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The XR Week Peek (2022.03.14): Niantic acquires 8th Wall, Magic Leap 2 previews are positive, and more!

The Ghost Howls

Image by Magic Leap). First previews show Magic Leap 2 qualities. This week some selected journalists from popular online magazines like CNET and The Verge have been able to have a preview of the upcoming Magic Leap 2 glasses. Other relevant news. And their feedback has been quite positive.

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Magic Leap One first impressions review: it’s not a leap, but a step

The Ghost Howls

I thought it would have taken me a lot before I would be able to try the Magic Leap One , but luckily this has not been the case. It was a nice ride, and now Gianni, that is an amazing developer, is working in a big company and I’ve started a new adventure in trying to establish a consultancy agency called New Technology Walkers.

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Spatial Beats: Apple, Magic Leap & Oculus

AR Insider

This week, we look at Apple’s moves across the spatial spectrum, Magic Leap 2, And Oculus Quest game sales among other items. The technology replaces products in streaming media that has already been produced. Retail entertainment is a narrow margin business that cannot withstand even a modest dropoff in business.

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Mercedes and Magic Leap Debut Immersive Roadshow in the UK

ARPost

UK fans of immersive technology are in for a treat: Mercedes has created a roadshow like no other. Also, it utilizes proprietary Magic Leap technology – an innovative leader on the XR market. Draw & Code were the perfect technology partner to realise the experience. Endorsing an Evolving Brand Image.

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AT&T and Magic Leap Partnership is All About 5G, While Selling a $2,300 Headset Without It

Road to VR

AT&T and Magic Leap formed a partnership last year which looked a lot like the one between Cingular (now merged with AT&T) and Apple which led to the launch of iPhone. Magic Leap’s marketing for its first AR headset, the Magic Leap One ‘Creator Edition’, has been… curious, to say the least.

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Magic Leap Founder Launches the Company He 'Really' Wanted to Start, a Film & Music Studio with Virtual Artists

Next Reality AR

The company augmented reality that Rony Abovitz was trying to build at Magic Leap apparently wasn't working out the way he hoped it would. Today, Abovitz is about to embark upon a new journey that seems to truly speak directly to his interests: entertainment. Don't Miss: Magic Leap Made. The hurdles were steep.

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What’s the future of SteamVR tracking?

The Ghost Howls

But with the attention of the market going towards standalone and always more PCVR headsets experimenting with inside-out tracking, what is the future of this technology? The controller of Magic Leap 2 features onboard cameras that perform inside-out tracking, too.