The Ghost Howls

JANUARY 11, 2022

PlayStation VR 2 Logo (Image by Sony Interactive Entertainment). Qualcomm and Microsoft partnership. Qualcomm and Microsoft have announced a partnership to push together the next-generation lightweight AR glasses. Qualcomm and Microsoft partnership (Road To VR). Click to read the thread on Twitter… it is worth it.

AR 546

AR Haptic Las Vegas HTC 546

VRScout

JULY 19, 2017

Sean Ong, a mixed reality developer, demonstrated in May how the Microsoft HoloLens can serve as a desktop-like workaround on an affected US-bound Emirates flight from Dubai when paired with a Bluetooth keyboard and mouse. Many passengers may find a better option with mobile VR headsets like the Samsung Gear VR or Google Daydream View.

AR 267

AR Samsung Turkey Microsoft 267

The Ghost Howls

NOVEMBER 27, 2023

If OpenAI wanted to slow down to have time to understand the consequences of this new type of AI, Microsoft would already ready be to hire all the talents of OpenAI and carry on AI developments by itself. Now Microsoft is discontinuing them , putting another nail in the coffin of the HoloLens. This seems like a very good partnership.

Augmented Reality 435

Augmented Reality Apple Samsung Ukraine 435

ARPost

FEBRUARY 14, 2020

Games, as one of the prime sources of entertainment, could be more prominent by becoming more interactive and immersive. Technologies like VR are being used widely to make games distinctive and entertaining so that both avid and casual gamers can enjoy their favorite games irrespective of time and place.

Gaming 392

Gaming Virtual Reality Head Mounted Display Entertainment 392

The Ghost Howls

DECEMBER 26, 2023

You can access it at this link: [link] ) Top news of the week (Image by Microsoft) Microsoft kills Windows Mixed Reality Microsoft has decided to pull the plug on the Windows Mixed Reality platform , the one of the WMR headsets by Acer, Asus, HP, Lenovo, and Samsung which were the first to introduce inside-out tracking in the VR ecosystem.

AR 410

AR Microsoft Sony Ukraine 410

EON Reality

NOVEMBER 26, 2019

EON Reality hosted an exciting Mixed Reality partner event, based on future tech with Centro Computer and in collaboration with HP, Microsoft, and Samsung, including a full tour around EON Reality’s immersive showroom and AVR Platform demonstration. Roberto Vicenzi, Vice President , Centro Computer.

Samsung 113

Samsung Microsoft Training Eye Tracking 113

ARPost

AUGUST 8, 2022

If you ask your parents, one of their top entertainment activities during rainy weekends or cold winter days was playing board games. Catan VR is available for Meta Quest, Rift, Go, Samsung Gear VR, Valve Index, HTC Vive, and Microsoft Mixed Reality. You may also have joined them as they tried to continue the family tradition.

Gaming 435

Gaming Hand tracking India Virtual Reality 435

XR Today - Mixed Reality tag

FEBRUARY 17, 2025

Their Microsoft partnership and substantial AI investments have strengthened their enterprise credibility, while their extensive content library and established user base provide significant network effects. This partnership could introduce a compelling middle-tier option that balances advanced features with accessibility.

Apple 118

Apple Strategy Samsung Industry 118

Road to VR

APRIL 25, 2024

Apple vs. Microsoft. Google announced early last year it was providing software to Samsung to make a Vision Pro competitor, although we haven’t heard anything about it, or its Android XR platform since. Either make peace with Meta and bring Play store apps to Horizon OS, or go its own route with Samsung. Apple vs. Google.

Google 289

Google Gaming Samsung Apple 289

The Ghost Howls

APRIL 22, 2024

Until today, I believed that Meta was in a very difficult position this year, because on one side the launch of the Apple Vision Pro put Meta’s dominant position in the market at risk; and on the other side, Google re-entering the field with an Android XR operating system and Samsung as its partner, was a real threat, as well.

Google 484

Google Software Samsung Apple 484

The Ghost Howls

FEBRUARY 18, 2025

The success of the Ray-Ban Meta has triggered the smartglasses hype: when I was at CES, I saw many startups launching their AI-powered smartglasses and we have heard rumors of all the major brands (including Apple and Samsung) working on their own smartglasses devices, too. But as usual, I warn you to be careful of the hype.

Hand tracking 284

Hand tracking Apple Video Training 284

Tech Trends VR

FEBRUARY 24, 2019

It was really interesting to see Microsoft pivot towards enterprise with the HoloLens and I think it was absolutely the right move for them to make Click To Tweet. For starters, they’re based in Oregon as opposed to Silicon Valley.

Magic Leap 282

Magic Leap Microsoft San Francisco Trends 282

ARPost

JULY 30, 2020

Visual augmented reality became mainstream with Pokemon Go (2016) and Snapchat filters, but its use cases are now moving beyond gaming and entertainment. Tech vendors can offer multiple solutions for cloud-based data storage and processing — AWS, Microsoft Azure, or Google Cloud. Examples of Augmented Reality in Action.

