Cinema at the event. Cannes XR Virtual Formats.
No prior experience with immersive technology is required in order to operate. Those with a compatible XR device, such as the Nreal or Microsoft HoloLens 2, can view the iPhone-captured hologram in 3D real-time. The app could be used for everything from education and training to teleconferencing and entertainment.
Brandon Bray, Principal Program Manager at Microsoft, took the stage at Unity’s Vision VR/AR Summit 2017 to show a little more of what Microsoft has planned for the VR side of things when the first Windows Holographic headsets come later this year. image courtesy Unity Technologies. .” image courtesy Unity Technologies.
Virtual reality accessories are transforming the immersive technology landscape. Let’s look at some of the best solutions to unlock new levels of immersion. Others open the door to new opportunities for VR content development, training, and immersion. This mask promised to enhance immersion with both smell and haptic feedback.
More info (Reddit post about Altspace rebooting) More info (The website of AltspaceVR) News worth a mention (Image by Meta) Meta to bring VR in-flight entertainment to various airlines Last year, Meta started a pilot program together with Lufthansa to bring VR entertainment on selected flights to people in the Business Class Suite.
We’re proud to enable this industry shift, which puts Windows PCs at the forefront of technology and allows users to push the boundaries of what’s possible across productivity, creativity, and entertainment.” Instead, Qualcomm appears to be opting for the devices to be made by original equipment manufacturers (OEMs) going forward.
It’s the beginning of a new year, and I started thinking about the future of immersive realities for 2025 and beyond. Consider that anyway object tracking is only relevant in out-of-home entertainment since no one is going to use props in VR at home. Will it survive this year or the next ones?
The city of San Francisco will be getting its very first dedicated AR maker space thanks to Enklu , a cutting-edge company that approaches traditional venues and transforms them into modern experience centers using immersive AR technology. Image Credit: Enklu. E.den offers a variety of ways for you to access their virtual space.
Dimension was launched by Hammerhead in 2017 as a state-of-the-art volumetric capture and digital humans studio in partnership with Digital Catapult and Microsoft Click To Tweet. When Hammerhead first opened its doors back in 2014, it was one of the very first pure-play immersive content studios. Wells’ War of the Worlds.
Over the past year, live entertainment and events have become at-home, personal experiences. Due to the COVID-19 pandemic, a growing pool of event organizers is leaning on immersive technologies like virtual reality to bring people together. Virtual Burn: A Virtual Reality Experience. The Burning Man Project is now part of that list.
The Unreal Garden, a large-scale multiplayer AR experience from The Entertainment Software Association and Onedome, offered E3 2019 attendess an escape from the chaos, turning 6,000 sq. It’s just a shame the limited FOV of the gen 1 Microsoft HoloLens made the experience so restricting. of showfloor into an interactive AR jungle.
Today, the UK Competition and Markets Authority (CMA) blocked Microsoft’s $69 billion acquisition of Activision Blizzard, which provides the “ building blocks ” for its Metaverse. Microsoft first announced its acquisition in 2022.
For millions of people around the world who have low vision, virtual reality offers a myriad of possibilities for entertainment and socialization. Microsoft even made a research tool kit that enables developers to create programs that are accessible to people who have limited vision. Vision Buddy.
More info (Mentra and Vuzix partner on AugmentOS) More info (AugmentOS official website) News worth a mention (Image by Sony Interactive Entertainment) PSVR 2 had great holiday sales numbers Thanks to the huge price discount from $550 to $350, the sales of PSVR 2 had a huge boost in 2024. on the Prima Immersive app on the Apple Vision Pro.
Microsoft’s Xbox, on the other hand, has remained continuously skeptical of VR technology and its place within modern entertainment. It appears as though Microsoft is banking on other companies doing the heavy-lifting before entering the market; a smart decision considering the relatively somewhat turbulent state of modern VR.
Audio plays a huge part in building truly immersive virtual experiences, so developing a way to realistically simulate the way that sound comes at you from different directions was a priority from the get-go, says HoloLens inventor Alex Kipman. And for that, you need the developer community to get on board.
Since the popularity of immersive technologies keeps growing, there is also a growing need in companies and platforms that provide education in VR and AR. Made by HP with Microsoft and Valve, we first saw the Reverb G2 at AWE. 3 Companies Working On Education In VR And AR. How Virtual Reality Enhances Supermarket Shopping.
Companies that utilize live AR or broadcast AR use modern technology to create an experience that enables users to immerse themselves in a realistic digital experience. The creator will want all users to be engaged and depending on the particular experience, there will be varying objectives to entertain, educate, and enhance brand experience.
Immersive technology continues its push towards mainstream appeal. While this past year may have seemed like a quiet one when compared to the more exciting releases featured in 2017 and 2016, these past 12 months have been crucial in the development of the immersiveentertainment sector.