Augmented Reality 534

Augmented Reality Technology Wearables Machine Learning 534

The Ghost Howls

MAY 7, 2022

Hero view of PSVR 2 (Image by Sony Interactive Entertainment). Sony Interactive Entertainment is not aiming to compete directly with Quest, and so it is pointing all its chips on graphical quality , which is exactly the Achille’s heel of the Quest. Let me show you what are some of them.

Apple 545

Apple Sony China HTC 545

Road to VR

APRIL 13, 2017

billion in global revenues, driven in part by the increased spending in several enterprise sectors and in location-based entertainment (LBE) industry. “We Anticipating modest growth in the short term, Greenlight Insights expects the VR industry to grow into a major global marketplace by 2021, reaching $74.8 Preview Table of Contents.

Virtual Reality 275

Virtual Reality Industry Head Mounted Display China 275

VRScout

SEPTEMBER 4, 2017

Google , Oculus and Samsung Internet also published their WebVR and open-source developer resources. . A WebVR Community Group to decide on WebVR standards was formed by Mozilla, Google, Samsung, Facebook, Intel, Microsoft and other major tech players, with Apple recently joining the community in July this year. .”

Unity 349

Unity Singapore Asia AR 349

XR Today - Mixed Reality tag

JULY 28, 2023

Groups like Microsoft are leveraging a collapsing military contact to keep its IVAS device lineup alive for further funding, and HTC VIVE took note to explain the importance of enterprise end-users in discussion with the World Economic Forum. Samsung Revenue Drops This week, Samsung also revealed its Q2 earnings.

Samsung 75

Samsung Microsoft HTC Healthcare 75

Road to VR

APRIL 26, 2018

Industry-leading companies sponsoring this year’s expo include Intel, Dell, Qualcomm, VIVEPORT, Microsoft, Neurogaming and OptiTrack, as well as a full lineup of innovative companies shaping the future of immersive tech. Katie Kelly, Head of Engagement, AltspaceVR / Microsoft.

Los Angeles 211

Los Angeles AR Augmented Reality Microsoft 211

VRScout

APRIL 13, 2018

Perfectly located at the intersection of tech and entertainment, there’s no better place like LA, which has rapidly become the center of the VR content industry. Katie Kelly, Head of Engagement, AltspaceVR / Microsoft. On Thursday, VRLA revealed their full line-up of keynote speakers.

Los Angeles 199

Los Angeles Conference Motion Capture Augmented Reality 199

UploadVR Between Realities podcast

JANUARY 29, 2017

For every Nintendo there is a Sega and for every Apple there is a Microsoft. There are a handful of major players already cutting their teeth in VR including Google, Sony and Samsung; but the two titans sitting at the top of the heap are Oculus and HTC. HTC/Microsoft . The technology world is always a game of rivals.

Microsoft 100

Microsoft HTC Apple Oculus 100

UploadVR Between Realities podcast

JANUARY 6, 2017

While it can’t be confirmed at this time, we suspect the mid-October release of the PS VR — a device that has no comparable equivalent on Microsoft’s console yet — as well as the 4K-capable PS4 Pro have factored into the surge. Over the holiday season alone in 2016 Sony announced that more than 6.2

Sony 181

Sony Retail Samsung Microsoft 181

VRScout

OCTOBER 24, 2017

But while all the R&D muscle that Microsoft put behind this tech is certainly impressive, the question is whether that personalized spatial audio translates into more immersive user experiences. In the middle of the chamber sat a huge acoustic measurement device called an arc rig, covered with 16 speakers and multiple microphones.

Immersion 222

Immersion Microsoft Technology Virtual Reality 222

AR Insider

JANUARY 8, 2020

AT&T Stadium recently featured 80ft holograms of the Dallas Cowboys which could be viewed both inside and outside the stadium through Samsung 5G-enabled phones. Microsoft used projection mapping to bring its NYC flagship windows to life, causing crowds to stop and watch. Source: Nexus Studios / Scape. The Store as a Game.

AR 252

AR Augmented Reality Retail Los Angeles 252

Upload VR

APRIL 22, 2024

A line of headsets for "productivity, learning, and entertainment" from Lenovo. A headset "fully focused on immersive entertainment like watching movies and videos with the highest resolution OLED screens." Additionally, Meta is working with Microsoft's Xbox division to create a "limited-edition Meta Quest" headset with Xbox branding.

Software 145

Software Google Exercises Hardware 145

XR Today - Mixed Reality tag

SEPTEMBER 22, 2023

Renato Andrade, Senior XR Product Designer, Samsung R&D Institute (SIDIA) , posted his thoughts on the changes, gaining him over 20,000 impressions on LinkedIn. Recently, Microsoft has showcased how clients Nexco-East and Sanofi use the firm’s XR product portfolio. This resulted in gaps in understanding.