Here, I’ll introduce you to some of the best Apple Vision Pro apps available, whether you’re looking to relax after work or invest in immersive collaboration. Here, I’ll cover some of my favorite Apple Vision Pro apps so far for everything from business productivity to collaboration and entertainment. What are Apple Vision Pro Apps?
Flash forward to 2019 and LAVR Tag, a VR version of laser tag just released by MANUVR Entertainment using the Oculus Quest , is giving those ‘80s kids—now adults—a chance to finally live out their dream. Image Credit: MANUVR Entertainment. “It’s ” Image Credit: MANUVR Entertainment.
Designed to deliver unique audiovisual experiences, the glasses utilize HARMAN AudioEFX technology , which delivers immersive audio experiences via a near-ear surround system and electrochromic film, which enables users to switch between Immersive and Ambient modes.
Avatar Dimension is the only Microsoft Mixed Reality Capture Studio on the East Coast. It also features Microsoft’s capture and rendering pipeline. Using the power of Microsoft Azure, the video files are then merged to create 3D holograms. With Microsoft as a partner, Avatar Dimensions is securing its future in this field.
Unlike existing enterprise-focused headsets like the Microsoft HoloLens 2 , the Pro 3e smart glasses are designed for use by consumers as a PC gaming and entertainment device. What NuGaming delivers with its 5G AR smart glasses is a streamlined immersive experience designed to meet the needs of both gamers and business professionals.
As we move further towards engaging with a completely virtual online world, tech giants such as Meta and Microsoft continue to lead the way. After acquiring Oculus in 2014, Meta is planning to change the digital world as we know it, developing digital avatars that can connect work, communication, and entertainment. ” Microsoft.
Orlando then became the epicenter of experiential entertainment when Walt Disney came to town. This collision of creative entertainment and technological advancements formed the foundation of the innovative ecosystem that exists here today,” he adds. See Also: One of America’s Biggest VR/AR Centers Is… Orlando?
billion in 2019, with many billions more being invested in R&D by the likes of Facebook, Apple, Google, Microsoft, Amazon, and many more. The two co-founders of Humane have spent a combined 20+ years at Apple, leading their engineering and interaction/design teams, and are now building their own immersive wearable device.
Whether it be a personalized system such as the Looking Glass Portrait or more advanced experiences such as Microsoft’s multi-lingual mixed reality hologram powered by the HoloLens 2, it’s clear we’re entering a new era in immersive technology. But here’s where things get interesting.
In January, Apple previewed some new “entertainment experiences” coming to the headset with the help of apps from Disney+, ESPN, Discovery+, and more. However, the Vision Pro is more than just a headset for immersiveentertainment. Just don’t expect a very “immersive” experience.”
The Electronic Entertainment Expo (E3) is in Los Angeles, CA next week and it’s always one of the largest events of the year for gamers, giving giants of the industry including Sony, Microsoft, and Nintendo the chance to show off the latest hardware and games to drive the next generation of consumer interest. What We Know .
See Also: Redefining the Future of Location-Based Entertainment With HTC VIVE Focus 3 and The Park Playground “Virtual reality is often perceived as being limited to the world of gaming. Although gaming is certainly a great use case and example of what immersive VR experiences can deliver, the possibilities are endless,” said Vindevogel.
Games, as one of the prime sources of entertainment, could be more prominent by becoming more interactive and immersive. Technologies like VR are being used widely to make games distinctive and entertaining so that both avid and casual gamers can enjoy their favorite games irrespective of time and place. VR In Gaming.
Like virtually all sectors, the art and entertainment industry has been exposed to significant pressure in recent years. With lockdowns and pandemics changing the way people seek out entertainment and inspiration, companies have been left searching for new ways to engage their audience.
Today Microsoft announced that developers in the US and Canada can now pre-order the Acer ($299) and HP ($329) Mixed Reality headsets from the Microsoft Store. You can now pre-order Acer ($299) and HP ($329 ) headsets directly from the Microsoft Store. Delivery of the headsets is scheduled for August 2017.
One reason the Quest is special is that it is the first cost-effective, mass-consumer-focused, standalone 6DoF headset, effectively making it the most accessible form of immersive VR on the market. That in itself makes it a monumental success, but a well-built headset isn’t going to make historical waves. That’s where Facebook comes in.
Their actions on the stage were volumetrically captured and displayed in The Polys’ AltspaceVR environment, similar to the launch of Microsoft Mesh. That includes some new categories reflecting the advancement of immersive technology even over the last few months. “We The same project was nominated for Experience of the Year. “To
This week Viacom NEXT , the growing VR division of the Viacom media conglomerate, premiered its latest venture into the world of immersiveentertainment: A hypnotic music video hybrid that combines holographic imagery with a virtual reality environment. No word on when you can expect a public release as of yet.
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