Unity 89

Unity Microsoft Trends Training 89

The Ghost Howls

FEBRUARY 23, 2023

With the enormous influence in the XR industry, VRTUOLUO has set up dozens of industry communities (such as the Industry Executives Association, VR Game Developers Community, VR Education Community, Financing and Investment Community, Offline Entertainment Group, etc.) and covered more than 80% of the XR pioneers as communities members.

China 387

China Industry Government Hardware 387

GizModo VR

MAY 5, 2022

With Apple , Google , Samsung , and Microsoft signing on, it feels like the devices we’re buying actually belong to us. The right to repair movement has taken off in recent years. But despite the big names signing on, there are still a few caveats to consider—like whether you have the necessary tools to perform phone and… Read more.

Apple 98

Apple Samsung Microsoft Google 98

VRScout

APRIL 30, 2017

So far, the 2017 Tribeca Film Festival has been a chaotic whirlwind of innovative filmmaking, groundbreaking immersive entertainment and masterful storytelling. The 8-minute experience uses the Samsung Gear VR to give you an in depth, and at times unsettling look into the increasingly hostile situation.

Filming 239

Filming Training Congo Samsung 239

The Ghost Howls

SEPTEMBER 16, 2024

That’s why we rejoiced when Apple launched its headset: while Google and Microsoft can discard new technologies pretty easily, Apple is slower at deciding to take a step, but when it makes it, it commits to it. This is a huge sign of commitment towards mixed reality. It brings better performances than the standard PlayStation 5.

Video 421

Video Eye Tracking Unity Zeiss 421

ARVR

APRIL 27, 2022

Customer Behavior in the Metaverse According to Gartner 25% of people will spend at least one hour a day in the Metaverse for work, shopping, education, social media and entertainment by 2026. Samsung , Coca-Cola , Gucci , Nike and many more. I hear you sayin’ not so far, HOLD ON!

Retail 231

Retail Study Virtual World Survey 231

Cats and VR

JUNE 29, 2016

VR is already the most powerful and engaging platform for entertainment, gaming and branded content.”. He will also be performing a live DJ set in VR at the Microsoft Worldwide Partners Conference (MWPC) in Toronto. “Our mission is to show the world the future,” said an enthusiastic Smithson. “VR

Virtual Reality 100

Virtual Reality Canada 360 Video Austin 100

The Ghost Howls

NOVEMBER 6, 2018

This lets you experience scenes that are a bit more complex than the ones that you can live on Microsoft’s device; The field of view is 40° Horizontal and 30° Vertical. The graphics are nice, the gameplay is entertaining, and everything has been designed to fit quite well in AR; Helio : it is the 3D browser of Magic Leap.

Magic Leap 334

Magic Leap Controllers Microsoft AR 334

VRScout

SEPTEMBER 7, 2016

Of course there are also the entertainment and photo app implications with depth mapping, where Pokemon are hiding behind cars that you have to walk around to catch or Snapchat filters and video capture that brings friends to life in 3D. iPhone 7 Plus depth sensing demo during Wednesday’s Apple keynote presentation.

Augmented Reality 150

Augmented Reality Apple Virtual Reality Technology 150

XR Today - Mixed Reality tag

FEBRUARY 16, 2024

Microsoft and Zoom have also released their respective apps into the Vision Pro this week. It’s still more or less the game of of Microsoft. So it’s very interesting and not only for the entertainment sector, for me it’s really beyond. Samsung was demoing 3 models. Yep, it’s a monitor.

Magic Leap 119

Magic Leap Saudi Arabia Apple Switzerland 119

GizModo VR

JANUARY 27, 2022

On this week’s Gadgettes , we’re womansplaining what to expect from Samsung’s next event. Spoiler alert: If you were a fan of the big-ass Galaxy Note, you’ll want to see what’s coming. Read more.

Samsung 98

Samsung Google Microsoft Technology 98

XR Today - Augmented Reality tag

AUGUST 20, 2024

According to the Evolve report, the AR/VR market size may reach roughly $374 billion by 2033, the report based this forecast on partially and entritly virtual digital experiences including sectors such as gaming, entertainment, healthcare, education, retail, and manufacturing.

Trends 114

Trends AR South Korea Augmented Reality 114

Robert Scoble

MAY 15, 2021

When I worked at Microsoft I got in trouble with the lawyers over patents so they made me sleep with a lawyer (true story, that was my punishment). I also am invested in Apple competitors, Qualcomm, Snap, Microsoft, Amazon, and about 50 other companies in a diverse portfolio. Why am I so confident? Disclaimer.

Apple 144

Apple Google Amazon Augmented Reality 144